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Revinate Launches Hotel Industry’s First Guest Data Platform For Hotels and Property Groups of All Sizes

New Cloud-Based Integrated System Uses Advanced Machine Learning Technology to Deliver the Most Robust Set of Guest Data and Intelligence to Power Direct Revenue and Personalization  Revinate, the global leader in guest data management and intelligence, launched the hotel industry's first Guest Data Platform, purpose-built to aggregate, clean and deliver the richest guest profiles for hotels and property groups of all sizes. Drawing from a decade of experience partnering with tens of thousands of hoteliers, Revinate has…

Influencers vs Advertising: How Has Consumer Mindset Changed the Way We Buy?

Our screens are filled every day with an array of adverts tempting us to spend, spend, spend – but in an era when consumers value more personal experience, is the power of the traditional paid ad coming to an end? With thousands of retailers competing to advertise their products on almost every platform we view, it’s natural that they are looking for new ways to get their messages across. And that’s where the power of influencers comes in. Current trends show a shift in the consumer mindset, with people wanting to feel…

Quadrant Partners With LiveRamp To Expand ANZ Audience Data

Driving a Shared Mission of Providing Advertisers and Marketers With Actionable Real-World Insights Aligned to Digital Signals Quadrant.io, the leading data and technology provider specializing in high-quality mobile location-based data, has partnered with LiveRamp, the leading identity platform powering exceptional customer experiences, to bring its best-in-class audience data to the LiveRamp platform and its marketplace of data buyers across the Asia-Pacific. LiveRamp IdentityLink connects people, data, and devices…

The Data Behind Dealing with Negative Reviews

As is the case with many Marketing obstacles, the only way to address negative reviews is to approach them head-on. Businesses that develop a proactive reputation management strategy can actually benefit from negative reviews — using them as touchpoints to turn unhappy consumers into loyal advocates. In this post, reputation management professionals from SOCi examine the data behind negative reviews and explain how a sound review response strategy can help multi-location businesses win more customers and avoid a drop in…

Alliance Data Included In 2020 Bloomberg Gender-Equality Index For Second Consecutive Year

Alliance Data Systems Corporation, a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced that it is one of 325 companies across 50 industries included in the 2020 Bloomberg Gender-Equality Index (GEI). The GEI expanded in 2020 to represent 42 countries and regions, including firms headquartered in the Czech Republic, New Zealand, Norway, Philippines, Poland, and Russia for the first time. Companies range from a variety of industries, including automotive, banking, consumer…

Top Data Exchange Platform BDEX Announces Investment by RIT Venture Fund

BDEX, a Leading Data Exchange Platform, Is Pleased to Announce a Recent Investment by RIT Venture Fund. the New Partnership Will Enable Bdex to Introduce Its Groundbreaking Tools to More Companies, Allowing Them to Connect With Consumers Like Never Before BDEX, the largest data exchange platform in the United States, announced an investment by RIT Venture Fund, an organization that provides investment capital to a diverse portfolio of innovative companies in the technology space. The investment will enable BDEX to continue…

By Focusing on Consumers, PrivacyUX Turns CCPA Compliance into a Market Advantage for California Enterprises

New CCPA Operational Notices, Dashboards, Opt out Management, and Downstream Verification Are Swiftly Handled With One Integration PrivacyCheq is launching Privacy UX for CCPA, its new SaaS operational compliance solution for enterprises that gather private consumer data from citizens of California and therefore must comply with the California Consumer Privacy Act (CCPA). Built with PrivacyCheq's flagship ConsentCheq platform, PrivacyUX for CCPA is designed to delight consumers…

1010data Names Inna Kuznetsova as Interim CEO

1010data, a leading provider of time series-driven collaborative analytics, consumer intelligence and alternative data solutions, announced that Greg Munves is stepping down as Chief Executive Officer to pursue new opportunities. Effectively immediately, Inna Kuznetsova, COO, will serve as the company’s interim CEO. Nomi Bergman, a member of the company’s Board of Directors, will assume the role of Executive Chairman during the transition. “I am honored to build on the actions we have already taken to better position…

Consumer Electronics (NICE) Awards Recognize Those Using Technology in A New, Innovative Way at CES

Enventys Partners presents the second-annual NICE Awards to startups disrupting industries from a range of smart home and smart tech verticals Digital marketing agency Enventys Partners announced their picks for the second-annual NICE Awards at the 2020 Consumer Electronics Show. To be eligible for a NICE Award, a product or company must display how they’re making strides to grow their industry by using technology in an innovative new way. The eligible products or companies must also exhibit at CES in Las Vegas.…

Comscore Television Viewing Data Helps Predict Advertising Audience Decline

New Research Utilizes Artificial Neural Networks, Harnesses Comscore's Massive Television Viewing Database to Quantitatively Assess Influencing Factors Affecting Ad Avoidance Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is excited to be collaborating with Syracuse University's S.I. Newhouse School of Public Communications researchers to identify the key variables that may determine advertising avoidance and audience dropoff during commercial airings. The partnership has…

