Yroo Will Focus on Aggressive Customer Acquisition Program in 2018 Yroo, the world's most powerful meta-search shopping platform, announced the addition of two executives who will lead the company's efforts to grow its customer base. Dana Toering has joined as Yroo's Chief Revenue Officer, and Estelle Gorby is its new Vice President of Growth. "We have built a unique platform that is powered by artificial intelligence technology and has the largest product catalog of any meta-search engine. The successful launch of…

Dave Elkington and Gabe Larsen Named in AA-ISP's List of 25 Most Influential Sales Professionals InsideSales.com, the leading artificial intelligence (AI) growth platform for sales, won multiple prestigious awards at the AA-ISP (American Association of Inside Sales Professionals) Digital Sales Leadership Summit in Chicago on Wednesday. The awards recognized InsideSales.com as the top service provider, both CEO Dave Elkington and VP of Growth Gabe Larsen as two of the most influential leaders in the inside sales…

Sam Barnett, Former CEO of Struq, to Lead Quantcast's Product Vision and Strategy Quantcast, which owns and operates the world's largest AI-driven audience behavior platform for the open Internet, announced the appointment of Sam Barnett as its first Chief Product Officer to oversee the development and growth of the company's product portfolio. Barnett will be based in San Francisco and will report to CEO Konrad Feldman. Barnett joined Quantcast in 2014 when his company, Struq, was acquired by Quantcast. Most recently…

Given the recent news that Pinterest has hired its first COO as part of its plans to launch a public offering, it’s an exciting time for user-generated content (UGC). Pinterest is a living example of the increasing power of UGC, having been valued at around $12.3 billion (that’s £8.85 billion). With 300 million users expected this year, the platform’s growing popularity reflects the market’s appetite for consumers to engage directly with brands. If you’re asking yourself about the market’s potential, the numbers speak for…

SDL and Taus Integration offers More Efficient and Accurate Translations Based on Industry Best-Practice SDL, a leader in global content management, translation, and digital experience, announced an integration between SDL Translation Management System (TMS), and the TAUS Dynamic Quality Framework (DQF), a comprehensive set of tools that help brands benchmark the quality, productivity, and efficiency of translation projects against industry standards. Also Read: SDL and Nuance to Develop Solutions for Machine…

Pavel Dmitriev and His Team Will Focus on Building out Amplify, a Program That Uses Machine Learning to Scientifically Test, Measure and Optimize the Performance of Sales Teams Outreach, the leading sales engagement platform, has hired Pavel Dmitriev as Vice President, Data Science. Dmitriev, who most recently served as Principal Data Scientist, Analysis and Experimentation at Microsoft, will lead Outreach's data science team. Just last month, Outreach unveiled Amplify, a program that uses machine learning to…

Bizzabo Signs 9 New Partnerships, Including with Magento, Zoom Information, InsightSquared, Moz, and Namely to Operate B2B Events Bizzabo, a leading holistic events cloud, has announced further market growth into the SaaS industry with 9 new partnerships including Magento, Zoom Information, InsightSquared, Moz, Namely, RingCentral, Sisense, PayFactors, and SalesLoft. Going forward, Bizzabo will exclusively provide its event success platform to enhance each organization's ability to host impactful events that increase…

There Is A Clear Paradigm Shift In The Approach To Marketing Approach, Largely Due To The Path-Breaking Advancements In AI And Machine Learning Every marketer would agree that we live in the age of customer experience (CX). Most marketing teams are focused on creating impressive (aka real-time and relevant) personalization to match the unprecedented standards of CX. And CX is driven by content that can do more than just hook the audience. Today, content is the hen that lays the golden egg – CX, all the way! Emotions Are…

Company's Proprietary AI-Based Marketplace Platform Drives Buyer-Seller Transactions, Increases Revenue for Marketplaces Kahuna, the award-winning AI-based marketing technology company, launched the first-ever suite of buyer and seller tools tailored exclusively for marketplace businesses. Kahuna's SaaS for Marketplaces leverages a proprietary AI-based engagement platform to drive marketplace vibrancy, seller optimization and buyer marketing. It is available as part of the broader open ecosystem with partners such as…

Percolate Leads The Pack in The First-Ever Gartner Magic Quadrant Analysis for Content Marketing Platforms; Evaluation Based on Completeness of Vision and Ability to Execute Percolate, a leading Enterprise Content Marketing Platform has been positioned by Gartner in the Leaders quadrant of the "Magic Quadrant for Content Marketing Platforms 2018". This marks the debut for any such analysis of Content Marketing platforms from Gartner. Empowering marketers to manage integrated marketing campaigns and gain visibility into…

