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Datonics Launches New Canadian Data Taxonomy

New data segments help marketers to better address changing consumer behaviors and preferences Following its successful expansion into Canada, leading online data marketplace Datonics has launched a new data taxonomy for the Canadian market. The data is categorized across a number of key classifications and updated in real-time to help marketers better understand shifting consumer behaviors and prioritize and adjust campaigns quickly and effectively. Marketing Technology News: Time to Rethink your CRM Advertising Strategy,…

Parks Associates: Subscription Model Dominates Consumer Entertainment Services, but Transactional Video is on the Rise

Parks Associates joins Vlocity, Salesforce, and Accenture for webinar on subscriber lifecycle management Parks Associates will join industry experts from Vlocity, Salesforce, and Accenture for the upcoming webinar discussion "Subscriber Lifecycle Management vs. Subscriber Billing" on June 11. The research firm's latest data from its Q1 2020 survey of 10,000 US broadband households shows overall video viewing grew by a dramatic 45% from Q3 2018 to Q1 2020, with a continued rise in transactional (TVOD) services. TVOD…

Roku Announces New Shopper Data Program Kroger Named Launch Partner

America’s leading streaming platform plans to team up with America’s largest grocery store to build targeting & attribution tools to make TV advertising more effective Roku, Inc. announced that the company launched a new shopper data program to make TV advertising more precise and measurable for CPG marketers. Kroger Precision Marketing (KPM) plans to join the program as the launch partner to build first-to-market targeting and attribution tools for streaming TV. A completion of the integration will give marketers…

Target Data and Aisle Rocket Merge to Form Data-Driven Marketing Agency Focused on Helping Clients Drive Revenue

New Combined Entity Will Operate Under the Aisle Rocket Brand Name Target Data, a full-service marketing agency that helps brands harness data to drive growth, has entered into an agreement to merge with Aisle Rocket, a leading Chicago-based creative services agency specializing in content and user experience, the two companies announced today. The Aisle Rocket entity will add comprehensive creative, UX, content, and e-commerce capabilities to Target Data. Target Data recently finalized the acquisition and integration of…

Tru Optik and Deep Root Analytics Enter Agreement to Enhance Audience-Based Targeting Capabilities Within Tru Optik’s Political Data Cloud

Integration Offers Access to Political Audience-Based Segments Across OTT/CTV Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), announced an agreement with Deep Root Analytics, an audience-powered analytics company, to integrate Deep Root’s proprietary audience-based segments – political, public affairs and corporate advocacy – to Tru Optik’s Political Data CloudTM. Through this integration, media companies and political advertisers will be able to leverage Deep Root’s audience segments with rich…

Snowflake Unveils the Data Cloud So Organizations Can Connect, Collaborate, and Deliver Value With Data

Snowflake also announces new product features for Snowflake Cloud Data Platform – the technology that enables the Data Cloud Snowflake, the cloud data platform, unveiled the Data Cloud – an ecosystem where thousands of Snowflake customers, partners, data providers, and data service providers can break down data silos, derive insights, and deliver value from rapidly growing data sets in secure, governed, compliant, and seamless ways. Snowflake also announced new product features for Snowflake Cloud Data platform – the…

Privitar and BigID Announce New Partnership and Product Integration to Help Organizations Achieve Greater Value and Faster Insights from…

Data privacy leaders to kick off partnership with webinar focused on automating safe data analytics on June 11th Privitar, the leading data privacy platform provider and BigID, the leading modern data intelligence platform for privacy, protection and perspective, have partnered to provide organizations with an integrated, automated approach to tackling some of the biggest challenges associated with deriving valuable insights from sensitive data. The integration of Privitar’s privacy engineering platform and policies with…

Top 5 Priorities to Overcome B2B Data Challenges to Optimize Digital Advertising

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to Forrester Research and Adweek, B2B marketers face a data management problem. 74% consider the accuracy of marketing data a critical weakness, and 32% of B2B marketers have cited “siloed or inaccessible customer data” as a major obstacle in their marketing efforts. It makes sense, considering…

Topspin Consumer Partners Makes Investment in reCommerce

Topspin Consumer Partners announced today that it has led an investment in reCommerce, a rapidly growing, technology-enabled selling partner of brands through Amazon. reCommerce offers leading consumer brands an end-to-end solution on Amazon, allowing them to capitalize on growing demand and navigate the complexities of the world’s largest online marketplace. reCommerce combines its proprietary in-house technology platform with world class creative, marketing, data analytics, brand protection, and logistics services to drive…

Tinuiti Doubles Down on Over the Top (OTT) Advertising and Expands Connected TV (CTV) Capabilities to Reflect Changing Consumer Behavior

The innovative performance marketing agency has appointed Jesse Math to enhance a unique native approach to this developing medium Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and…