Factual Launches Data Enrichment for Brands to Enhance and Amplify Customer Data

Enrich first-party data assets with high-quality location data to derive deeper customer insights and make more informed decisions Factual, the location data platform, announced Data Enrichment, a new product that allows businesses to enrich first-party customer data with Factual’s high quality, real-world visitation data in order to better understand and engage their customers. With Data Enrichment, CMOs and other marketing decision makers can uncover deeper customer insights, enabling them to improve audience modeling…

CCPA Insights Series Part 1: Understand the Value of First-Party Data

The California Consumer Privacy Act (CCPA), enacted in 2018, came into effect from 1 January 2020. It is hailed as one of the strongest data privacy laws in the country, and other states are most likely to follow the path. Together with GDPR, CCPA has disrupted the data economy in the US and EU, with an irreversible impact (mostly positive) on the data operations of IT, Marketing, Sales and Customer Success departments. However, GDPR compliance doesn't mean your CCPA preparedness is unshakeable. You may still need to do…

ActionIQ Raises $32 Million to Compete with Adobe and Salesforce on Customer Data

ActionIQ, the leading customer data platform helping enterprises leverage their data for personalized experiences, announced it has raised a $32 Million series C round led by March Capital Partners with participation from top investors including Sequoia Capital, Andreessen Horowitz, and FirstMark Capital. This brings the total capital raised by ActionIQ to $75 Million. With over 300% growth in the past year and an exclusive focus on large enterprise clients, ActionIQ has expanded its impressive client list to brands like…

Absolutdata Earned Vendor Neutral Certified 100 Standing on Elite List of Sales Tech Vendors After Rigorous Review

Absolutdata's NAVIK SalesAI Solution Certified in "Account & Opportunity Planning" Category Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics and data science services, announced that the company is now included on the Vendor Neutral Certified 100, an elite list of sales tech vendors. Following a rigorous review, Absolutdata's NAVIK SalesAI solution was certified in the Account & Opportunity Planning category. The rapid proliferation of sales technology…

Environics Analytics and Snowflake Empower Canadian Tourism Industry with Faster and Better Data-Driven Insights

VisitorView Helps Tourism Organizations Better Understand Visitors and Maximize Marketing Budget Efficiency Snowflake, the cloud data platform, announced Environics Analytics, one of North America’s leading marketing and analytical services companies, uses Snowflake to support faster processing of data that underpin many of its products, including the just-launched Canadian travel and tourism industry product, VisitorView. “Our goal with Environics Analytics, as with every Snowflake customer, was to break down the data…

Infosum Announces Partnership With Global Identity and Data Platform, Zeotap

Leading technology companies team up to help brands across Europe and the US utilise their first-party data to better understand and engage with consumers in the digital world InfoSum, the first-party data platform announced a partnership with global deterministic identity and data platform zeotap. The collaboration will enable brands to make the most out of their first-party data for more effective marketing – thanks to the combination of InfoSum’s privacy-safe platform and zeotap’s deterministic identity and customer…

PreciseTarget Announces Consumer Taste Profiles

New Data Sets Will Increase Acquisition Audience and Augment Existing CRM Data for Retailers PreciseTarget, the first data company to profile the retail buying taste of 220 million U.S. adults, announced today the beta launch of its new Consumer Taste Profile data sets, which will expand retailers’ existing acquisition audience and augment their CRM files with taste data to solve the retail industry’s persistent sparse data problem. The announcement comes as PreciseTarget exhibits at the National Retail Federation’s 2020…

Wayfair Chooses Google Cloud to Help Scale Its Growing Business, While Creating Engaging Consumer (and Seller) Experiences

One of the World's Largest Online Retailers of Home Goods Uses Google Cloud for Its Hybrid Cloud Strategy Google Cloud announced that Wayfair, one of the world's largest online destinations for the home, is using Google Cloud as the foundation for its new hybrid cloud strategy. Wayfair's move to the cloud will help the $8 billion global retailer scale its operations, while providing a richer experience for its 19 million active customers, 16,000 employees, and 11,000 suppliers. Wayfair debuted its hybrid cloud strategy…

True Fit Partners With Google Cloud to Host and Leverage the World’s Largest Data Set for Fashion

New Partnership Enhances Shopping Experience and Evolves the Fashion Retail Market True Fit®, the data-driven personalization platform for footwear and apparel, announced a strategic partnership with Google Cloud that makes it easy for retailers to leverage the Fashion Genome™, the largest connected data set for fashion. Retailers can use the Fashion Genome™ to insert style, fit, and size recommendations into every phase of the customer journey. “We’re thrilled to partner with True Fit and further help retailers harness…

Blueshift Identified as a Leader in G2’s Customer Data Platform and Marketing Automation Winter 2020 Grid Reports

G2's Dual Recognition Validates Blueshift's Mission To Provide The World's First Data Activation Solution Blueshift, the leading Customer Data Activation Platform, was identified as a leader in G2's Customer Data Platform (CDP) and Marketing Automation grids in the Winter 2020 report. The dual recognition validates Blueshift's accomplishment of providing the world's first data activation solution, which simultaneously offers the flexibility of a CDP and the intelligence of marketing automation in a single, scalable…