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Yext Powered Billions of Customer Actions over the Last Year

Yext, Inc, the leader in Digital Knowledge Management (DKM), announced it powered 1.45 billion driving directions requests and more than 590 million phone calls from the Yext Knowledge Engine in the year ended January 31, 2018. These milestones further demonstrate the power of Digital Knowledge Management to drive customers to businesses around the world. Also Read: Yext And Trustpilot Partner To Offer New Customer Reviews Integration "Leading brands are choosing Yext because they understand the transformation that is…

Urban Airship AI Marketing Orchestration Unveiled for Optimized Customer Engagement

Urban Airship's New Predictive Machine Learning and Intelligent Orchestration Allows Marketers to Effortlessly Coordinate Communications Across All Digital Channels and Reduce Costs Leading digital growth company for brands, Urban Airship has announced the extension of its open data and channels to support existing MarTech solutions, while adding new native support for triggered email and SMS notifications. Urban Airship AI Marketing Orchestration Allows Brands to Grow Beyond Contemporary Personalization Standards in an…

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting-Edge Insights, Events, Content, and Product Updates. https://twitter.com/chiefmartec/status/951089558581628928 In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in…

Interview with Ben Lamm, Founder & CEO, Conversable

"CMOs should partner with a solutions provider who has the insight and data on what works and what doesn’t for their respective brands."Tell us about your role and how you got here? What inspired you to start a conversational platform? My co-founder Andrew has had a long career which began in chat in the 90s. He was actually the one that was adamant about the power of messaging and what conversational interfaces could become. The space was a natural evolution for me creating successful products and observing the rise…

Technology and Transparency: The Growing Horizon of AI, Cybersecurity, Blockchain and the Battle Against Ad Fraud

“Talk to an expert in the tech field and they will tell you one certain fact about the future; it's going to involve AI.” Wouldn't you agree? In our part 4 of the Predictions Series 2018, we make an attempt to delve deeper into the newer technologies in marketing, sales, and advertising. Untangling the bits and pieces of what's to come in 2018, we bring insights from senior executives at Blis, HIRO Media, LiveWorld, PandaDoc, and CrossInstall. Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service…

MediaTek Unveils Its Edge AI Platform & AI Technology For Cross Platform Consumer Devices

From Smartphones, Smart Home, and Autos, MediaTek Will Enable Edge AI Everywhere and Bring AI Efficiency to Devices Consumers Use Everyday MediaTek, a global semiconductor leader, detailed its ongoing AI platform strategy to enable AI edge computing with its NeuroPilot AI platform. Through a combination of hardware and software, an AI processing unit (APU), and NeuroPilot SDK, MediaTek will bring AI across its wide-ranging technology portfolio – a portfolio that powers 1.5 billion consumer products a year across…

Ringing The Bells On Mobile Marketing

The Smartphone in Your Hand, a Tiny Device at Glance, Holds Major Significance in Terms of Marketing. How? MTS Got the Experts to Answer That Question 'The Most Significant Gap in Mobile Today Is the Performance Marketing Category' Michael Jaconi - CEO, Button: In the marketing tech world, I still think that mobile is a tremendously underserved category. As the gap between time and money spent on mobile continues to close, I believe we’ll see transactional revenue streams emerge as more and more important than the…

Aeon Ads Brings AI to Marketing

Aeon Ads, an online marketing company, announced today the successful merging of digital advertising and artificial intelligence. The program was created to consult businesses on how they can engage with their audiences in a productive way. The machine learning aims at handling all of the customer's content marketing efforts to make their website more visible to users. The software relies on historical data sets to learn how to predict events by detecting patterns that can then be used to determine the outcome of an action.…

TechBytes with Chris Wareham, Senior Director, Product Management, Adobe Analytics

Chris Wareham Senior Director, Product Management, Adobe Analytics Data, data, and more data… modern marketers in 2017 are surrounded by more data types than previously known to the business group. Smart moves for data-driven marketing requires a clear distinction between audience data, customer data and B2B data… and of course, the impact they have on building intelligent automation. Rather than guessing with on-off data, top CMOs recommend marketers to rely on data management and analytics platform that provide a…

Interview with Bill Magnuson, Co-founder & CEO of Braze (Previously Appboy)

"Brands should be listening closely to consumers in order to better understand how people are interacting with them and to better interpret behaviors and preferences associated with each user." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start a lifecycle engagement platform? I am the CEO and co-founder of Braze (recently renamed from Appboy). In 2011, Jon Hyman, fellow Appboy cofounder, and I won the TechCrunch Disrupt Hackathon in NYC, cementing a relationship that…

