True Closed-loop Process Empowers Marketers to Optimize the Customer Journey from Anonymous to Known RedPoint Global, a top provider of …
MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX
"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us …
NICE Wins Two Consumidor Moderno Awards for Continued Customer Service Leadership Throughout Latin America
Top Scores in Customer Satisfaction, Continuity of Use and Recommendations by Third Party Indicators Drive Accolades NICE announced that it …
Why B2B Brands Are Ramping up Investments in Social, Video and Short-Form Content?
For a while now, consumer brands have used Social Media to connect with customers in unique and valuable ways. At …
Contentsquare Acquires Clicktale to Create the Definitive Global Leader in Experience Analytics
Combination sets the bar for behavioural insights critical to compete on digital experience Contentsquare, a leading digital experience insights platform …
TechBytes With Kevin Dean, President of Marketing Services at Experian
Tell us about your role at Experian and the team/technology you handle. Many brands strive to have more relevant conversations …
Fandango LATAM Leverages CleverTap’s Intent Based Segmentation To Transform Customer Experience
Fandango Latin America, the region’s leading online movie ticketing service, today announced that it is leveraging CleverTap‘s Intent Based Segmentation …
Salesforce’s $15.7 Billion Tableau Acquisition Highlights Big Data as Key Theme, Says GlobalData
The importance of big data as a key theme driving merger and acquisition (M&A) activity has been highlighted by Salesforce’s …
Loyalty Programs in an Omnichannel World
More than ever, consumers demand a fast, seamless and flexible shopping experience. They want to maintain their preferences across all …
TechBytes with Frank Palermo, Global Head of Digital Solutions at Virtusa
Tell us about your role at Virtusa and the team/technology you handle. Virtusa is a leading Digital Engineering and Outsourcing …
MarTech Interview with Sarah Kennedy, CMO at Marketo
"Savvy marketers should focus on finding opportunities or new challenges where AI can uniquely provide a new type of solution …
From One Marketer To Another: 4 Tips for Getting Started with Data Activation
All marketers know that 1 to 1 personalization, today’s holy grail of marketing, starts with data. But actually achieving personalization …
RainFocus Delivers the Event Industry’s Most Advanced Machine Learning Tool
RainFocus, the leading Event Marketing Platform, announced the release of its newest machine learning tool, the Recommendations Bot. Large events …
MarTech Interview with Duncan Stockdill, Co-Founder and CEO at Capsule
"Marketing Automation and Technology is undoubtedly powerful, but keep in mind that there’s a human behind the numbers, and also, …
Aiozium Launched SaaS-Based Marketing Intelligence Tool Powered by AI
Aiozium, a new launch of Crowdnik Networks Private Limited, is a SaaS-based platform for marketers powered by machine learning techniques …
Adobe Experience Platform Taps AI-Triggered Analytics to Boost Real-Time CXM
MarTech Leader in Analytics and Content Management, Adobe Experience Platform Takes a Quantum Leap in Real-Time Personalized Engagement with AI-Triggered …
Mindtree to Showcase Contextual, Real-Time Solutions for Personalized Traveler Experiences at HITEC Minneapolis
Industry experts will spotlight how AI, ML and Blockchain can help better serve the connected traveller Mindtree, a global technology …
Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey
Marketing and Advertising professionals running brands big and little around the globe are facing a similar dilemma in Consumer Journey. …
How to Create a Customer-Centric Strategy for Your Business
According to research, 80 percent of global businesses recognize the importance of having a customer-first approach. However, many struggles to …
MarTech Interview with Inbal Lavi, CEO at Webpals Group
"Marketing technology can enable financial app developers to enrich users’ experience, providing quick and simple management solutions for customer’s financial …