SiteFocus Launches Autonomous Learning Machines — A.I. in a Box

SiteFocus' Turnkey AI System That Solves Enterprises' Natural Language Needs SiteFocus Inc. announced the availability of Autonomous Learning Machines (ALM) – an Artificial Intelligence (AI)-in-a-Box solution that enables machines to learn and understand by reading textual data across any domain without human assistance or supervision, boosting enterprise productivity. ALM is a turnkey self-learning system that does not require tagging, pre-processing, dictionary, ontology, and knowledge of data science or computer…

Interview with Ziv Elul, CEO, Fyber

"Demand still far outweighs supply when it comes to video inventory."Tell us about your role and how you got here? What galvanized you to start an adtech company? If you had asked me in my 20's where I see myself, I would have probably answered in the military. After the mandatory three year service in the Israeli military, I stayed on as an officer. As part of my service, I started my Executive MBA studies in the Hebrew University in Jerusalem. Offer Yehudai, a long-time friend, helped me with a project for a class I…

Unbotify Named Gartner 2018 Cool Vendor in Advertising

Unbotify, the behavioral biometrics bot detection startup, was named 2018 Gartner Cool Vendor in Advertising by Gartner Inc. This industry accolade follows Fast Company's recognition of Unbotify as "Israel's most innovative company 2017" and 1st prize at the TAU Cyberstorm competition. "Unbotify was founded to disrupt the stagnant bot detection market. We've set out to stop sophisticated fraudulent bots and restore online trust and transparency," said Yaron Oliker, CEO, Unbotify. "We engage with an increasing number of…

Upstream Works and ZOOM International Announce Cisco Solution Partnership

Delivering Best-In-Class Customer Experiences for Smarter, Next-Gen Cisco Contact Centers Upstream Works Software Ltd. and ZOOM International, both providers of Omnichannel Contact Center solutions, announced a new partnership to provide best-in-class customer experience (CX) solutions and power next-gen Cisco contact centers. The two companies will be showing their joint solutions at the Cisco Live Collaboration Partner Village, 10-14 June, in Orlando, Florida. Together, the companies make it easier and faster to deploy…

Fireside Chat with John Pollard

John Pollard talks about his journey in setting up The Donuts Inc. Know My Team How big is your team and what drives them to succeed in meeting small-term and long-term goals at Donuts We are a lean, scrappy organization here at Donuts. Fewer than 10 people manage all of our channel sales, marketing, advertising, branding, and PR. It’s a terrific mix of super-experienced people who have “been there, done that” in high-growth startup environments, combined with some very young but super-smart and motivated folks that…

New Azuqua Connect Partner Program Helps SaaS Companies Quickly Deliver Powerful App Integrations

Own Your Customer’s Integration Experience and Accelerate the Time It Takes to Design, Build and Deploy Tailored Application Workflows Azuqua, a leader in cloud-based business automation, announced the Azuqua Connect Partner Program, which is designed to deliver powerful app integration capabilities to SaaS companies and their customers. SaaS vendors and their services partners can now easily tap into the power of the Azuqua platform to streamline integration, orchestration and automation of key business applications…

Bedrock Analytics Closes $7.2 Million Funding; Launches Bedrock 2.0

Bedrock Analytics New Funding to Bring Intelligent Analytics to the Consumer Packaged Goods Industry, Offer Deeper and More Accessible Insights for CPG Brands to Grow Their Sales in Retail Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, has completed a $7.2 million round of financing, led by Cervin Ventures and Illuminate Ventures, with participation from other private and institutional investors. Recommended Read: Contextual Content and AI:…

Accenture, Agencies and the Ad-Buying Battlefield

Accenture’s launch of a programmatic ad-buying unit was more of a ‘when’ not ‘if’.  The company already has its foot firmly in the door of many major brands for which it undertakes other consultancy-related services around technology recommendations, systems integration and optimization; media buying is a natural extension that enables it to leverage its knowledge of and integration with each client’s specific environment. Agencies should be concerned. By the end of February this year, it was speculated that $120 billion…

TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media

Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in internet and online marketing, content marketing has undergone a massive flux. There is no clear definition of what state content automation would be in 2020. However, the stage is set for tech companies providing audience segmentation and programmatic targeting-based advertising platforms. MNI Targeted Media is leading the pack with data-driven results that help content publishers and…

Zendesk Enterprise Workflow and Collaboration Tools to Help Enterprises Deliver Better Customer Experience at Scale

New Zendesk Enterprise Workflow and Collaboration Part of Support Enterprise Enhancements to Improve Agility and Responsiveness As part of its continued growth in the enterprise market, San Francisco-based Zendesk has launched new enterprise collaboration and workflow tools designed to help large companies respond to customer needs quickly and easily. Zendesk Enterprise Workflow and Collaboration tools help businesses of all sizes manage their digital transformation journey by changing the way they interact with the…

