Streaming Video Alliance Welcomes Google as a New Member

Alliance Gathers at Viacom's Headquarters Recently in New York City for Annual Meeting The Streaming Video Alliance (the Alliance), an industry forum solving challenges to improve the video experience, recently announced that Google has joined as its newest member. At an event hosted by principal member Viacom, Alliance members gathered at the company's headquarters in the heart of Times Square. "Viacom is pleased to host the Streaming Video Alliance face-to-face meeting, where we can continue collaborating with the…

Deloitte’s Digital Media Trends Survey: Meet the MilleXZials: Generational Lines Blur as Media Consumption for Gen X, Millennials and…

Streaming Video on Demand hits the mainstream; Pay TV subscriptions decline as consumers rethink its value; Watching video is a 38 hour a week "job" American consumers' appetite for streaming video continues to grow, and they have no qualms shelling out cash for original content, according to Deloitte's 12th edition of the "Digital Media Trends Survey" (formerly the "Digital Democracy" Survey). The report found that 55 percent of U.S. households now subscribe to at least one video streaming service, a 450 percent…

Maestro Unveils Impact Scores: A New Metric for Interactive Live Streams

Engagement, Monetization, and Viewer Hours Join Viewership in the Rating System for the Cord Cutting Generation Maestro unveiled Impact Scores, a brand and agency-focused rating system designed for interactive live streams. "Live streams have evolved beyond simple TV broadcasts delivered over the internet. As a consequence, reach has become an insufficient metric on its own for measuring value. As cord-cutting continues and live streaming grows increasingly interactive, so too does the need for new metrics that…

8 Proven Strategies to Make Video Marketing Successful for Your Small Business

Every day, people watch billions of videos. TechCrunch reports that 8 billion videos are watched on Facebook every day, Bloomberg reports that 10 billion videos are viewed on Snapchat every day, and videos on Instagram and Twitter are climbing rapidly in popularity. Twitter even started to show view counts on their videos as businesses look for more detailed metrics. We saw the increasing popularity of video more than a year ago, when we wrote: For SMBs and entrepreneurs, video content will be especially…

Phunware Appoints Former T. Rowe Price CEO Todd Ruppert to Advisory Board

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced the appointment of Todd Ruppert to its Advisory Board. “It’s critical for any public company to have strong, experienced financial leadership around the table,” said Blythe Masters, Board Member and Chair of the Audit Committee of Phunware. “We’re thrilled to welcome someone of Todd Ruppert’s stature to the Phunware team.” Marketing Technology News: Rocketrip names…

AUO’s Integrated Solutions Power New Retailing to Boost Diversified Business Opportunities with All-Round Precision Marketing Tools

TARTAN Display Technology and All-In-One Digital Signage Displays Using Intel® Smart Display Module Revealed as New Accelerator for Field Applications With great optimism about its smart field business, AU Optronics Corp. will participate in Touch Taiwan 2019 to showcase the TARTAN display technology, which is capable of customized low-volume and high-variety manufacturing, as well as a lineup of diversified smart retail solutions. At Touch Taiwan, AUO will demonstrate its hardware and software integrated capabilities in…

Wicket Labs Secures $2.8 Million in Funding to Further Develop Industry-Leading Audience Insights Platform

WestRiver Group Leads Investment Round with Participation of Madrona Venture Group and Divergent Ventures Wicket Labs, an industry-leading provider of audience insights for subscription video services, today announced $2.8 million in financing led by WestRiver Group with participation from existing investors, Madrona Venture Group and Divergent Ventures. The funding will be used to expand the Wicket Scorecard which gives online video providers a deep analytical view of their current and future audience and to expand the…

Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider

Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more consumers averting their eyes to Internet TV models,  advertisers have been driven to switch things up and they’re starting to invest in over-the-top (OTT) video, so not to be left in the dust. OTT offers advertisers the ability to garner engagement and highly target consumers, especially younger generations. The revenue gained from OTT advertising is on the rise, too. OTT AVOD (Advertising…