28 Ways Artificial Intelligence Will Affect Your Business and Life in 2018

Like it or not, the machines are claiming new territory. And by “machines” I mean artificial intelligence (AI). Our business and personal lives are touched by AI every day. That friendly lady who took your information and looked up your account when you called your insurance company? A robot. That helpful service on Netflix that recommends new shows to watch? An AI algorithm. That stilted voice that gives you directions when you’re lost in a new city? AI. Amazon’s helpful home assistant, Alexa and…

Five Best Practices for Successful People-Based Marketing

The CMO of Acxiom Explains How The Most Modern People-Based Marketing Platform Uses Datapoints From Multiple Channels to Break Down Traditional Data Silos and Get All Parts of the Marketing Stack Working Together The term “people-based marketing” is relatively new, but the concept behind it is grounded in more than 50 years of marketing practices and ongoing innovation. Marketers have always wanted to reach their customers with the most relevant message based on what they know. What’s new in the past few years is…

TechBytes with Jeremy Pinkham, CTO, Lotame

Jeremy Pinkham CTO, Lotame Lotame recently announced their partnership with a leading Automated Content Recognition (ACR) data company, Inscape. The objective of this partnership is to deliver advanced television planning, targeting and measurement through Lotame's aiTV: Platform. To understand the core tenets of Lotame's DMP, Audience Optimizer, and the concept of 'pre-enriched data', we spoke to Lotame's Chief Technology Officer, Jeremy Pinkham.Tell us about your role at Lotame and the team you handle. At Lotame,…

“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018

In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly effect" within martech demonstrates a great metaphorical effect on the way B2B technology ecosystem is shaping up in 2018. An extension of the Chaos Theory, the butterfly effect is "the sensitive dependence on initial conditions in which a small change in one state of a deterministic …

Inside the One-Two Punch Video Posting Strategy

When it comes to posting videos, timing is everything. Should a marketer plan posting times by observing regular patterns of usage or evolve the placement in real-time based on results? The answer is a combination of both approaches, or what I like to call the one-two punch video posting strategy. Here’s why posting online videos requires both the use of traditional dayparts along with a real-time approach: Scheduling your videos based on traditional day-parts still works Studies show that viewership of YouTube…

Extreme Reach Report: Glaring Lag Between Innovations in Media Buying and Creative Asset Workflow

Extreme Reach Report Suggests that the Gap Negatively Impacts Advertisers, Agencies and Publishers Extreme Reach, a leading cloud technology platform for TV and video ad workflow, released a comprehensive new report illuminating just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns. Over half of respondents say their digital video campaigns start late due to asset issues arising from disconnected hand-offs. At the time of this announcement, Melinda McLaughlin,…

40% of Surveyed Audience Demand More Personalized Push Notifications: PushCrew

The Report Uncovers Two Pivotal Aspects Of This Nascent Technology: Audience Perception And Response To Web Push Notifications, And Marketers' Approach To Use The Medium PushCrew, the Web Push Notifications product from New York and New Delhi-based Wingify, released the second edition of its annual State of Push Notifications report. Titled 'The State of Web Push Notifications 2017/18', it is a 37-page document full of deep analysis and statistics that marketers can use. "Web Push Notifications have risen…

Extreme Reach Names Matt Timothy Chief Revenue Officer

Matt Timothy, the New Sales Leader, Brings Extensive Experience across Video and TV Advertising to Extreme Reach Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent & Rights management, announced that Matt Timothy has been named Chief Revenue Officer. Matt has been consulting with the company since June in a business development role during which time his strategic thinking, industry knowledge and management skills earned him widespread support. With decades of experience in digital…

3 Innovations Driving Out-of-Home in 2018

In 2017, it was for the seventh year in a row out-of-home (OOH) advertising has seen growth. It’s time to look ahead to 2018 and what is next on the horizon. While we know OOH is a highly effective medium, it is also one that has been able to change and adapt quickly. Yet, things can’t slow down— as we look to the future it’s clear that 2018 will focus on how data and technology are driving the industry through location-based OOH, digital OOH and Augmented Reality (AR). Data Will Drive Targeting & Attribution…

Magnetic Announces Latest Media Buying Platform and a New CEO

Magnetic Force Comes to the Rescue of Brands Looking for Better Bidding and Transparency Options in Adtech Ecosystem; Corey Ferengul Takes the Mantle as the New CEO Magnetic, a leading adtech and targeting company driven by AI technology, has announced the launch of a new media buying platform, Magnetic Force. Magnetic Force is branded as a fully-automated and AI-powered transparent media buying platform. In addition to the latest launch, the digital marketing company also announced Corey Ferengul as the new Chief…

