With media figureheads like Lynne Franks recently speaking out about the ‘burn-out’ in the Influencer Marketing world, many brands are …
RTB House Launches New Dynamic Ad Banner Creatives Called Snippet Ads
Developed by new AI Marketing Lab and Creative Labs units, Snippet Ads are hyper-relevant ads that deliver 2.5x to 3x …
Neustar and the ANA Announce Winners of the 2019 Genius Awards in Advanced Marketing Analytics
2019 winners include Adobe, USA for UNHCR, LongHorn Steakhouse, and Pittsburgh Cultural Trust for their innovative marketing analytics achievements Neustar, …
TechBytes with Anand Janefalkar, Founder and CEO at UJET
What mobile usage trends do you see amongst Millennials and Generation Z consumers that is transforming customer support? There are …
Oracle Buys CrowdTwist
Extends Oracle CX with Leading Cloud-Native Omni-Channel Loyalty Solution Oracle announced it signed an agreement to acquire CrowdTwist, the leading …
TruFactor Democratizes IaaS and Accelerates AI-led Transformation in the Public Sector
Platform Introduces New APIs for Data Scientists; Early Adoption Gains Momentum in Economic Development, Urban Planning and Public Safety Use …
Invoca Releases Signal Discovery to Give Marketers Access to an Untapped Source of First-Party Customer Data
First-of-its-kind solution powered by unsupervised machine learning helps marketers uncover and apply an unprecedented level of customer insights from inbound …
Nielsen Connect Partner Network Welcomes Amazon Activation Platform CommerceIQand Wellness-Focused Data Company Spins
Nielsen announced an expansion of its Connect Partner Network. As the industry’s largest curated community of partners for consumer packaged …
MarTech Interview with Jay Baum, Chief Commercial Officer at Tremor Video
"With each campaign mandating nuanced KPIs and demonstrating different traffic behaviors, its only natural to strive for a personalized buying …
TechBytes with Melinda Han Williams, Chief Data Scientist at Dstillery
Tell us about your interaction with smart technologies like AI and Data Science. AI has always been at the core …
New Bain & Company Research: Five ‘No Regret’ Marketing Launch Moves Can Deliver Up To Two Times Higher Revenue Growth
As marketing launches proliferate, making the right kind of splash is increasingly critical for long-term success in consumer markets For …
MakeMeReach Leading Global Digital Ad Platform Announces Pinterest Partnership
Pinterest joins Facebook, Instagram, Google, Twitter and Snapchat, enabling MakeMeReach to offer full-stack capabilities for media purchase, optimization and reporting …
MarTech Interview with Brian Zeug, General Manager at GBH Insights
"Brands not only need to monitor their own customer signals, but also look to other categories for clues — not …
AI-Powered Insurmi Secures Funding to Modernize How Insurers Engage Customers
The Funding Will Accelerate Insurmi’s Global Expansion Insurmi, a conversational-AI powered customer engagement platform for insurance carriers, has secured an …
Sailthru Releases 3rd Annual Retail Personalization Index
Retailers with Multichannel Expertise Make Big Gains as Consumers Shift Habits Sailthru, the leading personalized marketing automation technology provider for …
Big Data Ad-Tech Powers The Inc. 5000
At the End of the Decade, Startups Like Strategus Are Poised for the “Soaring ’20s” With hundreds of data-driven technology …
MarTech Interview with Clint Tasset, CEO and Founder at Adswerve
"One of the biggest challenges for marketers is that there are very few Marketing Tech solutions that integrate with each …
TechBytes with Ya-Bing Chu, VP of Product at Formation
Tell us about your role and the team/technology you handle at Formation. I’m the Head of Product at Formation. We’re …
Conviva Launches Content Insights, Introduces New Standard for Streaming Media Strategy, Promotion and Monetization Decisions
Conviva Content Insights and next generation Conviva Experience Insights expand integrated intelligence portfolio and deepen viewer journey and quality of …
Leveraging the Power of Linkedin for Marketing/Sales Professionals
Social Fatigue. It’s becoming very real. In the B2C and B2B world, both consumers and marketers are at a point …