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Google Unveils Smart Campaigns, a New Advertising Tool in the UK

Smart Campaigns Uses Machine Learning Technology to Create Relevant Ads Based on Information Provided by a Business https://www.youtube.com/watch?v=S-O_EkR7tpc&list=PL9piTIvKJnJPPiwsQjGNwiYT4IA60QCEb&index=2 Today, Google is rolling out its new advertising tool, Smart Campaigns, to all businesses across the UK. Smart Campaigns uses machine learning technology to create relevant ads based on information provided by a business, its website, and its Google My Business listing. Google is also planning to launch…

LogMeIn Named a Leader in Gartner’s 2018 Magic Quadrant for Meeting Solutions

LogMeIn, Inc. announced that Gartner, Inc. has named LogMeIn a Leader in the 2018 Magic Quadrant for Meeting Solutions. The company was positioned as a Leader based on two key criteria: completeness of vision and an ability to execute. According to Gartner, “Leaders have achieved significant influence and market share relative to their competitors in the meeting solutions market, while demonstrating an ability to respond to customers' needs. Leaders have robust, scalable meeting solutions with a wide range of features to…

Pipeliner CRM Cloud Released

Pipeliner announced the release of a cloud version of its popular and unique visual CRM that has gained significant traction globally over the past number of years. Pipeliner CRM Cloud is the latest addition to a product line that already includes Pipeliner CRM Hybrid, an online/offline system as well as the market leading iOS and Android Mobile CRM Apps. With the release of the cloud version, Pipeliner CRM can now service the largest addressable market of any CRM given that it now has superior products for those who…

TechBytes with Basil Shikin, VP, Engineering, AppLovin

Basil Shikin VP, Engineering, AppLovin In July, AppLovin had announced the launch of Lion Studios, a media division that works with independent mobile developers to publish and promote their apps. Basil Shikin, VP, Engineering, AppLovin tells about the core tenets of their mobile app advertising engineering and the impact of contemporary gaming platforms on app discovery.Tell us about your role at AppLovin and the team/technology you handle. I was one of the first engineers at AppLovin. As the team grew, my role and…

RichRelevance Appoints Robb Miller As Americas Sales Leader

Seasoned Marketing Technology Sales Executive Joins RichRelevance To Accelerate Americas Growth RichRelevance, the global leader in Experience Personalization, announced the appointment of Robb Miller as Senior Vice President of Americas Sales. Miller has more than 20 years of experience leading and growing global teams of enterprise sales professionals in marketing technology in both B2B and B2B2C. In his new role at RichRelevance, he is responsible for continuing to accelerate the revenue growth for the Americas as…

Microsoft Teams with OnePlaceMail for Outlook to Deliver More Effective Modern Workplace Collaboration

Move Conversations from Microsoft Outlook Email to Microsoft Teams in Office 365 OnePlace Solutions announced the launch of Microsoft Teams integration with the OnePlaceMail for Outlook App, allowing the mobile workforce to conveniently move content from Microsoft Outlook to a Microsoft Teams channel. Enabling content to easily flow from Outlook to a Teams environment drives greater organizational productivity. For organizations this means unlocking business critical data traditionally stored in personal mailboxes and…

HubSpot’s Platform Ecosystem Exceeds 200 Participating Partners

Hubspot's Continued Investment in Platform Development Results in 108% Growth in Total Partners HubSpot, a leading growth platform, announced that the HubSpot Connect platform partner program has grown to now include more than 200 integrations. In the last year, HubSpot Connect has seen 108% growth in the number of total Connect partners. There are over 6,000 software vendors building tools for marketing, sales, and service teams. At the same time, the growth rate of SaaS spending per company is projected to increase…

Interview with Robert Glickman, CMO, Arm Treasure Data

"The real value of AI will be the interplay between leveraging the potential of AI and staying grounded on what makes us uniquely human."Tell us about your journey into technology. What made you join Arm Treasure Data? My journey into tech started out of college, where I worked for a small business, for four years, selling restaurant equipment. The reason this was very important was that I met passionate, talented chefs at the top of their game, who were extremely demanding. It was here that I learned the art of serving a…

Smaato Accelerates Growth in APAC With Key Industry Leader Hires

Alex Khan joins as Managing Director APAC as Company Invests Heavily in Region Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced two key strategic hires to manage their expansion in the APAC region. Alex Khan will serve as Managing Director APAC. As the former Managing Director of Platforms APAC for Oath, Khan brings extensive experience in championing programmatic solutions for in-app publishers, media buyers, and agencies across the region. Smaato is also…

TechBytes with Dan Hess, Chief Product Officer, comScore

Dan Hess Chief Product Officer, comScore 55 petabytes of data every day! That's the kind of data deluge that comScore works with, day after day, to ensure their customers, largely marketers and media companies can effectively navigate through every phase of the cross-platform advertising life-cycle. Dan Hess, Chief Product Officer, comScore provides a sense of what it feels like to be working with so much data and how they intend to demystify Mobile Advertising.Tell us about your role at comScore and the team and…

