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Dovetale Launches Integration With Shopify to Help Brands Track Influencer Marketing Conversions and Speed Up Process Working With Creators

Dovetale Is Launching a New App on Shopify App Store to Help Brands and Agencies Work With Influencers Without Investing Thousands in Software Dovetale, Inc. announced that it has launched an integration and application for Shopify merchants hosting on the platform. These new features will help marketers explore influencer marketing more systematically as they continue to diversify their advertising spend. Track affiliate coupon codes, refunds, total orders and monitor sales for each influencer…

NeigerDesign Strengthens Marketing Arm with New Hires

Chicagoland Marketing and Design Firm Expands Team to Deliver Impactful Results for Clients NeigerDesign, a full-service strategic marketing and design agency based in Evanston, IL, has proudly announced the recent expansion of its marketing team. Stephanie Weiss, Marketing Strategist, and Austin Godwin, Digital Marketing Specialist, joined the team in 2019 to further enhance the firm's efforts to be the very best strategic marketing partner to clients. "We're in a world of growing multi-channel marketing needs, and…

LeanData and Sales Hacker Release Findings from World’s Largest Survey of Sales and Marketing Leaders on the State of Revenue…

Study polling nearly 2,500 professionals reveals 55% growth in RevOps adoption over past year LeanData, the Revenue Operations solutions leader, released "The State of Revenue Operations 2019," a study featuring findings from a survey of nearly 2,500 sales and marketing professionals. Conducted in conjunction with Sales Hacker, the survey is the largest ever conducted on the topic of Revenue Operations, a fast-emerging new model changing the way business-to-business (B2B) companies align themselves internally to drive…

ValueSetters Announces Technology and Marketing Contract with Deuce Drone

ValueSetters, Inc. has signed a management development and engineering partnership with Deuce Drone to help acquire, integrate, and operate drone delivery for “brick and mortar” retailers. ValueSetters will provide technology and marketing services to Deuce Drone, as they seek to transform traditional retail stores into last-mile fulfillment centers. Marketing Technology News: ManifestSeven Acquires The People’s Kush, Further Expanding Retail Reach “Retailers of all sizes lack the necessary infrastructure to allow…

SocialSEO Ranked #1 Digital Marketing Firm in America by UpCity

The 2020 results are in and SocialSEO has now emerged as the #1 Digital Marketing Firm in America. Once a year, the UpCity National Excellence Awards are presented to the top United States digital marketing firms. This year, SocialSEO moved to the top of UpCity's list as the #1 digital marketing firm in the nation. Marketing Technology News: ManifestSeven Acquires The People’s Kush, Further Expanding Retail Reach The awards celebrate highest customer satisfaction and brand integrity based on their UpCity rating, a…

Thryv, Inc. CEO Joe Walsh Featured on “Borrell’s Local Marketing Trends” Podcast

Thryv CEO and President Joe Walsh joined Gordon Borrell and Corey Elliott, hosts of the Local Marketing Trends podcast, for a look at small businesses and how the tools they use to run and grow have changed – from printed yellow pages directories to digital marketing solutions and, most recently, Software as a Service (SaaS). In Episode 13: Tough Lessons on Transformation from a Guy in the Hotseat – Thryv CEO Joe Walsh, Walsh discusses the steps his company has taken to control the decline of the print product, tackle…

Winterberry Group Research Provides Blueprint for Marketing’s Privacy Mandate

Privacy and consent management research designed to prepare marketers to play a critical role in consumer privacy and data protection demands Winterberry Group, a specialist management consultancy that supports growth initiatives in advertising, marketing, media, information and technology, today released new research: “Marketing’s Privacy Mandate: Navigating a Fragmented Ecosystem of Solutions and Organizational Demands.” The research, designed specifically for marketers, navigates the landscape of solution providers for…

Marketing Maven Founder To Participate in PRSA-LA’s State of the State of PR

Lindsey Carnett, CEO and President of bicoastal, award-winning public relations firm Marketing Maven, will be among the social media rock stars and industry disrupters on the panel at PRSA-LA’s State of the State of PR event in downtown Los Angeles. The panel, Tweet, Like and Share—How Social Media Has Disrupted Public Relations—will be the feature presentation at the event, which will take place Thursday, February 6, 2020 from 6pm to 9pm PST. The location is WeWork, 5792 Jefferson in Los Angeles. The panelists will…

Criterion.B Launches Swifty, a Full-Service Marketing Platform for Multifamily Properties

Criterion.B Is Excited to Announce Swifty, a Full-Service Marketing Platform for Multifamily Properties Aimed at Making the Website Design and Development Process Simple and Affordable Criterion.B, an award-winning marketing and branding agency, is excited to announce the launch of Swifty, a full-service marketing platform for multifamily properties. Swifty allows multifamily property management companies to use premium pre-designed website themes to quickly and seamlessly launch high-end sites for each community in their…

SOCi Closes Oversubscribed $15 Million Series C to Expand Platform Capabilities and Solve Enterprise Localized Marketing Challenges

