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HERE and Cerence Bring More Personalized, Contextualized In-Car Experiences to Drivers Worldwide

Amsterdam and Burlington, Mass. - Cerence Inc., the global industry leader in creating unique, moving experiences for the automotive world, and HERE Technologies, a global leader in mapping and location platform services, announced that they have teamed up to integrate HERE location intelligence with the Cerence Drive portfolio to bring advanced AI-powered mobility assistant offerings to the automotive industry. Marketing Technology News: Valassis Missing Child Program Gives Hope, Offers Connectivity Building on the…

TechBytes with Vanya Cohen, Machine Learning Engineer at Luminoso

Hi Vanya, from spending your time in Seattle to joining an NLP and AI technology company - what inspired you to make this journey? Growing up in Seattle, I was exposed to tech at a pretty young age. Most of my friends’ parents worked for Microsoft. I spent a lot of my free time working on little coding projects, and even started my own business developing Video game mods in high school. Movies like 2001: A Space Odyssey captured my imagination, and gave me a sense that AI was going to be an important part of the…

Huawei Recognized as a January 2020 Gartner Peer Insights Customers’ Choice for Wired and Wireless LAN Access Infrastructure

Huawei, a leading global provider of information and communications technology (ICT) infrastructure and smart devices, is excited to share that they were named a January2020 Gartner Peer Insights Customers' Choice for Wired and Wireless LAN Access Infrastructure. Huawei is the only non-North American vendor named, and has a high 4.7/5 stars as of February 5, 2020 based on 196 ratings. Huawei Recognized as a January 2020 Gartner Peer Insights Customers' Choice for Wired and Wireless LAN Access Infrastructure Gartner…

SABIS to Use Huawei’s Wi-Fi Solutions for Its School Network

Huawei, a leading global provider of information and communications technology (ICT) infrastructure and smart devices, has entered into a strategic alliance with SABIS—a global education management organization—which will use Huawei’s technology to uplift their IT infrastructure on the school and the corporate level. The alliance, which is set to last for two years, will cover all SABIS Network schools located in the Gulf, Levant, Africa, Kurdistan, and Europe regions. SABIS school campuses will become even more…

Shutterstock Has a New CEO – Stan Pavlovsky

Shutterstock has announced a new CEO. The leading online stock photography provider announced promoting their President and Chief Operations Officer Stan Pavlovsky to the CEO role. Shutterstock's founder Jon Oringer is exiting from his CEO position to a pivotal mentoring role to Stan. Stan Pavlovsky, Shutterstock's current President and Chief Operating Officer, will assume the CEO's role as of 1 April and will also join the Board at that time. Jon Oringer will be the Chairman of the Board. Founded in 2003, Shutterstock…

Verizon Puts NASCAR on the Fast Track

Ahead of the iconic DAYTONA 500, Verizon is partnering with NASCAR to modernize 12 NASCAR-owned racetracks and bring race fans, drivers and teams improved connectivity to enhance the at-track experience. The partnership designates Verizon as the Official Wireless Telecommunications and 5G Mobility Partner of NASCAR, as well as the Official At-Track Wi-Fi Partner of 12 NASCAR-owned racetracks. As part of this agreement, Verizon will work with NASCAR to upgrade its in-venue wireless communications service, starting with…

Multiple Customer Wins for Evolving Systems in the APAC Region as Advanced Customer Engagement Proliferates

Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, has announced a number of customer successes that underline the proliferation and importance of advanced Customer Engagement Use Cases across the Asia Pacific region. In recent months, the company has: Won three new customers Extended two existing contracts Made provision for a number of other existing customers in the region to deploy additional and new Use Cases, implementing new campaign and loyalty strategies for…

Canon Launches New Camera Cloud Platform – image.canon

Canon U.S.A., Inc., a leader in digital imaging solutions, today announced its parent company, Canon Inc. will launch image.canon in early April 2020, a new cloud platform that connects select Canon cameras with compatible PCs, smartphones and external web services. image.canon will enhance post-production workflow and provide a new way to experience the joy of photography. Serving as a hub for users' content, image.canon allows the transfer of image files from connected compatible PCs, smartphones and external web…

Accenture Technology Vision 2020: From Tech-Clash to Trust, the Focus Must Be on People

To compete and succeed in a world where digital is everywhere, companies need a new focus on balancing “value” with “values,” aligning their drive to create business value with their customers’ and employees’ values and expectations, according to Accenture Technology Vision 2020. The 20th edition of Accenture’s annual report predicts the key technology trends that will redefine businesses over the next three years. According to the 2020 report, “We, The Post-Digital People: Can your enterprise survive the ‘tech-clash?,”…

Verizon Announces $5 Million Dollar “Future Fund” to Support Emerging Female Talent

Verizon “Future Fund” Supports Females in Entertainment and Technology Verizon announced the creation of the Future Fund, a $5 million dollar commitment to support new and emerging female talent across entertainment and technology. In addition to funding, Verizon will provide Future Fund recipients with access to state-of-the-art production facilities, including the Verizon Media RYOT 5G Studio in Los Angeles and Verizon 5G Labs, as well as distribution opportunities across the Verizon Media ecosystem, which reaches…

