Apttus Announces Investment from IBM

Apttus Taps IBM Cloud and Watson Technologies to Expand Its Implementation of AI Throughout the Enterprise Apttus, the global leader in Quote-to-Cash and Contract Lifecycle Management solutions utilizing artificial intelligence (AI), announced that IBM joined multiple investors in Apttus' Series E funding. Apttus plans to use this investment to further its plan to deliver AI-based business solutions to customers around the world within enterprise processes such as revenue generation and management of commercial…

TechBytes with Omar Abdala, Chief Scientist, Lotame

Omar Abdala Chief Scientist, Lotame We are witnessing a phenomenal change in the way CMOs work with data now. Almost every contemporary marketing leader now prefers to consult with the top data scientists of the world. The need to build a powerful intelligence marketing tools have inspired martech companies to deploy talented data scientists that can help explore finer nuances of data orchestration and people-based marketing. To understand the growing disruptions in data science, AI/ML, and the maturing capabilities of…

Hootsuite Report: Social Media Impact is Top-Of-Mind for Businesses in Asia Pacific

New Hootsuite Report Finds That Social Media Impact Is Immense on the Business Objectives; States That Social Data Brings Many Benefits Beyond Marketing at an Organizational Level Hootsuite, the most widely used social media management platform, announced the release of its report on social media measurement, "From Insights to Action: How Asia Pacific organizations are unlocking the ROI of social media," which highlights how organizations in the region are tracking social media impact and correlating it to business…

DialogTech Acquires Swydo to Bring Omnichannel Visualizations to Call Analytics

The Acquisition Enables DialogTech Customers to View Their Call Analytics Data alongside Their Martech and Adtech Performance Data within the DialogTech Platform in Swydo-Powered Reports and Dashboards DialogTech, the world leader in actionable marketing analytics for businesses that value inbound calls, announced the acquisition of Swydo, provider of industry-leading digital marketing dashboards, reports and visualizations. The acquisition enables DialogTech customers to view their call analytics data alongside their…

Global B2C and B2B Businesses Achieve Success with Oracle Commerce Cloud

Oracle Commerce Cloud Empowers Business Innovation and Sales Growth for Organizations across the World Global B2C and B2B businesses of all sizes have invested in Oracle Commerce Cloud, part of the Oracle Customer Experience (CX) Cloud Suite to drive sales, customer loyalty, and growth. Oracle Commerce Cloud customers include Denby Pottery, Komori American Corporation, Laura Ashley, Lenox, Team Sportia and Vermont Country Store. Oracle Commerce Cloud is the industry's only unified enterprise-grade B2C and B2B…

Dentsu Aegis Network Creates Strategic Alignment between Merkle and &c in China

Move Brings Together Complementary Strengths to Create Next Generation of Data-Driven Full Service Performance Marketing Agency in China Dentsu Aegis Network announced that &c will become strategically aligned with Merkle in China. The combination of Merkle China and &c will create a fully integrated offering across digital and performance media, data, analytics, CRM, marketing technology, and loyalty programs. &c’s footprint and scale in China will accelerate Merkle’s global growth in China, while Merkle’s…

Interview with Paige Leidig, CMO, NetBase Solutions

"The biggest growing challenge CMOs in my industry will face in 2018 is the continued explosion of consumer data from social networks, consumer reviews, industry and interest forums. "Tell us about your role at NetBase? What inspired you to be part of a social media analytics platform? I am the Chief Marketing Officer at NetBase. I am responsible for all aspect of marketing at the company – public relations, digital marketing, field marketing, product and solution marketing, and marketing operations.  I joined NetBase…

2018 – THE NEED FOR SPEED

It doesn’t matter which way you look at martech in 2018, it’s going to be about SPEED. As more solution providers enter the market, the more discerning and selective investors will be. Right now, there are simply too many companies chasing the same customers and investors while trying to raise funds at the same time. For want of a better phrase, it’s a traffic jam. 2018 will be the year for the roads to widen and when we will see a breakaway pack of martech companies who will have succeeded by convincing both brands and…

Marketing Teams Will Struggle to Make Sense of the Hype around AI

The hype around Artificial Intelligence will drive vendors and internal data science teams to try and apply recent advancements towards marketing optimization solutions – especially recent approaches in “deep learning”, for example using Generative Adversarial Networks (GAN), or the various emerging architectures of Recurrent Neural Networks (RNN), to name a few. Such strategic initiatives will challenge marketing departments to recruit more sophisticated AI talent and oversee complicated R&D processes, traditionally not…

FotoWare and Imagga Partner to Deliver AI Auto-Tagging and Content-Aware Cropping for Photos

This Partnership Also Enables the Possibility to Highlight Content in an Image Using Content-Aware Automatic Image Crop The seamless integration of Imagga’s visual AI technology enables FotoWare’s users to automatically add keywords and crop photos in a new way. The AI solution is now available to all in FotoWare products. Via its award-winning deep learning technology, Imagga suggests intelligent keywords by automatically analyzing the content of images. With one click, FotoWare's users can easily add relevant…

