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Two Thirds of Marketers Say Walled Gardens Are Major Block to Improving First-Party Data

68% of Marketers Say That Walled Gardens Do Not Provide Enough Data to Effectively Analyse and Measure Campaigns Research commissioned by Sizmek has uncovered concerns around how "walled gardens" (closed platforms such as Google or Facebook) can be major roadblocks to helping brands evaluate data, with 68% of marketers saying walled gardens do not provide enough data to effectively measure campaigns. The study, which surveyed over 500 decision-making brand marketers across Europe and the US, also found that two-thirds…

Businesses Breathe the Open Air with simPRO’s Latest Field Sales Solution

simPRO has made another splash in the United States’ job management technology sector by strengthening the trade company and customer relationship through an ‘on-the-job’ quoting and sales module. simPRO has made another splash in the United States’ job management technology through an ‘on-the-job’ quoting and sales module. With simPRO’s Quote and Sales module, technicians will gain the ability to conduct previously office-exclusive tasks on the job site, with an emphasis on field sales capabilities. The module…

Accenture and ServiceNow Announce Greater Collaboration To Drive Innovation In Europe

Accenture announced deeper investments with ServiceNow  to provide clients in Europe with Accenture’s full spectrum of digital transformation expertise and ServiceNow’s capabilities to improve business performance. “Our deeper collaboration with ServiceNow means that clients will have access to the Accenture Cloud Innovation Center recently announced in Rome to test products and build in proper security controls for their cloud investments” With the increasing demand for cloud migration services, Accenture is expanding…

Shutterstock Announces Editorial Content on Its Ecommerce Platform Is Now Available for License

Providing Instant Access to over 40 Million News, Sports, Entertainment and Archival Images to Global Customer Base Shutterstock, Inc., a leading global technology company offering high-quality assets, tools and services through its creative platform, announced Editorial content on its eCommerce Platform is now available for license. Shutterstock Editorial offers images that capture the world around us, including a live feed of curated news, sports, entertainment and royal family images, along with access to a…

Lufthansa and IBM Collaborate for AI-Powered Ad Campaign

New Interactive Advertising Unit Creates Enhanced Traveler Experience, Powered by IBM Watson's AI Technology As part of Lufthansa's ongoing global #SayYesToTheWorld brand campaign, the airline has teamed up with IBM Watson Advertising to launch an AI-powered advertising experience. Lufthansa is the first airline brand to launch an IBM Watson Ads campaign with Watson Advertising. The campaign focuses on exploring a world of new possibilities and saying yes to the unknown. The interactive ads, powered by IBM Watson,…

Not All AI Is Created Equal: Five Things to Consider When Building, Deploying and Testing Your Conversational AI Chatbot

Whether or not you realize it, AI has taken a powerful hold on the way people communicate with businesses. 85 percent of customers already prefer to interact with a chatbot for customer service — in other words, consumers already want conversational AI. These AI-powered chatbots provide a superior customer experience through their ability to utilize Natural Language Understanding and Processing (NLU/P), which allows chatbots to accurately understand humans, decipher what they’re saying, and generate a human-like response,…

Interview with Boon Lai, VP Global Marketing, Cisco

"The ultimate goal is to create one-to-one relationships with our customers and reach them when they are most receptive — with the most relevant message to drive brand affinity and call to action."Tell us about your role and journey into technology. What attracted you to Cisco Collaboration? As the Vice President of Marketing for Cisco Collaboration, I am responsible for all areas of branding and demand generation for a $5-billion technology portfolio that includes Cisco WebEx (Calling, Meetings, and Contact Center) and…

Why is Delivering Online Customer Experience Actually Harder to Measure than Anticipated

Most online businesses are scurrying to find the best definition to Customer Experience. Without fully understanding the benchmark of Customer Experience and related analytics, marketing teams often miss their own objectives of delivering relevant personalization. Whether it's Instagram advertising or a transactional email newsletter, your customers expect consistent branding and messaging that further strengthens the brand-individual relationship. We spoke to Ben Jabbawy, Founder and CEO of Privy.com, the leading…

Resonate Releases ‘State of the Consumer’ Report

The Report Explains Changing Consumer Behavior by Researching Five Popular Domains Among Customers. Its Observations Are Meant to Educate Marketers About the Shift in Market Dynamics and the Need to Adapt to a New Genre of Consumers Resonate, a proven leader in consumer intelligence and insights released key information through their ‘State of the Consumer’ report. It is suggestive about the need to adopt newer branding strategies to cater to a highly evolving customer. Resonate’s conclusion was based on data from five…

Altify Launches the 2019 Benchmark Study to Uncover the Key Disruptions to Business and the Strategic Imperatives on Performance

In Partnership with Leaders in the Sales Technology Industry, the Study Looks to Uncover Strategic Insights to Help Companies Succeed in 2019 Altify, the pioneer in digital sales transformation software for businesses worldwide, announced the opening of the third annual business performance benchmark study, focusing on the key business trends, company growth drivers and sales best practices from around the world. In partnership with Gainsight, Traction on Demand, Outreach, MapAnything, NewVoiceMedia, Highspot and…

8×8 Launches Team Messaging Solution to Help Enterprises Deliver Better Customer Experiences at Scale

