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StatsBomb, the Most Advanced Analytics Provider in Football, Announces the Full Acquisition of Arqam to Provide More Than Double the Data of…

StatsBomb is proud to announce the acquisition of ArqamFC, a leader in sports data collection based in Cairo. While already recognized as the best solution for teams looking to take advantage of over 3,400 unique data events per match, by acquiring Arqam, StatsBomb is poised for more growth. Granular, accurate data underpins advanced analytical insight via deep learning algorithms, giving StatsBomb the edge. In addition to the acquisition of the 100 strong Arqam team, StatsBomb announce a collaboration with the University…

TechBytes with Devra Prywes, CPO, Applicaster

Tell us about your role and journey into Technology. What inspired you to start Applicaster? My journey into technology started with a summer internship back in college at video game platform 3DO where I worked for a producer in the studio. Off the bat I was hooked. After deciding to then explore computer science, I learned I didn’t like to code. Instead I loved the premise of what tech could do and the problems it could solve - and continued on this path under a cognitive science focus. I soon learned that many software…

BrightEdge Instant Is an Industry First: Taking Research and Content Optimization Real-Time

Pioneering Innovation Allows Marketers to Research at Scale and Optimize at Lightning Pace BrightEdge, the global leader in organic search and content performance, unveiled BrightEdge Instant, a revolutionary set of innovations that transforms how search marketers drive performance at scale. BrightEdge Instant is the industry's first and most powerful real-time SEO solution that empowers marketers to utilize real-time insights and take action to optimize content all within one unified platform. This is something that has…

Aragon Research Positions Vonage as a Leader in the Globe For Unified Communications and Collaboration

Company Recognized for Completeness of Strategy and Performance Vonage, a global business cloud communications leader, has been positioned by Aragon Research, Inc. as a Leader in the 2019 Globe for Unified Communications and Collaboration (UCC). The Aragon Research Globe graphically represents an analysis of a specific market and its component vendors. The Aragon Research team does a rigorous analysis of each vendor, using three dimensions that enable comparative evaluation of the participants in a given market -…

11 Must-Have Tools for Content Optimization

Content marketing is a widely recognized and effective strategy for driving traffic to websites and generating leads. That’s why so many online businesses invest tons of money into content production, and the amount of content that gets produced every day is staggering. While there’s no way to calculate the exact amount, we can get an idea by analyzing some stats. For example, Chris Heald, the Chief architect at Mashable, one of the most visited blogs in the world, answered a Quora question several years ago of how…

OpenText Releases New Cloud and Hybrid Offerings for SAP Solutions

OpenText Continues to Innovate in the Cloud with Additional Applications for SAP Solutions Built on the OpenText Cloud Platform in Latest OT2 Release  OpenText, a global leader in Enterprise Information Management (EIM), announced the immediate availability of OpenText Core for SAP SuccessFactors solutions – a native cloud offering delivered via the latest OT2 release. The OT2 release allows for rapid construction of purposefully built cloud applications which transform business workloads through a micro services-based…

TechBytes with Roland Gossage, CEO, GroupBy

Tell us about your role and the team/technology you handle at GroupBy. At GroupBy Inc., I work with a highly motivated team of technology minds to transform the way retailers interact with their consumers online through data-driven commerce, media and knowledge management software solutions. We are a company rooted in doing things differently – removing the technology burden from retailers, developing best-in-breed solutions across the entire consumer journey and creating a new engagement model between retailers and their…

Comcast Acquires Deep Blue Communications

Industry Leader in Engineering, Installing, and Managing Commercial WiFi Networks to Complement Comcast Business Offerings Comcast announced it has completed the acquisition of Deep Blue Communications – a Latham, NY-based industry leader in engineering, installing, and managing commercial WiFi networks. Terms of the acquisition were not disclosed. “We look forward to delivering innovative solutions that will drive competitive advantage and growth in key vertical industries such as hospitality and entertainment.” The…

Allbridge Redefines In-Room Entertainment with Interactive IPTV Solution

Allbridge, the leading provider of data, video, and voice solutions for Hospitality, Healthcare, and Higher Education properties nationwide, announces their new in-room entertainment IPTV platform for hotels, Allbridge Entertainment. This product will bring a cloud-based, interactive TV experience to guests to enhance their stay with innovative features for increased user engagement. Allbridge Entertainment, powered by its partnership with MCOMS, provides over-the-top (OTT) content, streaming and personalized…

ActiveCampaign Launches CX Automation, Redefining Marketing Automation

Creating Unique Experiences for Every Customer Throughout the Entire Customer Journey ActiveCampaign, the leader in sales and marketing automation, announced CX Automation, redefining marketing automation. Until today, marketing automation was known as a set of static paths and messages. Now, users should expect automations that deliver a unique experience for every customer. This means each customer receives a unique message, path, and time that's optimized for them, throughout their entire lifecycle. ActiveCampaign's…

