Why I’m Glad I Went to Vidcon and Not Cannes

When those social posts from friends you like and respect in the ad world start rolling in from the Cannes Lions Festival, it’s hard not to get at least a mild case of FOMO.  Everyone somehow looks impossibly insightful and fabulous at the same time. And those backdrops! But I went to Vidcon (now, like WHOSAY, a Viacom Company) instead this year, and I’m glad I did. Here are 7 reasons why: (1). Diversity. Where else can you see a twelve year old creator, sounding like a Harvard MBA, asking detailed questions about his…

C2 Systems Welcomes Jerry Kreitman as Senior Vice President of Sales

Jerry Kreitman Is an Award-Winning Sales Executive with over 30 Years in the Industry C2 Systems is pleased to announce that Jerry Kreitman has joined the company as Senior Vice President of Sales. Jerry will be responsible for leading C2’s sales and marketing teams, as well as developing new business and partnership opportunities for the company’s Covalent loan origination solution and Vision data aggregation and decision engine. “Jerry is well-known in the lending industry, an award-winning sales and business development…

Skilljar Names Samuel Sunderaraj as Vice President of Sales

Skilljar, the leading customer training platform for enterprises and their customers, announced that Samuel Sunderaraj has joined the company as Vice President of Sales. Sunderaraj is the first executive to join the Skilljar team following the recent announcement of a $16.4 million Series A investment led by Mayfield and Shasta Ventures. Sunderaraj brings 20 years of experience in technology sales, with a track record of facilitating rapid growth at early stage startups. His prior roles include serving as the Vice…

Interview with Will Wiegler, CMO, SpringCM

"AI should not be applied to a process until the risks and errors are fully understood."Tell us about your role at SpringCM and how you got here. What galvanized you to join the company? As Senior Vice President and Chief Marketing Officer, my focus is growing awareness and market share for SpringCM, and helping to build a brand with which customers want to do business. At SpringCM, we help workflow for businesses and organizations worldwide through adoption of a cloud-based document management and automation platform. I…

TechBytes with Jeri Kelley, Sr. Product Strategist, Oracle Commerce Cloud

Jeri Kelley Senior Product Strategist, Oracle Commerce Recently, Oracle Commerce Cloud, in partnership with Mirakl, released the Next Generation of B2B Purchasing Report 2018. The cutting-edge report studied the behavior of modern B2B buyers as well as the differences in attitudes across three generations – Baby Boomers, Gen-X and Millennials. We sat down with Jeri Kelley of Oracle Commerce Cloud to understand how B2B vendors could better leverage technology and create results-oriented product maps for their customers.…

Apttus Intelligent Middle Office Platform on IBM Cloud Unveiled

Apttus Intelligent Middle Office Platform on IBM Cloud Will Help Customers Generate Greater Revenue, Maximize Business Outcomes Apttus kicked off their annual Accelerate conference in San Francisco by revealing a new milestone in its collaboration with IBM. Apttus Intelligent Middle Office Platform on IBM Cloud will fortify the company's current suite of quote-to-cash, contract management applications. As a leading provider of Middle Office platform, Apptus is bringing an unprecedented power, flexibility, and innovation…

Orange Belgium And Orange Polska Partner With Salesforce And Vlocity To Strengthen Their Digital Transformation

Orange Belgium and Orange Polska Partner with Salesforce and Vlocity to Strengthen Their Digital Transformation Orange Belgium and Orange Polska announced that they signed an agreement with Salesforce, the global leader in CRM, and Vlocity, a leading industry cloud company. Salesforce and Vlocity will help Orange achieve business agility faster and reduce time to market by leveraging cloud-based solutions across Orange's digital and assisted channels. Given today's digital landscape, it has become imperative for Orange…

Martech Veteran Will Spendlove Joins Conga as VP of Product Marketing

Former VP of Product Marketing For Salesforce CPQ Will Lead Conga  Conga, a global leader in Intelligent Document Automation, announced that cloud marketing veteran Will Spendlove has joined them as the company's vice president of product marketing. Spendlove joins Conga from Salesforce, where he most recently led the go-to-market efforts for Salesforce CPQ and Billing products. Read More: Transform Your Marketing Team Into A 3D Organization Will’s expertise in creating an engaging customer experience and…

