What Good is Personalization Without Identity?

By now it’s widely understood that personalization has become a hot topic for marketers. It’s been covered by countless industry thought leaders and the revenue benefits that it yields gets touted by major brands on a daily basis. That is no secret. You’ve heard and seen the headlines before... Personalization is the future of marketing These 10 brands are taking personalization to the next level X% of marketers say it’s important to create 1:1 messaging and seamless customer journeys The cookie is dying,…

TechBytes with Keith LaFerriere, Chief Creative Officer, Verndale

Keith LaFerriere Chief Creative Officer, Verndale From a modern marketer's perspective, the differences between User Experience (UX) and Customer Experience (CX) have widened significantly. To understand how marketing technologies influence the delivery of relevant UX and CX, we spoke to Verndale's Chief Creative Officer (CCO), Keith LaFerriere.Tell us about your role at Verndale and the team and technology you handle. As Chief Creative Officer of Verndale, I lead the UX and Creative Design practice groups, business…

This Is the Key Difference Between Your Star Reps and the Rest of Your Team

Great conversations. That’s what differentiates your top sales reps from everyone else on the team. Sceptical? Let’s take a look at exactly what happened during one million sales conversations to see how top performers behaved differently. Don’t worry … my team at Gong already did the heavy lifting on this one. That’s how many recorded conversations we’ve picked apart using artificial intelligence. (True story.) So it’s not surprising that we’ve reached a few conclusions. I’ll talk about specifics below, but…

Selligent Relaunches as Selligent Marketing Cloud with An In-Built CDP

Selligent Marketing Cloud is Rebranded as the World’s Most Advanced Natively Integrated Marketing Cloud Sets the Standard for B2C Marketing Automation Selligent has announced that the company is relaunching itself as Selligent Marketing Cloud. Selligent Marketing Cloud sets a new standard in B2C marketing automation as the world’s most advanced natively integrated marketing platform - built on a single code base and featuring a flexible Data Architecture, Artificial Intelligence, and a Customer Data Platform (CDP).…

Interview with Shachar Orren, Chief Storyteller, Playbuzz

"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns."Tell us about your role and how you got here. What inspired you to be part of Playbuzz? I began my career as a journalist and editor in Tel Aviv, and though I was incredibly passionate about writing, after 9 years I felt that the industry was not evolving as fast as its readers, which left me feeling stuck and ready for a change. I was looking to feel inspired but not lose the creativity that a role…

Our Look Back at 2017

As we jump into 2018, we wanted to take a look back at 2017 with you. We’ve made new friends, engineered new functionality, hosted events, and even won awards for our software and company culture. We’re so grateful for all the hard work and collaboration our teams and customers put into 2017 to make it the success it was. Customers shared their success stories We have to start off by thanking you, our incredible community of 3,000 admins and hundreds of thousands of users across 600 customers for your loyalty, evidenced by…

Sales Performance Gap: The #1 Reason VPs of Sales Miss Their Revenue Targets

Maybe your first thought was a dearth of decent leads. Or, general all-around inefficiency or ineffectiveness. Think again. The key reason teams miss their quotas is the sales performance gap. As you know, we can map a sales team’s performance onto a bell curve. The sales performance gap is what separates the top 20% — the high performers — from the rest of the pack. These superstars are the ones who outpace their peers in all the important performance metrics. But here’s the kicker. In most…

2018 – THE NEED FOR SPEED

It doesn’t matter which way you look at martech in 2018, it’s going to be about SPEED. As more solution providers enter the market, the more discerning and selective investors will be. Right now, there are simply too many companies chasing the same customers and investors while trying to raise funds at the same time. For want of a better phrase, it’s a traffic jam. 2018 will be the year for the roads to widen and when we will see a breakaway pack of martech companies who will have succeeded by convincing both brands and…

Media Is Hard and We Suck at It; And, How to Be Better in 2018

So we survived another “Year of Mobile," another “Year of VR” and another “Year of Big Data”. And where did it leave us? We still aren’t designing for the mobile medium at scale, VR adoption remains at a snail’s pace and we have more data than ever and seemingly even fewer ways to activate against it. As it turns out, doing media the right way, even at the most basic level, is hard. With as fast as space grows, it’s imperative we pay close attention to the things that matter most and not get distracted by passing fads.…

Does the Programmatic Advertising Landscape Have a Trust Deficit?

