67% of the Consumers Surveyed Have Switched to Digital and Become Open to Non-Bank Options Research from the New Digital Demand in Retail Banking shows that integration of banking needs to be better equipped with a customer’s digital lifestyle. The service should be instant, integrated with social platforms, and most certainly, with data being the driving force. In their latest report, Oracle has revealed the results of their survey which delved into a customer’s behavior, sentiments, and preferences on the banking…

Reduce Your Brand Team's Busy-Work by 50%, and Free Them up to Be More Productive BrandWizard, the global leader in digital brand management, announces a release that reduces the time Brand Teams at large multinational companies spend on administrative work, enabling them to be more productive. AEM Assets integration enables more seamless integration between Brand and Marketing organizations. The AI-powered chatbot frees-up many hours spent answering basic brand and brand management questions. Finally, multilingual search…

World's First AI-Powered Digital Adoption Solution to Accelerate Customer Retention and Growth WalkMe, the leading digital adoption platform and one of the fastest-growing software companies globally, announced that it has launched WalkMe Growth Edition, an AI-powered solution specifically geared towards customer-centric growth companies. Using WalkMe Growth Edition, SaaS and web-based companies can analyze, predict and take action on user behavior, resulting in greater customer retention and business growth. WalkMe…

Visitor Profiles Can Now Be Segmented Based on On-Site Interests as Well as Organic Search Terms That Bring Them to Your Website CloudEngage, the most intuitive web personalization suite on the market, proudly introduces their new advanced audience segmentation engine. The platform now offers two innovative approaches to help marketers provide enhanced context and relevance to web visitors. The first approach offered by this new capability empowers marketers to manually create segments based on easily configurable…

Zilliant, a company helping B2B enterprises turn data into actionable intelligence to accelerate profitable growth, announced that the company has been listed in the "Market Guide for B2B Price Optimization and Management Software," published by Gartner on March 15, 2018. According to the report, "Gartner estimates that about 750 companies had deployed PO&M software at the end of 2017. This is an increase of 37 percent from 2016." In terms of market direction, the report states, "Gartner expects this market to…

There’s a fundamental problem with Customer Relationship Management (CRM) platforms and it starts with the name. CRMs are built with a focus on the customer (the “C”). The problem is that our network connections are more than just customers. They are people. People, Not Just Numbers When we think of our relationships as “customers”, we tend to think of them as transactions. We prioritize pushing them through the sales funnel, rather than building a strong rapport. This breeds a culture of taking over giving. From the…

Leading B2B Social Engagement Platform Oktopost Has Been Recognized by Facebook as an Official Badged Marketing Partner Oktopost, the only social engagement platform for B2B enterprises, recently announced its acceptance into the Facebook Marketing Partner Program. Designed to empower and connect between world-class marketing companies, the Facebook Marketing Partner program upholds that Oktopost has a proven track record of enabling B2B marketers to drive successful organic lead-generation efforts on Facebook while…

"The problem hasn’t been the targeting technology, it has been the ability to get the creative necessary to deliver a targeted message." Tell us about your role at VidMob and how you got here. What inspired you to launch a video technology platform? I’m the founder and CEO of VidMob. My entire career has been spent as an entrepreneur, working at the intersection of technology and media. I have always been interested in video and found myself becoming increasingly convinced that the shift to video was going to be a very…

Astound Provides AI-Based Decision Engine That Drives Enterprise Service Management Forward Astound, an enterprise software company applying machine learning and natural language processing to automate service and support, today announced its certified integration for the Now Platform®. The new Astound integration allows customers using ServiceNow® to interact conversationally with any app on the platform using natural language and automate the process of resolving routine service requests. Astound's decision engine …

The New Offerings Are the Result of Significantly Streamlined Operations Focusing on Data and Managed Services for Enterprise Customers Grapevine, the world’s leading end-to-end social media influencer marketing platform with more than 150,000 opted-in content creators reaching more than one billion subscribers, announced a new subscription-based product offering for SMB’s and agencies to help marketers fully own the influencer marketing channel. The new offering provides advertisers with Grapevine’s entire suite of…

Content Includes Tips and Solutions to Help Companies Effectively Reach Audiences in Today's "Now" Society and Provides Innovative Digital Solutions to Advertising Partners Martech company Vivial released its latest digital marketing white paper, Marketing in the Age of Dwindling Attention Spans, which looks at the ways consumer behaviors are changing and how this impacts the businesses that are trying to capture their attention. The white paper addresses strategies companies should adapt to remain relevant in today's…

