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        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
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        MarTech Interview with Parker Morse, Founder and CEO at H Code
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        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
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        MarTech Interview with Steve Gershik, CMO at inRiver
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        MarTech Interview with Howard Brown, Founder and CEO at ringDNA
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        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
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        TechBytes with Robert McGovern, CEO at PreciseTarget
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        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
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        TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia
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        TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)
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        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
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        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
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        Fireside Chat with James Ontra, Co-Founder at Shufflrr
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        Fireside Chat with Cameron Church
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      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • Ad Fraud: The New Way to Launder Money
        Ad Fraud: The New Way to Launder Money
      • What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
        What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
      • Where Are NFPs Going Wrong with Their Advertising?
        Where Are NFPs Going Wrong with Their Advertising?
      • We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
        We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
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      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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Search Results for: interaction behavior

RedPoint Announces Digital Acquisition Platform for Targeted Ad Experiences
Customer Data Platforms

RedPoint Announces Digital Acquisition Platform for Targeted Ad Experiences

True Closed-loop Process Empowers Marketers to Optimize the Customer Journey from Anonymous to Known RedPoint Global, a top provider of …

Business WireJuly 5, 2019, 4:33 pmJuly 5, 2019 0 657
MarTech Interview with Jason Wulfsohn , Co-founder and COO, AUDIENCEX
Interviews

MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX

"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us …
Sudipto GhoshJuly 5, 2019, 1:30 pmJuly 5, 2019 0 1833
Cision Unveils the Next Generation Cision Communications Cloud, Designed to Empower Communications Teams
Customer Service

NICE Wins Two Consumidor Moderno Awards for Continued Customer Service Leadership Throughout Latin America

Top Scores in Customer Satisfaction, Continuity of Use and Recommendations by Third Party Indicators Drive Accolades NICE announced that it …

Business WireJuly 5, 2019, 12:15 pmJuly 5, 2019 0 500
Why B2B Brands Are Ramping up Investments in Social, Video and Short-Form Content?
Guest Authors

Why B2B Brands Are Ramping up Investments in Social, Video and Short-Form Content?

For a while now, consumer brands have used Social Media to connect with customers in unique and valuable ways. At …

Tim MorralJuly 3, 2019, 3:00 pmJune 28, 2019 0 1825
Contentsquare Acquires Clicktale to Create the Definitive Global Leader in Experience Analytics
Analytics, Data Management Platforms

Contentsquare Acquires Clicktale to Create the Definitive Global Leader in Experience Analytics

Combination sets the bar for behavioural insights critical to compete on digital experience Contentsquare, a leading digital experience insights platform …

MTS Staff WriterJuly 1, 2019, 7:52 pmJuly 1, 2019 0 719
TechBytes with Kevin Dean, President of Marketing Services at Experian
Tech Bytes

TechBytes With Kevin Dean, President of Marketing Services at Experian

Tell us about your role at Experian and the team/technology you handle. Many brands strive to have more relevant conversations …
Sudipto GhoshJune 28, 2019, 1:00 pmJune 28, 2019 0 2139
Fandango LATAM Leverages CleverTap's Intent Based Segmentation To Transform Customer Experience
Customer Experience Management

Fandango LATAM Leverages CleverTap’s Intent Based Segmentation To Transform Customer Experience

Fandango Latin America, the region’s leading online movie ticketing service, today announced that it is leveraging CleverTap‘s Intent Based Segmentation …

PRNewswireJune 27, 2019, 4:57 pmJune 27, 2019 0 364
Salesforce’s $15.7 Billion Tableau Acquisition Highlights Big Data as Key Theme, Says GlobalData
CRM, Data Visualization

Salesforce’s $15.7 Billion Tableau Acquisition Highlights Big Data as Key Theme, Says GlobalData

The importance of big data as a key theme driving merger and acquisition (M&A) activity has been highlighted by Salesforce’s …

MTS Staff WriterJune 26, 2019, 8:15 pmJuly 25, 2019 0 2380
Loyalty Programs in an Omnichannel World
Guest Authors

Loyalty Programs in an Omnichannel World

More than ever, consumers demand a fast, seamless and flexible shopping experience. They want to maintain their preferences across all …