Integrated into 8x8 X Series, Team Messaging Features Automated Deployment Capabilities, Public and Private Rooms, and Interoperability with 23 Third-Party Team Messaging Platforms, Including Slack 8x8, Inc., a leading communications provider of cloud voice, video, collaboration and contact center solutions for over a million users worldwide, announced that Team Messaging is integrated into the 8x8 X Series solution, creating the industry’s most comprehensive cloud based communications application, with voice, video,…

Bright Pattern Ranks #1 Among Top Cloud Contact Center Vendors for Sixth Time in Gartner GetApp Report

Bright Pattern, Leading Provider of Omnichannel Contact Center Software, Is Recognized by the Gartner Digital Markets Network and GetApp as the Top Provider of Cloud Contact Center Software Bright Pattern announces its placement as the #1 cloud contact center vendor by Gartner GetApp for the sixth consecutive quarter. Bright Pattern, which has seen tremendous momentum in both global expansion and product innovation, was recognized in the Call Center Category Leaders Q4 2018 for Bright Pattern Contact Center, an all-in-one…

Consumer Targeting: Using Purchasing Intent to Close the Deal

Using a consumer’s shopping behavior to drive personalized marketing is quickly moving to the forefront of marketing technology. Driving this change is the disruptor Amazon, with other retailers scrambling to keep up.  Amazon uses a customer’s actual shopping data to determine purchasing intent, and it’s clearly working with Amazon hitting $1 trillion in market value. Personalized marketing grounded in purchasing intent covers a wide range of strategies, from abandoned cart emails to predictive analytics that forecast the…

UserTesting Releases Plugin for Adobe XD CC to Empower Experience Designers to Connect Prototypes to Customers in Real Time

Joint Customers Vera Bradley, Nuance, and Nutrisystem Leverage the Power of UserTesting and Adobe XD to Create Better Customer Experiences Through Human-Centered Designs UserTesting, the leading on-demand human insights platform, announced the availability of its Adobe XD CC plugin, making it easy for designers to get feedback on their prototypes and designs from customers in real-time and collaborate and share insights with stakeholders across the organization. .@UserTesting Releases Plugin for @AdobeXD CC to…

Adobe Announces Next Generation of Creative Cloud at MAX 2018

Major Updates to Flagship Apps, Launch of Premiere Rush CC for Social Video and Previews of Photoshop CC and Project Gemini on iPad Accelerate Creative Cloud Innovation and Value Today at Adobe MAX, the Creativity Conference, Adobe announced major updates to Creative Cloud applications including Photoshop CC, Lightroom CC, Illustrator CC, InDesign CC, Premiere Pro CC and Adobe XD. Adobe also introduced Adobe Premiere Rush CC, the first all-in-one, easy-to-use video editing app for social media creators,…

Brightlink Rolls Out New Messaging and Wireless Capabilities to Enhance Customer Experience

Company Finalizes Acquisition of 365 Wireless, Adds Support for 5G Development Brightlink, a leading communications platform and technology company that delivers voice, messaging, analytics and cloud-based solutions, announced a range of messaging and wireless enhancements in its Fall release that will help communications providers and enterprises of all sizes improve their customer experience. The company also recently finalized its acquisition of 365 Wireless, which has expanded its wireless footprint in the 3.5 GHZ…

Interview with Alexandra Shapiro, Chief Marketing Officer, Intercom

" Every business that wants to grow and scale needs to build better relationships with customers from the first time they visit their website."Tell us about your role and journey into technology. What made you join Intercom? I am the CMO at Intercom and oversee all of Intercom’s marketing efforts including brand, external comms, demand generation, and product marketing. Prior to Intercom, I was CMO at BigCommerce, where I grew top of funnel demand and revenue by 45% YoY and optimized marketing across major digital and…

Senior Telecom Industry Leaders Join Tethr Board to Drive Next Wave of AI-Enabled Communications Innovation

Tethr, the leading AI-powered communication intelligence and listening platform for enterprise insight centers has announced the expansion of its board of directors and advisory board with the appointment of veteran telecommunications industry leaders Admiral William Owens as a director and Roy Chestnutt and Martha Bejar as strategic advisors. In addition, long time Tethr advisor and board director Steve Elfman has been appointed to role of non-executive chairman. The combination of these senior executives with Tethr’s…

AddShoppers Adds Former Red Ventures CTO AJ Ratani to Advisory Board

Veteran Technology Leader to Help Guide Growth and Innovation for Leading Customer Identity and Data Marketing Platform AddShoppers, the people-based marketing platform that helps brands grow beyond traditional CRM, has named Abhishek (AJ) Ratani, former Red Ventures CTO, to its advisory board. AJ Ratani joins Peter Shanley -- former CFO of Razorfish and SapientNitro -- as the second member of AddShoppers' advisory board. In addition to being the preferred customer identity partner of Oracle Commerce Cloud, AddShoppers'…

CRM Vendors Embrace AI, Automation to Break Down Silos, Nucleus Research CRM Value Matrix Finds

Leaders Extending Enhanced Analytics Capabilities to Deliver Better Predictive Models and Enhance Usability Productivity takes center stage in the H2 2018 CRM Value Matrix from Nucleus Research. Automation, AI and predictive capabilities deployed in meaningful ways are helping to break down silos, increase usability and simplifying CRM applications across organizations. H2 #ValueMatrix for #CRM shows leaders breaking down silos https://nucleusresearch.com/research/single/crm-technology-value-matrix-2h2018/ “In this…