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Interview with Gina Kang, Head of Global Digital Marketing, MPP Global

"An AI-centric world is already a reality and it’s changing the way we live and work. It’s a natural next step in not only digital transformation but also in consumer engagement as a whole."Tell us about your role at MPP Global and how you got here. What inspired you to join a marketing technology company? I am the head of all things marketing for MPP Global in the Americas. I have a diverse background in various functions of marketing across different industries. However, it wasn’t until I got heavily into omnichannel…

Interview with Ryan Hollenbeck, SVP, Global Marketing, Verint

"As we look to AI-implementation, marketers need to understand their role as a nexus of these various data points and adjust accordingly." Tell us about your role and how you got here? What galvanized you to join a marketing technology company? In my role as SVP of global marketing, I lead the more traditional marketing functions, but also get to step outside the box as executive sponsor for our customer experience program. Sales enablement is also part of our team, which is outside the realm of most typical marketing…

80 Percent of Marketers Concerned Their Marketing Technology Vendors Might Expose Their Company to GDPR Legal Risks

New Demandbase Research Indicates Only 32 Percent of Organizations Surveyed are Fully GDPR Compliant; Most Companies Still Working Toward Compliance Demandbase, the leader in Account-Based Marketing (ABM), unveiled the results of its Privacy and GDPR survey, issued in conjunction with global research firm, Demand Metric, to understand marketers' approach to data privacy. The research was conducted about one month after the GDPR deadline and found that 23 percent of marketers surveyed were not even aware of the GDPR. Of…

True Influence Introduces InsightBASE Version 2.0, Next-Generation Marketing Intelligence Software That Significantly Enhances B2B…

InsightBASE Version 2.0 Arms Marketers with Knowledge of When Prospects Are Ready to Buy Their Products or Services, Guiding Them to Take the Right Marketing Action at Precisely the Right Time True Influence, the technology leader whose intent data platform and lead generation services dramatically improves account-based marketing (ABM) and business-to-business (B2B) marketing performance, announced that it is launching a new version of the company’s flagship Data-as-a-Service (DaaS) solution: InsightBASE Version 2.0. A…

TechBytes with Nipul Chokshi, VP Marketing, Lattice Engines

Nipul Chokshi VP, Marketing, Lattice Engines A Martech RADAR 2018 company and a global leader in Marketing Analytics for B2B marketing, Lattice Engines, positions itself uniquely in the ever-growing ABM spectrum. The ABM with predictive intelligence provider has carved itself a niche by enabling B2B marketers to create predictive-based winning ABM campaigns and generate revenue that directly impacts marketing and sales programs. Nipul Chokshi, VP Marketing, Lattice Engines, untangled the various facets of the company's …

Here’s What You Need To Do To Jump-Start Your Growth Marketing Efforts

The Global Growth Marketing Conference 2018 Scheduled for 11 and 12 December 2018, at Fairmont Hotel, San Francisco, California Growth is everything for any business. However, the definition of growth is very different today than what it was at the start of the decade. Now, SaaS companies have a better understanding of their burn rate in the industry. They also know how fast they are losing their advantage over their competitors. If a traditional SaaS company loses 2-3% of its existing customers every month, the business…

Sales and Marketing Alignment Means So Much More Today

We have been having the same conversation for nearly 20 years, sales and marketing alignment is critical for B2B companies. Today, the discussion around alignment has changed drastically, as a result of shifts in business strategy needed to drive growth and ROI. With the rise of ABM, a partnership between sales and marketing trusted marketing attribution and a new phased approach to sales and marketing planning, cross-team alignment has become a critical component for revenue generation for B2B companies. The Rise of ABM…

B2B Marketing Technology Specialists Concep Launches New Event Check-In Tool for LexisNexis InterAction CRM

Concep Launches Web-Based App That Synchronizes With LexisNexis InterAction CRM in Real-Time Professional Services firms rely on live events to build strong relationships and drive differentiation. For many event managers registration on the day of the event is one of their biggest pain points. Launching this June, professional services marketers and events managers who use InterAction have a new tool that will radically simplify onsite event registration and cut down on the time spent on the manual data entry post-event.…

EverString Data Platform Breaks New Ground in B2B Sales and Marketing

AI-Powered Platform That Delivers Clean, Actionable Data Is Driving High Value for B2B Marketing, Sales, Customer Success, and Underwriting Teams EverString, the leading marketing and sales intelligence software company, announced record-breaking first quarter bookings that were 300% greater than the same period in 2017. In January, the company launched EverString Data Platform, setting a new standard for clean, reliable data that is constantly refreshed, improving, and expanding in real time.  Recommended Read: B2B…

Interview with Bill Nagel, Chief Marketing Strategist and Co-founder, Netsertive

"Tech vendors can enable relationships with local businesses so that marketing tactics are less conflictive and more symbiotic."Tell us about the ‘State of Local Digital Marketing’ in 2018? In the aggregate of all local digital marketing, we’re seeing many of the same growth trends you’ll see in national marketing, including the need and desire to have a broad presence by leveraging a successful media mix. Specific within local digital marketing, we’re seeing: Digital Marketing alignment with “local strength” is…

Five Automation Tools to Make B2B Marketing Easy

Drilling Deeper Into Understanding User Personalization and Behavior The biggest challenge to adopting any marketing automation tool is to first prepare a clear strategy on how automation could deliver business results. Marketing automation tools, by definition, assist marketers to in automating mundane tasks and measuring and optimizing the automated marketing efforts. Marketers aim to create a performance-driven marketing campaign, and marketing automation tools help achieve and repeat performances that deliver…

Is Person-Based Marketing an Upgrade to ABM?

