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Aligning Business Objectives with Established and Potential CMS Markets

Enterprises Should Position Their Products, New and Emerging, After Predicting Market Adaptability. Hence, They Need to Understand the Market Share and Usability of CMS in Order to Build a Robust Business Model This is the second part of our ongoing four-part series that seeks to give a 360-degree view of the industry. This part focuses exclusively on the types of CMS and how sellers can draft unique strategies for maximum product outreach and subsequent revenues. Not just that, for evangelists, this article might provide…

Advancing Amazon Connect Implementation Success in United Kingdom

Voicefoundry, Leading Consulting Services Provider for Amazon Connect, Expanding into the United Kingdom VoiceFoundry, a principal provider of enterprise cloud-based contact center solutions with a unique focus on customer experience and automation in North America, Australia and New Zealand, announced that it is expanding consulting services for Amazon Connect to the United Kingdom. VoiceFoundry continues to gain momentum in the delivery of Amazon Connect deployments, supporting innovative contact center…

5 Reasons to Join the Mobile E-Commerce Bandwagon

More than 5 billion people — two in every three living on the planet — are now connected on mobile devices, and it’s estimated that three-fourths of the global population will have a connection by 2020. As the ranks of mobile users continue to swell, the mobile device is assuming more importance than ever in e-commerce, where mobile accounts for a growing share of consumer spending. One in four e-commerce dollars is now spent on a mobile device, and 62 percent of smartphone users say that they’ve made a purchase using…

Accenture Agrees to Acquire Brazilian Content Marketing Agency, New Content

New Content Will Enhance Accenture Interactive’s Ability to Connect People and Brands Through Strategic, Relevant Content Experiences Accenture has entered into an agreement to acquire New Content, an independent Brazilian content marketing agency, to strengthen its customer experience services provided through Accenture Interactive. The acquisition will enhance Accenture Interactive’s ability to serve its clients in Latin America with branded and strategic content that connects people and brands, and helps clients…

In-App Advertising Poised for Growth, Driven by Strong Demand by Brands, New Global Research Shows

Fyber, a leading technology company creating solutions for smarter ad monetization, unveiled the results of a global survey conducted among media agencies and brands regarding attitudes and plans for mobile ad campaigns. Overall, both groups consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across multiple metrics, including ROI. "Mobile devices are the consumer's primary means of accessing the Internet, and close to 90% of time on mobile…

The Funnel Isn’t a Funnel: Embracing the Way Businesses Buy and the Changing Role of B2B Sales

For most B2B companies, the sales process and funnel has not changed much in the past few decades. Sure, there is a bit more sophistication around the top of the funnel with web visitors, marketing capture leads, marketing qualified leads and sales accepted leads — but the funnel still represents a linear path through a set of stages. While the funnel may not have changed, the way B2B companies actually buy has changed and today’s most effective B2B companies have revised their sales approach to match the actual process that…

Twilio Announces Autopilot, Enabling Millions of Developers to Build Omnichannel Bot Experiences That Don’t Suck

By Relying on Twilio Autopilot to Handle the Complex Details That Typically Lead to Bad, Automated Customer Experiences, Developers Can Now Deliver an Omnichannel Self-Service Option to Customers at Scale Twilio, the leading communications platform, announced Twilio Autopilot, the first fully programmable, conversational AI platform for building custom bots, IVRs and home assistant apps. Consumers want a quick, self-service option when interacting with businesses but are often frustrated when that experience does not…

Incorta Expands Series B Round with Additional $15 Million Led by Microsoft’s M12 and Telstra Ventures

Total Series B Funding of $30 Million Will Be Used to Scale Go-To-Market Operations Incorta, the industry’s first hyperconverged analytics software company, announced $15 million in funding by M12, Microsoft’s venture fund (formerly Microsoft Ventures), and Telstra Ventures. This round coincides with the company’s Fall ’18 release, which makes the platform horizontally scalable for any volume of data without the need for partitioning, performance tuning or query optimization. M12 and Telstra Ventures’ investments bring…

Clarabridge Announces C3 Europe Customer Awards and Groundbreaking Solution Updates

From leveraging social channels and using chatbots to understanding effort and emotions and extracting actionable insights, this week’s C3 Europe conference covered a number of key trends. The event was hosted by Clarabridge, Inc., the leading provider of Customer Experience Management (CEM) solutions for the world’s top brands. @Clarabridge congratulates all the C3 London award winners! The London-based event, which combines keynotes, interactive workshops and conference sessions, brought together customer experience…

Two Thirds of Marketers Say Walled Gardens Are Major Block to Improving First-Party Data

68% of Marketers Say That Walled Gardens Do Not Provide Enough Data to Effectively Analyse and Measure Campaigns Research commissioned by Sizmek has uncovered concerns around how "walled gardens" (closed platforms such as Google or Facebook) can be major roadblocks to helping brands evaluate data, with 68% of marketers saying walled gardens do not provide enough data to effectively measure campaigns. The study, which surveyed over 500 decision-making brand marketers across Europe and the US, also found that two-thirds…

