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IBM’s AI-Powered Interactive Ads to Guide Shoppers this Holiday Season

Leading Toy Maker LEGO Systems Among First Brands to Activate New Ad Platform Just in time for Black Friday—the busiest shopping day of the year—IBM is announcing that its latest AI-powered interactive ads will be used by LEGO Systems, Inc. to recommend the right gift set to the right holiday shoppers. The ads will run throughout the holiday season, when the majority of annual toy retail sales take place. For holiday shoppers seeking just the right toys to buy this year, the experience is both easy and intuitive.…

Yieldify Opens New Office in Singapore

Customer Journey Optimization (CJO) Specialists Expand on Existing APAC Success to Serve Ecommerce Businesses Across Asia Yieldify, the customer journey optimization (CJO) company, announces a new office in Singapore, expanding access to Yieldify’s unique solution to e-commerce businesses across Asia. The Singapore office builds on Yieldify’s established track record in Asia-Pacific (APAC), which was run from its regional headquarters in Sydney, where it has implemented performance-driven CJO campaigns for global brands…

Conversion Logic Announces New Marketing Mix Modeling Offering and Strengthens Executive Team with Industry Veterans

Trey MacLeod and Dr. Sanjog Misra Join The Conversion Logic Team As Chief Commercial Officer And Chief Academic Advisor Respectively While The Company Continues To Innovate Its Unified Marketing Measurement Platform Conversion Logic, the industry's most innovative marketing intelligence platform, announced its continued growth with two new leadership appointments, new advanced capabilities as part of its unified marketing measurement offering, and the addition of several new marquee clients to their portfolio. With the…

bpm’online Introduces Major New Features to Its Intelligent Platform for Business Process Automation and CRM

bpm'online, a global business software company leading in the space of business process automation and CRM, announced the release of the latest version of its intelligent platform that enables enterprises to create and automate business processes, and manage their relationships with customers and key stakeholders. bpm'online 7.13 adds value in key areas to make enterprises more effective in building, optimizing, and maintaining effective processes. "At bpm'online we know you can't have excellent customer relationships…

Top Twelve Women CMOs to Follow on Twitter

As Influencers, Women Have Garnered Appreciation on Multiple Platforms, Thus Increasing the Scope of Productivity and Broadening Horizons News of women progressing within tech has gained more attention than ever before. The importance of women in fields such as science, technology, engineering, and math (STEM) has been growing steadily because of the progressive education delivered in the past 10-15 years. Apart from the STEM fields, other professional roles have come up in Artificial Intelligence, IoT (Internet of…

Alliance Data’s Epsilon Expands Relationship with Leading Technology Client; Launches Global Loyalty Program

Loyalty Program Provides Consumers and Small Businesses with Rewards, Exclusive Offers and Other Perks to Drive Sales, Brand Engagement Epsilon, an Alliance Data company, announced the output of their long-term partnership with global technology leader Dell for loyalty marketing services. Epsilon has been providing permission-based email marketing services to Dell since 2010. As part of the latest agreement, Epsilon is leveraging its Agility Loyalty platform to launch the Dell Advantage Rewards loyalty program globally.…

First ‘Modern Marketing to Today’s Woman Session’ at AdTech Tokyo 2018

KPI Solutions, an ad technology company that provides digital media solutions, announced Jennifer Willey, Global Gender Equality Expert, CEO and Founder of Wet Cement, will lead the company's session at AdTech Tokyo. AdTech Tokyo is a premier global marketing conference. Taking place on 4-5 October 2018, Jennifer Willey will discuss how companies can fuel innovation and growth by becoming a modern marketer for today's woman. In addition to the session, Willey will deliver a keynote address on AdTech Tokyo's mainstage.…

Programmatic Is Not a KPI

Talking to the CMO of a well-known retailer earlier this year, I heard a familiar viewpoint; “I guess we’ll have to look into doing programmatic soon. Everyone else seems to be doing it.” Well, she wasn’t wrong. With over 80% of display ads traded programmatically this year and spend expected to reach $65 billion by 2020, the majority of brands are utilizing this technology, but is following the crowd reason enough to invest? In short, the answer is no. If a company’s programmatic goals extend no further than adoption,…

LivePerson Acquires Conversable to Amplify AI-Powered Social Listening and Messaging Capabilities

AI and Automation Development Teams from Conversable Will Join LivePerson's Global Product and Technology Organization to Make Conversable Technology More Readily Adoptable This has been a season of significantly important acquisitions and funding rounds in Marketing Technology space. LivePerson, a leading provider of conversational commerce solutions, announced that it has acquired Conversable. Conversable is a leading conversational intelligence platform focused on social and marketing use cases, with a specialty in…

AMG/Parade Promotes Monique Kakar To Senior Vice President/Chief Marketing Officer, Digital

AMG/Parade Executive Vice President of New Ventures and Business Development Tracey Altman is pleased to announce that Monique Kakar has been promoted to Senior Vice President/Chief Marketing Officer, Digital. In her new role, Monique will oversee the planning, strategy and execution of the company's digital marketing initiatives, ensuring it effectively reaches target audiences and appeals to brand advertisers. Most recently, Monique was Vice President, Corporate Marketing & Video Solutions. In that role, she managed…

Vonage Appoints Rishi Dave as Chief Marketing Officer

Vonage, a business cloud communications leader, announced it has appointed Rishi Dave as Chief Marketing Officer. Mr. Dave will report to Vonage CEO Alan Masarek. Responsible for leading Vonage's global marketing strategy, Mr. Dave will support the Company's role as a global leader in business cloud communications and help lead Vonage through its next phase of growth. As Vonage's suite of products and services grow, Mr. Dave will focus on maximizing awareness of these capabilities and the Company's ability to provide…

What a Growth-Focused MarTech Acquisition Looks Like?

