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Front Row Solutions Recommended as a Top Sales Enablement Partner by Selling Power Magazine

Selling Power Magazine Highlighted That Front Row Solutions' Innovative Mobile Data Collection Solution Enhances Sales Rep Productivity, Drives Real-Time Reporting, and Can Be Implemented as a Standalone Platform or Integrated With Any Legacy CRM or ERP System Front Row Solutions, the creator of a class-leading CRM platform that enables organizations to track and improve mobile worker efficiency, compliance and performance, announced that it has been recommended as one of the world's top sales enablement partners by…

TechBytes with Alex Wright, Head of Insight, Blis

Alex Wright Head of Insight, Blis In the digital world, data is the new oil. Segmentation and acquiring the right datasets are critical to the success of omnichannel marketing campaigns.  We spoke to Alex Wright, Head of Insights, Blis, to understand how data is verified and the criticality of location data in marketing attribution. Normal 0 false false false EN-IN X-NONE X-NONE

Amplitude Unveils ‘Portfolio’ to Empower Companies Build Better Products

In an Industry First, Amplitude Enables Companies to Create Better Customer Experiences across an Entire Portfolio of Software Products Amplitude, the product analytics company, has announced the launch of 'Portfolio'. Amplitude's Portfolio is an industry-first solution that will enable product leaders at Fortune 500 brands and large enterprises to optimize the customer experience across a product suite. By tracking user behavior and engagement across multiple digital applications, product teams can use Portfolio to see…

Outreach Announces Winners Of First Annual Nucleo Customer Awards Recognizing Sales Excellence

Award Winners to be Honored at Unleash 2018, Outreach's User Conference Taking Place May 6-8 in San Diego Outreach, the leading customer engagement platform, announced the winners of the company's first annual Nucleo Awards, recognizing those Outreach customers who have achieved sales excellence through their use of Outreach's customer engagement software. The winners will be formally recognized next week during Outreach's annual user conference, Unleash, taking place May 6-8 at Paradise Point in San Diego. "We…

Interview with Anne Gretland, CEO, FotoWare

"Digital innovation is about how we no longer have to do many small tasks to get the job done or to make something happen." Tell us about your role and how you got here. What inspired you to be part of FotoWare? I fell in love with technology when I started working for Microsoft in 1998. I had never before experienced such a passion for technology or seen up close how technology so fundamentally can affect our everyday lives. That’s when knew I belonged in the IT-world, and I have never looked back. It is important for…

Criteo Direct Bidder Reaches Widespread Adoption as Publishers Embrace Header Bidding Technology to Maximize Revenues

Commerce Marketing Leader Further Enhances Publisher Integrations by Joining Prebid.org. Criteo S.A., the leading commerce marketing technology company, announced that Criteo Direct Bidder has been adopted by 2,000 premium publishers in less than one year in-market. The solution directly connects publishers’ inventory to the demand from Criteo’s extensive base of more than 18,000 retail and brand clients globally.  Recommended Read: B2B Buying Disconnect: Are You Targeting the Right Set of Customers? The widespread…

Tableau Introduces New Subscription Offerings to Help Organizations Scale Analytics to their Entire Workforces

New Tableau Creator, Explorer, and Viewer Offerings Are Tailored to User Needs, Empowering Everyone From the Sophisticated Analyst to the Casual Business User With Tableau's End-To-End Analytics Capabilities Tableau Software recently introduced new offerings that combine new and existing analytical capabilities into packages appropriate for everyone across an organization, regardless of skill level. With a new way to buy and scale Tableau's best-in-class analytics platform, organizations now can cost-effectively achieve a…

Resonate Strengthens Executive Bench with Three Key Hires, Including SVP of Marketing

Industry Veterans Fill Vital Positions to Drive New Growth for Advanced Consumer Intelligence Platform at Resonate Resonate, a leading provider of consumer intelligence and insights for marketers, today announced three key additions to its executive team. These new hires were made to strengthen the company’s growth and generate broad awareness for its data-driven solutions designed to drive business decisions based on a deep understanding of the consumer that extends beyond basic attributes like demographics and…

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

The Latest Acquisition Expands Meltwater's Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of Sysomos, a leader in social analytics and engagement. The addition of Sysomos to Meltwater enables organizations to analyze social media, news, and other human-generated content in one platform, furthering Meltwater’s mission to give businesses the insights from outside data, helping…

Vungle Brings Industry-Leading Performance Marketing Platform to Galaxy Apps

Developers Can Leverage Vungle To Deliver Native Advertisements in Popular App Store Vungle announced a partnership with Samsung Electronics, which has incorporated Vungle's industry-leading performance marketing platform for in-app video ads into the Samsung Galaxy Apps app store. The partnership will give developers the ability to access customized promotional placements in Galaxy Apps. Galaxy Apps is a store that features entertainment, gaming and productivity-boosting applications for Galaxy devices. This new…

TIBCO Recognized in Dresner Advisory Services’ 2018 Cloud Computing and BI Market Study

