IQIYI Joins AOMedia To Promote Cutting-Edge Video Technologies

As AOMedia Member, IQIYI Will Contribute Its Deep Industry Expertise in Advanced Online Video Content and Creation and Delivery iQIYI, an innovative market-leading online entertainment service in China, announced that it has joined the Alliance for Open Media (AOMedia) as a Promoter member. AOMedia is a non-profit organization formed by the world's best-known leaders in video industry with the aim to define and develop media technologies that address the need for an open standard for video compression and delivery over…

Dexecure Raises US $7,60,000 to Make the Web Faster

Dexecure Optimizes Websites Across Devices, Browsers and Bandwidth Conditions Achieving up to 40% Faster Load Time Singapore-based SaaS company Dexecure announced a Singapore $1 million (USD 7,62,948.20) seed financing round by Cocoon Capital and Walden International. Dexecure's unique algorithm speeds up mobile and desktop websites by up to 40%. Faster websites generate more page views, increase customer engagement and drive more conversions and sales. Since Dexecure also reduces the bandwidth needed per page, both…

SRAX Shifts Vertical Strategy Into Overdrive, Launches SRAXauto

SRAXauto Joins SRAX's Vertical Offerings Targeting Healthcare, CPG and Sports Fan Audiences SRAX launched its new auto vertical offering, SRAXauto. The company's latest digital marketing and data management tool is designed to reach and reveal valuable auto audiences for auto manufacturers and dealers. "Replicating the success of our vertical strategy is a core focus," said Christopher Miglino, CEO and Chairman of SRAX. "SRAXauto is the latest example of our efforts and the opportunity to drive unique targeting…

Tapjoy Says That The More Ads An App User Completes, The Higher Their Engagement

New "Maximum Impact Report" from Tapjoy Finds That Sessions, Retention Rates and Spend All Increase Steadily as Consumers Complete Greater Amounts of Rewarded Ads Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as…

TechBytes with Steve Borthwick, CTO, Artesian

Steve Borthwick CTO, Artesian It may seem that marketing and sales technologies are converging to deliver measurable ROI to CMOs. The major element driving this convergence is the prolific rate of penetration of AI/ML platforms. With global companies competing in the AI race, we tried to assess how the European market for sales automation and intelligence technologies compares against the Americas? To unravel these insights, and much more on AI for sales, we spoke to Steve Borthwick, CTO, Artesian. Tell us about your…

ProKarma And Lenati Join Forces To Create End-To-End Digital Transformation Company

Lenati's Strategy and Customer Insights Experience Pairs with ProKarma's Expertise in Technology and Digital Engineering ProKarma, a global IT solutions company, announced a definitive merger agreement with Lenati, a Seattle-based customer experience strategy consultancy. The integration will further strengthen ProKarma’s position as a market leader in digital transformation, emerging technologies, and platforms. Lenati’s expertise spans the overall customer and digital experience, from customer insights and analytics,…

Lead Liaison Debuts Standalone Event Lead Capture And Management Solution

Lead Liaison, Debuts a Standalone Solution to Help Capture and Manage Leads at Marketing Events, Powered by GoCapture Lead Liaison announced a new event lead management solution powered by their event lead capture app, GoCapture!. Previously, GoCapture! was only available as an add-on to the company’s robust marketing automation platform, Lead Management Automation (LMA). Now, the solution stands on its own, providing businesses with everything needed to manage leads before, during, and after any trade show or marketing…

BirdEye Cracks Down On Review Authenticity

BirdEye's New Measures Ensures that Reviews Contain Quality Content from Verified Users Customer experience leader BirdEye announced that it has enhanced its platform to further safeguard review authenticity. The new features include stricter user authentication, review content relevance requirement and spam and slander detection algorithms. To step up user authentication, BirdEye now requires a verified social login from anyone attempting to write a review on a BirdEye business profile. Customers can write out their…

West Corporation Closes Landmark Acquisition of Nasdaq’s Public Relations and Digital Media Businesses

West and Nasdaq Have Agreed to an Exclusive Multi-Year Partnership West Corporation, a global leader in technology-enabled services, announced that it has completed the acquisition of the public relations and digital media businesses from Nasdaq for approximately $335 million. “This landmark acquisition further expands West’s position as the leading technology enablement company connecting people and businesses around the world,” said John Shlonsky, CEO of West Corporation. “When I accepted the position to lead…

Adaptive Insights Accelerates Adoption of Business Planning Cloud

Adaptive Insights Crosses $100 Million During a Year of Growth and Acclaim, Adds More Than 500 Net New Customers, Expands Leadership Team Adaptive Insights, powering a new generation of business planning, hit revenue, customer, and product milestones in its fiscal 2018 year ending January 31. The company passed the $100 million revenue threshold and added more than 500 net new customers as organizations of all sizes embrace a new generation of business planning with Adaptive Insights' Business Planning Cloud. Among the…

Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Analytic Partners Top Ranked in Strategy Category Analytic Partners, a global leader in marketing analytics, announced that it has been named a Leader in "The Forrester Wave: Marketing Measurement and Optimization Solutions, Q2 2018" report by Forrester Research. Analytic Partners was also top ranked in the report's Strategy category among all vendors. Also Read: Expanding Global Presence: Analytic Partners Welcomes Achim Schoeneich to Lead New Office in Germany  The Forrester report states that Analytic…

SalesDirector.ai Launches AutoScribe, An AI Platform to Simplify B2B Sales

Without A User Interface, The App-Less Platform Automates And Streamlines Everyday Tasks For B2B Sales Teams Via Text, Messenger Apps And Email SalesDirector.ai, a SaaS-based artificial intelligence (AI) sales execution and sales forecasting platform, announced the release of its AutoScribe Platform, a no-user-interface-service that leverages artificial intelligence to automate sales tasks for B2B sales teams. AutoScribe is an AI backend service that is transparent to the sales rep and automatically updates the CRM based…

QuanticMind Expands Executive Team to Support Enterprise Market Growth

Key Additions of Chief Revenue Officer and VP of Customer Success Indicative of QuanticMind's Momentum from Last Year QuanticMind, an advertising platform, announced the hiring of Kevin Elias, Chief Revenue Officer, and Brian Sullivan, Vice President of Customer Success. These key executive hires come on the heels of the company’s predictive advertising product release and $20 million Series B round, signifying sustained company growth. QuanticMind delivers the most intelligent, scalable and fastest platform for…

Invoca Releases New Extension for Adobe Cloud Platform Launch

Tag Extension Allows Invoca Customers to Use Adobe's Tag Manager to Easily Deploy and Manage Invoca Tags Across Their Websites Invoca, the call intelligence company, recently announced that its extension for Adobe Cloud Platform Launch, Adobe's next-generation tag management system, has been added to the Adobe Exchange marketplace, deepening Invoca's integration with Adobe Experience Cloud. Invoca, a premier partner in the Adobe Exchange partner program, developed the extension to allow its customers who also use…

Affinio Unveils New Integrated Audience Analysis Solution in Collaboration With Microsoft

Affinio's Audience Clustering and Visualization Technology Empower Consumer Insights and Strategy Teams to Make Customer-Centric Decisions Across the Organization Affinio has announced its latest product -- Integrated Audience Analysis. The market-leading audience insights and strategy platform partnered with Microsoft Azure to reveal naturally-forming interest-based segments. Integrated Audience Analysis will be available through a collaboration with Microsoft's Global Consumer Goods and Retail Solutions teams. Read…

Serving it Hot: Pro Tips to Make Marketing on LinkedIn Easy

Spice up Your Marketing on LinkedIn Based on the Tips Offered by LinkedIn's Own Teams and Their Experiences Just over a year ago, LinkedIn shared their very own 'special' in-house recipe to master marketing to B2B customers. The much talked about "Secret Sauce: How LinkedIn Uses LinkedIn for Marketing" brought together ingredients for a delectable engagement between LinkedIn's content marketing, demand generation, product marketing, and ad operations teams.This opened up new opportunities in marketing on LinkedIn,…

ITWP Announces Significant Growth of Insights on Demand Consortium

New Members Like Nike, Amazon, Sony, Pepsi, Nordstrom, Mindshare and Others Have Joined Industry-Wide Group - Insights on Demand Consortium ITWP, parent holding-company of Toluna and Harris Interactive Europe, announced significant growth and momentum of the Insights on Demand Consortium it established in January 2018 to reshape the market research industry. Since the consortium’s founding, consumer insights and marketing professionals representing some of the world’s most recognized consumer brands across diverse…

Gong.io Extends A1 Funding Round With Investment From Cisco Investments

Funding to Help Gong.io Fuel Growth in Collaboration and Communication Markets Gong.io, the market leader in Conversation Intelligence for sales teams, announced that it has received an investment from Cisco Investments in an extension of its A1 funding round. "We're thrilled to have Cisco Investments join Gong as an investor," explained Amit Bendov, Gong.io CEO. "Cisco Investments' involvement will help fuel our continued growth and expedite our penetration into the collaboration and communication markets. We…

TrustArc Launches GDPR Validation, Empowering Companies to Demonstrate GDPR Compliance Status

New Technology-Powered Assessments Provide Independent Validation of GDPR Compliance TrustArc, the leading data privacy management company, announced the launch of TrustArc GDPR Validation, the latest addition to the TrustArc suite of technology-powered privacy solutions which are used by 1,000 companies worldwide to manage privacy compliance. Under the TrustArc GDPR Validation program, upon successful completion of all GDPR remediation items, companies will be presented with a validation report and findings letter…

Akamai Announces New Enhancements to World’s Largest and Most Trusted Cloud Delivery Platform

Strategic Platform Updates Designed to Support Secure Cloud Adoption, Superior Web and Application Performance and Availability, High-Quality and Scalable Video Streaming and Streamlined Application Development Akamai Technologies Inc., the world's largest and most trusted cloud delivery platform, recently announced significant enhancements that are designed to improve website, app, and network security without compromising the performance of digital applications. With these additions, Akamai's cloud delivery platform is…