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True Influence Launches InsightBase 4.2, Providing Robust Single User Interface for Consolidated, Intent-Driven Marketing and Sales…

InsightBase 4.2 is an integrated solution that seamlessly leverages the full spectrum of buying group intent intelligence across an entire ecosystem of demand generation and sales enablement technologies True Influence, the technology leader of intent-based marketing and demand generation solutions, announced InsightBase® 4.2, a single user interface for consolidated, intent-driven demand generation and sales. InsightBase 4.2 is a powerful integrated solution that allows B2B marketers to monitor the results of demand…

How Would Russia’s Ban from Olympics and Football World Cup May Impact Marketing Trends

Marketing Trends 2020: We know now the power of content and its larger impact on global and local marketing campaigns, especially if there is a negative development related to fake news and technology abuse. Russia's doping ban will lead to a dramatic loss in traffic, revenue and popularity for Russian-centric brands. “Life isn’t about what you have but the gifts you are given.” -  17-time Paralympic medalist Tatyana McFadden. We may not see the repeat of a Nadia Comăneci syncing the Perfect 10 as a gymnast in an…

The Person Behind the Product: The Growing Retail Power of Influencers

Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product. Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to  consumers – and savvy influencers are taking full advantage, according to leading agency Influencer Matchmaker. “We are increasingly seeing influencers using their social media status as a way to start up a retail brand,” says Amelia Neate, senior…

Veritone® Launches VeriAds™, a New Suite of AI-Enabled Ad Revenue Solutions for Radio and TV Broadcasters, Podcasters and Social Media…

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced the full commercial launch of the company’s VeriAds network – a robust suite of revenue solutions that enables radio and television broadcasters, podcasters and social media influencers to generate incremental advertising revenue from premium advertisers. The network’s three turnkey programs – VeriAds Spot Network, MicroMentions™ and Influencer Bridge™ – give media partners access to a wide range of placement…

Internet Marketing Agency, fishbat, Shares 4 Creative Tips On Making YouTube Video Content That Showcases Your Brand

YouTube is one of the most highly regarded media platforms on the web. It can be used to host content, network with fellow content creators, and build one's brand. When it comes to brand building, there are many ways that one can leverage YouTube. To help business owners maximize the largest video sharing platform, internet marketing agency, fishbat, shares 4 creative tips on making YouTube video content that showcases your brand. Marketing Technology News: ‘Artificial Impact’: Only 12% of CRM Users Actually Use an…

Top 5 Best Pay Per Click Marketing Services in Dubai

Pay per click (PPC) Marketing can help your business make the most of your online presence and reap big rewards on the internet. In today’s digital age, Marketing on the internet is important to gain an edge over the competition. If your company is based in Dubai and you’re looking to hire a quality Digital Marketing agency, we can help you. This article lists the top pay per click services in Dubai and the features and solutions they offer. Read More: Top 10 Ways to Refine Your Social Media Presence in 2019 5 Leading…

MarTech Interview with Evyenia Wilkins, VP Marketing at Traackr

"Sophisticated technology will continue to be an important part of managing a business." Could you tell us about your role and journey into Technology? What inspired you to start at Traackr? Funnily enough, over a decade ago, when I was pursuing my Masters, I chose to study Authenticity in Marketing. I was fascinated by how businesses were being forced to evolve in response to consumer pressure and how Marketing could no longer sell false pretenses unchecked. I was drawn to Traackr because we are building a technology…

Predictions Series: Top Five 2020 Marketing Trends to Budget for Now

With 2020 around the corner, it is time to start working on our Marketing strategies for the following year. But before we decide on what our companies will tackle in the year to come, let us take a look at the top five 2020 Marketing trends we need to budget for now. Search Engine Optimization (SEO) The search engine industry has seen some changes and updates to the search algorithms, all to cater to the needs of users. Snippets, ever since their introduction, have become the holy grail of SEO. Google stated last year…

GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019

As the modern technologies are evolving rapidly; brick-and-mortar entrepreneurs are also enhancing their business models to get a powerful online presence with digital marketing strategies. Today, you can associate with Top Digital Marketing Companies globally who are assisting the various businesses from sectors of industries to attract quality traffic, create brand loyalty, boosting leads, etc. Recently, GoodFirms conducted a survey on Difficult Yet Effective Digital Marketing Tactics. In this survey, 100+ digital…

MarTech Interview with Theresa McEndree, VP Marketing at Blackhawk Network

"Millennials are more likely to be engaged with new purchasing options, such as VR shopping and pop-up stores, than older generations." Could you tell us about your role and journey into Technology? It was a happy accident! I had a public relations internship in college at a firm that worked with really exciting early stage and growth companies on everything from foldable OLED displays to emerging FinTech. That became my first job, and since then I have worked with awesome companies that are changing the way people pay…