This latest round for the two-time Inc. 500 honoree comes from Vertical Venture Partners, Grayhawk Capital, Blossom Street Ventures, and new investor Ankona Capital SOCi, Inc., the leading social and reputation management platform for multi-location businesses, announced it closed an oversubscribed Series C funding round of $15 million co-led by Vertical Venture Partners, Grayhawk Capital, and newcomer Ankona Capital with participation from Blossom Street Ventures. SOCi closed its Series B in 2018 and has raised roughly…

Multiplied Marketing Communications Acquires Blockchain Marketing Communications Firm Multiplied

Multiplied Marketing Communications LLC announced the acquisition of Multiplied LLC, a premium blockchain marketing communications firm, for an undisclosed sum. Co-founders Nancy Li and Hector Espinoza have sold the company to Ben Noble, a former partner and director of public relations at Multiplied. With this acquisition, Noble plans to expand the agency’s offering to include public relations, brand development and other services catered toward the burgeoning blockchain and cryptocurrency industry. “The blockchain…

How Search Marketing Is Going Through a Number of Critical Changes

If you’ve been in the SEO game for any amount of time, you know that you can never take your foot off the pedal. On this digital highway, things are changing all the time. Search engines have to keep up with consumer’s changing online habits, and they adjust their algorithms appropriately. Loading times are becoming increasingly important for ranking score. That means to get the most out of the SEO efforts that you need to know what these latest trends are. The last couple of years have been crucial in shaping Google, and…

DemandLab Launches a New Marketing Resource Center Powered by Uberflip

Demandlab, a Technology-Focused Marketing Consultancy, Has Launched a Digital Marketing Resource Center Built With Uberflip, the World's Leading Content Experience Platform DemandLab has re-launched its resource center on the Uberflip content experience platform. The resource center features insights and best practices on key topics of interest, including marketing technology, content marketing, marketing data, and marketing operations. Founded in 2009, DemandLab helps B2B organizations create customer-centric demand…

MarTech Interview with Natalia Vasilyeva, VP of Marketing at Anzu.io

"Marketing Automation is critical to defining the funnel and building a communication plan for each of the customer touchpoints, as well as post-analysis." Tell us about your journey into Marketing Technology and how you started at Anzu.io? I have been involved with Anzu since the company’s early days. Having worked in the AdTech space before, I was inspired by Anzu’s mission to make advertising better, and could see the potential impact I could have as a marketer. I am super proud of the team and what we’ve accomplished…

SproutLoud Announces First End-to-End Call Tracking Attribution Software for Distributed Marketing

SproutLoud, a leading Distributed Marketing platform, announced that end-to-end call tracking attribution with artificial-intelligence-optimized speech recognition and call scoring are now available, for the first time, to companies that use a distributed marketing strategy, selling their products through vast networks of resellers. "While this technology has been available at the enterprise level, it hasn't been available in a distributed marketing environment — until now," said SproutLoud President Gary Ritkes. "At the…

Dentsu Aegis Network Acquires 4Cite Marketing to Boost Merkle’s Identity Capability

Doubling down on first-party identity technology with second acquisition of 2020 Dentsu Aegis Network has acquired 4Cite Marketing, a leading people-based identification and data services technology company. 4Cite will join Merkle, a leading technology-enabled, data-driven performance marketing company and part of Dentsu Aegis Network. Founded in 2010, 4Cite is a leading data services technology company in the eCommerce sector. All 50 employees, located in Albany, N.Y. and Peterborough, New Hampshire, will join Merkle.…

New CMO Benchmark Report Finds Marketing Organizations are Ready for the Future

Deloitte's New CMO Organization Benchmark Study Provides Roadmap for the Evolution of Modern Marketing Organizations Insights from a new study of over 400 senior marketing executives across the globe illuminate how top CMOs and their companies are organizing and operationalizing their marketing functions to succeed in today's disruptive business climate while providing a roadmap for critical planning and decision making needed to ready and evolve modern marketing organizations for the future. At the time of this…

AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners

AdsWizz New Self-Serve Platform Makes Premium Audio Advertising Accessible to Smaller Buyers AudioGO, the new self-serve audio ad-buying service from AdsWizz, announced new partners that will expand its footprint and empower more small businesses and agencies to run audio ads. AudioGO currently aggregates premium audio inventory from leading audio publishers in one easy-to-use platform to meet the needs of advertisers seeking an affordable way to expand into digital audio. The platform is specifically designed for smaller…

Mobile Marketing Leader Vibes Integrates Infutor ID Max to Help Brands Personalize Customer Engagement

Infutor’s Enhanced Audience Data Gives Marketers More Insights to Better Segment and Target Customers Consumer identity management expert Infutor announced that Vibes, a mobile marketing leader, has partnered with Infutor to help brands enhance their audience data and market segmentation for optimizing mobile engagement. Vibes' Customer Data Intelligence solution enables brands seamless access to Infutor's ID Max solution to enhance consumer data by matching customer profiles and improving segmentation and audience…

Retailers Deepen Their Multichannel Performance Marketing Partnerships With Sidecar

Digital marketing and e-commerce teams continue to place multiple channels under Sidecar's management, fueling the company's technology and services innovation for the retail industry Sidecar finished 2019 strong as adoption of its performance marketing technology solutions for retailers continues to accelerate. In the last year, Sidecar expanded its portfolio of technology solutions, added exceptional talent to its now 200-employee workforce, and witnessed nearly 10x growth in the number of new customers that signed on for…