Dark Data Research Reveals Widespread Complacency in Driving Business Results and Career Growth

Survey Finds New Skill Sets and AI to Be the Future; Organizations Not Turning Massive Data Opportunity into Meaningful Business Outcomes Splunk Inc., delivering actions and outcomes from the world of data, released research that shows organizations are ignoring potentially valuable data and don’t have the resources they need to take advantage of it. The research reveals that although business executives recognize the value of using all of their data, more than half (55 percent) of an organization’s total data is “dark…

Pocketmath Names Joanne Joynson-Hewlett as CEO

Audience Network and Programmatic AdTech Leader to Raise Company’s Long-Time CFO and Industry Leader’s Role to Helm Its Next Phase of Growth Pocketmath, a global leading technology company that provides programmatic advertising and audience network solutions, announced that it has selected Joanne Joynson-Hewlett as its new Chief Executive Officer. Joynson-Hewlett, elevated from her role as Pocketmath’s Chief Financial Officer, will assume the position immediately. Joynson-Hewlett joined Pocketmath in 2014 as CFO, and…

NASA Social Media Efforts Win Two Webby Awards

NASA's social media presence, which has grown from a few accounts more than a decade ago to dozens of channels with millions of followers, was honored Tuesday with a pair of Webbys and People's Voice awards as part of the 2019 Webby Awards. "Social media has become NASA's primary way of connecting with the public," said Bettina Inclán, NASA's associate administrator for Communications. "It lets us reach out directly to people and share the excitement of exploration across all of NASA's programs. More importantly, it…

Marchex Launches Marchex Stream, Unlocking Transformative Conversational Analytics Capabilities for Businesses

Cloud-Based Conversational Data Platform Supports Real-Time Analytics, Signals and Internal and External Application Development Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, launched Marchex Stream, a powerful conversational data streaming and business intelligence platform. Marchex Stream is a new platform that analyzes consumer-to-business conversational data, gains insights in real time and at any scale, extracts signals of consumer intent and supports…

Accenture to Expand Industry X.0 Capabilities with Acquisition of Zielpuls to Create Smart Products and Services for Carmakers

Accenture has entered into an agreement to acquire Zielpuls, a technology consultancy headquartered in Germany. The acquisition will bolster the capabilities of Accenture Industry X.0 in the design of smart products and services for automotive companies and will be expanded to support clients in the medical technology, industrial equipment and high-tech industries. Zielpuls provides architecture, development, engineering and management services for complex digital products and services. Work examples include an automated…

Video Conferencing Equipment Supplier, IVCi, Lists and Explains How Small Businesses Can Benefit from Video Conferencing

Video conferencing is being rapidly adopted by businesses of all industries in place of voice conferencing, and for good reason. Small businesses stand to benefit the most from video conferencing because of its productivity and profit benefits. Video conferencing equipment supplier, IVCi, lists and explains how small businesses can benefit from video conferencing. Save money. Small businesses can use video conferencing to save money on the expenses associated with traditional in-person meetings. It also saves time…

Infor Helps Organizations Meet Demands of the Emerging Workforce

Infor CloudSuite CRM for Mobile Devices Now Available Infor, a leading provider of industry-specific cloud applications, announced the availability of Infor CloudSuite CRM Mobile for iOS, a new native mobile solution to simplify customer relationship management for busy, on-the-go sales professionals. Designed by Infor's Manhattan-based in-house design agency Hook&Loop for maximum usability, Infor CloudSuite CRM Mobile aligns with Infor's goal of anticipating the needs of the emerging workforce. Now, users can now see…

Mapp to Acquire Webtrekk, Bringing Advanced Analytics and Customer Intelligence Capabilities to Mapp Cloud

Mapp, a leading provider of cloud-based digital marketing solutions, is pleased to announce that it has signed a definitive agreement to acquire Webtrekk, the German leader in marketing analytics and customer intelligence software. Webtrekk's expertise in analytics, customer intelligence, dashboards, machine learning, and AI perfectly complements Mapp's digital marketing platform, Mapp Cloud. The combination of Mapp's deep customer acquisition and engagement capabilities with Webtrekk's customer intelligence will create…

5 Outdated Social Media Practices — And What To Do Instead

In the past 15 years, social media communication has become an essential — if not the main or only — component of the digital marketing arsenal, growing from a gadget with which experts were toying around into the weapon of choice for pretty much every brand. Along the way, platforms and their usage have significantly matured, requiring all of us marketers to adjust our practices. Based on my experience as a former e-commerce store owner, marketing agency Managing Partner and now CEO of Loomly (serving more than 3,500…

MarTech Interview with Steve Weiss, CEO, MuteSix

mute"Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing campaigns — there isn’t a dominant player after them." Tell us about your role and journey into technology. How did you start at MuteSix? I was born and raised in New Jersey by a single mother who actually bought the first computer for my sister and me when I was 14. It was out of my sheer web addiction that I started tinkering around with programs such as Photoshop and Unix while building…