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Salesforce to Power Personalized Customer Engagement for Arcos Dorados

World's Largest Independent McDonald's Franchisee Will Use the Salesforce Platform and Marketing Cloud to Deliver Highly Targeted Coupons and Offers to Customers Both In-Store and Online Salesforce, the global leader in CRM, announced that Arcos Dorados — McDonald's master franchisee in 20 countries in Latin America and the Caribbean — has selected Salesforce to create more personalized engagement with customers of its more than 2,100 restaurants, 2,700 dessert centers and 300 McCafés. Arcos Dorados will use Salesforce…

CloudEngage Announces New Audience Segmentation Products For Next Generation One-to-one Personalization

Visitor Profiles Can Now Be Segmented Based on On-Site Interests as Well as Organic Search Terms That Bring Them to Your Website CloudEngage, the most intuitive web personalization suite on the market, proudly introduces their new advanced audience segmentation engine. The platform now offers two innovative approaches to help marketers provide enhanced context and relevance to web visitors. The first approach offered by this new capability empowers marketers to manually create segments based on easily configurable…

Fyber Integrates Nielsen Marketing Cloud, PlaceIQ, and Mobilewalla Data to Enable Publishers to Sell High-Demand Audiences at Premium Prices

Rich multi-dimensional audience segmentation improves ad ecosystem efficiency  Fyber, a programmatic trading technology platform, announced that it has enriched its data-driven segmentation platform, Audience Vault, with demographic, interest and audience data from the Nielsen Marketing Cloud, location data for offline activities from PlaceIQ, and mobile app audience measurements from Mobilewalla. This information is automatically imported into Audience Vault, enabling publishers to create custom packages made up of their…

Movember Foundation Teams Up With Swrve To Drive Engagement And Fundraising Across Multiple Channels

Swrve Will Help Movember Foundation to Optimize and Personalize Mobile Experience and Interactions - and Boost KPIs as a Result Swrve, the world’s leading customer engagement platform, has been selected by the Movember Foundation to optimize the user experience across multiple channels, including the mobile app, and by doing so increase engagement, acquisition and the total funds raised by Movember participants. Central to this project will be the delivery of personalized onboarding experiences for new Movember…

Oracle Marketing Cloud Adds Infinity and Audience CX to Enable Pinpoint Targeting

Adding Infinity Analytics and CX Audience to Oracle Marketing Cloud Boosts Big Data Analytics and Helps Customers Better Pinpoint Their Audiences To help organizations rethink how data is applied across the entire customer lifecycle, Oracle is completely transforming existing approaches to customer data analytics and audience segmentation. With the launch of Oracle Infinity and Oracle CX Audience, the Oracle Marketing Cloud now enables marketers to build deeper, more profitable customer relationships by eliminating data…

4C Debuts Advanced TV Week to Educate Advertisers About Audience-Based Planning and Buying Ahead of Television Upfronts

 4C Insights (4C), a data science and marketing technology company, announced the inaugural 4C Advanced TV Week, a series of events, content, and education designed to help advertisers understand how to leverage audience-based planning and buying technology for the Upfronts season. 4C Advanced TV Week initiatives include 4C partners Inscape, Mediaocean, and NBCUniversal. Key efforts taking place during the week are: AdvancedTVNews.com: A new website and resource that curates the best information about Advanced TV and…

Kochava Announces Engagement Push Notifications

First Platform To Connect Mobile Attribution With Marketing Automation Kochava Inc., the industry leader providing holistic measurement solutions for mobile and connected devices, announces the addition of customized, behavior-driven push notifications to their platform. With Engagement push notifications, marketers can target specially selected audiences based on user behavior, trigger automated personalized push messages, visualize campaign lift at scale and attribute push campaigns, all within the same Kochava…

Paywizard and Diagnal Unveil Strategic Partnership to Drive Targeted Real-Time Multichannel Customer Engagement

New Joint Offering Combines the Analytic Power of Paywizard Agile with the Marketing Execution Capabilities of Diagnal's Engage Platform Paywizard, the pay-TV subscription, billing and customer relationship management (CRM) specialist, and Diagnal, the expert in marketing technology solutions for Internet TV service providers, have announced a strategic partnership that enables pay-TV and over-the-top (OTT) TV operators to take an intelligent, data-driven approach to delivering real-time customer communications and…

Informa Engage’s Content Engagement Centers Deliver Bingeable Content to Move B2B Buyers Through the Buying Journey Faster

Sixty-eight percent of B2B marketers prioritize content marketing as a top tactic to engage decision makers and 55% find measuring success their number one content marketing challenge, followed by driving traffic to content. (Informa Engage Research) To address these challenges, Informa Engage has developed Content Engagement Centers. Content Engagement Centers are highly interactive digital content hubs that offer highly relevant bingeable content to B2B buyers in various stages of the buying journey. With a focus on an…

Verve Study: Mobile Creative Powered by Location Drives 2X Consumer Engagement

New Verve Study Offers Insights to Ensure Advertisers Are Unlocking the Power of Various Data Sources, Including Location Insights, When Producing Their Ad Creative Where people move tells marketers a lot about what they are, and what they prefer to see and buy. The data signals from mobile devices enable marketers to create unique marketing experiences. A critical research undertaken by Verve, a location-based mobile marketing platform finds that consumers are twice as likely to interact with mobile ads informed by…

Scala’s Intelligent Visual and Consumer Engagement Solutions on Display at DSE 2018

The Booth Features Innovations from the STRATACACHE Family and Top Scala Partners Scala will feature consumer engagement solutions from the STRATACACHE family of digital media/marketing technology companies at Digital Signage Expo 2018, displaying shopper engagement solutions that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data used to impact the consumer journey. Also featured in the booth are some of Scala's top partners from Latin America, the US and Canada, giving…

How Are B2B Organizations Addressing Data Concerns to Achieve Audience-Centric Goals?

