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Adobe Announces Next Generation of Creative Cloud at MAX 2018

Major Updates to Flagship Apps, Launch of Premiere Rush CC for Social Video and Previews of Photoshop CC and Project Gemini on iPad Accelerate Creative Cloud Innovation and Value Today at Adobe MAX, the Creativity Conference, Adobe announced major updates to Creative Cloud applications including Photoshop CC, Lightroom CC, Illustrator CC, InDesign CC, Premiere Pro CC and Adobe XD. Adobe also introduced Adobe Premiere Rush CC, the first all-in-one, easy-to-use video editing app for social media creators,…

inMotionNow Announces Groundbreaking Integration with Adobe Creative Cloud

Extension to Adobe Photoshop CC, Adobe InDesign CC, and Adobe Illustrator CC Builds a Bridge from Creative Workflow to Popular Programs for Graphic Designers inMotionNow, a leading provider of workflow management solutions for marketing and creative teams, announced it has released a new extension from inMotion ignite to Adobe Photoshop CC, Adobe InDesign CC, and Adobe Illustrator CC. This allows designers to interact with people and projects in the creative workflow process – to send work out for review or check on…

G2 Crowd Raises Series C Round to Continue Revolutionizing Business Buying

We’re Excited to Announce Our $55 Million Series C Funding Round Led by IVP, with Participation from Emergence Capital, as Well as Returning Investors Accel and Pritzker Group – Bringing Our Total Funding to Date to $100 Million IVP, Emergence, Accel, and Pritzker are all world-class venture firms, especially in the B2B enterprise technology space. Their partnership with G2 Crowd is an incredible validation of what we’re trying to build. The G2 Crowd Rocketship is on an incredible trajectory, and our extraordinary growth…

Zendesk Opens New Midwest Regional Hub in Madison, Wisconsin

Company Expands Community Partnerships and Investments in Local Talent Zendesk, Inc. announced the opening of its new Madison office and Midwest regional hub at 25 West Main Street, a newly renovated space in the heart of downtown. Zendesk will celebrate the new office at a tailgate-themed grand opening today with employees, customers, business leaders and community partners. “Since our earliest days in Madison, the city has felt like a second home for Zendesk” Since first establishing a presence in Madison with…

Interview with Alexandra Shapiro, Chief Marketing Officer, Intercom

" Every business that wants to grow and scale needs to build better relationships with customers from the first time they visit their website."Tell us about your role and journey into technology. What made you join Intercom? I am the CMO at Intercom and oversee all of Intercom’s marketing efforts including brand, external comms, demand generation, and product marketing. Prior to Intercom, I was CMO at BigCommerce, where I grew top of funnel demand and revenue by 45% YoY and optimized marketing across major digital and…

Demo Day of Comcast NBCUniversal LIFT Labs Accelerator, Powered by Techstars, Showcases 10 Companies in Inaugural Class

Philadelphia-Based Accelerator Focused on Media, Entertainment, and Connectivity Ends with Live Pitch Event, Including Major Company Announcements Ten tech startups from around the world who are building innovative media, entertainment, and connectivity companies showcased their products and stories on Thursday at “Demo Day,” the finale of the inaugural Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars. “We were inspired by the spirit and creativity of these companies as they were building their…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source for major MarTech developments in the last week. Social Listening Leader linkfluence Acquires Scoop.it linkfluence Also Receives $21 Million Series D Funding to Expand Their Realm in American Markets. Motista’s Study Results Conclude That Emotional Connection Is the Key to Brand Success…

6sense Featured on CNBC List of 100 Promising Start-Ups to Watch

6sense announced that it has been included in CNBC's list of top 100 startups in the world. Known as the Upstart 100, this exclusive list of promising young start-ups features a diverse group of companies that are building brands and breaking industry barriers on the path to becoming tomorrow's household names. Companies making this year's Upstart 100 represent a broad segment of the economy, across nine different countries and 13 US states. Each of the organizations selected is less than five years old. 6sense has…

Consumer Privacy and Security Fuels Record Bookings for Janrain

Leading CIAM Provider Celebrates 69% Year-over-Year Bookings Growth During First Half of 2018 Driven by Needs Around Privacy Regulations and Security Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced it has achieved 69% year-over-year bookings growth during the first half of 2018. Gartner recently predicted growing security and privacy concerns will bring worldwide spending on information security to $124 billion in 2019, which directly contributes to accelerated…

Fortnite Beats Another Boss, The Android Store, On Way To Mobile Esports

Fortnite has conquered the game world since its launch last fall. Now it’s taking on the mobile app-store business, at least on the 2-billion-user-strong Android mobile platform. In bypassing the Google Play store that just about every other Android app must channel through to get seen, Fortnite owner Epic Games demonstrated both its market oomph and saved itself as much as $50 million, one recent study projected. Just as importantly, Fortnite and its chosen app-store alternative, Samsung, are bringing together the…