Fake News Traffic Surges in Iowa, New Hampshire

In a charged political climate, purveyors of “fake” and “inflammatory” news thrive, combining clickbait headlines with social media to drive traffic. That was especially apparent this week, with Iowa’s first-in-the-nation caucuses on Monday. Fake news is a minefield for advertisers. A June 2019 study by DoubleVerify and Harris Poll found that nearly two-thirds (65%) of consumers would be likely to stop using a brand if they saw its advertising beside “fake news” or “inflammatory” content. In addition, nearly 90% reported…

T-Mobile and Sprint Win in Court; Companies Moving to Finalize Merger to Create New Supercharged Un-carrier

With ruling from Federal District Court in New York, Companies Focused on Next, Final Steps in Merger to Become the New T-Mobile T-Mobile US, Inc. and Sprint announced that after receiving a favorable decision in Federal Court in New York the companies are now taking final steps to complete their merger to create the New T-Mobile. In a decision issued a short time ago, the Court stated that, “T-Mobile has redefined itself over the past decade as a maverick that has spurred the two largest players in its industry to make…

TechBytes with Christian Henschel (CEO) and Paul H. Müller (CTO) at Adjust

"Marketing automation will augment marketing teams, giving them new strengths even when their numbers are low." What kind of future are you building for your customers at Adjust?  Christian: In 2020, Context will be king — and Automation will do the heavy lifting. The right ad delivered to the right person at the right time: it’s a Marketing cliché that has been around for almost a decade, but it’s still something the industry is struggling to get right. With consumer demand for personalized content reaching an…

Adjust Data Shows Consumers Give Mobile A Lot Of Love On Valentine’s Day

Adjust data reveals insights into how consumers use mobile phones to celebrate Valentine’s Day, as sessions peak on the 14th across verticals — from Food and Drink to Gaming  With Valentine’s Day coming up this week, many might be thinking a little more eagerly about how to find the perfect partner. But the holiday isn’t just about Dating apps. Planning for February 14 — from what gifts to buy to booking a ride to your restaurant or rendezvous — are actions (and conversions) that increasingly happen on mobile. Marketing…

How Transparent Are Digital Firms and Marketing Agencies?

Capacity Management, Resource Utilization, Billability – Digital Agency owners and Senior Leaders wring their hands over such terms. And rightly so, as there’s a growing need to operate more cost-effectively and prove value. Karl Sakas, the global agency consultant, reveals in his latest Agency trends report that CMOs need revenue attribution to help with pressure from their CEOs and CFOs. According to IDG Connect, 70 percent of marketers struggle with cost justification. Adding to this is the stress of clients…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from (PACE), transcosmos inc., Nielsen Brandbank, Dataiku, Miva, Inc., Enea, Quintesse, Raydiant, Mobify and xiQ. 26-Year Contact Center And Customer Experience Industry Veteran Joins Forces With PACE Leadership Today, the Professional Association for Customer Engagement (PACE) the only non-profit trade association dedicated exclusively to the advancement of companies that engage with…

Digital 2020: Social Media Use Spans Almost Half Global Population

Social animals: Nearly half of the world’s population (3.8 billion people) now uses social media Hootsuite, the global leader in social media management and We Are Social, the socially-led creative agency have released Digital 2020, their latest annual report on social media and digital trends. The report presents data from every country around the world, with key findings including an ongoing gender gap in social media use, global growth in the use of voice interfaces, and concerns around personal data security.…

Amdocs Partners with Orange Spain to Transform Time-to-Market and Customer Relationships Across its Multiple Brands

Orange Spain Chooses amdocsONE For Faster Innovation and Agile Operations Amdocs, a leading provider of software and services to communications and media companies, announced that Orange Spain has chosen Amdocs’ digital portfolio to drive new services and revenue in the digital economy. The project encompasses a large-scale IT and business transformation, including a multi-year contract with managed services, the managed upgrade of tens of legacy systems, and technology provided by multiple partners. Amdocs’ open and…

Is In-Game Advertising the Next Big Thing in AdTech?

Back in 2008, Barack Obama (then Senator) achieved a sort of firsts when his presidential campaign ads appeared in the popular EA game Burnout Paradise on Xbox 360. A billboard message inside the game encouraged players to register to vote. Obama realized back then what many brands are taking note of today: young audiences of 18 to 34-year-olds — which represent the core gamer group — are getting harder to reach via traditional advertising mediums such as television, and are instead spending a considerable amount of time…

Predictions Series: A Year of Change for the Telecoms Industry in 2020

Communications Service Providers’ priorities shift as customer engagement comes to the fore Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, anticipates shifting priorities for Communications Service Providers (CSPs) in 2020. With Mobile World Congress, the industry’s largest annual gathering of key decision-makers happening this month in Barcelona, Evolving Systems’ leaders attending the event expect a number of pressing issues to be discussed. Marketing Technology News: Hmmm, So…