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ServiceNow Named a Leader in Enterprise Service Management by Independent Research Firm

ServiceNow recognized as the largest ESM player in the market with one of the clearest and broadest strategic visions ServiceNow, the leading digital workflow company making work, work better for people, has been named a leader in The Forrester Wave: Enterprise Service Management, Q4 2019. According to the report, ServiceNow “has been investing in automation and intelligence, ease of use, DevOps, and its position as an enterprise platform.” According to the report, “ServiceNow is the largest ESM player in the market…

MarTech Interview with Simone Di Somma, Founder and CEO at Askdata

"AI is a tool that can be deployed to create new services transforming the customer and the employee experience." Tell us about your role and journey into Technology. I’m the CEO of Askdata: we make data searchable to everyone through natural language. What unique challenges did you meet and overcome in this journey? We started our journey in 2014 with the obsession of making data access as simple as searching for a restaurant on Google. We are radically changing how people can interact with data on a daily basis. In…

ABBYY Pumps FlexiCapture with Machine Learning Technology to Process Enterprise Content at Industry Leading Rates

Comprehensive Content Intelligence Platform Boasts Significant Accuracy Improvements ABBYY, a global leader in Digital IQ, announced FlexiCapture 12 has enhanced machine learning (ML) technology to further improve the accuracy and speed of processing enterprise content. The modern intelligent document processing (IDP) platform delivers a unified platform whether deployed on premise, in the cloud or called by developers using SDK or RESTful APIs. FlexiCapture meets the needs of organizations struggling to capture and…

Neustar and the ANA Announce Winners of the 2019 Genius Awards in Advanced Marketing Analytics

2019 winners include Adobe, USA for UNHCR, LongHorn Steakhouse, and Pittsburgh Cultural Trust for their innovative marketing analytics achievements Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in customer intelligence, trusted customer identity and marketing analytics solutions for Fortune 500 brands and the Association of National Advertisers (ANA), announced the winners of The ANA Genius Awards at the ANA Masters of Marketing conference in Orlando, Fla. “The amount of…

Why Are AI and ML Sales Leaders’ Best Friends?

Over the past few years, AI and Machine Learning have raised the customers' expectations from sales teams. The tougher benchmarks put sale leaders who operate without Machine Learning in a disadvantage. AI comes handy in converting more leads and retaining customers. Salesforce projects that by 2022 around 80 % of companies will have started using automaton at some levels and sales is on the top of the priority list. AI Helps Leaders with the Pricing Structure In businesses, especially the B2C ones, customers use AI-driven…

Kustomer Introduces KustomerIQ, Bringing AI and Machine Learning to Enterprise Customer Service

Kustomer, the SaaS platform that is reimagining enterprise customer service, introduced KustomerIQ, embedding Artificial Intelligence and Machine Learning across the Kustomer platform to enhance the customer service experience of companies competing in today’s on-demand world. KustomerIQ uniquely integrates Machine Learning models and other advanced AI capabilities with the Kustomer platform’s powerful data, workflow, and rules engines to enable companies to provide smarter, automated customer experiences that are more…

OutSystems, Workato, and Persistent Systems Announce Partnership to Accelerate Low-Code Integration and Automation Market

Technology alliance between low-code platform and enterprise iPaaS category leaders aims to meet soaring demand for rapidly integrated solutions and time to value OutSystems, provider of the number one low-code application development platform, and Workato, a platform for intelligent automation, announced a partnership aimed at allowing organizations to rapidly realize innovation, time to value, productivity, and mission-critical objectives through readily available application connectors. Persistent Systems is integral…

Aquent’s Book Revolutionizes the Way Brands Discover Creative Talent

First-Of-Its-Kind Portfolio Search Engine Analyzes, Auto-Tags, and Classifies Millions of Work Samples, Uncovering the Right Creative Talent ​​​​​Creative portfolios have long since gone digital, however, until now there has been no effective way to search through these digital portfolios to uncover and connect with the right talent. Aquent and its Vitamin T business unit, the largest providers of creative, design, marketing, and development talent services worldwide, today announced the solution for companies looking to…

Spiro Re-imagines the Future of Sales by Extending AI Capabilities to Capture Notes from Calls and Emails

Artificial intelligence has the potential to accelerate a business evolution much like the industrial revolution did, given its computing power and ability to analyze big data at a speed and scale never seen before. Spiro recently surveyed a group of sales leaders and found that while only 20% are using AI technologies today, the vast majority - or 85% - believe AI can help improve their companies’ sales process. Spiro is harnessing the power of AI to rethink the relationship between sales teams and technology. The…

Using Conversational AI to Improve Customer Experience

Customer experience should be top-of-mind for any customer-facing business in the digital age. But as consumers increasingly take their interactions with brands online (and into the chat channel), how is it possible to keep up with their demands while providing a level of satisfaction on-par with what they have come to expect from human interaction. In a recent report, Gartner predicts that as soon as 2020, 40% of users will primarily interact with new applications that support conversational UIs with AI. By 2022, it is…

