Award-winning data-driven technology from etouches enhances real-time attendee engagement and event ROI etouches, a leading global provider of cloud event management …
Interview with Jennifer Shambroom, Chief Marketing Officer at YouAppi
Jennifer Shambroom Chief Marketing Officer at YouAppi "We can only improve campaign performance when we understand which customers converted based …
Balyasny and Elevate Innovation Partners invest in Cuebiq
New funding to fuel commercialization of SaaS platform Cuebiq, the largest provider of accurate and precise location data in the …
Interview with Adam Corey, VP, Marketing at Tealium
Adam Corey VP, Marketing at Tealium "Customers don’t see that brands use 20+ technologies to build their customers experience, they …
SmartMax Software launches AI live chat app ChatBeacon
ChatBeacon is live chat application for websites which intelligently route chats to best serve each visitor SmartMax Software has launched ChatBeacon, …
5 Things Your Content Management System Should Deliver in 2017
Carpe Noctem… That’s exactly what modern marketers feel about using traditional content management systems for rendering and presentation. The industry …
Insidesales.com Report Reveals Millennials Impact on Business Communication
Email is still strong with Millenials, but it shall slowly decline with the emergence of IM AI-powered sales acceleration platform, …
Seismic Launches NewsCenter to Modernize Enterprise Sales Communications
Seismic, the leading enterprise-grade sales enablement solution, today announced the launch of Seismic NewsCenter. Modeled after popular news aggregation and …
Tapjoy Partners With Moat to Measure Video Ad Performance Across In-App Inventory
Brands can gain additional insight into attention and viewability performance for video ads across Tapjoy’s mobile gaming apps using Moat analytics …
Interview with Dayna Rothman, VP of Marketing and Sales Development at BrightFunnel
Dayna Rothman VP of Marketing and Sales Development at BrightFunnel "I see attribution becoming even more critical as marketers are …
Salesforce Launches New AppExchange Partner Program to Supercharge AI-Driven Solutions
Empowering Millions of Developers and ISVs to Blaze New Trails in the $389 Billion Salesforce Economy, Salesforce’s new business model enables …
Interview with Bart Heilbron, CEO at BlueConic
Bart Heilbron CEO at BlueConic "Marketing technology is as much a “people problem” as it is a technology problem: skillsets …
Interview with Andrew Humber, Vice President of Marketing – Webscale
Andrew Humber Vice President of Marketing - Webscale "Embrace positive change! As marketing professionals, the concept of trial and error …
Interview with Chris Sheen, CMO – SaleCycle
Chris Sheen CMO - SaleCycle "One of the biggest trends that I see is an increasing focus on improving the …
From Cookies to Ad IDs, Why Email Is Key
Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to …
Interview with Jason Oates, Chief Business Officer, LiveIntent
Jason Oates Chief Business Officer, LiveIntent "We’re big fans of eating our own dogfood, so we test and use our …
Infusionsoft Propel Arrives to Deliver Automatic Personalized Branding for Small Businesses
Infusionsoft, the leading marketing and sales automation software, today announced the launch of Infusionsoft Propel at its ongoing four-day annual event, …
Digital Connect Enters an Exclusive Partnership With Swrve to Grow in Southern Africa
Digital Connect, specialists in cloud and innovation and a subsidiary of the Digital Solutions Group (DSG), has entered an exclusive …
Interview with Cree Lawson, Founder & CEO, Arrivalist
Cree Lawson Founder & CEO, Arrivalist "CMOs’ Catch-22 is that they want consolidated marketing stacks—where impressions, placements, ad operations, billing …
Portable Biometric and Cross-Platform Visualization Key to IDaaS
Frost and Sullivan’s report points out that cross-platform visualization, advanced analytics, and portable biometric technology, will give a huge boost …