"No enterprise can cope with 5400 companies in MarTech. Consolidation of data and platforms will ultimately create more value for the economic buyer." On Marketing Technology MTS: Tell us about your role and how you got here? What…
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ReadyCart is the first portfolio company backed by Very Ventures from inception to exit Very Ventures, the investment and product scaling division of Very, LLC, announced that it has successfully completed an exit of its investment…
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AI and machine learning are dominating technology conversations and investments across multiple sectors. In conjunction with automation, these two technologies are fundamentally changing the nature of our working lives. Some experts have…
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The division will directly connect a brand's influencers and ambassadors with appropriate digital audiences, and track the actual sales they influence  Targeted Social, one of the early Facebook and Social Media agencies, announced…
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The Benchmarks Are Based On Based On Over Eight Years Of Repository Campaign And Transaction Data For Over 2,000 Brands  TapInfluence, the industry's leading influencer marketplace connecting brands with social media influencers,…
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Every minute, Twitter receives 100,000 new tweets. For brands looking to engage on Twitter, cutting through the constant stream of noise and acquiring a social following doesn’t come easy. But savvy marketers and media gurus understand…
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BuzzSumo will retain its branding as its team continues managing all day-to-day functions of the business The acquisition of the BuzzSumo business builds on Brandwatch's strengths as a group giving insights to marketers, adding both a…
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Four New Solutions From Olapic Allow Brands To Create And Enhance Visual Content To Drive Better Performance And Stronger Consumer Engagement Olapic, an innovator in visual content solutions, has introduced four new solutions designed to…
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Study Sheds Light On Executive Social Media Use; Trump Tweets Have Little Impact Social media use among C-Suite executives is on the rise, with 66 percent reporting they use social media professionally, and 70 percent of those saying…
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The Result Could Mean Making Social Insight Tools More Readily Available To Newsrooms The new partnership means Local Media Consortium's (LMC) members will have access to CrowdTangle's tools for real-time social media monitoring…
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"Consumers find ads interruptive and even associate online advertising with fake news. However,81 percent of US consumers feel that advertising is OK when the content is useful and doesn’t interfere with their online experience." On…
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The Event Headliners Include Speakers From Evernote, Beachbody, Facebook, Microsoft Tealium, the leader in real-time customer data solutions and enterprise tag management, has confirmed its line-up at Digital Velocity San Francisco.…
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A Quick Roundup Of Dmexco 2017, For Advertisers And Marketers, Who Are Looking At New Ways To Create Brand-Specific Campaigns That Resonate In Today’s Digital Economy Forty-eight hours at the 2017 Digital Marketing Exposition and…
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As Bound, Get Smart Content Launches 360 Persona Technology to Help B2B Marketers Drive Digital Engagement at Scale Leading website personalization platform Get Smart Content is now Bound. The experts in digital marketing personalization…
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"I believe it’s artificial intelligence (AI). AI will proliferate in every element of business and consumer life. It will make consumers lives easier and require less work and thinking for businesses." On Marketing Technology MTS: Tell us…
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"Today, most marketing metrics still focus on engagement metrics for engagement metrics’ sake. In comms, the focus tends to be vanity metrics like competitive share of voice." On Marketing Technology MTS: Tell us about your role at Cision…
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"Customer experience has become mission-critical in marketing. The advertisers that succeed will be the ones that deliver the right message to the right customers over the right channel at the right time." On Marketing Technology MTS:…
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By truly harnessing the power of Twitter and other social networks, B2B companies can identify new sales prospects, nurture them through direct communication, and convert them into qualified leads that have a higher chance of becoming…
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