 2018 Promises to Be Even More of a Banner Year for Artificial Intelligence in This Lucrative Area The year 2017 saw many technological advances, including the rapid growth of artificial intelligence (AI) in B2B marketing. Overall, AI has affected many different parts of the marketing strategy, as well, including account identification. Predictive intelligence is one major area of AI making advances into areas such as voice assistants and smart home technology and is utilized by Clickback’s robust B2B lead generation…

Leading Silicon Valley-Based Tech Investment Firm Funds Accelerated Growth Into Leading Global AI Insight Engines Provider Coveo, a recognized leader in AI-powered insight, recommendations and search engines, has secured a $100 million investment from Elliott Management for a 27% stake in the company. The investment was led by Elliott's Menlo Park, California-based private equity affiliate, Evergreen Coast Capital. "Evergreen focuses on fast-growing technology companies that have proven customer traction and a clear…

Major Gathering of Marketing Elites Will Take Place at I-COM's Global Summit in San Sebastian, Spain from April 9-12  I-COM announced the line-up of speakers for the I-COM Global Summit 2018. An impressive set of speakers and session hosts from companies such as Acxiom, Facebook, Intel, Lufthansa, Unilever, Vodafone, and Warner Bros, will be joining I-COM at the major marketing event of the year. Andreas Cohen, I-COM Chairman, says that the speakers have an important role to play in telling the story of this year's…

For the First Time, Digital Marketers Can Leverage Artificial Intelligence to Optimize Distribution of Ad Traffic Among Multiple Offers Using Voluum Tracker Codewise, a leading provider of ad exchange and ad measurement and optimization platforms, recognized by the Financial Times as the second fastest-growing company in Europe, announced that Voluum Tracker has become the world's first AI-powered online advertising measurement, management and optimization suite with the addition of the revolutionary Offer Automation…

Wins Category for Best Enterprise Feedback Management Solution Qualtrics, the leader in experience management, announced that it has been awarded the winner of the 2018 CRM Service Leaders in the Enterprise Feedback Management (EFM) category by CRM Magazine for the second year in a row. The 15th annual CRM Service Awards honor the leading vendors across nine customer service technology segments that have left an enduring mark on the industry in the past year. The Qualtrics Experience Management (XM) Platform is a…

The Intelligent Consent Management Tool Automatically Requests Consent to Data Use Triggered by In-App Changes; Company Also Announces New EMEA Sales Team Kochava, the industry leader providing holistic measurement solutions for connected devices, launches Intelligent Consent Management, a new tool to help marketers comply with data privacy changes, in particular, the European Union's upcoming General Data Protection Regulations (GDPR) that will take effect in May 2018. Kochava also announces the expansion of their…

OpenText to Report Third Quarter Fiscal Year 2018 Financial Results on Wednesday, May 9, 2018 OpenText announced that Madhu Ranganathan is joining the company as EVP, CFO as previously reported on January 31, 2018.  John Doolittle will remain with the company until September to help complete the transition. Also Read: OpenText Announces Innovation Tour 2018: The Changing Future of Digital "I am very pleased to welcome Madhu to OpenText, a Silicon Valley veteran, and a highly experienced global…

MageMail Releases a Revamped Email Marketing Product Along with a Refurbished Website MageMail officially launched its next-generation email marketing product. Redesigned from the ground up, the new SaaS platform was made available to a select set of customers in December and is now available to the entire market of Magento based e-commerce businesses and agencies. Also read: Have Your Best Email Marketing Year Ever by Focusing on Engagement "We're ecstatic to announce our new product, formerly known as v3. It's a…

Shoel Perelman Joins Pega from IBM, Where He Was VP of Engineering for Watson Commerce Pegasystems, the software company empowering customer engagement at the world's leading enterprises, announced it has appointed Shoel Perelman as Vice President of Product for Pega Marketing software. Perelman will help ensure Pega's continued leadership and rapid growth in the cloud-based customer relationship management (CRM) solutions space and marketing automation sector. Also Read: Pegasystems and Idio Join Forces for AI-Driven…

Data-Driven Consulting Firm Expands Revenue and Adds 11 New Employees in Past Year LMS Inc., a leading data-driven consumer experience consulting firm, has evolved in their approach to courting customers, and they've boosted business by 200 percent as a result. In the past, marketing companies were reactive, using client lists to reach potential customers through electronic and paper mail. However, advances in data collection presented a new opportunity, one LMS has strategically embraced to offer a more personal…