Mobile Ad Fraud Is Evolving So Rapidly That Most Enterprise Marketers Fail To Identify The Costliest Types. AppsFlyer Provides Recommendations …
TechBytes with Gil Klein, Managing Director, Mobfox
Gil Klein Managing Director, Mobfox Mobfox, a mediation platform, caters to 175+ DSPs across the globe. We spoke to Gil Klein, …
Interview with Alexander Bachmann, CEO, admitad
Alexander Bachmann CEO, admitad "In Cost-Per-Action marketing our advertisers do not have any difficulties tracking the success of their ad …
TechBytes with Ira Cohen, Chief Data Scientist, Anodot
Ira Cohen Co Founder, Chief Data Scientist, Anodot Anodot recently won an award for innovation in analytics. We spoke to Ira …
Interview with Alok Kulkarni, CEO, Cyara
Alok Kulkarni CEO, Co-Founder, Cyara "Voice experience management is going to become a core competency for any marketer and represents …
Ogury’s New Machine Learning Algorithm Lituus, to Offer Next Level Audience Targeting for Brands and Marketeers
Ford, One of the World’s Leading Automotive Brands and a Beta Tester of This New Solution, Has Already Achieved Outstanding …
Dotz is the fastest growing coalition loyalty program in Brazil
Partner Of Canada-Based Loyalty One, The Brazilian Company Aims To Double In Size In 3 Years Created in the online …
Death of The 3rd Party Cookie
The digital ad industry relies heavily on third-party cookies. These little pieces of code get placed in your browser as …
How to Attract Online Shoppers During The Holidays
Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays …
HG Data Announces Its HG Data App on the Salesforce AppExchange
HG Data Is a New Lightning Data App That Allows Customers Access to Technographics in Salesforce HG Data, a global …
TechBytes with Robin Williamson, VP Engineering, Teralytics
Robin Williamson VP Engineering at Teralytics Location data is turning out to be an important datapoint for marketers. We spoke …
TechBytes with Jeremy Koven, Chief Platform Officer, Needls
Jeremy Koven Chief Platform Officer, Needls After spending 10 months creating advanced filtering and a proprietary purchase intent engine needls. was …
Shipping Software Leader Pacejet Attracts New Capital to Support Rapid Growth
Pacejet’s Award-Winning Software Manages Millions of Shipments for National and Global Brands Pacejet, the leading software platform bringing enterprise business …
Interview with Sydney Sloan, CMO, Alfresco
Sydney Sloan CMO, Alfresco "Speed and responsiveness are the new metrics of successful companies, combined with the ability to seamlessly …
Interview with Gustav Mellentin, CEO, Adform
Gustav MellentinCEO, Adform "Data Management and Customer Data Platforms are like a super sports car. They are beautiful, but if …
Interview with Jeremy Fain, CEO, Cognitiv
Jeremy Fain CEO, Cognitiv "The biggest challenge for a CMO to create a comprehensive marketing solution is the walled-garden social …
TechBytes with Ted Jaffe, Senior Product Manager, RingCentral
Ted Jaffe Senior Product Manager, RingCentral RingCentral, the leading provider of Unified Communications as a Service (UCaaS) recently announced an …
Interview with Ryan Phelan, Vice President, Marketing Insights, Adestra
Ryan Phelan, VP, Marketing Insights, Adestra "An intelligent data platform needs intelligent operators. Many marketers lack the sophistication and training …
Interview with Guy Weismantel, EVP Marketing – Marchex
Guy WeismantelEVP Marketing - Marchex "Give credit, take responsibility." On Marketing Technology MTS: Tell us a little bit about your …
A Marketer’s Thanksgiving
This Thanksgiving, I’d like to take an opportunity to show immense gratitude for the many gifts that we marketers have …