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        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
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        MarTech Interview with Parker Morse, Founder and CEO at H Code
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        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
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        MarTech Interview with Steve Gershik, CMO at inRiver
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        MarTech Interview with Howard Brown, Founder and CEO at ringDNA
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        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
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        TechBytes with Robert McGovern, CEO at PreciseTarget
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        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
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        TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
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        TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)
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        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
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        Fireside Chat with Mike Davie, CEO at Quadrant
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        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
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        Fireside Chat with James Ontra, Co-Founder at Shufflrr
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        Fireside Chat with Cameron Church
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      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
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      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • Ad Fraud: The New Way to Launder Money
        Ad Fraud: The New Way to Launder Money
      • What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
        What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
      • Where Are NFPs Going Wrong with Their Advertising?
        Where Are NFPs Going Wrong with Their Advertising?
      • We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
        We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
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      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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Search Results for: consumer behaviors

Accessory or Necessity? Here's Why You Can No Longer Afford to Ignore Influencer Marketing
Guest Authors

Accessory or Necessity? Here’s Why You Can No Longer Afford to Ignore Influencer Marketing

With media figureheads like Lynne Franks recently speaking out about the ‘burn-out’ in the Influencer Marketing world, many brands are …

Amelia NeateOctober 9, 2019, 4:54 pmOctober 9, 2019 1 810
RTB House Launches New Dynamic Ad Banner Creatives Called Snippet Ads
Native & Programmatic Advertising

RTB House Launches New Dynamic Ad Banner Creatives Called Snippet Ads

Developed by new AI Marketing Lab and Creative Labs units, Snippet Ads are hyper-relevant ads that deliver 2.5x to 3x …

MTS Staff WriterOctober 8, 2019, 2:19 pmOctober 8, 2019 0 360
Neustar and the ANA Announce Winners of the 2019 Genius Awards in Advanced Marketing Analytics
Analytics

Neustar and the ANA Announce Winners of the 2019 Genius Awards in Advanced Marketing Analytics

2019 winners include Adobe, USA for UNHCR, LongHorn Steakhouse, and Pittsburgh Cultural Trust for their innovative marketing analytics achievements Neustar, …

Business WireOctober 7, 2019, 2:17 pmOctober 7, 2019 0 540
TechBytes with Anand Janefalkar, Founder and CEO at UJET
Tech Bytes

TechBytes with Anand Janefalkar, Founder and CEO at UJET

What mobile usage trends do you see amongst Millennials and Generation Z consumers that is transforming customer support? There are …
Sudipto GhoshOctober 3, 2019, 3:00 pmOctober 1, 2019 0 868
Oracle Buys CrowdTwist
Customer Data Platforms, Customer Experience Management

Oracle Buys CrowdTwist

Extends Oracle CX with Leading Cloud-Native Omni-Channel Loyalty Solution Oracle announced it signed an agreement to acquire CrowdTwist, the leading …

MTS Staff WriterOctober 2, 2019, 6:17 pmOctober 2, 2019 1 510
TruFactor Democratizes IaaS and Accelerates AI-led Transformation in the Public Sector
AI/ML

TruFactor Democratizes IaaS and Accelerates AI-led Transformation in the Public Sector

Platform Introduces New APIs for Data Scientists; Early Adoption Gains Momentum in Economic Development, Urban Planning and Public Safety Use …

Business WireOctober 2, 2019, 3:15 pmOctober 2, 2019 0 447
Invoca Releases Signal Discovery to Give Marketers Access to an Untapped Source of First-Party Customer Data
Customer Data Platforms

Invoca Releases Signal Discovery to Give Marketers Access to an Untapped Source of First-Party Customer Data

First-of-its-kind solution powered by unsupervised machine learning helps marketers uncover and apply an unprecedented level of customer insights from inbound …

MTS Staff WriterOctober 1, 2019, 9:56 pmOctober 1, 2019 1 543
NIELSEN CONNECT PARTNER NETWORK WELCOMES AMAZON ACTIVATION PLATFORM COMMERCEIQ AND WELLNESS-FOCUSED DATA COMPANY SPINS
Customer Experience Management

Nielsen Connect Partner Network Welcomes Amazon Activation Platform CommerceIQand Wellness-Focused Data Company Spins

Nielsen announced an expansion of its Connect Partner Network. As the industry’s largest curated community of partners for consumer packaged …

MTS Staff WriterOctober 1, 2019, 3:58 pmOctober 1, 2019 0 3385
MarTech Interview with Jay Baum, Chief Commercial Officer at Tremor Video
Interviews