Why Brands (Big and Small) Are Flocking to Marketing Consultants. Hint: It’s More Than Just the Money

The downside of having an Advertising or Marketing agency, even a high performing one, has been covered endlessly. Companies hire agencies for convenience and speed of acquiring expertise - paying huge fees in the process. But it all begins with that brand lacking either access or resources to pursue and acquire great talent for themselves. That’s changing, fast. Brands, small businesses and startups are realizing that freelance marketers are a short and long term solution. More marketers than ever want the freedom and…

TrueBlue’s Chief Marketing Officer Maggie Lower Named to Global List of LGBT+ Role Models

TrueBlue is happy to announce that its Chief Marketing Officer Maggie Lower has been named to the “OUTstanding 100 LGBT+ Executives List” for the second consecutive year. The OUTstanding LGBT+ Role Model lists, supported by Yahoo Finance, recognize the achievements of LGBT+ people and allies in the business community. The LGBT+ Executives category features senior role models who are actively working to create a more supportive work environment for LGBT+ workers. Each person was scored on their impact on LGBT+ inclusion…

Company Growth Factors in 2019: Why Email Marketing is Important

What Marketing tools are you using to grow your business? If you're not using email, you're missing out on a lot. Contrary to popular belief, Email Marketing is NOT dead. Many companies choose to forego email for newer platforms like Social Media, Influencer Marketing, and SEO. While these solutions are all equally good at getting your point across, nothing beats email when it comes to cost and value. The Importance of Email Marketing in Business Email Marketing is still one of the most practical ways to engage and reach…

Three Reasons to Start Planning Your Christmas Marketing Campaign Now

For many retailers, the upcoming festive season is the most lucrative time in their Marketing calendars. Not only are consumers busy shopping for Christmas gifts and decorations, but they’re snapping up bargains on Black Friday and Cyber Monday. Coming to the end of the year, the Marketing stakes are high. With its growing user base of engaged fans and convenient E-Commerce conversion features, Instagram has become an essential part of the Marketing mix. Yet many brands will miss out on maximizing their return on…

AspireIQ Reveals 90% of Brands See Value of Repurposing Influencer Content in New Report

State of Influencer Marketing Report Indicates Marketers Are Growing More Sophisticated by Increasing Investment in Video, Shifting to Micro-Influencers, and Rethinking Their Channel Mix AspireIQ, the leading influencer marketing platform for producing branded creative at scale, announced the release of its latest report, The State of Influencer Marketing 2019: An Analysis of the Social Media Ecosystem. With insights based on AspireIQ internal data and a survey of brands, the report reveals that more than half of…

Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025

Our Gen Z customers keep us on their fingertips. With only the last few weeks of the decade remaining, we thought of breaking the mold that most marketers may have found themselves stuck into. Most Retail and Omnichannel Marketing teams have indeed been laser-focused at targeting the Gen Z population for most of the years between 2005-2019. And, the trends have translated into unprecedented growth and popularity for a wide range of websites, mobile applications, and digital advertisement platforms. To name a few, Facebook,…

Rakuten Marketing Takes Home Four Wins at Global IPMA Awards

Four Award Wins out of Eleven Nominations, Rakuten Marketing’s Agile and Innovative Global Network Was on Full Display Alongside Partners Including First Choice Liquor, MATCHESFASHION and AMEX Korea Rakuten Marketing have won four awards at the 2019 International Performance Marketing Awards (IPMAs) including Best Performance Marketing Campaign APAC, Best Affiliate Network, Best Retail Campaign and Best Team in Performance Marketing. The award ceremony took place at the De Vere Grand Connaught Rooms in London last week.…

Rakuten Marketing Named “Best Affiliate Network” at the 2019 International Performance Marketing Awards (IPMAs)

With a Total of Four Award Wins Throughout the Night, Rakuten Marketing's Agile and Innovative Global Network Was on Full Display Rakuten Marketing announced that they have been named "Best Affiliate Network" at this year's International Performance Marketing Awards (IPMAs). The award cited Rakuten Marketing's strategic global focus and reach, along with double-digit growth in the U.K. and an accelerating international footprint as reasons why Rakuten Marketing is "one of the most sought-after marketing platforms around."…

E-Commerce Marketing Strategies: For 2019 and Beyond

“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” writes CEO Bedros Keuilian in Entrepreneur. “The barrier to entry to becoming an entrepreneur is literally the lowest it's ever been right now.” This is an incredible time to start and grow an e-commerce business. Unlike decades past, when companies required massive funding, ad budgets, and connections with major broadcast networks and magazines to spread the word about its products, the technology…

How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?

We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America. What’s the biggest challenge they all face? Enabling digital relationships at a staggering scale - literally thousands of individuals across an organization responsible for managing tens of thousands of relationships. That is the impact of digital on B2B marketing - the customer’s brand experience now incorporates multi-channel interactions across sales…