  Recently, Mynewsdek had acquired Mention to further strengthen brand value in Martech. We spoke to Mattias Malmstrom, CEO at Mynewsdesk and Matthieu Vaxelaire, CEO, Mention to further know about their joint plans to accelerate into Marketing Technology space. How did you plan the MarTech acquisition? What do your product and overall business roadmap look like for Marketing Technology customers? Mattias: Mynewsdesk is a European / Nordic market leader in PR workflow SaaS. The MarTech acquisition of Mention was not an…

Vibes Announces Platform Advances to Support Richer Messaging Content

Updated Platform Better Enables Marketers to Reach Customers Through Personalized Messaging and Interactive Multimedia Content, Leading to a More Engaging User Experience Vibes, a mobile marketing leader, announced upgrades to its Mobile Engagement Platform to support the shift toward visual, conversational mobile interactions among consumers. Vibes’ Mobile Engagement Platform enables marketers to connect with customers in a way that’s friendlier and familiar by optimizing their mobile journey through multiple channels.…

Visto Enterprise Ad Hub Expands Integrations to Enable Effective Omnichannel Programmatic Campaign Execution, Management & Reporting

API Connections to Facebook, Amazon, Appnexus and Neustar Enhance Advertisers' Ability to Optimize Performance Across Platforms and Devices Advertising technology provider Visto announced the newest set of integrations for the Visto Enterprise Ad Hub. The newly-added API connections with several of the largest companies in the digital advertising space will further enhance advertisers' ability to effectively execute their programmatic campaigns with the in-depth, transparent reporting and analytics needed to ensure the…

comScore Campaign Ratings Beta Goes Live to Evolve Media Measurement for the Cross-Platform Future

Release Marks First Solution in a Broader Cross-Platform Product Roadmap Aimed at Helping Media Buyers and Sellers Better Optimize Their Marketing Investment and Advertising Inventory Across Platforms comScore, a trusted partner for planning, transacting, and evaluating media across platforms, announced the beta release of comScore Campaign Ratings, its new cross-platform video advertising measurement solution. In July of this year, comScore announced it would be building the beta solution in partnership with twelve of…

SpotX Names Kevin Hunt Senior Vice President, Global Marketing

Leading Video Advertising and Monetization Platform Promotes Former Senior Product Director to Drive Integrated Global Marketing Strategy SpotX, the leading video advertising and monetization platform, announced that Kevin Hunt has been appointed senior vice president, global marketing to lead the company's marketing strategy around the globe. Hunt has been with SpotX for seven years in the company's product department where he most recently served as senior director of product management, driving innovation through…

TechBytes with Liraz Margalit, Head, Behavioral Research, Clicktale

Liraz Margalit, Head, Behavioral Research, Clicktale Marketing teams are intrigued by human behaviors during shopping -- physical and online, both. Liraz Margalit, Head, Behavioral Research at Clicktale, chats with us about the key parameters to distinguish between the human attitude towards physical shopping and online shopping.Tell us about your role at Clicktale and the team and technology you handle. I am the head of digital behavioral research at Clicktale. Essentially, my job is to help brands understand the…

LiveRamp Announces Availability of AbiliTec for Offline Identity Resolution

Accelerates LiveRamp’s Pursuit of Providing World’s Largest Omnichannel Identity Graph LiveRamp, an Acxiom company, announced it is expanding the availability of LiveRamp’s AbiliTec offline identity resolution platform to its martech ecosystem partners. Since taking ownership of the platform from Acxiom earlier this year, LiveRamp has enhanced the offering to not only serve the needs of marketers, but also those of marketing technology companies. The addition of AbiliTec to LiveRamp’s IdentityLink portfolio…

Thasos Group Launches Enhanced Versions of Its Market-Leading Foot Traffic Products

Updates to ConsumerStreams and MallStreams Bring New Level of Analysis and Transparency To Retail Company Fundamentals Thasos Group, an alternative data intelligence firm that transforms location information from mobile phones worldwide into real-time, objective and actionable insights, announced the launch of the newest versions of its real-time foot traffic products, ConsumerStreams and MallStreams. The enhanced ConsumerStreams and MallStreams products tap the most powerful source of real-time data available today for…

Apple and Salesforce Join Forces to Deliver the Best Business Experiences

The Collaboration Seeks to Usher in a Plethora of Powerful Business Applications and Customer Experiences Global CRM leaders Salesforce and Apple’ iOS are collaborating. Salesforce is already redesigning its iOS application to provide an enhanced experience for its users. Salesforce wants to optimize its application to better suit the native mobile platform –add new features and launch powerful business applications. The partnership will also facilitate Salesforce developers to develop their own native…