Five Steps to Make Video Production Easier!

The year 2018 has bought about a revolution in the video production process for marketers. It’s no secret really; video is here to stay and make its imprint in the world of business. From augmented reality to interactive video, the technology video landscape is getting bigger than ever! This development comes as a delightful opportunity to target qualified leads and convert more users into prospects with the help of video marketing. According to HubSpot, 97% of marketers say videos have helped increase the user…

IBC2018 Enhances Conference Programme with Keynote Sessions from Amazon, Viacom and Wonderhood Studios

IBC2018, the world’s most influential media, entertainment and technology show, announces three new Keynote speakers from globally renowned media and entertainment powerhouses. The addition of executives from Amazon, Viacom and Wonderhood Studios adds to the big-name line up of thought provoking and informative sessions and speakers already announced by IBC. “The past 12 months have shown that delivering premium content is crucial for media enterprise to succeed. As the rapidly changing media landscape continues to…

Interview with Yuval Ben-Itzhak, CEO, Socialbakers

"Analytics alone can tell a story, but the ability to turn that story into action and business success is what most analytics platforms are still missing."Tell us about your role at Socialbakers and how you got here. What made you start an influencer marketing platform? I joined Socialbakers just over a year ago. I have been working in technology my entire career, with a focus on Cybersecurity and AdTech. I decided to join Socialbakers because of the massive opportunity in the social media marketing space today. Last year…

Twitter Appoints Ngozi Okonjo-Iweala and Robert Zoellick to Board of Directors

Twitter, Inc.  announced the appointments of Ngozi Okonjo-Iweala and Robert Zoellick to Twitter's Board of Directors (the "Board") as new independent directors, effective immediately. Marjorie Scardino will be stepping down from the Board for personal reasons at the end of the year. "Ngozi and Bob are distinguished leaders with unparalleled global perspective and policy expertise," said Omid Kordestani, Executive Chairman of Twitter. "We are confident they will be incredible assets to Twitter as we continue to focus…

How to Leverage Partnerships and Martech to Win in China

China is a tough market for Western brands to crack. But with Chinese ecommerce sales surpassing $1.1 trillion in 2017 and representing about half of all retail ecommerce sales worldwide, cracking it is an increasingly valuable -- if not vital -- pursuit for global brands. Entering any new international market often feels daunting. As the world’s largest ecommerce market, China can seem even more challenging. After all, when entering China, it’s imperative for online businesses not only to manage basic marketing tasks…

TechBytes with Krish Subramanian, Co-Founder and CEO, Chargebee

Krish Subramanian Co-Founder and CEO, Chargebee In subscription management and billing, automation can exist at multiple levels. Krish Subramanian, Co-Founder and CEO, Chargebee, spoke to us in detail about the state of automation for SaaS-based subscription and billing management platforms.Tell us about your role at Chargebee and the team/technology you handle. I am the Co-Founder and CEO of Chargebee. Chargebee empowers thousands of global businesses to easily manage subscriptions at scale, automate recurring…

Urban Airship Named a Leader in the 2018 Gartner Magic Quadrant for Mobile Marketing Platforms

Urban Airship Positioned in the Leaders Quadrant and the Furthest on the Completeness of Vision Axis Overall Customer engagement company Urban Airship announced that it has been named a Leader by Gartner, Inc. in its 2018 Magic Quadrant for Mobile Marketing Platforms*. Among 15 vendors evaluated, Urban Airship was positioned in the Leaders quadrant and furthest to the right on the completeness of vision axis overall. A Gartner Magic Quadrant is a culmination of research in a specific market, giving a wide-angle view of the…

OK Google: Why Your Brand Needs to Talk?

Voice Searches Need You to Step Up Your Game When It Comes To Content Marketing In the month of May, at Google I/O 2018, CEO Sundar Pichai demonstrated Google Assistant AI placing a realistic phone call and having a 'real' conversation with a human being for an appointment. Earlier this year, Amazon was forced to explain how Alexa recorded a private conversation and sent it to an Echo user’s colleague without their knowledge. These two separate incidents only demonstrate the power of voice search and our…

TechBytes with Ben Gaines, Group Product Manager, Adobe

Ben Gaines Group Product Manager, Adobe Forrester recently named Adobe as a leader in their latest Forrester Wave: Customer Analytics Solutions Q2, 2018. Adobe scored the highest points in insights, action, usability, product road-map and vision, and partner ecosystem. Following this announcement, Ben Gaines, Group Product Manager, Adobe spoke to us about the state of Marketing Analytics and why Adobe Analytics is a more refined product than the rest of the competition.Tell us about your role at Adobe and the team and…

8×8 Announces General Availability of X Series

First Cloud Solution to Integrate Voice, Conferencing, Collaboration and Contact Center on a Single Platform to Radically Transform Enterprise Communications 8x8, Inc., a leading provider of cloud phone, meeting, collaboration and contact center solutions, today announced general availability of 8x8 X Series, the next generation system of intelligent enterprise engagement for all customer and employee interactions. Now available in the US and UK, X Series helps companies radically transform enterprise communications with…