Gerry SzatvanyiJune 26, 2019, 3:00 pmJune 25, 2019 0 1867
TechBytes with Frank Palermo, Global Head of Digital Solutions at Virtusa
Tech Bytes

TechBytes with Frank Palermo, Global Head of Digital Solutions at Virtusa

Tell us about your role at Virtusa and the team/technology you handle. Virtusa is a leading Digital Engineering and Outsourcing …
Sudipto GhoshJune 26, 2019, 1:00 pmJune 24, 2019 0 1208
MarTech Interview with Sarah Ellis, CMO, Marketo
Interviews

MarTech Interview with Sarah Kennedy, CMO at Marketo

"Savvy marketers should focus on finding opportunities or new challenges where AI can uniquely provide a new type of solution …
Sudipto GhoshJune 25, 2019, 4:01 pmJune 27, 2019 0 2363
From One Marketer To Another: 4 Tips for Getting Started with Data Activation
Guest Authors

From One Marketer To Another: 4 Tips for Getting Started with Data Activation

All marketers know that 1 to 1 personalization, today’s holy grail of marketing, starts with data. But actually achieving personalization …

Josh FranciaJune 24, 2019, 9:00 amJune 19, 2019 1 826
RainFocus Delivers the Event Industry's Most Advanced Machine Learning Tool
Technology

RainFocus Delivers the Event Industry’s Most Advanced Machine Learning Tool

RainFocus, the leading Event Marketing Platform, announced the release of its newest machine learning tool, the Recommendations Bot. Large events …

PRNewswireJune 20, 2019, 9:30 pmJune 20, 2019 0 838
MarTech Interview with Duncan Stockdill, Co-founder & CEO, Capsule
Interviews

MarTech Interview with Duncan Stockdill, Co-Founder and CEO at Capsule

"Marketing Automation and Technology is undoubtedly powerful, but keep in mind that there’s a human behind the numbers, and also, …
Sudipto GhoshJune 19, 2019, 1:30 pmJune 18, 2019 0 1034
Aiozium Launched SaaS-Based Marketing Intelligence Tool Powered by AI
AI/ML

Aiozium Launched SaaS-Based Marketing Intelligence Tool Powered by AI

Aiozium, a new launch of Crowdnik Networks Private Limited, is a SaaS-based platform for marketers powered by machine learning techniques …

PRNewswireJune 18, 2019, 9:00 pmJune 18, 2019 0 772
Adobe Experience Platform Taps AI-Triggered Analytics to Boost Real-Time CXM
Customer Data Platforms, Staff Writers

Adobe Experience Platform Taps AI-Triggered Analytics to Boost Real-Time CXM

MarTech Leader in Analytics and Content Management, Adobe Experience Platform Takes a Quantum Leap in Real-Time Personalized Engagement with AI-Triggered …

Sudipto GhoshJune 18, 2019, 5:00 pmJune 18, 2019 0 1334
Mindtree to Showcase Contextual, Real-Time Solutions for Personalized Traveler Experiences at HITEC Minneapolis
Analytics

Mindtree to Showcase Contextual, Real-Time Solutions for Personalized Traveler Experiences at HITEC Minneapolis

Industry experts will spotlight how AI, ML and Blockchain can help better serve the connected traveller Mindtree, a global technology …

PRNewswireJune 17, 2019, 8:46 pmJune 17, 2019 0 524
The Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey
Guest Authors

Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey

Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. …

Jai AminJune 17, 2019, 9:00 amJune 14, 2019 0 1362
How to Create a Customer-Centric Strategy for Your Business
Guest Authors

How to Create a Customer-Centric Strategy for Your Business

According to research, 80 percent of global businesses recognize the importance of having a customer-first approach. However, many struggles to …

Daniel BishopJune 11, 2019, 4:00 pmJune 12, 2019 0 1488
MarTech Interview with Inbal Lavi, CEO at Webpals Group
Interviews

MarTech Interview with Inbal Lavi, CEO at Webpals Group

"Marketing technology can enable financial app developers to enrich users’ experience, providing quick and simple management solutions for customer’s financial …
Sudipto GhoshJune 11, 2019, 2:30 pmJune 11, 2019 1 1413

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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