MapForward Digital – First Agency Exclusively Focused on Facebook Marketing – Launches in Ohio

MapForward Digital Positioned as 'Facebook-First' Marketing Firm MapForward Digital, an Ohio-based Facebook-first marketing agency, announced its official launch recently, after more than a year of successful beta customer engagements. The firm is exclusively dedicated to helping businesses and brands grow by leveraging Facebook's expansive platform. Co-founded by corporate advertising and communications veterans, Eric Stasiowski and Larry Herbert, MapForward Digital is a full-service agency solely dedicated to – and…

Salsify Launches New Solution to Supercharge Amazon Performance for Vendors

Salsify Command Center for Amazon Provides Insights that Actively Identify Opportunities to Drive Growth, and Suggests Actionable Tasks to Boost Market Share Salsify, the only product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, announced the launch of its Command Center for Amazon. For first-party (1P) vendors on Amazon, driving discovery, search placement, traffic and conversions is a continuous, daily battle. These…

Location Data and The Growing Role in Marketing and Advertising Campaigns

The Recent Survey on Location Data Revealed Most Respondents Agree That Geo-Marketing Is the Next-Big-Thing After Automation and AI-Driven Ecommerce Let's take a shot at the most enterprising question of 2018 -- How are companies using location data, and what is its impact on digital campaigns? To answer this, Factual, a global leader in location data, surveyed 700 location data buyers in the US. The purpose of the study was focused at understanding the true state of location data marketing and how different companies use…

Key Martech-Focused Takeaways from Mary Meeker Internet Trends 2018

When Consumers Spend More, It Translates to Spending More for Attention to Values, and Digital Engagement and Retail Experience, Finds Mary Meeker Internet Trends 2018 Report Climbing Mount Everest is a tricky journey. Does it look like this? Do you know what this graph actually represents? Well, if you can match the steep slope, it has to do something with the rise of Amazon and ecommerce players. The internet is an exciting place to be, and with martech growing at an explosive rate, how could we miss…

Interview with Fayez Mohamood, Co-founder and CEO, Bluecore

"AI-centric tools have the ability to unleash a level of productivity over current workflow based on enterprise software."Tell us about your role and how you got here? What galvanized you to start Bluecore? I am an engineer by training through both my undergraduate and graduate degrees. I started out my career in hardware and software design and simulation back in 2006. While that sounds very far from marketing technology, a lot of my training revolved around building solutions that required the need to transform and make…

Top 10 Takeaways From The Mary Meeker 2018 Internet Trends Report

Some of the Biggest Themes in The Internet Trends Report This Year Include Privacy, Ecommerce, China, And Work China will soon overtake the US (in terms of technology and its consumption), Ecommerce is at an all-time high, cryptocurrency has exploded, having quadrupled since Jan 2017, and yes, artificial intelligence is proving to be more important to human history than fire. That’s the much-awaited Mary Meeker 2018 Internet Trends Report in a nutshell. Of course, the 294-slide report, presented by the Kleiner…

Interview with Lyle Stevens, Co-founder and CEO, Mavrck

"Data science has certainly been a key ingredient for helping to make influencer marketing more automated and scalable."Tell us about your journey into martech and how you started Mavrck? Prior to Mavrck, I actually worked in the aerospace and defense industry as a cybersecurity product manager. One of the initiatives I worked on was building and deploying an enterprise social network to help employees securely collaborate with each other, so they wouldn’t use LinkedIn or Facebook and increase their exposure to social…

Interview with Andy Coghlan, Head of MarTech, Wipro Digital

"Customer behavior is constantly changing and leveraging new technologies and insights is the only way to keep up."Tell us about your role at Wipro and how you got here. How do you stay on top of your Martech game? I lead MarTech and eCommerce at Wipro Digital, where we strive to create experience-led, high-velocity business and marketing transformation. I believe in digital not as a standalone service or offering but as a connector, enabler, and a problem solver. This belief has helped me to be a part of the MarTech…

Interview with Michael Ni, CMO, RichRelevance

"The end game is consistent, memorable interactions – in real time, in context and individualized."Tell us about your role and how you got here. What inspired you to be part of RichRelevance? I’m the CMO of RichRelevance, a global personalization provider for more than 200 B2B and B2C leaders, from brands like L’Oreal, Burberry, and HP through retailers like Tesco, Office Depot, and Barney’s New York. I’m responsible for all things marketing: strategy, brand, demand gen, community, and new markets, as well as partner and…

dotmailer Boosts Customer Personalization Through Nosto Integration

Nosto Email Personalization Widgets Allow Dotmailer Users to Deliver Experiences Tailored to Individual Customers, in Real Time and Across Any Device dotmailer, a leading marketing automation platform with omnichannel capabilities, has announced that a partnership with Nosto, a global ecommerce personalization solution, will allow brands to deliver a more personalized shopping experience. Using Nosto’s Email Personalization Widgets, dotmailer customers will be able to automatically tailor emails and newsletters in just…