TRUTH Report Finds that Brands And Consumers Have Lost Faith In The Media Industry. Why Is Ad Spend Being Wasted, And How Can You Fix It? There’s a crisis in confidence that is undermining the programmatic advertising industry, believes TRUTH, the first global blockchain-enabled media agency. Programmatic advertising has brought the advertiser’s dream of reaching the right person with the right message at the right time significantly closer. In the United States alone, eMarketer has estimated that nearly four of…

Tech vs. Touch: 4 Marketing Trends to Watch in 2018

Are we shaping technology, or is technology shaping us? The relationship between tech and human touch has changed the nature of marketing in ways that are unprecedented but still predictable. New technology motivates us to discover what is uniquely human, emotionally rich, and wildly creative. In turn, we push technology to relieve us of experiences that feel robotic, impersonal, and routine. This dynamic fuel some of 2018’s most important marketing trends. Archetypal branding The language of “customer experience,”…

Cobiro Raises $2 Million to Launch Proprietary AI Advertising Tool for SMBs

Cobiro Launches Its Autonomous Google Advertising Service, Powered by AI In an effort to provide small businesses a hands-free solution to manage and optimize Google AdWords, Cobiro announced a $2 million grant from the European Commision last week. Cobiro would launch its AI-driven Google AdWords service for small businesses using the newly acquired funding from the European Commission. The service is fully automated allowing small businesses to take advantage of the benefits of Google advertising, without the need…

TechBytes with Alex Withers, Chief Marketing Officer, inMotionNow

 Alex Withers Chief Marketing Officer, inMotionNow inMotionNow recently integrated with the Adobe Experience Cloud. We spoke to Alex Withers, CMO, inMotionNow, to understand what this integration means for the marketing and creative departments of firms.MTS: How would this integration with Adobe enable businesses to turn to content automation? Alex Withers: To answer this question, readers first have to understand how creatives and marketers use these two technologies. The inMotion product streamlines and automates…

DAM Through the Ages – What’s Next?

Where does one begin when exploring the past four “eras” of technology? So much has changed! With digital asset management (DAM), it’s much easier to take a walk down memory lane. DAM addresses an ancient problem: If we store information outside our brains, how do we make it useful? Cave walls were an answer. Libraries were another answer. With the advent of digital expression, DAM became the most compelling way. Central Library Era It all began in 1992 when Canto Software launched Cumulus. Organizations were…

inMotionNow Rolls Out New Integrations with Brandfolder and Google Drive to Streamline the Creative Marketing Process

Enhancements Poised to Help Large Marketing Shops that Produce a High Volume of Creative Assets and Eliminate Marketing Technology Silos inMotionNow, a leading provider of workflow management solutions for marketing and creative teams, announced a new integration to the digital asset management (DAM) tool Brandfolder. The company is also releasing new enhancements to an existing integration with Google Drive. These integrations link the creative process to storage and asset management, which streamlines workflow and reduces…

Frost and Sullivan Analysis Reveals That Speed of Delivery and User Experience Fuels Retailers’ B2B eCommerce Expansion

Frost & Sullivan's Visionary Innovation Team Finds Prioritizing Mobile And Omnichannel Strategies Augment Growth Opportunities In The B2b Online Retailing Market Frost & Sullivan's latest analysis, Future of B2B Online Retailing, predicts that online B2B transactions of manufacturers are expected to reach $3.68 trillion in key economies such as the US, China, United Kingdom, Germany, and Japan by 2025. The trend would be largely driven by web-only features such as digital sales platforms, instant customer reach,…