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Gartner Suggests, Atomize Your Content to Drive Customer Experience and Personalization

Marketing Leaders Strive for One-to-One Personalization, But Fall Significantly Short in Most Cases While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization wrong is steep. In a survey of more than 2,500 customers, more than half report they will unsubscribe from a company’s communications and 38 percent will stop doing business with a…

Sprinklr Launches Global Partner Program

Sprinklr announced the launch of the Sprinklr Partner Program. This program delivers training, go-to-market support, and a certification program to an ecosystem of technology organizations, systems integrators, agencies, and social media channels. Sprinklr’s partner program will help brands collaborate across marketing, sales and care to meet the needs of the modern customer. Learn more about Sprinklr’s partners throughout the company’s SXSW events at the JW Marriott Austin, from March 8th to March 10th. Sprinklr offers…

The ‘C’ in Customer Experience (CX) Means Consistency

Modern Customers Are Buying Not Just Products, but Also the Experience. This Has Changed the Entire Paradigm of Doing Business in CX-Focused Markets Where Stakes Are Higher Than Ever Before In the modern era, the inexorable rise of Customer Experience has pushed the bar higher in Marketing, Sales, Service and Commerce. The biggest challenge faced by marketing professionals lies in delivering connected and smoothly concerted experiences to a whole new generation of customers that expect instant solutions, round-the-clock…

MarTech Interview with Jeff Kupietzky, CEO, PowerInbox

"Having great data scientists on your team is the key — they must be able to crunch the numbers, but also ask smart questions and understand the implications of the analytics as it applies to real human behavior." Tell us about your role and journey into Email Advertising.  What made you start PowerInbox? My prior company monetized domain names and we had a small unit providing a shopping comparison experience for travel. Although it was a small site, we noticed that over 80% of the value was coming from its email list,…

SmartBug Media Expands Skilled Marketing Team with Strategist Molly Rigatti

 SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced the addition of Molly Rigatti as marketing strategist. In this role, she will work with clients to build efficient marketing engines and help them exceed revenue goals. Rigatti also plans to play a pivotal role in SmartBug's ongoing marketing efforts as the…

Afilias Appoints Ram Mohan as Chief Operating Officer

Former EVP/CTO Promoted to COO Afilias, the world's second largest domain name registry, announced that it has promoted Ram Mohan to the newly created position of Chief Operating Officer, responsible for most of the day-to-day operations of Afilias and its global subsidiaries.  Mr. Mohan will continue to report to Afilias' President and CEO, Hal Lubsen; most all of Mr. Lubsen' s previous direct reports will now report to Mr. Mohan. Mr. Mohan's appointment recognizes the pivotal role he has played in the development of…

MarTech Interview with Mary Clark, Chief Product Officer and Chief Marketing Officer, Synchronoss

"Insights gathered through analytics and business intelligence are only relevant when they can be applied quickly and with near real-time methodology to solve problems and deliver desired outcomes." Tell us about your role and how you got here. What inspired you to be part of a Marketing Technology company? I began my role as Chief Product Officer and Chief Marketing Officer in January 2018 — a year ago. I am responsible for Product Management, marketing and communications globally. My roots are in technology, telecom…

Sitecore Experience to Help Europe’s Marketers Tackle Their Biggest Digital Marketing Challenges

Sitecore Details Complete Keynote Lineup and Agenda for London Conference Sitecore, the global leader in digital experience management software, announced its keynote speakers and agenda for the inaugural Sitecore Experience conference in Central London. Registration is currently open for the one-day event, which will bring together hundreds of digital marketing leaders from around the region to discuss emerging trends and share winning strategies and tactics to address challenges unique to the European market. "Today…

MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot

"If you hire the right people to do the right work, have the right support internally, and have a clear strategy in place that is focused on the needs of the consumer, it will be a lot easier to ensure your company not only survives but also thrives in the digital economy." Tell us about your role and journey into technology. How did you arrive at Adslot? I had a few career stops before landing in digital media, however, it wasn’t until I was working in public affairs where I really started thinking about how to translate…

Accenture Acquires UK-Based Innovation Firm ?What If!, Enhancing Ability to Help Clients Reinvent Themselves with Experimentation-Led…

Accenture has acquired ?What If!, a privately owned innovation firm that uses an experimentation-driven approach to help clients incubate new products, services, business models and organizational cultures. The acquisition will further enhance Accenture’s front-end innovation capabilities that help clients rapidly ideate, prototype and scale innovative products and services for the digital economy. The terms of acquisition were not disclosed. Headquartered in London, with additional offices in New York and Shanghai,…

Spredfast + Lithium Join Forces as “Khoros” to Offer the Industry’s Best Customer Engagement Platform