Businesses Breathe the Open Air with simPRO’s Latest Field Sales Solution

simPRO has made another splash in the United States’ job management technology sector by strengthening the trade company and customer relationship through an ‘on-the-job’ quoting and sales module. simPRO has made another splash in the United States’ job management technology through an ‘on-the-job’ quoting and sales module. With simPRO’s Quote and Sales module, technicians will gain the ability to conduct previously office-exclusive tasks on the job site, with an emphasis on field sales capabilities. The module…

Accenture and ServiceNow Announce Greater Collaboration To Drive Innovation In Europe

Accenture announced deeper investments with ServiceNow  to provide clients in Europe with Accenture’s full spectrum of digital transformation expertise and ServiceNow’s capabilities to improve business performance. “Our deeper collaboration with ServiceNow means that clients will have access to the Accenture Cloud Innovation Center recently announced in Rome to test products and build in proper security controls for their cloud investments” With the increasing demand for cloud migration services, Accenture is expanding…

Shutterstock Announces Editorial Content on Its Ecommerce Platform Is Now Available for License

Providing Instant Access to over 40 Million News, Sports, Entertainment and Archival Images to Global Customer Base Shutterstock, Inc., a leading global technology company offering high-quality assets, tools and services through its creative platform, announced Editorial content on its eCommerce Platform is now available for license. Shutterstock Editorial offers images that capture the world around us, including a live feed of curated news, sports, entertainment and royal family images, along with access to a…

Lufthansa and IBM Collaborate for AI-Powered Ad Campaign

New Interactive Advertising Unit Creates Enhanced Traveler Experience, Powered by IBM Watson's AI Technology As part of Lufthansa's ongoing global #SayYesToTheWorld brand campaign, the airline has teamed up with IBM Watson Advertising to launch an AI-powered advertising experience. Lufthansa is the first airline brand to launch an IBM Watson Ads campaign with Watson Advertising. The campaign focuses on exploring a world of new possibilities and saying yes to the unknown. The interactive ads, powered by IBM Watson,…

Not All AI Is Created Equal: Five Things to Consider When Building, Deploying and Testing Your Conversational AI Chatbot

Whether or not you realize it, AI has taken a powerful hold on the way people communicate with businesses. 85 percent of customers already prefer to interact with a chatbot for customer service — in other words, consumers already want conversational AI. These AI-powered chatbots provide a superior customer experience through their ability to utilize Natural Language Understanding and Processing (NLU/P), which allows chatbots to accurately understand humans, decipher what they’re saying, and generate a human-like response,…

Interview with Boon Lai, VP Global Marketing, Cisco

"The ultimate goal is to create one-to-one relationships with our customers and reach them when they are most receptive — with the most relevant message to drive brand affinity and call to action."Tell us about your role and journey into technology. What attracted you to Cisco Collaboration? As the Vice President of Marketing for Cisco Collaboration, I am responsible for all areas of branding and demand generation for a $5-billion technology portfolio that includes Cisco WebEx (Calling, Meetings, and Contact Center) and…

Why is Delivering Online Customer Experience Actually Harder to Measure than Anticipated

Most online businesses are scurrying to find the best definition to Customer Experience. Without fully understanding the benchmark of Customer Experience and related analytics, marketing teams often miss their own objectives of delivering relevant personalization. Whether it's Instagram advertising or a transactional email newsletter, your customers expect consistent branding and messaging that further strengthens the brand-individual relationship. We spoke to Ben Jabbawy, Founder and CEO of Privy.com, the leading…

Resonate Releases ‘State of the Consumer’ Report

The Report Explains Changing Consumer Behavior by Researching Five Popular Domains Among Customers. Its Observations Are Meant to Educate Marketers About the Shift in Market Dynamics and the Need to Adapt to a New Genre of Consumers Resonate, a proven leader in consumer intelligence and insights released key information through their ‘State of the Consumer’ report. It is suggestive about the need to adopt newer branding strategies to cater to a highly evolving customer. Resonate’s conclusion was based on data from five…

Altify Launches the 2019 Benchmark Study to Uncover the Key Disruptions to Business and the Strategic Imperatives on Performance

In Partnership with Leaders in the Sales Technology Industry, the Study Looks to Uncover Strategic Insights to Help Companies Succeed in 2019 Altify, the pioneer in digital sales transformation software for businesses worldwide, announced the opening of the third annual business performance benchmark study, focusing on the key business trends, company growth drivers and sales best practices from around the world. In partnership with Gainsight, Traction on Demand, Outreach, MapAnything, NewVoiceMedia, Highspot and…

8×8 Launches Team Messaging Solution to Help Enterprises Deliver Better Customer Experiences at Scale

Integrated into 8x8 X Series, Team Messaging Features Automated Deployment Capabilities, Public and Private Rooms, and Interoperability with 23 Third-Party Team Messaging Platforms, Including Slack 8x8, Inc., a leading communications provider of cloud voice, video, collaboration and contact center solutions for over a million users worldwide, announced that Team Messaging is integrated into the 8x8 X Series solution, creating the industry’s most comprehensive cloud based communications application, with voice, video,…