Toppers Pizza Selects Episerver to Transform Digital Customer Experience

Fast-Growing National Pizza Franchise Plans To Expand Multichannel Sales, Top Line Revenue Using Unified Content And Commerce Platform Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, announced Toppers Pizza has chosen the Episerver Digital Experience Cloud to deploy its new website and digital properties and spearhead the transformation of its digital commerce experience in support of its national expansion strategy. In hyper-growth…

Interview with Tony Zito, CEO, Rakuten Marketing

"Consumers find ads interruptive and even associate online advertising with fake news. However,81 percent of US consumers feel that advertising is OK when the content is useful and doesn’t interfere with their online experience." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of an integrated marketing company? My career with Rakuten Marketing began in 2012 when my display company, mediaFORGE, was acquired by Rakuten Marketing. Directly following the acquisition,…

Interview with Adam Fingerman, Co-founder and Chief Experience Officer at ArcTouch

"Whatever you want to call it, AI and our ability to transform data into smart, personalized experiences -- well above and beyond the web sites, apps and bots we make today -- is going to dramatically change how we work and how we live." On Marketing Technology MTS: Tell us a little bit about your role at ArcTouch and how you got here? Well, let’s just say it’s a good thing I practiced improv in college. Because even eight years after we started ArcTouch, rarely a day goes by when there’s not some kind of surprise that…

TechBytes with Tara Kelly, President and CEO, SPLICE Software

Tara Kelly President & CEO at SPLICE Software Voice Assistants have taken human machine interaction to new levels. SPLICE Software recently released new data-driven voice applications for Alexa Skills enabled devices. We spoke to Tara Kelly, CEO, SPLICE Software, to understand what the future looks like for voice assistants and how they could be used to drive better customer engagement.MTS: Tell us about your role at SPLICE Software and why you founded a customer engagement firm? Tara Kelly: I’m the founder,…

Phil Sorgen Joins Glia Board

Microsoft Executive Brings Deep Digital Transformation Expertise to the Leader in Digital Customer Service Glia, a leading Digital Customer Service platform, announced Microsoft Corporate Vice President Phil Sorgen has joined its Board of Directors effective January 7th, 2020. Sorgen is an expert in driving digital transformation for commercial enterprises. "With rapidly accelerating growth and category creation, Glia has an exciting mission ahead of it," said Sorgen. "I look forward to lending my knowledge of digital…

Deep Learning to Be Key Driver for Expansion and Adoption of AI in Asia-Pacific, Says GlobalData

Deep learning, a subset of machine learning and artificial intelligence (AI), is predicted to provide formidable momentum for the adoption and growth of artificial intelligence in the Asia-Pacific (APAC) region. The next few years will see deep learning become part of main-stream deployments, bringing commendable changes to businesses in the region, says GlobalData, a leading data and analytics company. GlobalData estimates the APAC region to account for approximately 30% of the global AI platforms’ revenue (around…

Ardeshir Akhavan Comments on Innovations in Digital Advertising Technology

While traditional channels still contributed over half of global advertising revenues in 2018, digital has become the star player in the past decade, with advancements in technology continually raising the bar for creatives along with providing new opportunities for marketers. "The advent of mobile devices, faster internet speeds, improving display characteristics, and increasingly accurate analytic tools are among the key drivers of transformation within the advertising landscape. In the coming years, technology will…

MarTech Interview with Amy Barzdukas, CMO at Poly

"Voice and Video technology have reached the point where it’s no longer mandatory to require everyone to be in the same office." Journey into Tech Hi Amy, please tell us about your role and journey into Technology. What inspired you to take up the role at Poly? It was an interesting route. For about 16 years I held various Marketing positions at Microsoft, eventually becoming a General Manager in their Server and Tools Marketing Group. I spent a couple of years as a Vice President at HP. Then in 2015, I began a…

Vonage Continues International Expansion, Adds New Paris Office

Vonage, a global business cloud communications leader, is increasing its presence in France by adding an office in central Paris for the company’s sales, alliances and customer support teams in the region, while offering room for growth. The office, in one of Europe’s largest and most prominent tech nations, is part of Vonage’s expansion plans throughout the wider EMEA region, where it already has several offices, including those in London, Madrid, Berlin, Stockholm, Munich, Wroclaw and Dubai. With this additional office,…

Pixalate Releases State of Connected TV/OTT: 2019 Ad Supply Trends Report; 330% Global Growth in Programmatic Ad Transactions

An analysis of 2019 programmatic ad supply trends in the Connected TV (CTV) and Over-the-Top (OTT) advertising industry Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its State of Connected TV/OTT: 2019 Ad Supply Trends Report, featuring granular analysis on the latest trends in Over-the-Top (OTT) and Connected TV (CTV) advertising. Marketing Technology News: Rocketrip names Efrat Moshkoviz as Vice President of Customer Success Key Findings: 330% global…