Fireside Chat with John Sampogna

John Sampogna talks about his journey in setting up Wondersauce. Know My Team My role at Wondersauce, and how I got here. We started Wondersauce in 2011 with the dream of creating an agency that was completely focused on human behavior and how that impacts design, technology, marketing and media. We believe the world is getting smaller and agencies need a holistic understanding of all facets of the modern marketing funnel. At any given time we are creating global ecommerce platforms, producing content across all…

Dropp.TV Announces Andrew McCartney as CEO

Seasoned UK Tech Entrepreneur and Former CEO in Residence of Microsoft Ventures Andrew McCartney Joins Global Shoppable Media Platform Dropp.TV Dropp.TV, the next generation of shoppable media, giving viewers the power to buy any product on any screen instantly announced that Andrew McCartney, a quintessential player in the tech scene, will serve as the company's first CEO. In 2013, Microsoft tapped McCartney as CEO in Residence of Microsoft Ventures in the UK. In this role, he helped startups around the world…

HubSpot Named a 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management

HubSpot, a Leading CRM, Marketing, Sales, and Customer Service Platform, Was Recognized as a 2018 Gartner Peer Insights Customers' Choice for CRM Lead Management HubSpot has been recognized as a 2018 Gartner Peer Insights Customers' Choice for CRM Lead Management. HubSpot is a leading CRM, marketing, sales, and customer service platform. Since 2006, HubSpot has been on a mission to make the world more inbound. In its announcement, Gartner explains, "The Gartner Peer Insights Customers' Choice is a recognition of vendors…

Akamai Announces Akamai Connector, a New Integration with Salesforce Commerce Cloud

Salesforce Commerce Cloud Customers Can Leverage the New Akamai Connector to Access Akamai's Web Performance Solutions Akamai Technologies Inc., one of the world's largest and trusted cloud delivery platforms, announced the release of the new Akamai Connector for Salesforce Commerce Cloud. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world's #1 CRM platform – Salesforce – brands can deliver completely unified experiences…

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

"B2B brands with a larger customer base can absolutely benefit from UGC platforms." Tell us about your role at Yotpo and how you got here. What galvanized you to start Yotpo? I came into this as a consumer, actually. I made a bad purchase of a camera online as a result of trusting fake reviews, and resolved to help others avoid the same fate. In developing Yotpo where I am CEO, my co-founder Omri and I saw the massive opportunity in going beyond just the product page and showcasing UGC across the entire buyer journey,…

1WorldSync Enhances End-to-End Product Content Capabilities for Brands and Retailers

Expanded Capabilities Give Customers Ability to Leverage One Solution for Cross-Channel Sales Through Product Content 1WorldSync, the leading provider of product content solutions, has launched new enhancements to drive cross-channel sales with a single source for trusted product content. Customers now have the ability to leverage a single solution for product content for managing the supply chain, eCommerce and regulatory requirements. The single solution improves not only speed to market, data quality, and fulfilment,…

Sureshot Expands Board Of Directors And Strengthens Leadership Team

Sureshot's Cloud-Based Customer-Engagement Solutions Solve Marketing Operations Challenges That Impact Data Management, Campaign Execution, and the Customer Lifecycle Sureshot, a B2B marketing technology company has announced that three people have joined its leadership team. Chris Williams will serve as President and COO and Nate Pruitt and Patrice Greene have been appointed to Sureshot's Board of Directors. As President and COO, Williams will be responsible for overseeing all product innovations, as well as executing…

Ask Yourself, What’s Bringing Audiences to Your Website?

Privy's CEO Ben Jabbawy Tells Us How to Draw Audiences to Your Website  Did you know that ninety-eight percent of the visitors to your website may actually never convert! With an ever-expanding universe of digital businesses catering to an almost similar set of audiences, the chances of converting and reaching a higher percentage of the audience could actually be even smaller. To help small businesses and retailers understand the true state of marketing and sales automation and the power of optimized email lists, Privy…

Interview with Itamar Benedy, CEO, Glispa

"For mobile ad tech companies there is no way around opening themselves up to a B2C approach because the end user is eventually the decision maker about trending technologies." Tell us about your role and how you got here? What galvanized you to start Glispa? Today I’m the CEO of Glispa. My story starts four and a half years ago when I joined as VP Strategy to lead the company’s transition from an affiliate to an ad tech company. Part of my role was to lead our acquisitions, in the course we acquired Avocarrot,…

MuleSoft Announces Titan, the Next Major Release of Anypoint Platform to Build Secure, Multi-Cloud Application Networks

Latest Release Strengthens Application Networks with New Runtime, Advanced Security and Monitoring Capabilities, and Flexible Multi-Cloud Deployment Model MuleSoft, a provider of the leading platform for building application networks, announced Titan, the latest release of Anypoint Platform that features new capabilities to easily deploy, secure and monitor composite applications across cloud environments. Anypoint Platform unlocks the power of API-led connectivity, allowing organizations to connect apps, data and devices…