TechBytes with Vasuta Agarwal, Managing Director, Asia Pacific at InMobi

Hi Vasuta, tell us about your journey into Marketing and Sales Technology. As a woman business leader in AdTech, what message do you have for young female professionals in the Marketing and Sales departments? I started my AdTech career 8 years ago when I first joined InMobi as a part of the Founders’ Team. During my stint here, I have worked in a number of roles ranging from Product Management, Business Strategy, Business Development to Managing overall P&L for specific regions altogether. Today, as the Managing…

Mediaops Offers Conference Disaster Plans Amid Growing Coronavirus Concerns

Virtual Event Capabilities Allow Event Organizers to Afford Attendees, Speakers and Sponsors a Near Identical Experience to In-Person Physical Events  Amid growing concerns over the spreading coronavirus, MediaOps, the leading global media platform for technical communities, is now offering a Conference Disaster Plan (CDP) aimed at providing conference organizers with a virtual event platform and capability that is nearly identical to the experience of an in-person physical event. MediaOps has produced more than 10…

LeadX AS Launches LeadX 2.0 Enriched With Premium Features to Disrupt Lead Generation Market through Better Collaboration and Salesforce…

LeadX AS; announced that they are releasing LeadX 2.0, with premium features like multi-organization, Salesforce Integration, Simplification of posting leads, Digital Bell for notification and Pulse - An analytical dashboard. A mobile first platform, LeadX helps organizations share and process leads across organizational silos. Ensure warm introductions to customers and drive revenues. This allows organizations to create maximum synergy with their network of stakeholders by leveraging employee lead generation. LeadX’s own…

NCompassTrac and GSM Collaborate To Deliver Innovation for Automotive and PowerSports Markets

NCompassTrac and GS Marketing, Inc. Have Joined Forces to Deliver a Comprehensive Dealer Centric Marketing and Campaign Management Solution (NCompassTrac Dashboard and NCT MarketPlace) That Automates and Speeds the Process of Identifying and Taking Action on Specific Customer Types and Segments Using an Integrated Portfolio of Industry Leading Marketplace Products As Automotive and Powersports dealerships strive for ways to improve the quality and accuracy of targeted marketing campaigns, visualizing the trend and…

Are Games a Safe Place for Brands?

If I were to get brand advertisers in a room and ask them about their three biggest advertising nightmares, chances are most of them would say ad fraud, brand safety and lack of transparency. Digital advertising, particularly in the modern-day AdTech industry, has struggled with these three issues for many years now. Brand safety continues to be a serious concern for 99% of ad industry professionals surveyed this year by CHEQ and Digiday. Earlier this year, YouTube and Google found themselves in the middle of a…

Impartner to Acquire World’s Most Advanced Channel Marketing/Demand Generation Business (TCMA) from TIE Kinetix

Acquisition Joins Together the Channel Management Industry's Two Top Technologies TIE Kinetix's Modern Brand Control and Demand Generation Platform Takes the Work out of Marketing Through Partners Impartner, the world's fastest-growing, most award-winning pure-play Partner Relationship Management (PRM) and channel management platform provider, announced it will acquire the Through Channel Marketing Automation (TCMA) business from partner automation solutions provider, TIE Kinetix. With this acquisition, which includes TIE…

CrowdFlik Announces In-App Video Solution Ready for Beta Testing

CrowdFlik Platform Integrates Seamlessly Within Partner's Branded Mobile Experience CrowdFlik, Inc., the leading innovator in advanced mobile video technology connecting fans-to-brands through event based, fan centric collaborative mobile content experiences announced the launch of the beta version of its in-app enterprise solution for app developers and content platforms. "CrowdFlik is revolutionizing the connection between brands and fans by making video collaboration easy and fun for consumers who want to create and…

Gubagoo Integrates ChatSmart Advanced Live Chat Solution with letgo

Gubagoo will list automotive dealerships' inventory on letgo's marketplace, help dealers and shoppers chat 24/7 in real-time, and generate high quality leads Gubagoo, the leading provider of conversational commerce solutions for Automotive Dealerships and OEMs, announced an integration with letgo, which makes it simple for millions to buy and sell locally. This integration allows automotive dealerships to use Gubagoo to automatically post vehicle inventory to letgo's marketplace. Gubagoo's professional chat…