4 Ways Customer Data Will Transform Performance Marketing in 2018

Partner marketing is nearly as old as the web itself, so some people erroneously assume that ours is a fairly constant world of best practices and approaches. But as more and more timely data become available for marketing analysis, this segment of digital is changing rapidly, in powerful and profound ways. Here are four data trends that will have a great impact on performance marketing in 2018. Merchants Will Personalize Pricing Based on an Individual’s Level of Interest and Ability to Pay As our ability to collect and…

TechBytes with Kathy Menis, SVP of Marketing – Signal

Kathy Menis SVP, Marketing, Signal Customer Identity is a facet of martech that has seen a lot of action in recent times. We spoke to Kathy Menis, SVP, Marketing, Signal to find out more about this.Tell us a little about your background and your role at Signal. I’ve been a marketer for over 20 years. When I started my career, the only way to reach customers on a 1:1 basis was to put a catalog in their mailbox, but today consumers are always connected and use up to 7 different devices to interact with brands –…

AI-as-a-Service in Martech: Focus on Virtual Assistants, Voice Search, and Location Data Intelligence

Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century I always felt that Issac Asimov and Sigmund Freud would have made a fabulous pair as a CTO and a CMO, running a tech company in 2018. Why? Science and creativity, with a touch of human emotion, can solve all the pain points that marketers face today. Most marketing leaders would agree that AI will remain a …

Sigstr Powers 52 Million Marketing Impressions Per Month, Grows Team by 87%

Sigstr Added Several Key Hires To Its Executive Team, Including CEO Bryan Wade, VP of Marketing Justin Keller, VP of Engineering Robert Harris and VP of Customer Success John Klein Sigstr, a SaaS platform for employee email signature marketing, is pleased to announce significant growth in 2017, more than doubling their existing customer base, adding notable new customers such as AT&T, SendGrid, LA Galaxy, Shaw Industries, Yext and more. The Sigstr platform also powered over 625 million marketing impressions throughout…

Interview with Dave Sanderson, CEO, Nugit

"Marketing Intelligence tools that were supposed to deliver accessibility of data, such as business intelligence and dashboards, are not reaching far enough into organizations to make that data readily available to people who really need it."Tell us about your role and how you got here. What inspired you to start a data intelligence company? Before I was a Startup Entrepreneur I was a consultant at a global media group. My role was to analyse the data collected from marketing activities and come up with new ideas and…

Big Block Taps Former Leo Burnett EVP, Tom Flanagan as Chief Content & Innovation Officer

The Agency-Accelerator Is Quietly Playing A Big Role At CES 2018 The creative services and media ventures company Big Block has announced that it has added former Leo Burnett EVP Tom Flanagan to its executive team. Flanagan will serve as Chief Content & Innovation Officer at Big Block. Content Marketplace is a Global Match-Winner At the time of this announcement, Tom Flanagan said, “I joined Big Block because of the dynamic marketplace of entrepreneurial services, entertainment capabilities and new ventures…

Social Media Marketing Moves from Megaphone to Targeted Conversations

The emergence of social media in marketing has drastically revolutionized the ways marketers and brands engage with consumers. Moving away from more traditional digital tactics, brands have started leveraging influencers to amplify their messaging, assist with reaching out to new and existing audiences, and, ultimately, to aid in driving increased sales. A recent study conducted by Demand Gen Report suggests that 87% of B2B buyers give more credence to content with influencers. Yet, many brands are not fully embracing…

Interview with Ryan Detert, CEO, Influential

"AI is here to stay and people should embrace it. We like to say that AI is actually augmented intelligence and we believe that the best results come when machine learning combines with human perception." On Marketing Technology MTS: Tell us about your role at Influential? What inspired you to be part of an influencer marketplace? I am the CEO and founder of Influential. I was inspired to start the company because I was an influencer myself and saw a hole in the marketplace for a data-driven solution to influencer…

Interview with Roy LaManna, CEO, Vydia

"As the most impactful way to convey a message online, video marketing has been a growing digital trend across all social media networks. The challenge of implementing this strategy is that the process of publishing and tracking across the web is extremely fragmented. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a video technology platform? After spending some time as a Freelance Video Commissioner for Def Jam, in 2008 I decided to launch Trendsetter Media &…

Year-Ender 2017: 10 Extraordinary Martech “Moments” of the Year

In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in a Chronological Order "The true delight is reminiscing and reliving the moment all over again." For Martech journalists, 2017 proved to be a momentous year, as we saw many mega-moments of delight that paved the course for the future. In Part 2 of our Year-ender 2017 series, we bring you the top ten Martech moments from the year. Read More: Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene…