Salesforce Signed a Definitive Agreement to Acquire MuleSoft for $6.5 Billion Last Month Last month, 20 March to be precise, …
Interview with Malcolm Cowley, CEO, Performance Horizon
"More and more businesses are recognizing that partnerships enable them to leverage pre-existing customer relationships to grow their own sales …
ViewLift Appoints Top Talents From NeuLion And Lionsgate
ViewLift’s Recent Hiring from Neulion and Lionsgate is Aimed at Enhancing OTT Offering ViewLift, a leading digital content distribution, and …
Interview with Tasso Argyros, CEO, ActionIQ
"Proper predictive modeling requires a solid data foundation, which most marketers lack, and constant customization by data scientists, which marketers …
Coveo Announces $100 Million Investment Led by Evergreen Coast Capital
Leading Silicon Valley-Based Tech Investment Firm Funds Accelerated Growth Into Leading Global AI Insight Engines Provider Coveo, a recognized leader …
Interview with Heidi Bullock, CMO, Engagio
"The hard part for most marketers is educating other folks in the organization on how to evaluate account-based initiatives." Tell …
Interview with Des Cahill, VP, Global Outbound Product Management, Oracle CX Cloud Suite
"Marketing is rapidly evolving from just being a creative process to being a data-driven process." Tell us a bit about …
Vlocity Announces Industry Cloud Continuous Delivery Solutions For Salesforce, Powered By Copado
Copado Forms Strategic Alliance with Vlocity to Reduce Software Release Time and Deployment Costs for Industry Cloud Apps Vlocity, Inc., …
Is January 1 Really the “Black Friday” of Fitness?
The more we learn about how consumers are using mobile devices, the more we see that marketing in some industries …
New ContentSquare Integration With Adobe Analytics Cloud Unlocks Enhanced Revenue Attribution
AI-Based Solution Enables Everyone on the Digital Team to Measure Content Efficiency at an Elemental Level in Order to Improve …
Hottest Trends in Social Media Marketing Technology For 2018
In 2017, we witnessed various trends in social media marketing like the introduction of live feed, integrated video, and story features, and the …
S4M Granted Continued MRC Accreditation for Post-Click Measurements
With the Latest MRC Accreditation, S4M Remains the Only Mobile Actor Today Accredited by MRC for Post-Click Measurements S4M (Success …
Kochava Announces Engagement Push Notifications
First Platform To Connect Mobile Attribution With Marketing Automation Kochava Inc., the industry leader providing holistic measurement solutions for mobile …
Social E-commerce Powered by Balluun Now Even More Powerful
The launch of Balluun365 Strengthens Mobile Footprint and Improved User Experience Across All Marketplaces The leading provider of B2B social …
Volley Media Announces Volley — a Revolutionary New Way to Capture and Share Live Event Video
Audience and Brands Can Use Volley to Instantly Capture, Curate, Edit and Distribute Videos Captured Volley Media, the leading innovator …
TechBytes with Bridget Bidlack, SVP of Product, Movable Ink
Bridget Bidlack SVP Product, Movable Ink Intelligent Content remains the final frontier for content marketers in 2018. According to the …
Companies With Secure Email to Gain Unlimited Free Brand Impressions to Drive Increased Digital Commerce
New BIMI Standard Puts Company Logos on Authentic Email Messages, Increasing Trust Agari, a leading cybersecurity company, announced the first …
Interview with Alastair MacLeod, CEO, Teralytics
"Telecom data is inclusive data and thus, the only source of information that captures the movements of the entire population." …
Interview with Mark Cullinane, SVP And GM Digital, Publishers Clearing House
"Brands who build this direct consumer relationship have an incredible opportunity to personalize virtually every aspect of their consumer offering." …
Impartner Spring ’18 Release Makes it Possible for Channel Managers to Create the Perfect Partner Experience In Real Time
New CMS Breaks All the Molds: Makes It Fast and Intuitive for Channel Managers to Edit Complete Partner Experience and …