Proof Analytics Accelerates Marketing’s Business Alignment With Proof+ for SiriusDecisions

Proof+ Templates Help Marketing Teams Rapidly Instrument and Compute Results From the Most Popular SiriusDecisions Marketing Value Frameworks Thousands of marketers around the world use marketing value frameworks developed by SiriusDecisions to better understand what they need to do to effectively support their businesses. Proof Analytics is launching Proof+ for SiriusDecisions, a library of customizable templates that help business and marketing leaders use SiriusDecisions frameworks to achieve, instrument and compute…

Kaltura Partners With Massive to Launch Targeted TV Solution

The Joint Kaltura-Massive Targeted TV Solution Helps TV Operators Find Cost-Effective Ways to Improve Customer Loyalty and Increase Conversion Massive, the specialist UX vendor for the OTT industry, and Kaltura, the leading video technology provider serving over 27 million cloud TV users monthly, have announced a partnership that will help video service providers to quickly and seamlessly deliver tailored video experiences based on the attributes, interests, and habits of each individual viewer. The joint…

BirdEye Hires Former Eventbrite Executive, Chris Aker as Chief Revenue Officer

A Sales and Marketing Veteran, Chris Aker has More Than 13 Years of Experience in Scaling and Managing Complex Sales and Marketing Programs Leading customer experience platform BirdEye recently announced that Chris Aker has joined the company as Chief Revenue Officer. Effective immediately, Aker will be responsible for all aspects of BirdEye’s sales, marketing, business development and customer success teams. A sales and marketing veteran, Aker’s experience includes more than 13 years of scaling and managing…

James Tallman Joins Zift Solutions Board of Directors

James Tallman, an Experienced CEO and Strategic Business Advisor, Will Assist with Global Expansion Zift Solutions, the Enterprise Channel Management leader, announced recently that James Tallman has joined its Board of Directors as an independent director. “Zift is pleased to welcome Jim to our Board,” said Gordon Rapkin, CEO for Zift Solutions. “We look forward to leveraging his experience with hyper-growth, business scale and worldwide expansion as Zift continues to define and dominate the Enterprise Channel…

SundaySky Releases Next-Generation Advertising System that Strengthens Brand Safety, Increases Viewability and Combats Ad Fraud

New Updates Help Ensure Brand Safety and Increased Customer Engagement at Scale SundaySky, the company that combines the power of personalization with the emotion of video, announced a series of enhancements for ad viewability, fraud and brand safety within its advertising suite. The company has strengthened its artificial intelligence (AI) capabilities and added more safeguards to its verification processes to avoid questionable or fraudulent ad placements online, ensuring maximum customer engagement and the delivery of…

Storyblocks Continues To Disrupt Stock Media Industry With Its API Offering

Storyblocks also Announces New Corporate Partnerships with NBCUniversal, VOX Media, and Universal Music Group Storyblocks, the first subscription-based stock media company, continues to disrupt the digital media ecosystem, announcing that it has achieved over 4.4 million asset downloads through its API offering and surpassed 697 percent growth rate over the last year. As a one-stop-shop for digital storytelling, users accessing content through its API integrations are up 1,486 percent when compared to last year.…

Salesforce-MuleSoft Deal: The Dynamic Shift in Marketing Cloud Equation

Salesforce Signed a Definitive Agreement to Acquire MuleSoft for $6.5 Billion Last Month Last month, 20 March to be precise, global martech leader Salesforce announced that it has signed an agreement to acquire MuleSoft for $6.5 billion. MuleSoft generates software to associate different types of enterprise data on it. Salesforce is a cloud computing company with a market capitalization above $90 billion. At the time of this news, Salesforce had said that the acquisition “represents a 36% premium over MuleSoft’s closing…

SenseTime Raises US $600 Million in Series C Funding, led by Alibaba Group

The Capital Injection Will Provide an Important Impetus to the Buildout of SenseTime's AI Platform SenseTime, China's leading artificial intelligence (AI) company, has successfully raised US$600 million in its Series C round of funding. Alibaba Group is taking the lead role in this round of funding and other participants include Temasek and Suning. As the Company set a record by raising US$410 million in its series B round of funding last July, it once again sets a new record for venture capital funding in the AI sector.…

X2Engine Inc Taps CRM Industry Veteran David Buchanan as CEO

Before Joining X2Engine, David Buchanan Was CEO of Bluenile Software, a Salesforce.com Marketing Cloud Implementer X2Engine Inc, the company that develops X2CRM, announced that 30-year CRM industry veteran David Buchanan has joined the company as CEO. Additionally, the company announced it is a platinum sponsor of CRM Evolution 2018, taking place in Washington, DC April 9-11, 2018. At the conference, X2CRM will be showcased in the Customer Solutions Expo (Booth 105), where attendees can talk to the popular Jibo social…

Marketing United TechBytes with Colby Cavanaugh, SVP Marketing, Emma

Colby Cavanaugh SVP Marketing, Emma Today, Marketing United by Emma will unfurl the irresistible power of storytelling and the changing dynamic of marketing technologies in 2018. As event partners, we decided to dive deep into Emma's vision at Marketing United 2018, and how it could help MarTech companies and customers build a strong product roadmap based on AI, data, and analytics and spoke to Colby Cavanaugh, SVP Marketing at Emma. “Tell Your Story” at Emma and the team/technology you handle? I’m the SVP of…