Interview with Jon Lee, CEO and Founder, ProsperWorks

"Successful companies manage data better than unsuccessful ones. That said, larger enterprises, by definition, have more data."Tell us about your role at ProsperWorks and how you got here. What inspired you to find a CRM platform? I’ve been an entrepreneur since I was 26 years old. I started an AdTech company that I sold at 28, traveled for a year, and then founded DNA Games which I later sold to Zynga. I decided to start ProsperWorks while I was in between companies and gave some thought to the meaning of my life and…

Wunderman Commerce Study Reveals Amazon’s Shopping Search Supremacy

Consumers Tend to Purchase Where They Search with 51% of Consumers Starting Their Online Shopping Journey on Amazon Amazon's influence on consumer shopping behaviors continues to accelerate. Data from a new Future Shopper study released by Salmon, a Wunderman Commerce company, shows Amazon leads as consumers' preferred starting point for shopping (51%), and also dominates where consumers complete the majority of their online purchases (55%). Over 3,500 consumers who shop online across the US and UK were surveyed for this…

Dialpad Raises $50 Million in Series D Funding to Reinvent the Phone Call

Company Doubles Down on Innovative AI Capabilities, Expands Talent Base Dialpad, the pure-cloud business communications provider, announced it has raised $50 million in Series D funding. ICONIQ Capital led the round, with participation from existing investors Andreessen Horowitz, Amasia, Scale Venture Partners, Section 32 and Work-Bench, bringing Dialpad's total funding to $120 million. The new capital will accelerate momentum for Dialpad's real-time AI technology and further establish its products as business-critical…

For Retailers, the Time for Digital Migration Is Now

Technology has taken the world by storm and changed the way we do business. Businesses need to adapt to new trends and tailor their customer experiences towards a more digitally-savvy target market. According to the MIT Center for Digital Business, companies that have migrated online are 26% more profitable than their competitors. When we look at the history of retail, we see a shift in the way traditional retailers operate. The birth of online shopping and AI has impacted the way retailers communicate and sell to their…

Transcosmos Powers Global Omnichannel Customer Service with Bright Pattern Cloud Contact Center

Bright Pattern Powers Global Omnichannel Customer Service Across 31 Countries, Creating Effortless Customer Experiences and Strengthening ROI Bright Pattern, a leading provider of omnichannel cloud contact center software, helps Transcosmos provide exceptional localized customer care for international clients. Transcosmos enables global retailers to localize their customer service and deliver support that is tailored and relevant to each market. Operating in the United States, Asia, Central America and South America,…

Searching for a CMS: A Guide to Pick the Right Platform for Any Project

In Part One of How to Work with a Content Management System (CMS), We Picked Key Points Any Online Business Should Start With Websites are like gardens and lawns – you always miss out on something that your neighbor (in this case your competitors) have. Or you wish, you could add more – but run out of place to showcase them. Creating a website takes a lot of hard work, immaculate precision, foresight, and of course, oodles of creativity. However, science is a ready reckoner and a helpful assist to get things right, and in…

Infusionsoft CEO Makes a Surgical Dissection of CRM for SBs

Most CRM Platforms Are Built for Seasoned Marketers or Full-Scale Teams and Are Overly Complicated for the Average Small Business Owner, Says Infusionsoft CEO Clate Mask The growing demand for better customer insights and personalization has forced most businesses to look for and invest in automation tools that orchestrate a harmonious collaboration between marketing and sales efforts. Infusionsoft has steadily grown as one of the leading martech companies to successfully help businesses, especially SBs, find their 'sweet…

Artos and Aigo.ai Announce Partnership to Marry Blockchain and AI

Aigo's Advanced AI Personal Assistant Brings a Custom User Experience to Blockchain Ticketing Solutions From Artos Aigo.ai and Artos.io  announced a strategic relationship combining AI and blockchain technologies to integrate Aigo's voice assistant capabilities into Artos's ticket wallet service, which can be integrated into existing ticketing software or provided to clients as a white label app. While users are within the ticket wallet, Aigo will be able to assist by offering personalized recommendations for events…

TechBytes with Roger Graham, Senior Director, Marketing and Growth, Hootsuite

Roger Graham Senior Director, Marketing and Growth, Hootsuite Social media marketing and intelligence platforms are the most fascinating technology stacks for any organization for two reasons. Firstly, they offer a direct line of brand-audience engagement that even competitors can analyze. Secondly, they compete, in a collaborative manner, with the established CRMs and marketing automation platforms. In this space, Hootsuite leads the way for social media marketing. After recently launching Boost, social media content…

NMPi Partners with Google Comparison Shopping Partner, DQ&A to Boost First-Page Visibility

The Agency’s Award-Winning Google Shopping Strategy Combines with DQ&A’s Comparison Shopping Technology to Deliver More Effective Campaigns Last week, the leading NY-based digital agency, NMPi announced the completion of their acquisition of Joystick. Today, NMPI made another announcement that would benefit brands boost their shopping performance on Google. NMPi has announced it will be adding a unique Comparison Shopping Service (CSS) to its suite of solutions, as it joins forces with DQ&A platform and official…