Zenly Selects Leanplum for Best-in-Class Customer Engagement

Leanplum's A/B Testing and Data Integration Capabilities Enable Deep Audience Insights Leanplum, the leading multi-channel customer engagement platform, and Zenly, the leading social map for close friends and family, an independent subsidiary of Snap Inc., announced that Zenly selected Leanplum for its robust customer engagement capabilities. The partnership will allow Zenly to benefit from Leanplum's powerful in-app A/B testing tools and its integration with Amplitude's analytics platform to drive segmented and…

Media Alert: Adobe Named a Leader in 2020 Gartner Magic Quadrant for Digital Experience Platforms

Adobe Named a Leader for Third Year in a Row; Positioned Furthest for Completeness of Vision Adobe announced it has been positioned by Gartner, Inc. as a Leader in the 2020 "Magic Quadrant for Digital Experience Platforms” research report. Adobe was one of 14 vendors evaluated in the report. For the third consecutive year, Adobe placed furthest in the Leaders quadrant for completeness of vision. According to Gartner, “A digital experience platform (DXP) is an integrated and cohesive piece of technology designed…

Multiple Customer Wins for Evolving Systems in the APAC Region as Advanced Customer Engagement Proliferates

Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, has announced a number of customer successes that underline the proliferation and importance of advanced Customer Engagement Use Cases across the Asia Pacific region. In recent months, the company has: Won three new customers Extended two existing contracts Made provision for a number of other existing customers in the region to deploy additional and new Use Cases, implementing new campaign and loyalty strategies for…

Acquia Names Chris Doggett Chief Revenue Officer

Industry Veteran Joins Company at Pivotal Growth Point as Demand for Digital Experience Solutions Skyrockets Digital experience company Acquia announced the appointment of Chris Doggett as chief revenue officer. Formerly the chief sales officer at Fuze, Doggett will work directly with field sales, account management, business development and the partner organization, overseeing all Acquia revenue-generating activities. Doggett’s appointment comes on the heels of Acquia’s 2019 growth—closing three significant…

The 4 Most Important Ways Software Impacts Your Customer Experience

Customers may not be interested in your customer experience software – but your company absolutely should be. When done right, a simple and sophisticated customer experience platform is a key tool for creating loyalty. For companies, it means being able to seamlessly communicate with customers across the channels they want – including email, chat, text, phone, and social media. For customers, it fosters a sense of trust that they can reach you the way they want. And since less than 30% of companies offer social messaging,…

Valassis Research Identifies Factors That Influence Consumer Shopping

Brands Need to Pivot Based on What Consumers Shop For; Insights Drive Purchase Intent Valassis, the leader in marketing technology and consumer engagement, shared additional insights from “The Future of How People Shop” research, delving into how consumer shopping behavior varies across categories. Based on responses from 1,000 U.S. consumers and conversations with industry leaders, the Valassis survey – conducted in partnership with Kantar – uncovers shopping behaviors, the triggers that influence consumers and the…

Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth Growing businesses continue to look for new ways to stand out from larger competitors and efficiently scale their revenue in a digital-first world. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands. Many businesses are now turning to on-demand and one-to-one…

Amazon Generates Highest Return on Media Spend for Majority of Brands Selling on the Platform, Feedvisor Study Finds

Nearly Half of Brands Advertising on Amazon See at Least a 7x Return on Spend Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found…

Friendable’s New Dating App Poised to Capture its Share of $2.2 Billion Spent on Dating Apps Last Year Alone

Friendable, Inc. is pleased to provide additional insight into an ever expanding, online and mobile dating marketplace. As the Company’s app nears release, these latest statistics identify Friendable’s opportunity to capture its share of the market. According to the article and data culled from App Annie's “State of Mobile” Report, which came out earlier in the year and cited money spent was double what was spent two years ago. It also drills into what exactly these consumers are spending their money on, with many apps…

Folloze Continues Strong Momentum as Customer Journey Personalization Becomes a Top Priority for B2B Companies

Personalized Marketing Leader Celebrates Record Revenues, New Flagship Customers, and Bolstered Executive Team Folloze announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong customer adoption of its personalized marketing platform, which has been widely adopted by top Fortune 500 customers…

RingLead Launches New DataExchange — A Faster and Smarter Way to Tap into the Power of the World’s Leading Data Providers

Now with personalized experiences, navigation, and recommendations, as well as embedded RingLead University learning, the DataExchange makes it easier than ever for customers to discover the right data providers for their business. Nearly 90 percent of RingLead customers are using data providers from the DataExchange, with more than 1 billion contact and account records enriched and processed through RingLead’s platform to date RingLead, the leading provider of data management solutions for CRMs and MAPs, announced The…