Khoros to Provide Enterprise Companies with a Best-In-Class Platform to Help Them Stay All-Ways Connected The combined company of Spredfast and Lithium announced its new name: Khoros, LLC. The coming together of Spredfast and Lithium as Khoros represents over 15 years of market leadership in marketing, care, and communities. Khoros currently serves more than 2,000 of the world’s leading brands including Pizza Hut, Sprint, and HomeAway, and manages more than 500 million consumer touch points every day across social media,…

CleverTap Partners with Nexmo, the Vonage API Platform, Empowers Marketers to Communicate with Their Customers at Scale

Mobile Marketers Can Now Leverage Various Channels of Customer Communications, Such as SMS, Social Messaging Apps and More, to Craft Engaging Customer Experiences That Drive Reliable Long-Term User Retention and Customer Satisfaction with Reliability and Dependability The leading mobile marketing automation platform, CleverTap, announced it has chosen, Vonage, a business cloud communications leader, to enable additional user engagement channels directly from CleverTap’s mobile automation platform via Nexmo, the Vonage API…

Perfect Sense Introduces Modern Publishing for All with Brightspot Readymade

Perfect Sense announced the general availability of Brightspot Readymade, a content management system that reduces reliance on IT to empower publishers to distribute content globally across all channels. Introducing @brightspotcms Readymade, a CMS from @perfectsensedig that reduces reliance on IT to empower publishers to distribute content globally across all channels. Companies often struggle to deliver content to more devices, in more languages, faster than ever before. Publishers must support these constantly changing…

Solodev Achieves AWS Digital Customer Experience Competency Status

Company Recognized by AWS for Proven Success as Cloud-First Content Management System for Building Secure, Scalable, Award-Winning Digital Customer Experiences Solodev, a leading website content management system (CMS) built for Amazon Web Services (AWS), announced that it has achieved AWS Digital Customer Experience Competency status. The new AWS Competency was introduced for the first time at Shoptalk 2019 in Las Vegas – the premier venue for technology and innovation in the retail industry – where Solodev was a…

ServiceTitan Names Former PlayStation and Intuit Executive Guy Longworth as Company’s First Chief Marketing Officer

No. 1 Home Service Business Management Software Expands Its Executive Team with Former Intuit Quickbooks and Sony Playstation Marketing Chief ServiceTitan, the world's leading all-in-one software for residential home service businesses, announced that Guy Longworth, a veteran executive with more than 30 years of experience in sales and marketing for global brands, will join the company as its first chief marketing officer. Longworth most recently served as global chief marketing officer and senior vice…

Gib Olander Joins Vendasta as EVP of Product

​Vendasta​ is welcoming its new Executive Vice President of  Product Gib Olander. Olander has more than two decades of experience in the local digital marketing ecosystem, specializing in  SaaS and data solutions. He most recently led product strategy at Infutor, and also lead product  development and strategy for SIM Partners (Reputation,com) Local Viewpoints (PowerReviews), Localeze  (Neustar), iCrossing, Advo, and Citysearch. “I’ve had the pleasure of interacting with the Vendasta team for years, going back to my…

MarTech Interview with Paul Dolan, CEO, Varick

"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at a service provider, marketers need expertise in math, statistics, analytics, research, and creativity." Tell us about your role and journey into AdTech. I am the CEO of Varick—we are the platform media experts. We help agencies and brands grow their businesses through digital advertising platforms such as Google, Amazon, and Facebook. Our clients tap into a team of experts and our Alveo tech platform to maximize…

Zappi Announces Newly-Formed Customer Team Lead by Julio Franco

Franco to Lead the Customer Division to Ensure Success and Value Generation Through Zappi's Platform Zappi, the leading provider of automated market research and customer insights to global enterprises, announces the promotion of former Vice President of the Americas, Julio Franco, to lead the newly formed Global Customer Team. Created to ensure Zappi users are set up for long-term success through utilizing the platform's insights capabilities, the team's focus will be to ensure customers are equipped to help brands…

Millennials More Likely to Advertise on Traditional Mediums Than Older Generations

Nearly All Small Businesses (87%) Advertise, and 67% Plan to Experiment with a New Advertising Medium in 2019. Millennial small business owners and managers value advertising for their businesses more than older generations, according to a new survey from The Manifest, a business news and how-to website. Ninety-five percent (95%) of millennial entrepreneurs advertise for their business, compared to 92% of Generation X and 70% of baby boomer small business owners. Millennials are used to instant gratification,…

Word Play on Dr. Seuss Day

2nd March is celebrated as Dr. Seuss Day. Seuss wrote “Green Eggs and Ham” using only 50 words, and successfully got a whole generation of kids having fun learning to read. “I have great pride in taking Dick and Jane out of most school libraries,” he once said, referring to the standard, dull reading primers of the 50s. Seuss’ success can be seen in how he used words, constructed sentences, and how they sound out loud. Rhyming, alliteration, and repetition were writing techniques he used to make his prose almost…