Annual Report Names TIBCO a Top Cloud Vendor, Excelling in Cloud Architecture and Cloud Security TIBCO Software Inc., a global leader in integration, API management, and analytics, has been acknowledged as a top vendor in Dresner Advisory Services' 2018 Cloud Computing and Business Intelligence Market Study, a part of the Wisdom of Crowds® series of research. In this year's report, TIBCO improved on its 2017 ranking, excelling in the cloud architecture and cloud security categories. Read More: The Ad Exchange’s Place…

Bluescape Unveils Private Cloud Collaboration Offering for Effective Data Control and Protection

Teams Can Connect and Collaborate Knowing That Their Content Is Secure and Adheres to Compliance and Regulatory Requirements While Satisfying GDPR Regulations With GDPR just a month away, Bluescape© has announced the availability of its new private cloud solution and new workplace tools – giving users added control, speed and ease in connecting and collaborating across virtual teams. The leading comprehensive workstream collaboration and digital workplace company is now expanding its workstream collaboration solution with…

ironSource Expands Programmatic Marketplace, Adding Mobile Interactive Video Inventory and Moat Integration

Along with Programmatic Access to Premium In-App Video Inventory, Buyers Can Now Leverage In-App Interactive Ads; Initial Data Shows ironSource Inventory is 96% Viewable Mobile monetization and marketing company ironSource announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, a leading analytics and measurement company. Reaching 1.5B unique consumers a month, ironSource’s…

Openprise Study Shows a Lack of Confidence in Marketing Data Management Processes

The Report Reveals That Marketing Operations Professionals Feel Only Moderately Proficient In Most Marketing Data Management Processes Openprise, the leader in data orchestration for marketing and sales, issued its 2018 Marketing Operations Benchmarketing Report. Openprise published the report after conducting a survey of 201 US-based marketing operations professionals. On a scale of 1 to 5, with five being best in class, the survey participants were asked to rate their companies on ten data management capabilities,…

Marketo and TCS Join Hands to Offer Improved Marketing Services across the Globe

The Collaboration Is Aimed At Revolutionizing The Marketing Organizations Of Joint Customers The world of alliances to provide enhanced marketing solutions continues to expand thick and fast. Marketo, provider of engagement marketing solutions and software, has announced a collaboration with global business solutions, consulting, and IT services company Tata Consultancy Services (TCS). The partnership will enable joint customers to revolutionize their marketing organizations. Executive Speak Marketo’s Chief Executive,…

Salesforce to Invest $2.2 Billion in its French Business Over Five Years

Salesforce Pledges to Invest in Growth, Innovation and Customer Success in France Prior to Meeting With French President Emmanuel Macron During His State Visit to the US Salesforce, the global leader in CRM, today announced plans to invest $2.2 billion in its French business over the next five years. The company made the announcement to French President Emmanuel Macron ahead of an event in his honor during his first state visit to the United States. Salesforce President & Chief Financial Officer Mark Hawkins will…

Surfing the Marketing Automation Tide in 2018

In the foreseeable future, Marketing Automation would continue to remain a staple technology for every marketing team, irrespective of the size and nature of the business. Opinions could vary on how mature modern marketing automation tools are, or how they could deliver better benefits for SMB marketing teams. Yet, most CMOs would agree that primary struggle in the adoption of marketing automation (or, automation of marketing ops) is its integration across marketing and sales systems. The rising expectations around CX mean…

SalesHero Defines the Modern Sales Process With Artificial Intelligence

New Sales AI Assistant Robin Automates Tedious Tasks That Take Up Selling Time SalesHero introduced Robin, a new class of sales AI assistant built for the sales rep but truly benefiting the entire sales organization. Leveraging powerful artificial intelligence, Robin learns from the user’s actions and automates sales processes to improve daily productivity. IDC predicts that from 2017 to 2021 AI-powered CRM activities will boost business revenue by $1.1 trillion. Sales teams, in particular, must learn to combine their…

SugarCRM Elite Partner Faye Business Systems Group Named Among the 20 Most Promising Sage Solution Providers

FayeBSG Is Named by CIO Review as 20 Most Promising Sage Solution Providers for 2018 for Helping Clients Reach ROI Quickly As a top Sage partner, Faye Business System Group (FayeBSG) has been named by CIO Review as one of the top 20 Most Promising Sage Solution Providers for 2018. To help CIOs find the right Sage solution provider for their business, a distinguished selection panel has studied dozens of Sage solution providers that have enabled their clients to achieve Sage ROI quickly. FayeBSG is a long time Sage…

Fuel Cycle Exchange (FCX) Unveiled to Empower Market Researchers

Fuel Cycle, a Leader in Enterprise Market Research Solutions Launches the First All-In-One Platform for Customer Insights Professionals MarTech® – The Marketing Technology Conference is underway, and the first big news has arrived from the event. Fuel Cycle has announced the launch of Fuel Cycle Exchange (FCX). Fuel Cycle Exchange is an industry-first platform that aggregates insights tools, providing an all-in-one solution for market researchers to power their entire research lifecycle. FCX enables Fuel Cycle customers…