Sureshot Launches Breakthrough Connector Framework For Martech Integrations

Scalable Platform Creates Better Integrations for Increased Customer Engagement Sureshot, a marketing technology firm, announced the release of a new connector framework that promises to revolutionize the martech integration process, as well as the user experiences (UX) of marketers everywhere. David York, CEO of Sureshot, maintains the connector framework represents a breakthrough in integration technology because it supports the creation of user interfaces on top of a data transfer layer and robust workflow…

Aki Technologies Appoints Orr Orenstein As COO

Mobile Ad Pioneer, Orenstein to Accelerate Mobile Marketing Science Platform’s Growth Aki Technologies, the moment marketing science platform, announced that Orr Orenstein has joined its executive management team as Chief Operating Officer. Offering a full suite of mobile targeting, reporting and analytics, Mobile Moments allow clients to deliver the most effective mobile marketing strategy. Orenstein had previously teamed up with Aki founders Scott Swanson and Alvaro Bravo on Mobile Theory, the industry’s first…

How Businesses Can Effectively Implement Chatbots: PointSource

The Globant Company, Releases New Data Showing The Implication of AI Investments and Consumers' Current Relationship With Chatbots Along with personalized insights and automated processes, the rise in artificial intelligence (AI), has also brought a disconnect with it. In its latest study, PointSource, a Globant company, found that many consumers have already had a taste of AI, but there is still a gap when it comes to understanding and accepting its applications, such as chatbots. However, regardless of the…

Interview with Ben Lamm, Founder & CEO, Conversable

"CMOs should partner with a solutions provider who has the insight and data on what works and what doesn’t for their respective brands."Tell us about your role and how you got here? What inspired you to start a conversational platform? My co-founder Andrew has had a long career which began in chat in the 90s. He was actually the one that was adamant about the power of messaging and what conversational interfaces could become. The space was a natural evolution for me creating successful products and observing the rise…

TechBytes with Kathy Menis, SVP of Marketing – Signal

Kathy Menis SVP, Marketing, Signal Customer Identity is a facet of martech that has seen a lot of action in recent times. We spoke to Kathy Menis, SVP, Marketing, Signal to find out more about this.Tell us a little about your background and your role at Signal. I’ve been a marketer for over 20 years. When I started my career, the only way to reach customers on a 1:1 basis was to put a catalog in their mailbox, but today consumers are always connected and use up to 7 different devices to interact with brands –…

CloudCherry Recognized as Top Tech Startup on Startup50 2017 List

The Latest Recognition Reflects CloudCherry's Innovations in the Growing Customer Experience Management Marketplace CloudCherry, a next-generation customer experience software solution, has been listed in Startup50’s Big 50-2017 report, an annual roundup of the top tech startups of the year. CloudCherry’s Customer Experience Management (CEM) solution measures customer satisfaction and delivers outcome-driven results through predictive insights. To earn a spot in the Big 50, startups must demonstrate viability through a…

Voice Assistants Set to Revolutionize Commerce in the Next Three Years

User Spending via Voice Assistants Is Expected to Grow as Much as Six Times in Three Years Capgemini's Digital Transformation Institute has recently released a new report titled, "Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives," which highlights how consumers are using voice assistants and the opportunities this creates for businesses to connect with their customers. The report, which surveyed more than 5,000 consumers in the US, UK, France, and Germany, found that voice…

The​ ​One​ ​Value​ ​that​ ​Salesforce​ ​and​ ​GDPR​ ​have​ ​in​ ​Common 

What’s your intention? Is your product or service really fulfilling my need or are you merely selling to me to get into my pocket? Your customers are suspicious and they ought to be. They are handing over their money to you and your company, most often without knowing you. They already put trust in other businesses because of their credibility, and you need to build this trust as well. As a marketer or salesperson, I assume you are well aware of this. Nobody likes the stereotypical car salesman who tries to sell more…

Demandbase Conversion Solution Adds Muscle to ABM with AI-Powered Intent Analysis

The Demandbase Conversion Solution Delivers Account and Buyer Insights Through Salesforce, Slack, and LinkedIn Sales Navigator The leading ABM company, Demandbase, has announced the launch of its next-generation Conversion Solution. The Demandbase Conversion Solution would help generate measurable sales activity, increased lead generation and faster sales cycles for their customers. The Demandbase Conversion Solution is part of the comprehensive, full-funnel Demandbase ABM Platform, which also includes Targeting and…

TechBytes with Aaron White, Founder & CTO, Blissfully

Aaron White Founder & CTO - Blissfully According to a report, an average SMB pays for 20+ SaaS subscriptions and uses 30+ free SaaS products. These numbers are expected to double annually. What is most surprising is the origin of a concept, in 2017, called “Dark SaaS”. For a modern CMO, it is imperative to instantly identify and track all the SaaS products for improved security and to optimize spending on subscriptions and security. To understand how Blissfully helps manage your SaaS subscriptions, we spoke to…