CCPA Puts Consumers in Charge and the Regs Should Too

California’s Attorney General Xavier Becerra and his team have run an inclusive and transparent process in their construction of California Consumer Privacy Act (CCPA) regulations. Their original proposal and subsequent modifications go a long way toward clarifying the rights consumers can exercise under the law and the actions businesses must take to comply.  In the latest modifications, however, the draft regulations could have explained more about one critical component. The law clearly puts consumers in charge of…

Price Conscious Consumers Tap Into Coupons and Vouchers During COVID-19

Brands can acquire new customers during the pandemic by offering value and rewarding loyalty According to data from Rakuten Advertising’s UK affiliate network, orders from coupon and voucher publishers increased by 52% from early February to early April 2020. Deal sites have also been thriving with a significant spike as the UK entered lockdown; orders increased by 173% between February and April. The research shows consumers are turning to online and cost-conscious shopping due to the coronavirus pandemic.…

Informatica Unveils Data 4.0 and AI-powered Innovations at the CLAIREview Virtual Intelligent Data Summit Premiere

Informatica CEO Amit Walia to Outline Vision for Next Phase of Digital Transformation and New Capabilities for Intelligence and Automation Informatica, the enterprise cloud data management leader, announced updates to its Intelligent Data Platform, powered by Informatica's AI-powered CLAIRE™ engine. The updates are part of the company's vision for Data 4.0, which CEO Amit Walia will address in today's keynote at its Intelligent Data Summit, the first of a series of free CLAIREview events taking place this summer. "The…

SmarterHQ Launches Smarter Predictions, Enabling Predictive Marketing for Brands Across All Their Data Sources and Digital Channels

SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability to accurately anticipate a customer’s next move and power the most relevant, high-conversion messages directly in the SmarterHQ platform. These dynamic, self-tuning models update based on how customers interact in real time, which is especially crucial during busy holiday seasons and situations…

GoodData Announces Strategic Partnership and Investment from Visa

Visa and GoodData to partner on development of data products for better customer insights  GoodData®, a leading global analytics company, announced today an investment and strategic partnership with Visa Inc., the world’s leader in digital payments. The investment further bolsters Visa’s commitment to providing access to aggregated data and analytics that help Visa clients and partners understand the impact and effectiveness of the critical decisions they are making today. For GoodData, the new investment amplifies its…

Genesys Survey Finds Nearly 50% of Consumers Feel Companies Lack Empathy When Delivering Customer Service

71% in multi-country survey notice more personalization in customer experiences thanks to technology It's a more efficient but somewhat impersonal world when it comes to customer service, according to a new survey sponsored by Genesys®, the global leader in cloud customer experience and contact center solutions. Genesys gauged the sentiments of 5,000 adults in six countries: Australia, Germany, Japan, New Zealand, the United Kingdom (U.K.) and the United States (U.S.). While a majority (71%) believe that customer service…

Quadrant Launches The Asia Pacific Data Alliance

Quadrant announced the Asia Pacific Data Alliance (APDA), a program that helps leading corporations, governments and researchers who are working to build solutions for the Asia Pacific region that help organizations understand the effects, mitigate the risks and optimize their solutions during a pandemic like COVID-19. In response to the current pandemic, Quadrant will be making its’ Asia Pacific mobile location datasets available at no cost. Marketing Technology News: TikTok Donates Over S$350,000 to Support Local…

Understanding Consumer Behavior Through Social Media

While every industry operates a bit differently, there is an inherent need to better understand consumers beyond traditional Sales data and shopping behavior. Both of these are still critical to your business, but coupling them with social data provides unique insights into consumer behavior that ultimately enable companies to better serve their customers and beat out the competition. Social posts aren’t just valuable for marketers or influencers trying to break into the big time of sponsored content. They hold a treasure…

New Digital Platforms And Inclusive Content Enable Brands To Engage The $1.2 Trillion Asian-American Consumer Market Like Never Before

Asian American-led television shows, social media and esports present new opportunities to reach the fastest growing consumer segment in the U.S. As the United States begins a path towards economic recovery, the $1.2 trillion Asian-American consumer market will play a critical role in its revitalization. For forward-looking companies and brands, the opportunity to reach the country's fastest growing and most affluent multicultural consumer group has never been more accessible, according to Nielsen's newly published…

Syncsort Rebrands as Precisely, Powers Confident Business Decisions with Trusted Data

New Brand and Strategy Accelerate Leadership in Data Integrity Following Syncsort’s Acquisition of the Pitney Bowes Software and Data Business Precisely, the global leader in data integrity, is being unveiled as the result of Syncsort’s acquisition of the Pitney Bowes software and data business in December. The Precisely brand underpins a world-class business with leading software and data enrichment products, annual revenue in excess of $600m, 2,000 employees, and 12,000 customers in more than 100 countries, including 90…