Synthio, an Atlanta-based B2B Marketing Data Innovator, Teams up with Demand Gen Report to Provide B2B Marketers with Insights on Data Concerns to Help Them Better Achieve Audience-Centric Goals Synthio—a contact data platform that enables B2B marketers with data cleansing, enrichment and contact data origination—in partner with Demand Gen Report, a targeted online publication, released their survey report, 2018 Database Strategies & Contact Acquisition. Key insights in this report include: Biggest challenges to…

oneAudience Integrates Mobile-Driven Audiences in Adobe Analytics Cloud

oneAudience Adds Mobile-Driven Audiences to Adobe Analytics Cloud to Help Brands and Agencies Drive Revenue and Engage with Consumers at the Individual Level oneAudience, a first-party mobile data provider that specializes in mobile app usage data, recently announced an integration with Adobe Audience Manager, part of Adobe Analytics Cloud. The mobile audiences now available in the Adobe Audience Manager marketplace enables revenue-driven marketers to leverage mobile insights across all major industries such as…

180byTwo LOCi Account-Based Audiences Unveiled as an Industry-First Location-Based ABM Solution

180byTwo LOCi ABM Audiences Deliver Resolution, Insights and Activation Through DAAS Partners Lotame, LiveRamp and adsquare In a major push to the ABM ecosystem, 180byTwo, a leader in Audience Solutions, has announced the launch of its next-generation Audience Solution Product “Location Based ABM”, helping Account Based Marketers reach key accounts across the ecosystems programmatic channels. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate via M&As 180byTwo LOCi ABM Audiences are now…

Movable Ink and Persado Partner to Build AI-Powered Personalized Content Engagements

Movable Ink and Persado Unite the Power of Precise Language and Emotion with Real-Time Content Testing and Optimization Movable Ink, a leading intelligent content platform, and Persado, a leading provider of AI-generated marketing language, today announced a collaborative partnership to help brands generate and test personalized content within email campaigns to build meaningful customer relationships and increase engagement and conversions. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate…

Dynamic Signal Raises $36.5 Million to Transform Employee Communication and Engagement

Dams Street Partners, Cisco Investments, and Microsoft Ventures Invest in the Employee Communication and Engagement Category, as They Recognize the Urgent Business Need to Modernize, Streamline and Measure Employee Communication Dynamic Signal, a leading Employee Communication and Engagement platform, has announced that it has raised $36.5 million in growth financing. The latest funding brings the company’s total funding to $88 million. Participants in this round include Adams Street Partners, Akkadian Ventures, Cisco…

PageGroup Recruits Thunderhead to Build Effortless Engagement

Worldwide Leaders in Recruitment Select the One Engagement Hub to Drive Effortless Engagement with Candidates and Hiring Clients Thunderhead, the leader in enterprise technology for customer engagement announces that its ONE Engagement Hub (ONE) has been selected by PageGroup to build better relationships with candidates and hiring clients. PageGroup provides specialist recruitment services spanning 25 disciplines, across 36 countries, including businesses ranging from SMEs to global blue-chip organizations.…

Cross Audience Announces Launch of Enhanced Mobile DSP

Trader-Friendly, Self-Service Platform Offers Fully Customizable Interface and Cross-Screen Access to Consumers Along Their Path to Purchase Cross Audience, the company committed to helping global brands expand their mobile presence through the acquisition of new high-value users, announced the launch of its newly enhanced mobile DSP (Demand Side Platform). The mobile-first DSP is a single buying platform that can support global campaigns across every screen. An improved interface for the self-service platform offers an…

Outbrain Launches ‘Sphere’ for Unbiased Audience Development

Sphere by Outbrain to Help Publishers Collaborate and Build Direct Connections with their Audiences Leading premium discovery platform, Outbrain, has unveiled Sphere. Sphere by Outbrain is an innovative audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers while reducing their reliance on Facebook. CNN, Meredith Corporation, Penske Media Corporation and Getty Images are among the premium publishers to have signed on with Sphere as founding…

Forget Click-Through Rates, Focus on Emotional Engagement 

In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that advertisers could identify users who were feeling stressed or anxious and use that moment to make their pitch. Facebook denied the report, but it’s not out of the realm of possibility. Microsoft has applied for a patent for a technology for an advertising engine that would discern consumers’ emotional states from their searches, emails, facial expressions, movements and speech patterns. Also…