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Ogilvy Montreal Acquires Advertising Agency Brad

Ogilvy Aims to Strengthen Its Presence in Quebec with the Acquisition of Brad Ogilvy Montreal announced the acquisition of Brad. With a presence in Quebec City and more than 175 employees, the agency becomes one of the largest in the province of Quebec. "We're extremely happy to welcome the Brad talent within the Ogilvy family. This acquisition will give us more depth in content creation, social media, and design, and will offer employees and clients more growth opportunities," stated David Aubert, Chief Executive…

Meredith Corporation Bolsters Video Team To Enhance Strategy And Growth

Andrew Snyder Elevated to Senior Vice President, Head of Video, Meredith Corporation Meredith Corporation named Andrew Snyder, Senior Vice President, Head of Video, effective immediately. In this role, Snyder oversees digital programming and production, business affairs and studio operations, and video revenue strategy. Reporting to Stan Pavlovsky, President Meredith Digital, Snyder oversees the portfolio's digital video business with the exception of the Entertainment and Television Groups. "A digital media…

Fireside Chat with Evan Liang

Evan Liang talks about how technology has a significant impact on customer building and partnership models Know My Team The LeanData team has expanded very quickly. We’ve increased our headcount from 30 to 80 people today, and we plan to grow to 100 before the end of 2018. At LeanData, we are driven by our customers first and foremost. Our solution has evolved based on a partnership with customers where we want to understand their pain points first, and that drives our near and long-term product roadmap.…

Adobe Acquires Sayspring to Bring Voice-Based Digital Experience to Life

Sayspring'Pricing Plans Will See a Major Overhaul, Will Release New Updates in the Future Adobe is all set to enhance its voice-based technology with Sayspring. The New York-based, year-old startup allows creators to design voice applications without coding. This will prove beneficial for Adobe’s future plans. “We have been actively experimenting with voice interfaces across our product offerings over the past few years, and we’re excited to take the next step forward with the acquisition of Sayspring, Inc.,” said…

Archima Announces It Has Joined The Salesforce Partner Program

Archima Focuses on Helping Customers Rapidly Achieve Measurable Business Value From Salesforce Solutions Archima Solutions,  a collaboration-driven consulting firm announces that it has joined the Salesforce Partner Program. Archima is an Implementation Partner dedicated to providing companies with Salesforce Services and Staffing Solutions. Archima focuses on helping customers rapidly achieve measurable business value from Salesforce solutions which are centered around their customer and employee initiatives. "We…

Ad Council Announces New Members To Board Of Directors

Top Level Executives from over 20 Firms Have Been Elected as Board Members of Ad Council The Ad Council, a non-profit organization that powers the collective pro bono efforts of the advertising, media and tech industries, announced new members that were elected to its Board of Directors at the organization's Board meeting yesterday. The Board is chaired by David Sable, Global CEO of Y&R. Also Read: Ad Council Announces David Sable, Global CEO of Y&R, as the Board Chair New members of the Ad Council Board of…

World’s Leading Photo Animation App Plotaverse Released For Android

The Long Wait for Android Patrons is over, with the Release of Free Plotaverse App Currently in Beta Millions of Plotaverse fans have been sharing their looping Plotagraph GIFs all across social media. But on Thursday, April 12th, Plotaverse's photo animation app silently emerged from beta in the Google Play store. Loved by artists and social media surfers, Plotaverse is a must-have for anybody who wants to stand out in saturated media feeds. Simply start with a single still photo, add movement with a few finger swipes…

Interview with Joshua Neckes, Co-Founder, Simon Data

"Digital transformation is the act of bringing (or dragging) an “old school” marketing operation into the modern era." Tell us about your role and how you got here. What inspired you to co-found Simon Data? A blend of market opportunity and passion. On the market opportunity side, the modern marketing cloud is fundamentally broken. Customer data is the “atomic unit” of marketing; effective marketing is totally contingent upon using it well. And yet when my co-founders and I looked at the set of options for…

LiveXLive Media Appoints Michael Zemetra As Chief Financial Officer

Michael Zemetra to Succeed Jerry Gold, Who is set to Join LiveXLive as a Board Member LiveXLive Media, a global digital media company focused on live entertainment, announced that it has appointed Michael Zemetra as its Chief Financial Officer effective April 13, 2018. Zemetra brings to LiveXLive significant financial and operational experience from his leadership roles with global companies across multiple industries. Zemetra will succeed Jerome Gold, who guided LiveXLive through many important milestones in the…

Barometric Division Of AdTheorent Spun-Out As Separate Business

Reorganization of Barometric to Foster Faster Growth & Heightened Product Focus Barometric, the MRC-Accredited provider of the industry’s most advanced cross-environment tracking and measurement solution, announced parent company AdTheorent, reorganization of the Barometric division as a separate company. As an independent entity, Barometric is positioned to invest further in its growth and evolution as the dominant player in the ad tracking and measurement space via its revolutionary product offerings. Also Read: …

Walt Disney Animator & Filmmaker Mike Merell Joins ConsumerAcquisition.com As Creative Director