Interview with David Kerr, CEO, Octiv

"CMOs should look for solutions that will seamlessly integrate with the systems and platforms they’re already using to ensure the most painless transition."Tell us about your role and how you got here. What inspired you to join Octiv? My role, as CEO, is to support, motivate, and empower people to do their best work in their own roles. I’m a genuinely curious person and love digging into the why. It is interesting to me to figure out what people are good at, what they want to do, what the business needs and fitting all…

FPX Partners with Zilliant to Maximize Customer LTV Across B2B Organizations

Partnership Will Integrate Zilliant Price IQ Technology with FPX CPQ Architecture for Enhanced Pricing Capabilities for Every Situation and Customer  FPX, a global leader in enterprise Configure Price Quote (CPQ) solutions, has partnered with Zilliant, a leading AI-driven SaaS platform for maximizing the lifetime value of B2B customer relationships. When combined, Zilliant Price IQ™ and FPX's CPQ solution will improve organizational ability to efficiently provide accurate, consistent price quotes for online buyers.…

TechBytes with Kathryn Loheide, Vice President, Marketing, Octiv

Kathryn Loheide Vice President, Marketing, Octiv In 2018, most marketing leaders in the industry feel that the Marketing and Sales technologies would converge dramatically. This convergence would enable marketers to better view and analyze the buyer’s decisions along the journeys. For a Sales Productivity And Contract Management platform, delivering personalization and relevant customer experiences are just as important as they are for any B2C marketing and online retail firm. To understand how the leading Contract…

Interview with Chris Lynde, CEO, SaleScout Data Solutions

"The CMO’s challenge is to punch through the noise, identify purchase readiness and serve up the right message at the right time. To be successful, they need accurate contact data, pinpoint targeting capabilities and a clear return on investment."Tell us about your role and how you got here. What inspired you to be part of SaleScout? I am the chief executive officer, reporting to our board of directors. I am ultimately responsible for driving shareholder value, leading our management team, growth strategy, and corporate…

SAP to Acquire Callidus Software Inc., Will Offer Comprehensive “Front Office” Suite

CallidusCloud's Lead to Money Suite for Sales Combined with SAP's Customer Engagement Suite Creates Leading CRM Solution Portfolio SAP SE and Callidus Software Inc.announced that SAP America, Inc. has entered into an agreement to acquire CallidusCloud, the leader in cloud-based Lead to Money (Quote-to-Cash) solutions. The acquisition gives SAP immediate leadership in the Lead to Money space that includes sales performance management (SPM) and configure-price-quote (CPQ). CallidusCloud offers a full suite of SPM and CPQ…

Technology and Transparency: The Growing Horizon of AI, Cybersecurity, Blockchain and the Battle Against Ad Fraud

“Talk to an expert in the tech field and they will tell you one certain fact about the future; it's going to involve AI.” Wouldn't you agree? In our part 4 of the Predictions Series 2018, we make an attempt to delve deeper into the newer technologies in marketing, sales, and advertising. Untangling the bits and pieces of what's to come in 2018, we bring insights from senior executives at Blis, HIRO Media, LiveWorld, PandaDoc, and CrossInstall. Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service…

Mindmatrix Brings Partner Relationship Management (PRM), Channel Marketing Automation & Channel Sales Enablement on a Single Platform

Mindmatrix, a leading native Channel Enablement Software Provider in the industry, is offering all the 3 core elements of Channel Enablement on a single platform. These elements are -- - Partner Relationship Management (PRM) - Channel Marketing Automation - Channel Sales Enablement Most other vendors either enable one or two of the three core elements; or have partnered with others to offer all the three elements. For Partner Relationship Management (PRM), Mindmatrix offers partner portals and tools for partner…

Tech Bytes with Ray Grady, President & CCO at CloudCraze Commerce on Salesforce

MarTech Series speaks to Ray Grady, newly appointed Chief Customer Officer and President at CloudCraze, the native e-commerce platform which recently raised $20 million in funding. On the heels of a $20 million funding announcement to kick off 2017, Chicago-based CloudCraze has made their first major investment post-funding, adding four new faces in key leadership positions to its executive team. Funding from notable martech investors such as Salesforce Ventures and Insight Venture Partners indicates the confidence VCs …