How Customer Voices are Powering ABM Campaigns

Customers Offer Trusted Information About Buyer Value Because Business Networks Are Rich with Potential Prospects. Businesses Shouldn’t Miss the Impact of Customers as Advocates to Boost ABM Campaigns ABM has exploded in the B2B marketing scenario. It is incredibly precise, targeted and personalized when compared with other inbound and outbound strategies. 65% marketers have confirmed that ABM is helping them find customers easily. ABM aligns the whole organization around the right kind of customers. Here the right…

TechBytes with Vaughan Denny, EMEA Sales, IPONWEB

Vaughan Denny EMEA Sales at IPONWEB Every year, we hear about agencies pulling out of Dmexco to save money. We spoke to Vaughan Denny, EMEA Sales at IPONWEB, to understand what agencies are looking to get out of Dmexco and the key topics discussed at the conference.Tell us about IPONWEB and your role there. IPONWEB is a technology company that builds programmatic software, systems and infrastructure for media buyers and sellers across the digital ad ecosystem. That includes advanced media buying and optimization…

Interview with Jeff Fagel, SVP, Marketing, Epsilon and Conversant

"Growth comes from being the best in the business in identity, personalization and optimization through machine learning, with a clear line of sight to drive measurable outcomes."Tell us about your role and journey into technology. How did you arrive at Epsilon and Conversant? I lead the Epsilon and Conversant marketing team responsible for building a clear and ownable market leadership position. My team partners work closely with our Product and Sales teams to accelerate go-to-market clarity, confidence and revenue. I…

Gartner Says the Marketing-To-Sales Handoff Should No Longer Exist

Experts Discuss How Sales and Marketing Leaders Succeed in Today’s New World of B2B Buying at the Gartner Sales & Marketing Conference, Taking Place October 9-11 in Las Vegas In today’s digitally driven world, the marketing to sales handoff should no longer exist, according to Gartner, Inc. The findings were announced here during the opening keynote at the Gartner Sales & Marketing Conference where Gartner experts explained that effective B2B selling today is no longer about progressing a customer through a…

How to Stand Out in the Inbox During Seasonal Events

While working at his previous email marketing business, Mike recognized the challenge of data aggregation in the e-commerce space, launching Fresh Relevance in 2013 with co-founders, Eddy Swindell and Pete Austin, to solve this data-need and optimize the customer journey. What do Valentine’s Day, the Super Bowl, Mother’s Day and Black Friday have in common? They’re all massive marketing opportunities for brands. What else do they have in common? There’s such an abundance of promotions around them that they’ve become…

Capgemini Reinforces Its Digital Services Portfolio in Italy with the Acquisition of Doing

Capgemini announced the acquisition of Doing, a full service digital agency based in Italy. This bolt on acquisition further expands its local digital services capabilities and aligns with the ambition of Capgemini Invent, the Group's global business line, launched recently to help CxOs envision and build what's next for their businesses. "Doing's multi-disciplinary team, entrepreneurial spirit and impressive client roster are highly complementary to the Group's make up. It is a natural fit with our local team in Italy,…

The Era of Paid Social Media Promotions Has Just Begun

In 2018, Social Budgets Have Exceeded 30%, and the Ad Revenue Attributed to Social Media Is Set to Touch $51 Billion by the Year-End Paid social media promotion is not just earned impressions, clicks, organic video views or farmed comments. It’s a conversation that is forged between real identities, offering a chance for every ad campaign to connect and expand audience reach for higher revenue. Why This Suddenly Focus on Paid Social Media Promotions? It has been a year of remarkable transformation for the social media…

Adobe Accelerates Experience-Driven Commerce With Major Advancements To Magento Commerce Cloud

First Integrations and New Partnerships Empower Enterprises and Small and Mid-Market Businesses to Make Every Moment Shoppable Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalized shopping experiences. Integration with Adobe Experience Cloud’s content management, personalization and analytics solutions provides an unrivaled offering for enterprises looking to…

CAPCOM Selects Domo to Accelerate its Business Growth Strategy and Digital Transformation Across Global Offices

Domo announced that CAPCOM Co., Ltd., the Japanese video game developer and publisher known for creating numerous multi-million selling game franchises, including Street Fighter, Monster Hunter,Mega Man and Resident Evil, has selected Domo to accelerate its business growth strategy and digital transformation across its global offices. “In today’s world, everyone has to be able to access, understand and leverage data on their own,” said Shigenori Araki, managing corporate officer and head of the eSports group at CAPCOM.…

IBM’s AI-Powered Interactive Ads to Guide Shoppers this Holiday Season

Leading Toy Maker LEGO Systems Among First Brands to Activate New Ad Platform Just in time for Black Friday—the busiest shopping day of the year—IBM is announcing that its latest AI-powered interactive ads will be used by LEGO Systems, Inc. to recommend the right gift set to the right holiday shoppers. The ads will run throughout the holiday season, when the majority of annual toy retail sales take place. For holiday shoppers seeking just the right toys to buy this year, the experience is both easy and intuitive.…