Restaurant Industry's Secret Weapon Moves into New Brick & Mortar Battlegrounds, Investing in AI and Machine Learning for Predictive Marketing Punchh, a leading Restaurant Marketing Cloud, has announced a new round of Series B venture funding. Punchh raised $20 million in funding led by Sapphire Ventures, which funds category-leading growth technology companies, with participation from Cervin Ventures, bringing their total funding to $31 million. The funds will be used to expand the Punchh Marketing Cloud to new…

China's Booming Tech Sector Prompts Expansion of Award-Winning Digital Platform Joomag Joomag -- the all-in-one digital platform complete with integrated content marketing, digital publishing, corporate communications, and sales engagement solutions -- is expanding its operations into China, the company announced recently. Headquartered in Silicon Valley, Joomag features a unique, SaaS-based platform coupled with its flagship Crater Editor. The interactive content creation tool is used by more than 500,000 businesses…

Helps Enterprise Marketers Decipher Digital Media Attribution with Unprecedented Accuracy MightyHive, the premier Programmatic Solutions Partner, announced that it is one of the exclusive groups to receive certification for the Google Attribution 360 platform in the US, currently in pilot with Fortune 100 customers. This key certification will allow MightyHive enterprise clients to access both programmatic media buying and attribution expertise under one roof. MightyHive, already Google's largest DoubleClick Certified…

Kochava Customers Can More Effectively Target and Measure Their LINE Ads Campaigns in the Japanese Market Kochava Inc, the industry leader providing holistic measurement solutions for mobile and connected devices, announces the ability to measure ads displayed with the LINE Corporation, a smart portal provider based in Japan. LINE joins the industry's largest network and publisher integrations with Kochava. Marketers can now apply the same granular tracking on the expansive inventory that LINE provides. LINE boasts…

Oracle's Moat Achieves Rigorous MRC Accreditation for SIVT of Desktop and Mobile Web Traffic Moat's Advanced Functionality Uses Insights from Oracle's Proprietary Data Assets to Help Identify Bots & Other Invalid Traffic Oracle's Moat has announced new capabilities to detect invalid traffic, including traffic from sophisticated bots designed to look like consumers. Moat's new functionality utilizes insights gained from Oracle's proprietary data assets, including its Zenedge and Dyn acquisitions. Currently,…

Integration Combines Contacts in Pardot with Artificial Intelligence-Powered Insights from Demandbase’s Conversion Solution Demandbase, the leader in Account-Based Marketing (ABM), announced, at the 5th Annual ABM Innovation Summit, an expanded collaboration with Salesforce to provide marketing and sales teams with more comprehensive account and contact level insight. The integration will automatically combine real-time intent data and account insights from Demandbase's artificial intelligence (AI) powered Conversion…

Bizible Discover Is a New Product That Gives B2B Marketers Unprecedented Visibility into Marketing and Sales Performance and Revenue Generation MarTech 150 Company, Bizible, has announced the upcoming debut of its new product, Bizible Discover, which will be generally available in early May. The leader in data-driven marketing growth with revenue attribution and planning solutions unveiled Bizible Discover to enable marketing teams with new ways to visualize and analyze their multi-touch attribution and customer journey…

Account-Based Measurement Functionality to Provide Comprehensive Performance Metrics for Audiences and Programs Across the Funnel Demandbase, the leader in Account-Based Marketing (ABM), announced the launch of ABM Analytics, a new analytics functionality within the ABM platform, which leverages the company’s patented account identification technology. ABM Analytics helps marketers view the performance of their ABM initiatives across the full funnel from advertising to pipeline and revenue, to understand the progression…

In His Role As Brightcove CEO, Jeff Ray Would Lead The Cloud Video Market Leader to Realize Short and Long-Term Business Goals Brightcove has a new CEO. The leading provider of cloud services for video announced that its Board of Directors has appointed Hugh Jefferson (Jeff) Ray III to serve as the Company’s next Chief Executive Officer, effective immediately. Jeff Ray succeeds  Acting-CEO Andy Feinberg, who has held the position since 2017, while a search was undertaken for a permanent replacement. Andy will now…