Person-Based Marketing Means You Get to Talk to the Person, so You Know Who Sees Your Message and What Is Relevant for This Person to Use in Your Communication Your customers are real people, and they want to be treated with real experiences. That's the whole context of Person-based marketing (PBM). Customers react to personalized experiences positively compared to bland, traditional messages, promoted across marketing channels, sans logic. Earlier this month, Influ2 platform, powered by machine learning, announced the…

Embracing the Bow-Tie Funnel: Why Marketing is Most Important After the Win

Marketing is a rapidly changing landscape – and if you haven’t heard yet, the days of the traditional “funnel” are long gone. Historically, marketing and sales have worked to push leads through the various stages of the funnel and through to the win. However, cloud is enabling practically everything to be sold as a service or on a subscription-based model – and while this presents a unique advantage for profits, it means that most customers start small and grow, and 70% of revenue comes after the initial sale. Despite this,…

eTrigue Launches Turn-key Marketing as a Service

eTrigue Helps Organizations Quickly Scale Marketing Efforts with On-Demand Creative, Content Development and Automation eTrigue Corporation, the ease-of-use leader in cloud-based marketing automation, announced new Marketing-as-a-Service offerings filling the gap for content, creative and campaign development helping organizations to rapidly generate more qualified leads and accelerate their growth. The eTrigue service offerings complement its award-winning DemandCenter marketing automation platform and are available to…

Lytics Commits to Trust-Based Marketing

Calls for New Standard for Digital Marketing Industry Lytics Inc., the customer data platform company, unveiled its commitment to a new paradigm for digital marketing: Trust-Based Marketing. The company launched this new initiative at the Gartner Digital Marketing Conference in San Diego. "Digital marketing is at an operational and ethical crossroads," said Lytics co-founder and CEO James McDermott. "We're all tired of lazy marketing that is intrusive, inefficient and that leaves customers frustrated and burned.…

MRP Partners With Symphony Marketing To Bring AI-Powered Customer Acquisition To Japan

Symphony Marketing to sell MRP's Prelytix platform MRP, the leading global provider of AI-powered customer acquisition software and services, announced a partnership with Japan-based Symphony Marketing allowing Symphony to resell the MRP Prelytix platform in Japan. "B2B sales and marketing teams that use AI-driven technology are better equipped to acquire and serve clients," said Kevin Cunningham, CEO of MRP. "Our partnership with Symphony Marketing creates an opportunity for us to continue to transform sales and…

Interview with Peter Isaacson, Chief Marketing Officer, Demandbase

"The ABM Innovation Summit is an opportunity to network and share ideas, learn from each other, but mostly importantly, grow both the ABM community and ABM as a category." Tell us about your journey into the tech industry. How is SF’s tech ecosystem different from when you first started here? I got my start in the tech industry while I was working at a New York advertising agency on the Compaq account. From there, I moved to the Bay Area to work at Adobe where my responsibilities ran the whole gamut of marketing, from…

Influ2 Unveils Person-Based Marketing Platform to Empower B2B Marketers

Influ2 Enables One-On-One Connections with Decision Makers using Person-Based Marketing Solutions Influ2, the first person-based marketing (PBM) solution, launched its platform for B2B marketing teams. Influ2 platform is powered by machine learning, that generates and sends personalized advertising on behalf of B2B marketers to decision makers at enterprises on an individualized basis. At the time of this announcement, Influ2 CEO Dmitri Lisitski, said, "Influ2 addresses the flaws associated with account-based…

Socialbakers Named a Leader in Social Media Marketing Suites, Analytics, Management and Monitoring

G2 Crowd Recognized Socialbakers as an Industry Leader by Customers in g2 Crowd’s Spring Reports for Marketing Suites, Analytics, Management and Monitoring Socialbakers, the leading AI-powered social media marketing platform, has been named as a leader in four categories of Social Media Marketing Suites, Social Media Analytics, Social Media Management and Social Media Monitoring on G2 Crowd, the world's leading business solution review platform. Read More: Madison Logic Partners with Marketo to Help B2B Marketers…

DiscoverOrg Expands Professional Certification for Sales and Marketing Teams

Early Results Show Certified Discoverorg Users Set 4 Times More Meetings, See 30% Higher Email Open Rates, And Generate 20% More Qualified Leads For Their Organizations DiscoverOrg, the world’s leading sales and marketing intelligence provider, is proud to announce it has expanded DiscoverOrg University to offer hands-on professional certifications for sales, marketing, and recruiting professionals seeking to drive the quickest route to their next growth goal. The expanded program kicked off in March 2018 with a day-long…