Interview with Malcolm Cowley, CEO, Performance Horizon

"More and more businesses are recognizing that partnerships enable them to leverage pre-existing customer relationships to grow their own sales and profits." Tell us about your role at Performance Horizon and how you got here. What inspired you to join the company? I’m the founding CEO at Performance Horizon, and we came up with the idea based on the experience my co-founders and I had building a successful business during the 2000s. Back then we built an affiliate network called Buy.at that we eventually sold to AOL.…

Lockheed Martin Collaborates with SAS on Cutting-Edge Analytics

Lockheed Martin's Collaboration with SAS Showcases Company's Commitment to Resolving Customer Problems with the aid of Artificial Intelligence and Machine Learning Lockheed Martin is collaborating with analytics leader SAS to deliver innovative, next-generation analytics across the company's F-35, C-130J, and LM-100J programs. Proven capabilities supporting Lockheed Martin programs also serve stakeholders integrating artificial intelligence and enabling digital transformation. Lockheed Martin's collaboration with SAS…

Future Publishing Acquires US Content Business NewBay Media

Acquisition of NewBay Enhances Future's Reach into the US Market and Its Market-Leading Position in Music and Consumer Electronics Future plc, the global platform for specialist media, announces it has completed the acquisition of NewBay Media. NewBay is an information and events business based in New York and London. It has a substantial B2B portfolio operating in verticals including Electronics and Education, and TV and Audio, where it publishes Broadcasting & Cable, the leading voice of authority in the television…

New Division Within NCC Media to Sell National Advanced Advertising Solutions

The New Division Within NCC Media Will Help Advertisers Reach Audiences Nationwide With Innovative Technologies That Deliver Precision, Consistency and Accountability Charter Communications, Comcast Corporation and Cox Communications, owners of NCC Media, recently announced they are creating a new division within NCC to design, deploy and sell unified advertising solutions across NCC's participants' national footprint. The group will use non-personally identifiable data and targeting capabilities to create…

Soteria Intelligence Uses Deep Learning to Analyze Social Media for Business Intelligence

Soteria Intelligence Plans to Roll out More Business Intelligence Solutions in the near Future Soteria Intelligence recently announced its research and development around using the company’s revolutionary social media analytics platform powered by deep learning to deliver valuable insights that drive business decisions. The focus of Soteria Intelligence’s R&D has been on first improving the quality of information gleaned from social networks then finding out of the box ways to integrate the data alongside other key…

Concurrent Unveils Software-Defined Content Platform at 2018 NAB Show

Concurrent Offers a Wide Range of Deployment Options – Cloud, On-Premise, or Hybrid – to Store, Protect, Transform and Deliver Content Through Software-Defined Content Platform Concurrent Technology Inc., a Vecima Company, a pioneer in video delivery and storage, will highlight at the 2018 NAB Show how their Software Defined Content Platform is powering the largest entertainment delivery solutions on the planet. With dynamic and adaptable solutions for transcode, storage, origin, and cache, the company's latest…

How the GDPR Affects American Retailers like Whole Foods and Amazon, and What Businesses Can do to Mitigate Their Risk

The General Data Protection Regulation (“GDPR”) continues to be an important topic of conversation for US companies. Since its inception, the GDPR has raised a number of questions as to whether businesses are properly prepared to comply. The GDPR was adopted on April 27th, 2016 and allotted a two-year post-adoption grace period for businesses to strategize and implement their compliant approach. With only three months left it has been reported that an estimated 61% of US businesses are not ready for the regulation and that…

What Happened At Oracle’s Markie Awards Last Year?

The Markie Awards 2017 Recognized Top Companies and Leaders for Creative, Innovative, and Effective Modern Marketing Campaigns That Delivered Increased Engagement, Conversion and ROI In its 11th year, the Markie Awards 2017, hosted by Oracle, featured 17 categories that reflect the evolving marketing landscape, including: Account-Based Marketing Team of the Year, Best Digital Marketing Ecosystem, Best Integrated Mobile Experience, Best Use of Data, Most Creative Marketing Campaign, and Modern Marketing Leader of the Year.…

Yroo Embarks On Next Stage Of Growth With Key Additions To Executive Team

Yroo Will Focus on Aggressive Customer Acquisition Program in 2018 Yroo, the world's most powerful meta-search shopping platform, announced the addition of two executives who will lead the company's efforts to grow its customer base. Dana Toering has joined as Yroo's Chief Revenue Officer, and Estelle Gorby is its new Vice President of Growth. "We have built a unique platform that is powered by artificial intelligence technology and has the largest product catalog of any meta-search engine. The successful launch of…

InsideSales.com Wins Prestigious Service Provider Of The Year Award From AA-ISP

Dave Elkington and Gabe Larsen Named in AA-ISP's List of 25 Most Influential Sales Professionals InsideSales.com, the leading artificial intelligence (AI) growth platform for sales, won multiple prestigious awards at the AA-ISP (American Association of Inside Sales Professionals) Digital Sales Leadership Summit in Chicago on Wednesday. The awards recognized InsideSales.com as the top service provider, both CEO Dave Elkington and VP of Growth Gabe Larsen as two of the most influential leaders in the inside sales…