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Digital Marketing Company, fishbat, Discusses 4 Ways Brands Can Use IG TV to Build Brand Awareness

As part of their mission to help businesses up their social media game, digital marketing agency fishbat discusses 4 ways brands can use IG TV in order to build brand awareness. Instagram is one of the most popular social media apps in the world, and usage is especially prevalent in younger demographics. In an effort to compete with YouTube in the arena of long form video content, Instagram has launched IG TV - and it's an incredibly valuable tool for marketing. Here are four ways that a company can leverage the power…

Tappx Appoints Fernando Saiz as CMO

Tappx, the one-stop-shop adtech solution for user acquisition and mobile app monetisation, announced that Fernando Saiz has been named as its new chief marketing officer. Based in Barcelona, Saiz takes up responsibilities for Tappx’s integrated marketing strategy, global marketing team and brings considerable digital marketing expertise. Saiz has been promoted from within the ranks of Tappx, having joined as head of growth in January 2018. He is now driving both on and offline global marketing initiatives for Tappx, and…

Singular Raises $30 Million Series B Funding Round to Help Growth Marketers Harness the Data Explosion

Funding Round Led by Norwest Venture Partners with Participation from General Catalyst, Method Capital, Telstra Ventures, Translink Capital, and Thomvest Singular, the marketing intelligence platform that unifies marketing analytics for the world's best digital marketers, announced that it has closed $30 million in Series B funding. The new funding will be used to accelerate product development and innovation, revolutionizing how growth marketers use data to drive decisions. Scott Beechuk, partner at Norwest Venture…

Say Hello to Einstein Voice: Salesforce Ushers in New Era of Conversational CRM

Einstein Voice Assistant Will Transform the Way People Work, Allowing Them to Get Personalized Daily Briefings and Make Conversational Updates to Salesforce via the Salesforce Mobile App or Smart Speaker of Their Choice Salesforce, the global leader in CRM, announced Einstein Voice, a new platform service that brings the power of voice to millions of Salesforce users. With Einstein Voice, any user will be able to talk to Salesforce, opening up new possibilities for employees to work smarter and connect with their…

Data Privacy Startup DataGrail Announces $4 Million Series A Classic at a $16 Million Valuation

DataGrail's Platform Gives Users Data Transparency and Preference Control, While Enabling Businesses to Manage That Personal Data Across Third-Party Systems and Comply with Regulations like GDPR and CCPA DataGrail, a new personal data privacy startup, announced their $4 Million Classic Series A round of funding at a $16 Million valuation. Cloud Apps Capital Partners was the lead investor, and Gunderson Dettmer participated. DataGrail gives users visibility into what data companies have and how their data is used.…

PactSafe Launches Chat-to-Sign, Converting Live Conversations into Legally Binding Contracts

First of Its Kind Product Allows Customers to Create, Distribute and Accept Contracts in Slack and Intercom PactSafe, the workflow platform for contract acceptance, announces the launch of Chat-to-Sign, a new product of its platform that integrates with collaboration hub Slack and customer messaging platform Intercom to allow signers to accept contracts inside of chat conversations. According to recent reports, 30 percent of all agreements are currently opened from a mobile web browser. This number is much lower…

Interview with Arndt Groth, President, Smaato

"Competition is definitely a good thing when it comes to marketing tools, but the downside is that it always takes a long time to integrate the acquisitions into a holistic offering."Tell us about your role and journey into technology. How did you arrive at Smaato? After spending the last couple of decades with different ad tech and media companies, joining Smaato was a natural evolution. The tech industry has shifted towards mobile-first, and that's exactly where Smaato is. I’ve always had an interest in technology,…

TechBytes with Mike Anderson, Co-Founder and CTO,Tealium

Mike Anderson Co-Founder and CTO, Tealium Of all the marketing technologies, Customer Data Platforms (CDPs), are growing in popularity and relevance among leading marketing teams. There are many reasons why marketers prefer to rely on CDPs rather than depending only  on data systems, including CRM and DMP. Mike Anderson, Co-Founder and CTO, Tealium, spoke to us about the CDP-Customer Intelligence relationship, and the increasing adoption of mobile-only CDP technologies for marketing.Tell us about your role at Tealium and…

Salesforce Transforms the Collaboration Suite–Introducing Quip Slides

With Quip, Teams Now Have a Modern Collaboration Suite--Complete with Documents, Spreadsheets, Chat, Live Apps and New Quip Slides--To Move Faster and Work Smarter Salesforce, the global leader in CRM, announced Quip Slides, redefining the collaboration suite. With documents, spreadsheets, chat and now slides, Quip delivers a single canvas that empowers teams to collaborate and make decisions faster than ever. Additionally, with deeper Salesforce and third-party integrations with Box and Dropbox, teams can embed even more…

Interview with Diane Perlman, CMO, Blis

"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth."Tell us about your role and journey into technology. What made you join Blis? Back in the US, I was poached by a tech startup who was a client of the agency I worked for and became their first Marketing Director. This was during the time of the original internet bubble and brought me to the UK. From there I went back agency side - to a large global ad agency, then to a digital…