TIBCO Software Acquires Integration Platform-as-a-Service Leader Scribe Software

TIBCO Connected Intelligence Cloud Expands to Enable Digital Transformation for Businesses of any Size, with the Broadest Pervasive Integration Platform TIBCO Software Inc., a global leader in integration, API management, and analytics, announced the acquisition of Scribe Software, an innovative, cloud-based integration service that helps more than 10,000 businesses efficiently connect Software-as-a-Service (SaaS) applications and automate data flows using an intuitive browser-based approach. The combination of Scribe's…

Crossover Media Group Launched To Capitalize On OTT, Podcast Revenue Opportunities

Crossover Media Group Sales to Leverage Longstanding Relationships with Major Personalities, Distributors Veterans of some of the largest companies in terrestrial and satellite radio, television and digital video have formed a new company specifically developed to provide advertising-sales representation across multiple platforms for an array of established and emerging program personalities and formats. Crossover Media Group Sales, with offices in New York City and Los Angeles, launches with an initial…

Connected TV Emerges As Advertising’s Fastest-Growing Video Segment

SteelHouse Survey Finds 78% of Marketers Plan to Buy CTV Ads in Next 12 Months Marketers plan to dramatically increase their budget commitments to Connected Television (CTV). In fact, 78% of marketers surveyed plan to buy ad inventory on streaming TV within the next 12 months, according to the latest SteelHouse survey of both brand-side and agency marketing professionals, conducted by independent consulting firm Advertiser Perceptions. While only 2% of those surveyed said they never used video in their…

Rockerbox Attribution Platform Arrives to Democratize Access To Attribution Solutions

Rockerbox Attribution Platform has The Wall Street Journal, SquareFoot and Open Listings Among Launch Partners  Rockerbox, the creator of Recency Activation technology, unveiled its latest offering, Rockerbox Attribution Platform. Built on the success of the company’s Recency Activation technology and experience working with marketers of all sizes, Rockerbox Attribution Platform provides advanced multi-touch attribution and modeling that were previously only available to the largest marketers and brands. Recommended…

Key Martech-Focused Takeaways from Mary Meeker Internet Trends 2018

When Consumers Spend More, It Translates to Spending More for Attention to Values, and Digital Engagement and Retail Experience, Finds Mary Meeker Internet Trends 2018 Report Climbing Mount Everest is a tricky journey. Does it look like this? Do you know what this graph actually represents? Well, if you can match the steep slope, it has to do something with the rise of Amazon and ecommerce players. The internet is an exciting place to be, and with martech growing at an explosive rate, how could we miss…

ShareThis Announces New CEO and Doubles Data Business With New Clients and Partners

ShareThis’ Data DNA and Deep Learning Engines Fuel Year-Over-Year  Growth Into Second Year ShareThis, the Sharing Intelligence company that delivers the largest independent consumer interest-and-intent data for targeting and analytics continued its year-over-year growth for its expanded data business. In line with this growth, the company announces that data veteran Dana Hayes, Jr. is taking on the CEO role; current CEO Kurt Abrahamson will take on the Executive Chairman role. ShareThis enables both agencies and brand…

TechBytes with Steven ZoBell, Chief Product & Technology Officer, Workfront

Steven ZoBell Chief Product & Technology Officer, Workfront Learning the clear definition of an Ideal Customer is the most critical aspect of understanding any business model. The martech landscape is witnessing a deluge of automation tools for Digital Asset Management (DAM) and Enterprise Content Management (ECM). Therefore, it becomes even more important for marketing teams to understand the Ideal Customer Profile (ICP) of any martech company to gauge if it would fit their budget and tech stack. To better…

Interview with Fayez Mohamood, Co-founder and CEO, Bluecore

"AI-centric tools have the ability to unleash a level of productivity over current workflow based on enterprise software."Tell us about your role and how you got here? What galvanized you to start Bluecore? I am an engineer by training through both my undergraduate and graduate degrees. I started out my career in hardware and software design and simulation back in 2006. While that sounds very far from marketing technology, a lot of my training revolved around building solutions that required the need to transform and make…

Pega Independent Software Vendor Program Unveiled to Bring Innovative Solutions to Clients

The New Program Expands Pega’s Ecosystem by Enabling Partners to Create Pega-Based Solutions in an Open Development Environment At the Pega World 2018, Pegasystems Inc., a leading martech company for customer engagement, announced the launch of the Pega Independent Software Vendor (ISV) program. For the first time, Pega is enabling independent development on its next-generation digital transformation suite, Pega Infinity™, so partners can easily integrate with and build new solutions that answer specific market needs. ISVs…

Yext and Yelp Expand Collaboration to Better Support Enterprise Businesses

Yext Becomes an Official Yelp Knowledge Partner, Deepening Long-Standing Relationship to Help Businesses Manage the Facts About Them on Yelp Yext, Inc, the leader in Digital Knowledge Management, announced an expanded relationship with Yelp to give businesses greater control over their digital knowledge online. As an official Yelp Knowledge Partner, Yext can now offer businesses of all sizes and channels the ability to monitor Yelp reviews and leverage data-driven insights. Additionally, businesses of all sizes can now…