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Fireside Chat with Shawn Schwegman

Shawn Schwegman talks about his journey in Martech and the launch of DemandJump. Know Me Today, I serve as the Co-founder and Chief Strategy Officer at DemandJump. My path here began about 15 years ago when I was the CTO and VP of Marketing at Overstock.com. While there, I led our team with an “Art of War” marketing strategy (ie. go where your competitors are not). We would purchase piles and piles of data and then manipulate it using tools like Microsoft Excel. After countless long nights (and many more…

Harvard Professor Stefan Thomke Joins Optimizely Advisory Board as Company Momentum Continues

Professor Stefan Thomke Will Serve as a Key Advisor, Ushering in a New Era of Accelerating Experimentation in the Enterprise Optimizely, the world's leader in customer experience optimization, announced that Harvard Professor Stefan Thomke is joining the company as a new member of the Optimizely Advisory Board. Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School and a contributor to Harvard Business Review, will advise the company on a variety of product, strategy and…

Four New Partners Join NetSuite Partner Program to Drive Growth, Customer Success

ERA Consulting Group, Smartbridge, Softengine and Vibrant to Build Cloud ERP Practices with NetSuite Oracle NetSuite, one of the world's leading providers of cloud-based financials / ERP, HR, Professional Services Automation (PSA) and omnichannel commerce software suites, announced that four new partners have joined the NetSuite Solution Provider Program. ERA Consulting Group, Smartbridge, Softengine, and Vibrant Inc. have teamed with NetSuite to launch new cloud ERP practices to help clients accelerate growth while…

Amplitude Expands Its Leadership Team to Meet Growing Demand for Product Analytics

Veteran Executives from Fastly and Google Join Rapidly Growing Company Amplitude, the product analytics company, announced that it has hired former Google executive Erik de Muinck Keizer as General Manager of EMEA to lead the company's first international office in Amsterdam. Amidst growing demand for its enterprise products, Amplitude has also hired Erik Watson, former Fastly executive, as VP of Enterprise Sales in North America. Before joining Amplitude, de Muinck Keizer spent 11 years at Google. While he was…

Nimble Launches Mobile 3.0 CRM, A Powerful Contact Relationship And Pipeline Manager for Office 365, G-Suite

Build Relationships, Manage Deals and Grow Your Business The Nimble Way to Connect, Engage, Nurture and Close Customers While Mobile Contact relationship management leader Nimble released Nimble CRM Mobile 3.0, a social sales and marketing CRM and pipeline manager for mobile teams and professionals.  Nimble’s mobile CRM unifies contacts from mobile, cloud-based and desktop records into a unified relationship manager; delivers sales intelligence and detailed dossiers about people attending upcoming meetings; and enables…

PowerLinks Raises $6.1 Million Series A to Automate Relevant Native Advertising

Powerlinks Is A Software Platform Which Automates The Buying And Selling Of Personally Relevant And User-Friendly "Native" Advertising PowerLinks announced that it has secured a £4.58 million ($6.1 million) Series A investment. The round is led by Foresight Group, with participation from leading angel investors and PowerLinks management. PowerLinks is emerging as a leader in a new generation of advertising platforms, connecting advertisers and publishers in a data rich marketplace, which processes over 6…

TechBytes with John Schnipkoweit, CTO, Choozle

John Schnipkoweit CTO, Choozle A smart blend between the native and programmatic advertising delivery can help in achieving the contemporary standards of multi-screen and mobile experiences. However, it's not that easy to strike the balance between native and programmatic ad delivery. Choozle is a leading digital marketing technology platform that enables advertisers to achieve that balance. We spoke to Choozle's CTO, John Schnipkoweit, to understand how should ad buyers choose between the native and programmatic…

Interview with Chris Lynde, CEO, SaleScout Data Solutions

"The CMO’s challenge is to punch through the noise, identify purchase readiness and serve up the right message at the right time. To be successful, they need accurate contact data, pinpoint targeting capabilities and a clear return on investment."Tell us about your role and how you got here. What inspired you to be part of SaleScout? I am the chief executive officer, reporting to our board of directors. I am ultimately responsible for driving shareholder value, leading our management team, growth strategy, and corporate…

SeoSamba Launched Franchise Development and Brand Marketing Solutions at IFA2018

Award-Winning Franchise Marketing Automation Software Seosamba Launched Its Franchise Development and Brand Marketing Packages Award-winning franchise marketing automation software SeoSamba launched its Franchise Development and Brand Marketing packages at the 2018 International Franchise Association convention (IFA2018) in Phoenix, Arizona. One year after unveiling its new Customer Relationship Management - CRM - addition to its marketing and sales automation software suite at IFA 2017 in Las Vegas, SeoSamba showcased…

Salesforce Chairman and CEO Marc Benioff to Speak at The New York Times New Work Summit

Salesforce, the global leader in CRM, announced that Salesforce Chairman and CEO Marc Benioff will be speaking at The New York Times New Work Summit today, February 13. Benioff will participate in a fireside chat with New York Times Deputy Managing Editor Rebecca Blumenstein in a conversation entitled, "Leading Change." The conversation will start at approximately 10:55 a.m. PT and will be live-streamed. Benioff, the cloud computing pioneer, will be sharing his insights on the evolving role of today’s chief executive,…

