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MarTech Interview with Neil Morris, CEO and Founder, Grand Visual and QDOT

"As a global medium, DOOH requires a global delivery system to accelerate its adoption as a dynamic, data-driven and scalable medium with seamless workflows." Tell us about your role and how you got here. Grand Visual launched in 2005 and was the first production company specializing in digital OOH creative at the time. It was the same year that the first run of digital escalator panels was installed on the London Underground and the potential of this fantastic digital canvas was just starting to make its mark in London…

Industry Powerhouses Nielsen And NPD Join Forces To Reimagine The Future Of Omnishopper Measurement

Joint Investment Will Advance the Broadest Omnishopper Read in the US Nielsen and The NPD Group, the leading provider of sales and market information for general merchandise and foodservice, released details around a new alliance that reimagines the future of omnishopper measurement and marks a key milestone in Nielsen's measurement of the total consumer. For many retailers and manufacturers, gaining visibility into both the total store and the shopping habits of the consumer who fluidly toggles between online and offline…

Prediction Series 2019: Interview with Kristen Alexander, CMO, Certain

Which was the most impactful Marketing Tech moment of the year for you as a marketing leader? Adobe’s acquisition of Marketo is significant and it will be interesting to see how they approach the market together and also how other Marketing Technologies are consolidated over the coming year. The past few years, we’ve seen an expansion — all of the vendor marketers are tasked with managing. While we’ll continue to see growth and innovation in the technologies that marketers employ, I suspect we’ll see marketers attempt to…

WaitWhat -The Premium Content Company And Award-Winning Podcast Creator — Raises $4.3 Million Series A

Cue Ball Capital, Burda Principal Investments lead gender diverse investor group that includes Victress Capital, Able Partners, Human Ventures, Reid Hoffman, Jacki Zehner, and Joi Ito WaitWhat, the “media invention company” known for its creation of premium, genre-defining digital content announced that it has raised $4.3 million in Series A funding. Founded by former TED executives June Cohen and Deron Triff, the duo who led the ushering of TED Talks into a globally recognized media brand, WaitWhat in its short history…

MarTech Interview with Clement Cao, Co-Founder, Executive Director and President, Mobvista

"It has been predicted that the value of the programmatic advertising market will increase to $69 billion by 2022." Tell us about your role and journey into technology. What galvanized you to co-start Mobvista? I’m the Co-Founder and President of Mobvista, an advertising and analytics platform I helped to launch in 2013. I hold a degree in Electronic Engineering from the University of Zhejiang, with my first role focusing on early-stage venture capital investment. I then proceeded to work for CSV Capital Partners and…

Vestorly Integrates AI-Driven Content Curation Engine into Hootsuite to Deliver Right Content at Right Time

Machine Learning to Help Hootsuite Customers Further Succeedwithsocial by Streamlining Process of Curating and Publishing the Best Social Content to Engage with Customers at Scale Vestorly, an artificial intelligence (AI) content curation engine, has integrated its machine learning content solution into Hootsuite, the leader in social media management. The integration will help Hootsuite’s more than 18 million customers solve complex brand engagement challenges using AI to deliver the right social content to the right…

How to Launch an E-Commerce Business

If your business is not online in 2019, it does not exist at all. The rapid development of digital technology establishes the rules of the game for companies, and only those who manage to catch up with them, make it to the top. In 2018, sales of physical goods online brought $504.6 billion in the US only, and the profit is expected to reach $735 billion by the end of 2023. Test the Waters Before You Jump In If you plan to launch your e-commerce business in 2019, you should sound out the situation at first. Study your…

Absolutdata Integrates IBM Watson for Scalable Business Impact through Enhanced Insight Mining

IBM Watson Discovery Portfolio on Absolutdata’s NAVIK AI Platform Enables Enterprise Analytics and Data Mining at Scale Across Sales and Marketing Functions Absolutdata, a leading data analytics firm, announced that they have embedded IBM Watson services into their NAVIK AI Platform to help companies build an Intelligence Stack across Sales and Marketing functions. The Watson enhanced NAVIK AI Platform combines data, analytics and technology to optimize decisions on an ongoing basis without having to build a data science…

Movable Ink Adds Augmented Reality Solution to Its Visual Experience Platform

New Capabilities Democratize AR, Enabling Any Digital Marketer to Create Immersive, Data-Activated Ar Experiences Launched from Email, Web Pages, or Display Ads Movable Ink, the visual experience platform provider for digital marketing leaders, announced new augmented reality capabilities for its platform that enable any marketer to easily create branded, browser-based AR experiences that can be launched from email, web and display ads without the need to download a mobile app. Movable Ink’s new AR solution has been fully…

Salesforce Positioned as a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Evaluation Based on Completeness of Vision and Ability to Execute Salesforce, the global leader in CRM, announced that Gartner Inc. has positioned Salesforce as a Leader in its February 2019 Magic Quadrant for Digital Experience Platforms. Salesforce Community Cloud is a digital experience platform (DXP) that enables companies of all sizes to build beautifully branded CRM-powered portals, communities, sites and mobile apps faster than ever before. Through the power of CRM, each experience is personalized and…

Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString

The maker of conversational AI and immersive voice applications for Amazon Studios: The Grand Tour, HeartRadio: iHeart Santa, Amazon Studios: Bosch, HomeAdvisor and a galaxy of other voice-based applications made a soft landing last week as trending news on MarTech acquisitions. As per sources, PullString is now an Apple company. This development opens up new avenues for Mobile Marketing and In-App application developers to leverage technology for making immersive conversational voice apps using AI and Machine Learning. For…

MarTech Interview with Siamak Haschemi, CEO, Ingenious Technologies

"As more and more consumers join the digital world and consent to share their data, brands have the chance to understand and assist customers in their digital journey." Tell us about your role and journey to Ingenious Technologies. My passion is all around thinking and building software products end-to-end. This goes from details like hardware and networking to technical architecture, UI/UX, the customer and the problems software tries to solve. I studied computer science and did my Ph.D. in that area. During that time,…

Serial Digital Entrepreneur Adam Ludwin, Joins the Board of Influencer in Preparation for Global Expansion

Digital Marketing Expert and Award Winning Entrepreneur Adam Ludwin, Has Joined SaaS Influencer Marketing Platform Influencer as a Director of the Board in Preparation for the Companies Rapid Expansion Growing by 450% YOY, and winning many leading global brands in the past year including Boohoo, Alibaba and Protein World, to name a few, Influencer is now looking to expand their offering within their platform, bringing new innovations that allow brands and creators to build deeper relationships, something that Co Founder…

Allison+Partners’ Study Uncovers the Divide Holding Back Influencer Marketing

Improving the Marketer and Influencer Relationship is a Must to Unleash Its Full Potential Allison+Partners’ latest study on influencer marketing suggests that despite becoming a staple in today’s marketing mix, there is a divide between marketers and influencers holding back the true potential of influencer marketing. The divide spans the spectrum from the length of an ideal engagement to the essential question of return on investment. The qualitative study also sheds new light on what each think will bridge that…

MarTech Interview with Deborah Conrad, CMO, Grand Rounds

"Marketing Technologies help us be precise and targeted with our efforts, so we can reach decision makers in a highly targeted way." Tell us about your role and how you got here. What inspired you to be part of a non-Marketing Technology company — Grand Rounds? Grand Rounds is a new kind of healthcare company; we create products and services that give people the best possible healthcare experience. The opportunity appealed to me on both a personal and professional level. Personally, I have had healthcare experiences that…

IBM Watson Assistant Continues to Drive Global Business Transformation

IBM's AI Enterprise Assistant Is Helping Brands Across 20 Industries Around the World Reimagine Customer Relationships IBM Think -- As the use of intelligent virtual assistants continues to grow, IBM announced further worldwide adoption of IBM Watson Assistant, an industry leading AI solution that is designed to help companies save millions in operational costs and global enterprises engage with their customers and employees. Watson Assistant helps companies manage the large and often wide range of customer and…

How to Ensure AI Doesn’t Make Your Customers Hate You

There is no doubt that the shift to “learning from experience” aka learning from data is transforming marketing as we know it. Artificial Intelligence solves the most nagging problem that marketers have created for themselves: how to turn terabytes of consumer-generated interactions, which are continuously collected across channels, into relevant and personalized experiences for each individual — and do so on a large scale. Evolution of Machine Learning Although often thought of as a new concept, “Machine Learning” has…

Uberflip and PFL Partner to Offer Customers ABM Direct Mail Experiences at Scale

Leading Content Experience Platform and Tactile Marketing Automation Solution Solidify Partnership To Enable Marketers to Combine Direct Mail and Digital Experiences to Boost ROI of ABM Campaigns Uberflip, the leading content experience platform provider, announced its partnership with PFL, a tactile sales enablement and marketing automation solution. The partnership combines the benefits of direct mail with digital content destinations, enabling marketers to create unique ABM experiences fuelled by content that engage…

MarTech Interview with Eric Mayhew, President, Fluency

"Regulations are likely to continue to become more restrictive to protect the consumer and the industry is going to have to adapt." Tell us about your role and journey into technology. What made you start Fluency? I was a mechanical engineering student at Clarkson University when I got my first computer. Knowing basically nothing about computers, after using it for about a day, I had broken it and I couldn’t get it to boot up. I was worried about how much it was going to cost me to fix it, so I started reading. I read…

NexTech Launches 3D Advertising Platform for Facebook

NexTech AR Solutions is pleased to announce it has achieved a major milestone by being able to offer eCommerce clients 3D advertising solutions on Facebook. NexTech is rapidly building out its AR-3D product offerings, including shopping, learning, video conferencing, and now ads on Facebook. With 1.5 billion people on Facebook, this new product offering is a big step forward in creating the most robust vertically integrated AR-3D offering on the market today. "NexTech is systematically building out its product offerings…