Interview with Matthew Wasserlauf, CEO and Founder, Torrential

"While TV advertising will remain an important medium in the greater mix, it’s importance will diminish as millennials access video across devices."Tell us about your role and journey into technology. What inspired you to find Torrential? My role in the tech industry was born out of an epiphany I had in 1998 at the Warner Bros. lot in Burbank, CA. Jeff Weiner (now CEO of LinkedIn) was walking us through CityWeb; a digital product merging the worlds of Warner Bros. with Time Inc. in a never-seen-before, internet…

MarketSource Selects Phobio as a Key Technology Partner and its Rodio Workforce Communication Platform to Transform Communication and…

MarketSource and Phobio Utilize Analytics and Artificial Intelligence to Provide the Capability to Engage Retail Employees More Effectively Phobio, a leading provider of software and services that empower the retail industry, announced that MarketSource, the proven alternative to outsourcing sales, with a proprietary process that drives better sales, has selected Rodio to help build its Representative Engagement Platform (REP) and to drive workforce communications, engagement, and execution across tens of thousands of…

Sisense Announces Closing of $80 Million Investment, Continues Hyper Growth to Help Businesses Instantly Mashup Data

Investment to Accelerate Aggressive Hiring, Global Growth and Adoption of Sisense's Single-Stack Analytics Platform, Which Simplifies Complex Data and Empowers Everyone Sisense, disrupting the business intelligence (BI) market by simplifying business analytics for complex data, announced the closing of an $80 million investment, bringing the total amount invested to approximately $200 million. The latest round was led by New-York based Insight Venture Partners, a global venture capital and private equity firm. Insight…

Interview with Mike Baker, President and CEO, dataxu

"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being driven by consumers cord-cutting and cord-shaving in favor of streaming TV."Tell us about your role and journey into technology. What galvanized you to be a part of dataxu? I’ve been lucky to have a number of successful marketing tech positions over the course of my career, including at CMGI (Internet investment company), Engage Technologies (data profiling), Enpocket (mobile marketing), Nexage (mobile…

Stitcher – Now the Parent Company of Midroll Media and Earwolf – Builds on Its Promise to Be the Best Place in the World for…

Stitcher, a leader in podcast content creation, distribution and advertising, unveiled a new logo and brand identity, reinforcing its place as a leading player across the podcast ecosystem as it becomes the primary brand for The E.W. Scripps Company's podcast operations. Stitcher's new branding comes as the podcast industry undergoes massive growth. Podcasts' share of total audio consumption has doubled over the past four years, according to Edison Research, while podcast ad spending has increased 86 percent year over…

Mobiquity Technologies and Gopher Protocol Announce Share Exchange

Intend to Pursue Partnership to Enhance Technologies and Growth Mobiquity Technologies, Inc., a mobile location data intelligence company, and Gopher Protocol Inc., a company specializing in the creation of Internet of Things (IoT) and Artificial Intelligence enabled mobile technologies, including a global platform with both mobile and fixed solutions, announced they have closed a share exchange agreement providing for ownership in each of the respective companies and now expect to pursue a strategic partnership with the…

How WhatsApp Can Optimize For Ecommerce

Think back to the days when people used to call each other on landlines that had cords long enough to allow them to walk all around the house as they spoke to their friends and family. If you’re not old enough to have experienced that era, then you’ve definitely seen it in movies. The reality is that making phone calls isn’t as popular as it used to be. Text messaging is the new preferred method of mobile communication. In the last decade, the rate of text messages sent per month increased more than 7,700%. We’re talking…

TechBytes with Erin Jaeger, Director, Product Marketing, Yext

Erin Jaeger Director, Product Marketing, Yext Most business, especially SMBs struggle to control the information available about them, online. Yext's Digital Knowledge Management platform helps businesses to tackle this pressing need. We spoke to Erin Jaeger, Director, Product Marketing, Yext to understand how their platform enables businesses to generate better ROMI.Tell us about your role at Yext and the team and technology you handle. As the Director of Product Marketing, I run the product marketing team at Yext.…

Interview with John Dahl, CEO, Co-Founder at Mux

"For some online video platforms, the most profitable form of monetization isn't advertising - it's sponsored content. An interesting sponsored video is a lot more engaging than a traditional pre-roll ad." Tell us about your role and journey into technology. What inspired you to found Mux? I got into software accidentally. I actually studied philosophy in college and theology in graduate school and started doing some freelance programming when I needed a job, since the market for professional philosophers is a bit thin.…

Google Unveils Smart Campaigns, a New Advertising Tool in the UK

Smart Campaigns Uses Machine Learning Technology to Create Relevant Ads Based on Information Provided by a Business https://www.youtube.com/watch?v=S-O_EkR7tpc&list=PL9piTIvKJnJPPiwsQjGNwiYT4IA60QCEb&index=2 Today, Google is rolling out its new advertising tool, Smart Campaigns, to all businesses across the UK. Smart Campaigns uses machine learning technology to create relevant ads based on information provided by a business, its website, and its Google My Business listing. Google is also planning to launch…