"The key is to select the tools and technologies that can streamline the analytics process, discover efficiencies within a business, and a cost-effective capacity to derive meaning and insight from data." On Marketing Technology MTS: Tell…
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The Measurable Marketing Agency Anvil Media Sees 40 Percent Growth in 2017 Through Expanded Service Mix Anvil Media, Inc, a measurable marketing agency specializing in paid and organic search engine and social media marketing services…
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A decade ago, vendors didn’t sell public support forums because they assumed only an insane entrepreneur would want one. They were afraid prospective customers see the complaints and then run away. In my experience, public support…
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"An intelligent data platform needs intelligent operators. Many marketers lack the sophistication and training to set up the kinds of complicated integrations that hyper-personalization often requires." On Marketing Technology MTS: Tell…
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"Artificial intelligence and analytics are going to help sellers find the best ways to accompany and educate customers throughout the buying cycle." On Marketing Technology MTS: Tell us about your role and how you got here. (What inspired…
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"Consumers are now interacting with brands across more channels and touch points than ever before, the issue of maintaining consistency and providing customers with a cohesive brand experience is also becoming increasingly important." On…
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"In those days, programming AI meant predicting as many possible outputs and linking some response or action to each. Nowadays the paradigm has shifted to programming of neural networks, where the machine learns over time through the…
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New Feature Enables Users To Publish Beautifully Designed, Mobile-responsive Pages That Convert In Minutes Infusionsoft announced the launch of its New Landing Pages enabling users to publish beautifully designed, mobile responsive pages…
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3dcart's AWeber integration enables 3dcart users to utilize AWeber's powerful suite of email marketing tools 3dcart, a leading ecommerce platform, announced their new integration with AWeber, a popular email marketing solution for…
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Jellyfish Has Been Named Digital Agency Of Record By Rackspace Global digital marketing agency Jellyfish announced that it has been named Digital Agency of Record by Rackspace, the #1 managed cloud company. The engagement followed…
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Degitronix, the newest front-runner in lead creation is celebrating another breakthrough in their addition of collective services due to customer growth and market penetration. Closing out the third quarter with a 400 percent increase in…
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Shinobi Is The Code Name Given To The New Platform Update That Can Handle The Complex Reporting And Monitoring Demands Of The Largest And Most Demanding Agencies NinjaCat, the reporting, monitoring and call tracking platform of choice…
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SEMrush, market leader in online marketing software, and Majestic, the Birmingham-based provider of one of the most comprehensive backlink databases, have announced that Majestic’s backlinks database now integrates into SEMrush’s Backlink…
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"No enterprise can cope with 5400 companies in MarTech. Consolidation of data and platforms will ultimately create more value for the economic buyer." On Marketing Technology MTS: Tell us about your role and how you got here? What…
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Picture this: A top prospect opens your latest email, clicks on the content campaign in your email signature, gets taken to a landing page, and…what happens next? The answer to that question determines the success of your entire email…
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Utah-Based Digital Marketing Company Among Top 1 Percent Of Over 70,000 Businesses Reviewed Boostability, a leading provider of SEO, social media and website services for small and medium-sized businesses, has been awarded a 2017…
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yellowHEAD Has Launched Alison, A Machine Learning Technology That Predicts How Mobile Advertising Campaigns Will Perform. yellowHEAD, a leading provider of holistic mobile marketing solutions that include paid user acquisition (UA), app…
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"Every significant piece of content should be repurposed in multiple ways to get the most bang for your buck. A good way of thinking about any large asset piece is to create a content waterfall." On Marketing Technology MTS: Tell us about…
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A corporate communications expert who brings a range of creative and managerial skills, Marisa Lichtenstein, has joined digital communications agency Lumentus as Senior Director, Client Relationships, the company announced. The New…
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