MarTech Interview with Jay Baum, Chief Commercial Officer at Tremor Video

"With each campaign mandating nuanced KPIs and demonstrating different traffic behaviors, its only natural to strive for a personalized buying …
Sudipto GhoshSeptember 30, 2019, 3:00 pmSeptember 30, 2019 0 900
TechBytes with Melinda Han Williams, Chief Data Scientist at Dstillery
Tech Bytes

TechBytes with Melinda Han Williams, Chief Data Scientist at Dstillery

Tell us about your interaction with smart technologies like AI and Data Science. AI has always been at the core …
Sudipto GhoshSeptember 27, 2019, 3:00 pmSeptember 27, 2019 0 1364
New Bain & Company Research: Five 'No Regret' Marketing Launch Moves Can Deliver Up To Two Times Higher Revenue Growth
B2B Commerce

New Bain & Company Research: Five ‘No Regret’ Marketing Launch Moves Can Deliver Up To Two Times Higher Revenue Growth

As marketing launches proliferate, making the right kind of splash is increasingly critical for long-term success in consumer markets For …

PRNewswireSeptember 25, 2019, 9:20 pmSeptember 25, 2019 1 390
MakeMeReach Leading Global Digital Ad Platform Announces Pinterest Partnership
Native & Programmatic Advertising

MakeMeReach Leading Global Digital Ad Platform Announces Pinterest Partnership

Pinterest joins Facebook, Instagram, Google, Twitter and Snapchat, enabling MakeMeReach to offer full-stack capabilities for media purchase, optimization and reporting …

MTS Staff WriterSeptember 24, 2019, 8:20 pmSeptember 24, 2019 0 525
MarTech Interview with Brian Zeug, General Manager, GBH Insights
Interviews

MarTech Interview with Brian Zeug, General Manager at GBH Insights

"Brands not only need to monitor their own customer signals, but also look to other categories for clues — not …
Sudipto GhoshSeptember 24, 2019, 1:30 pmSeptember 24, 2019 4 1727
AI-Powered Insurmi Secures Funding to Modernize How Insurers Engage Customers
B2B Commerce

AI-Powered Insurmi Secures Funding to Modernize How Insurers Engage Customers

The Funding Will Accelerate Insurmi’s Global Expansion Insurmi, a conversational-AI powered customer engagement platform for insurance carriers, has secured an …

PRNewswireSeptember 20, 2019, 4:30 pmSeptember 23, 2019 0 139
Sailthru Releases 3rd Annual Retail Personalization Index
Marketing Automation

Sailthru Releases 3rd Annual Retail Personalization Index

Retailers with Multichannel Expertise Make Big Gains as Consumers Shift Habits Sailthru, the leading personalized marketing automation technology provider for …

MTS Staff WriterSeptember 18, 2019, 8:00 pmSeptember 18, 2019 0 669
Big Data Ad-Tech Powers The Inc. 5000
Native & Programmatic Advertising

Big Data Ad-Tech Powers The Inc. 5000

At the End of the Decade, Startups Like Strategus Are Poised for the “Soaring ’20s” With hundreds of data-driven technology …

PRNewswireSeptember 18, 2019, 6:46 pmSeptember 18, 2019 1 549
MarTech Interview with Clint Tasset, CEO and Founder, AdSwerve
Interviews

MarTech Interview with Clint Tasset, CEO and Founder at Adswerve

"One of the biggest challenges for marketers is that there are very few Marketing Tech solutions that integrate with each …
Sudipto GhoshSeptember 18, 2019, 1:30 pmSeptember 19, 2019 0 1132
TechBytes with Ya-Bing Chu, VP of Product at Formation
Tech Bytes

TechBytes with Ya-Bing Chu, VP of Product at Formation

Tell us about your role and the team/technology you handle at Formation. I’m the Head of Product at Formation. We’re …
Sudipto GhoshSeptember 16, 2019, 3:30 pmSeptember 16, 2019 0 874
Conviva Launches Content Insights, Introduces New Standard for Streaming Media Strategy, Promotion and Monetization Decisions
Content

Conviva Launches Content Insights, Introduces New Standard for Streaming Media Strategy, Promotion and Monetization Decisions

Conviva Content Insights and next generation Conviva Experience Insights expand integrated intelligence portfolio and deepen viewer journey and quality of …

PRNewswireSeptember 12, 2019, 10:05 pmSeptember 12, 2019 0 338
Leveraging the Power of Linkedin for Marketing/Sales Professionals
Guest Authors

Leveraging the Power of Linkedin for Marketing/Sales Professionals

Social Fatigue. It’s becoming very real. In the B2C and B2B world, both consumers and marketers are at a point …

John HoldridgeSeptember 12, 2019, 6:00 pmSeptember 12, 2019 0 1558

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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