Mike Merell Brings Entertainment Industry Expertise to In-House Design Studio ConsumerAcquisition.com announced that filmmaker and animator Mike Merell has joined the company as Creative Director. Merell brings over 25 years of visual design experience, spanning both computer animation and live action, in the entertainment industry. Also Read: Consumer Acquisition Launches Shutterstock Collection within Custom Ad Creation Marketplace With over 15 years at the Walt Disney Co, Merell worked as a CGI character animator…

CARTO Makes Location Intelligence More Accessible and Faster to Deliver Business Results

Pre-Defined Applications from CARTO, Partners and Developer Enhancements to CARTO's Platform Make User Adoption Easier Than Ever In their second announcement of the day, CARTO unveiled a set of enhancements to its software platform designed to make Location Intelligence solution development easier and faster. This means that CARTO customers and partners can rapidly build and deploy LI applications to address a wide variety of business challenges. Currently, CARTO's Location Intelligence platform turns location data into…

Unlock Location Intelligence Capabilities with CARTO’s New Data Enhancements

The Announcement Includes Integration of Third-Party Data Streams, a New Interface for Data Scientists Designed to Augment Location Intelligence Analytics Madrid-based location intelligence platform, CARTO, has unveiled a new data strategy at the ongoing CARTO Locations conference. The new data strategy is anchored on derivative data streams, which optimize modern location data sources to help organizations to better harness the power of location intelligence across a variety of business challenges. Recommended Read: …

Verve Hires Mobile Industry Veteran Mark Fruehan to Lead Enterprise Platform Initiatives

Renowned Mobile Innovator Mark Fruehan Will Drive Verve's Programmatic, Enterprise, and Indoor Location Solutions Verve, the global leader in location-powered mobile marketing, today announced that Mark Fruehan has been appointed to the newly created role of EVP, Enterprise Platforms, effective immediately. Reporting to CEO Tom Kenney, Fruehan will guide go-to-market strategy and scale demand for the company's programmatic, enterprise, and indoor location solutions. As 2018 progresses, it is evident that brands are…

DemandJump Names Seasoned Sales Pro Joe Kuntz as CRO

Joe Kuntz  Would Lead Strategy and Sales Operations for Leading Marketing Customer Acquisition Platform DemandJump has announced that it has hired veteran sales pro, Joe Kuntz as the CRO. Joe would be in-charge of the revenue generation operations, bringing in his experienced goal-oriented leadership to build a connective solution for the company. Read Also: Fireside Chat with Shawn Schwegman Joe has over two decades of experience in sales, strategy and leadership growth. Most recently, he was the EVP of Sales…

New Report Uncovers the Real Components of Unified B2B eCommerce

Leading B2B ECommerce Experts Release White Paper Dispelling the Main Myths of B2B eCommerce, and Defining the True Measures of a Successful B2B Buying Experience Insite Software, a leading B2B commerce platform, has released a new report exploring the misconceptions surrounding B2B eCommerce and outlining the top characteristics of a truly unified commerce system. Leading B2B commerce experts within the Insite organization developed the report to help manufacturers and distributors better understand the real…

Showpad Appoints SAP Hybris Veteran Don Matejko As Chief Revenue Officer

Appointment of Don Matejko Will Scale Showpad's Revenue and Facilitate Growth in Chicago and Global Markets Showpad, one of the world's most powerful sales and marketing success platform has named Don Matejko as the company’s Chief Revenue Officer. In this role, he’ll be responsible for scaling Showpad’s revenue as the company continues to grow in Chicago and expand around the globe. In the past year, Showpad has experienced significant global growth with the opening of its North American headquarters in Chicago and a $25…

The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award

Marketo Has Named The Pedowitz Group (TPG) a Revvie Finalist for 2018 Partner of the Year Award; Joint TPG/Marketo Client, Advent, Named Finalist in Dream Team Category Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), has been named a finalist for the Revvie Digital Services Partner of the Year Award. This award recognizes partners who are delivering exceptional value to Marketo customers through marketing transformation, implementation or creative services and winners will be announced at Marketo Nation…

Mindmatrix Launches Next-Generation Sales Prospecting Playbooks with Voice Integration

The Channel and Sales Enablement Software Platform Integrates Its Playbooks, Lead Nurturing, Scoring and Asset Management Modules With Voice Solutions to Deliver a Complete Channel and Sales Enablement Experience Mindmatrix channel and sales enablement software now integrates with voice platforms making its sales enablement functionality more powerful. This is the first major enhancement in the second quarter of 2018 by Mindmatrix. The channel and sales enablement software provider rolled out several enhancements in the…

Billups Appoints David Krupp As Chief Revenue Officer

Billups Continues Its Mission to Transform the OOH Industry; Builds Momentum as the Leading Independent OOH Agency with Clients across Categories Billups, the leading independent agency in the out-of-home (OOH) industry, announced the appointment of David Krupp as Partner and Chief Revenue Officer (CRO). An industry veteran with more than two decades of experience leading business development and marketing strategy, Krupp will lead Billups’ client development efforts worldwide – working closely with major brands,…