Forget Click-Through Rates, Focus on Emotional Engagement 

In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that advertisers could identify users who were feeling stressed or anxious and use that moment to make their pitch. Facebook denied the report, but it’s not out of the realm of possibility. Microsoft has applied for a patent for a technology for an advertising engine that would discern consumers’ emotional states from their searches, emails, facial expressions, movements and speech patterns. Also…

ON24 Grows New Bookings by More Than 50% YoY for an Unprecedented Fourth Quarter

More Than 2,000 Businesses Use ON24 To Engage Customers And Prospects And Transform Engagement Into Revenue With more than 70 percent of marketers prioritizing lead quality over quantity, businesses are putting data-driven, engaging webinars at the core of their demand generation strategy. As a result, over 850 new and expanded accounts turned to ON24 to engage and convert prospects into lifetime customers through the company's marketing platform. "With the rise of the data-driven marketer, the marketing…

Cheetah Mobile Ranked Among Top 10 Chinese Global Brand Builders Selected by Brand Z

Innovation, Quality and Value Highlighted as Key Indicators for the Research Cheetah Mobile Inc., a leading mobile internet company with strong global vision, announced that the company has been selected as a Top 10 Chinese Global Brand Builder in this year’s BrandZ Top 50 Chinese Global Brand Builders Report, released by WPP and Kantar Millward Brown and in collaboration with Google. The analysis rated Cheetah Mobile a ‘brand power’ score of 512, placing it No. 10 among 168 Chinese brands across 12 product categories.…

Contentstack Launches Partner Program to Fuel Adoption of Leading Headless CMS Platform

Industry-Leading Headless Content Management System Beefs up Security and Launches Partner Program Built.io announced new security enhancements to Contentstack, its award-winning content management system (CMS), which was recently recognized as a Technology Innovator in CMS by Aragon Research. In addition to the new features, Built.io also announced a new partner program that offers unique benefits to the broad ecosystem of digital creative agencies, web and mobile development companies and software technology provides…

IntuiLab Raises $3.7 Million In Series A Funding

Management Additions, Expansion of Marketing and Sales Initiatives Target Accelerated Growth for Intuiface IntuiLab, the company behind IntuiFace, the software platform for creating touch-first digital signage without writing code, has announced the closing of $3.7M in Series A funding from IRDI SORIDEC Gestion, M Capital Partners (historical investor) and two business angels with the support of Bpifrance. With the assistance of this Series A funding orchestrated by the investment bank Avolta Partners, IntuiLab's objective…

DemandBridge Announces Acquisition of Kramer-Smilko, Inc.

DemandBridge, an integrated business platform delivering seamless marketing solutions in the cloud, today announced the acquisition of Kramer-Smilko, Inc. The acquisition furthers DemandBridge's commitment to empowering distributors/agencies with total quality control over their business, and the ability to maximize efficiency utilizing market-leading software and products. It also demonstrates the value of strategic partnerships and the commitment to providing the tools and expertise to enable their customers to grow. The…

TimeTrade Launches New Partner Program for Intelligent Customer Engagement

"Google My Business" Partnership Now Live TimeTrade, the leader in omnichannel intelligent appointment scheduling, launched the Connect Effect Partnership Program, a new initiative designed to optimize intelligent customer engagement through TimeTrade's industry-leading Appointments-as-a-Service platform. For the initiative, TimeTrade has partnered with multiple large enterprise brands, including Google, Salesforce, Microsoft, IBM, and others. TimeTrade is included as one of the scheduling partner options to choose…

Cloudwords Grows Enterprise Investment in Global Marketing Content by 112%; Surpasses 2 Billion Global Marketing Translated Segments

Company Outlines Strong Global Growth; Signals Rapid Adoption of Global Localization Automation Cloudwords Inc., the leading Marketing Globalization Platform, announced recently that the company has seen an increase of 112% in global marketing project value managed through its platform. The impressive increase stems from its ability to directly increase the speed and amount of revenue realized by its global enterprise customers. In addition, Cloudwords also announced that it has surpassed the 2 billion segment mark in the…

Conversational AI Leader Conversica Acquires Intelligens.ai, Accelerating Growth and Technology Leadership

Artificial Intelligence Leader Expands Product Capabilities and Geographic Footprint and Adds Top Data Science and Engineering Talent Conversica, the leader in conversational AI for business, announced that it has acquired Intelligens.ai, a provider of conversational AI for sales and marketing focused on the Latin American market. Intelligens is a rapidly growing private company based in Santiago, Chile—the “Chilecon Valley” of Latin America. Founded in 2016, Intelligens has more than 40 customers in Chile, Peru, Colombia…

Javelin Agency Makes Two Leadership Appointments

Robert Bentley Has Been Named Vice President Of Marketing Technology, And David Anders Has Been Named Executive Vice President Of Business Development And Strategic Alliances Javelin Agency has bolstered its leadership team by making two senior appointments. Robert Bentley has been named vice president of marketing technology, and David Anders has been named executive vice president of business development and strategic alliances. Bentley has extensive experience across a number of world-class brands.  Prior to…