BlueMail Upgrades App, Announces Share Email Functionality

BlueMail, a leading provider of mobile messaging solutions to consumers and business customers with the highest rated email app on the Play Store, released Version 1.9.5 with support for Share Email, a new innovative capability which allows users to easily share emails publicly or privately through various social networks and messaging apps including colleagues, family, and friends via apps like Twitter, LinkedIn, Facebook, Skype, WhatsApp etc. BlueMail Announces Share Email “This capability brings the email to the…

Interview with Ben Plomion, CMO, GumGum

"Too many marketers continue to hang on to the more traditional elements of marketing while ignoring those that could help improve consumer engagement and brand visibility."Tell us about your role at GumGum and how you got here. What’s the most fascinating aspect of being a part of GumGum? I joined GumGum three years ago and became Chief Marketing Officer a year later. I am responsible for Brand Management, Integrated Marketing Programs and Corporate Communications. Our company teaches machines how to see things the way…

E-commerce Report Finds 91% of Retailers Expect Online Revenue Growth this Year

SLI Systems' H1 2018 Study of Hundreds of Retailers Provides Mid-Year Outlook on State of E-Commerce SLI Systems, a leader in online retail product discovery solutions, published a new report on the state of e-commerce. Based on recent survey results from hundreds of mid-sized retailers, the H1 2018 E-commerce Performance Indicators and Confidence (EPIC) Report highlights top focus areas for the year, including: how retailers feel about heated competition from Amazon, the investments they are making in new technology, how…

TechBytes with Zephrin Lasker, VP, E-Commerce, Rakuten Viber

Zephrin Lasker VP, E-Commerce, Rakuten Viber Rakuten Viber has been at the forefront of the mobile commerce wave. We spoke to Zephrin Lasker, VP, E-Commerce, Rakuten Viber, to understand the latest trends in the space and how Rakuten Viber is leveraging consumer data to drive retargeting and how messaging apps are transforming marketing tactics.Tell us about your role at Viber and the team/technology you handle. I head up the eCommerce function at Viber, which is responsible for the messaging app’s native shopping…

ZINFI Launches Advanced Do-It-Yourself Partner Relationship Management Capabilities to Accelerate Profitable Growth

Rapid Evolution of Channel Management Automation Creates Demand for Configurable PRM Applications That Enable Administrators and Users to Automate Custom Workflows, Content and Campaigns ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), announced it has launched a set of next-generation, do-it-yourself capabilities for its partner relationship management SaaS…

Gen Z Digital Behavior Decoded in New Report by UNiDAYS and Ad Age Studio

The country's 16 million college students are heading back to their respective colleges and universities this week, following the biggest back-to-school spending season in recent history. But what the students bought – and where – reveals that Gen Zers' relationship to digital technology is more complex than commonly thought. According to "Gen Z: Decoding the Digital Generation," a new report by leading Student Affinity UNiDAYS and Ad Age Studio 30,  Gen Zers make some surprisingly traditional choices when it comes to…

BorderX Lab Opens New York City Office and Taps Nancy Zhang as Manager and Head of Partnerships

Cross-Border E-Commerce Company Bolsters Efforts to Sign International Fashion Retailers and Brands to Its Beyond App for Sale of Products to Consumers in China Cross-border e-commerce tech company BorderX Lab, Inc. has opened an office in New York City to increase its presence in the New York fashion and apparel industry and help raise visibility for its Beyond app. BorderX Lab's Beyond app is the leading cross-border e-commerce solution for western brands and merchants targeting the explosive global middle-class…

Appnext’s Service-Based Monetization Solution Enriches User Experience in TextNow Messaging App

TextNow Embeds Appnext Actions Going Head-to-Head with Facebook Messenger's 'M Suggestions' Appnext, a leading mobile discovery platform, has announced that TextNow, the first ever full-service freemium wireless company with over 100 million downloads, has integrated Appnext Actions into its Android app's messaging stream. Appnext Actions maps key phrases in users' text conversations to seamlessly connect users to additional services they need such as ordering a taxi, making a restaurant reservation, booking travel,…

TechBytes with Paul H. Müller, Co-Founder and CTO, Adjust

Paul H. Müller Co-Founder and CTO, Adjust Nearly 80% of internet users rely on mobile phones for their online activity, largely for search, email, and commerce. Marketers are already building their targeting campaigns on mobile-first and mobile-only strategies. To understand the state of mobile marketing in 2018 and how mobile customer analytics are more refined today than ever before, we spoke to Paul H. Müller, Co-Founder and CTO, Adjust.Tell us about your role at Adjust and the team/technology you handle I’m the…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Artesian Enables BT Local Business to Accelerate Sales Orders BT Local Business and Artesian Partnership Delivers $8.17 Million in New Revenue Within a Year Brainshark’s AI-Powered Engine for Sales Coaching Wins Gold Stevie® Award in 2018…