Banner Before Header

Yes Marketing Joins Forces with Adobe to Provide Leading Technology Combined with White Glove Agency, Implementation, and Program Management…

Adobe to Power Yes Marketing's Enhanced Technology Capabilities as the Leading Multichannel Marketing Service Provider Evolves Its Offering for Prospective and Existing Customers Yes Marketing announced that it is advancing its relationship with Adobe. The newly enhanced relationship will include a unique value proposition for brands who will benefit from white glove agency, implementation and program management services from Yes Marketing paired with the advanced capabilities of Adobe Campaign, the industry's leading…

CM Group Completes $410 Million Financing and Expands Multi-Channel Marketing Offerings with Acquisition of Global Technology Company,…

Funding and Acquisition Grows CM Group's Global Presence and Resources for Future Acquisitions CM Group — a family of marketing technology companies including Campaign Monitor, Delivra, Emma, Liveclicker and Sailthru — announced the acquisition of Vuture, a cross-channel marketing platform for legal and professional service providers. Vuture brings further vertical-specific features, functionality, and expertise to CM Group, as well as nearly 400 new customers, 200 of which are based in the US including the Big Four…

Enterprise Bank & Trust Partners with Bounteous and Acquia to Launch Brand New Marketing and Technology Experience

Acquia Technology Facilitates Best-In-Class Website Driving Improved Customer Experience and Increased Brand Awareness Bounteous, a leading provider of big-picture digital solutions, announced that it has launched a new best-in-class website for Enterprise Bank & Trust, the second largest St. Louis-based bank with approximately $7 billion in assets. In developing a fully-integrated digital experience for Enterprise Bank & Trust, Bounteous has transformed and elevated their brand in the marketplace. The new…

Wpromote Announces Facebook Marketing Partners Ad Technology Badge

Partnering for Paid Social Growth with Facebook Wpromote, the nation's leading independent digital marketing agency, announced their Ad Technology specialties as a badged Facebook Marketing Partner. As part of the Facebook Marketing Partner program, Wpromote is recognized as a leader in the social media space. Facebook Marketing Partners undergo great scrutiny for all badges and provide an additional level of insight and strategy on Facebook. "We're thrilled that this distinction shows our team's expertise and…

Convey’s Launches Conduct Email Marketing Campaign Technology in Full Release

Convey Services announced the full release of Conduct Campaign, the email marketing solution that distributes drip campaigns created in a centralized portal and delivered to portals connected to the network. Previously released in beta, Conduct is integrated with every Convey portal platform and can deliver 4 outbound emails, a sign-up page or referral link. Contacts are added by each individual portal member and their lists are secured with Convey's proprietary ListLock technology. Campaigns are distributed to portal…

More Retailers Seize Their Search Marketing Opportunity With Sidecar’s Technology Updates

Sidecar Is Now Using New Applications of Natural Language Processing to Continue to Improve the Performance of Retailers' Ad Campaigns on Google and Bing Sidecar announced several technology updates to Sidecar for Paid Search and Sidecar for Shopping. These solutions now use new applications of natural language processing (NLP) and artificial intelligence (AI) to increasingly improve the performance of retailers' paid search and shopping ad campaigns on Google and Bing. Amid these developments, the number of retailers…

Yes Marketing Announces Expansion of Adobe Collaboration to Support a Growing Need for Sophisticated Technology and Service Solutions in the…

Yes Marketing announced an expansion of their relationship with Adobe designed to fill a market gap in technology and services offered to companies in the healthcare vertical. This collaboration enables Adobe customers to get full use of Adobe Campaign, Adobe’s b2c cross-channel campaign management solution while enabling regulatory-compliant use of all customer data assets. Adobe customers in the healthcare vertical and beyond, now have access to Yes Marketing’s robust technology and expert services to enhance their…

IBM iX and Sitecore Launch Global Marketing Services and Technology Agreement

Partnership to Deliver Customer Experiences That Drive Brand Loyalty and Increase Competitive Advantage Sitecore, the global leader in digital experience management software, announced a new global partnership with IBM iX, one of the world's largest digital agencies and global business design partners. The partnership will make available to clients Sitecore's leading web content management, commerce, and marketing solutions via IBM iX designers, technology experts, and industry strategists in 40 IBM Studios worldwide.…

Evolving Technology and Changing Consumer Behavior a Risk to Marketing Strategies: Gartner

With Uncertainty Looming Large, Gartner Delivers a Blueprint to Get Through Marketing Unpredictability The blueprint is essentially Gartner analysts listing six vital changes in an attempt to assist marketing leaders to be in full control of the future. The report containing these mandates is titled ‘Predicts 2019: Marketing Seeks a New Equilibrium.’ It acts as a guide to safeguard the marketing community from emerging threats such as shifting consumer behaviors, mounting regulatory pressures, organizational shifts, and…

Software AG Appoints New Chief Technology Officer and Chief Marketing Officer

Software AG announced that Dr. Wolfram Jost, who engineered Software AG’s digital transformation technology as the company’s Chief Technology Officer, will leave Software AG to pursue new opportunities. Dr. Andreas Bereczky, Chairman of Software AG’s Supervisory Board said: “Wolfram joined Software AG’s Management Board in 2009, with the IDS Scheer acquisition and has made a valuable contribution to Software AG in the decade since. He was instrumental in driving the company’s positioning in the digital transformation…