True Talk – Authenticity With Latinx Marketing

When speaking to the US Hispanic (Latinx) community, it’s important for brands to remember a few key tenets. Most importantly, that the Latinx market is not one monolithic group. There are different facets of generations and ethnicities that make up this group, and each want and respond to different things. No matter what subset of the Latinx audience a brand is targeting, it’s crucial to speak with an authentic voice and tone that proves you have an understanding of the market and know how to be genuine in your outreach.…

Google Health Brings DeepMind to Break New Grounds in AI ML and Security Applications

DeepMind’s Health team joins Google Health. Google Health will be able to tap into DeepMind’s global expertise in areas like AI, DevOps, data security, Cloud storage, and user design. Google Health family has announced adding DeepMind’s experts to tackle some of the most challenging and complex problems in the Healthcare sector. The technology research group would leverage DeepMind’s expertise in developing AI and Machine Learning applications, mobile tools, and data security platforms to boost adoption in the…

The 6 Questions You Should Be Asking Your Marketing Analytics Vendor

Anyone who tells you that Marketing Analytics is an exact science is wrong. The algorithms, the data, the optimizations, and the simulations can all lead to many different outcomes depending on who and how it is processed and measured. When done correctly, there is much to gain. One can optimize budgets and increase Returns On Investment (ROI), predict Sales across Product Categories, and grow your business significantly. On the flip side, however, when done incorrectly, there is much to be lost – like misdirected investment…

10 Most Popular AI influencers of Europe

The AI gap in Europe is adding to the digital gap in the continent. McKinsey report says that according to its current assets and digital position in the world, Europe could add some €2.7 trillion, or 20 % to its combined economic output by 2030 if it embraces AI the way the US does it. On one side, previous-generation tools are being used rampantly. On the other side, Europe is home to many pundits in AI. MarTechSeries introduces you to the 10 most popular AI influencers from Europe who can inspire people and policymakers…

TechBytes with Jim Scott, Director, Enterprise Architecture at MapR

How did you start in this space? What galvanized you to start at MapR? I use to work in Digital Ad Tech. While in that industry we had requirements for very low latency and high-volume throughput. We needed a new, better scaling database and ended up selecting MapR. We were able to scale up to 60 billion ad requests per day on MapR. I fell in the love with the technology and jumped at the chance to work at MapR to help customers like me. What is MapR and how does it transform Cloud Management for businesses? The MapR…

DeepFraud AI, a Recent Google Spinout Company, Named to Insurance CIO Outlook’s Top 10 AI Solution Providers – 2019

Insurance CIO Outlook announced that DeepFraud AI has been named as one of the Top 10 Artificial Intelligence Solution Providers of 2019 and has been profiled for the cover story of the September issue of the magazine, just ahead of the largest conference of the year, InsureTech Connect in Las Vegas, NV. Marketing Technology News: HUAWEI CLOUD Gains Ground in Global Markets through Cloud + AI + 5G + IoT Founded by a senior Google AI engineer and Bridgewater Associates…

50 Most Popular AI-Influencers of North America

It has been more than six decades since the concept of Artificial Intelligence has transformed from imagination to an academic discipline. Influencers, especially those active on social media help give direction to the policymakers and academicians. They keep common men updated on the trends and 'what is what' in AI, Machine Learning and associated concepts like Big Data and BlockChain. AiThority introduces you to the 50 most popular AI-influencers of North America. 1. Bob E Hayes Senior Director of Research and Analytics…

NexJ Systems Announces A New Intelligent Investment Recommendation Assistant For Financial Advisors

First in a Suite of Digital Assistants That Leverage Artificial Intelligence, Machine Learning, and Natural Language Processing NexJ Systems Inc., announces the launch of a new intelligent investment recommendation assistant that creates highly individualized investment options optimized to mitigate risk and volatility. It continuously monitors and detects portfolio imbalances and automates compliance by identifying the need to rebalance and applying investor mandate and firm compliance rules to all recommendations.…

4 Applications of AI in Marketing That CMOs Should Watch Closely

From Optimizing Messaging for Direct-Response Channels to Powering Chatbots, AI Is Making an Impact That Will Only Accelerate from Here Over the next decade, Artificial Intelligence will transform the nature of work across a range of industries, and given our penchant for being early adopters, marketers will be on the fast track. The potential of AI and Machine Learning to help marketers better understand our customers, improve their experience with our products and services, and reach them via tailored messages and…

Mphasis Awarded US Patent for its AI System for Cognitive Analysis of Data

Mphasis, an information technology solutions provider specializing in cloud and cognitive services, announced that it has been granted a US patent for its artificial intelligence (AI) system for tracking, managing, and analyzing data from unstructured data sources. The newly issued patent – U.S. Patent No. 10,353929, relates to leveraging machine learning algorithms to analyze free text from a variety of communication channels including news and editorial articles, blogs, emails, consumer complaints, and social media. The…