CallRail’s 2018 Marked by Innovation, Growth, Sustained Leadership in Marketing Attribution Technology

Atlanta-Based Marketing Technology Company Celebrates Significant Growth, Recognition Amid Active 2018 Filled with Key Feature, Integration Releases and First-To-Market CPL Reporting Solution Call tracking and analytics provider, CallRail, announced that over 100,000 businesses are using its platform to better understand marketing ROI, nodding to the company’s significant revenue growth and internal company expansion in 2018. CallRail has proven its commitment to customer-centered innovation, giving the businesses it works…

Report from Digital Technology Consortium Provides Window into Future Trends for Digital Marketing Budget, Staffing and Performance…

Unlike some of the other operational areas within pharmaceutical companies, the performance of digital marketing can be measured to evaluate the impact and effectiveness of each digital channel. According to a new study by research and consulting leader Best Practices, LLC, various reach and conversion metrics were frequently rated to be the most effective measures to assess digital performance. Pharmaceutical companies are increasingly using digital engagement channels to more effectively communicate with their…

Vidyard and Strategic IC Outline How Video and Technology Trends are Disrupting B2B Sales and Marketing

UK Platinum Hubspot Partner and Inbound to Account-Based Marketing (ABM) Agency, Strategic IC Host Successful Trends Disrupting Sales Event In the second of their 'Inbound to ABM' breakfast event series, Inbound to ABM agency Strategic IC partnered with Vidyard, the online video platform for business, to outline how the sales and marketing landscape is evolving, predicting why 1-2-1 personalization and storytelling - particularly through video - will be increasingly crucial if modern marketing and sales strategies are to…

Top National Lender Signs with CAKE by Accelerize to Unlock Potential of Marketing Intelligence Technology

Implementation of Enterprise SaaS Solution Provides Powerful Multi-touch Attribution, Advanced Analytics and Real-Time Lead Monetization Capabilities Accelerize and its digital marketing software division CAKE announced that a leading national mortgage lender has selected Journey by CAKE to quickly and easily analyze marketing performance that aligns with the company’s business objectives. Unifying marketing analytics into a single platform, Journeyis an enterprise cloud-based solution that delivers actionable insights on…

Research: What Will Be the Greatest Digital Marketing Challenges for Technology Resellers In 2019?

The Channel Institute, a training and certification body for channel business professionals, is today publishing the results of research conducted with more than 200 channel marketing leaders worldwide. Although a wide range of challenges were mentioned by respondents, there were three standout challenges that were mentioned most frequently and appeared key to success: Data Management. Vision and Capabilities Proving ROI. Data Management The successful collection, management and analysis of data is seen…

Robin8 Partners with Kantar Media CIC to Use Blockchain Technology to Disrupt China Influencer Marketing

Robin8, Inc., China's leading social media influencer search engine has announced strategic partnership with Kantar Media CIC (KMCIC), China's leading social intelligence consultant firm on KOL profiling to bring a revolutionary change to China's influencer market. As part of the partnership, KMCIC will leverage Robin8's enterprise blockchain solution to evaluate KOL's performance, thus enabling better evaluation of China's KOL market and bringing transparency to advertisers. Blockchain as the answer to influencer's…

Rakuten Marketing Powers Programmatic Prospecting Ad Solution with New Artificial Intelligence and Machine Learning Technology

Predictive AI Helps Brands Discover New, Previously Untapped Customers Who Are Ready to Buy Rakuten Marketing has released a new edition of its high-performing programmatic Prospecting product, taking online advertising to an all new level of performance by connecting brands with relevant, in-market audiences they wouldn't have otherwise found. This new, market-leading edition of Rakuten Marketing Prospecting is powered by proprietary artificial intelligence (AI) and machine learning (ML) technology, and unique Rakuten…

Influential Selects 5WPR as AOR to Elevate Brand Awareness and Put a Spotlight on Sophisticated Technology in Crowded Digital Marketing…

5W Public Relations, one of the 10 largest independently owned PR firms in the US, has been named PR Agency of Record for Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson Developer Partner. Influential is the only digital marketing platform backed by IBM Watson, helping clients to connect and leverage relationships with the best social media influencers for its brand. In just 6 months, 5W has positioned Influential as a major player in the crowded digital marketing space by…

Isobar Bolsters Global Exec Team with Chief Client, Marketing and Technology Officer Roles

Sue McCusker, Caroline Dean and Vikalp Tandon Promoted Isobar, a global digital agency, has elevated Sue McCusker to Chief Client Officer, Caroline Dean to Chief Marketing Officer and Vikalp Tandon to Chief Technology Officer with immediate effect. The three executives have been critical to establishing Isobar as a global, market-leading business and have been promoted to continue to drive Isobar’s position as an agency that delivers experience-led transformation through the creative use of digital. All three will…

Cendyn is Europe’s Leading Hotel CRM Technology Provider & Data Driven Marketing Agency 2018 as voted by prestigious World Travel…

Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, has been voted as Europe's Leading Hotel CRM Technology Provider and Europe's Data Driven Marketing Agency, 2018. The prestigious World Travel Awards recognizes companies, organizations, and brands that push the boundaries of industry excellence. "We are truly honored to have won these awards," said Charles Deyo, CEO & President at Cendyn. "The hospitality landscape is constantly evolving, so it is wonderful to see how…