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W3C and FIDO Alliance Finalize Web Standard for Secure, Passwordless Logins

Major Browsers and Platforms Have Built-In Support for New Web Standard for Easy and Secure Logins via Biometrics, Mobile Devices and FIDO Security Keys The World Wide Web Consortium (W3C) and the FIDO Alliance announced the Web Authentication (WebAuthn) specification is now an official web standard. This advancement is a major step forward in making the web more secure— and usable—for users around the world. W3C’s WebAuthn Recommendation, a core component of the FIDO Alliance’s FIDO2 set of specifications, is a…

MarTech Interview with Tara Ryan, Chief Marketing Officer, Swrve

"Many SaaS stacks within marketing departments just proliferate data, creating more challenges for marketers to do what they really want to do in personalization, relevance and impact." Tell us about your role and journey into technology. How did you arrive at Swrve? I have worked with Tom, our CEO at Coupa, and we created the best partnership between Sales and Marketing that I have ever experienced in my career. He has a maniacal focus on execution and growth, which made my decision on Swrve and easy one. I also think…

Akamai Introduces Edge Platform Enhancements

New Capabilities Designed to Improve Cloud Security, Accelerate Time to Value, and Streamline Operations for Cloud Applications Akamai, the intelligent edge platform for securing and delivering digital experiences, announced enhancements designed to help businesses accelerate their cloud migration strategy. The new features protect content, apps, and APIs, accelerate web and mobile experiences, and help make development teams more agile as they move to the cloud. "Eighty-five percent of companies today have a hybrid…

Retail in 2019 Is off to a Good Start, What’s Next?

BJ’s Wholesale Club Chairman, President and CEO, Chris Baldwin, opened NRF 2019 in January by saying, “I would love to say that retail is back, but that would be wrong, Retail never went away. As I stand here today, I can say that our industry is more healthy, vibrant, innovative and exciting than ever.” And it’s true. There were 2,000 net new store openings in 2018 and retail contributes $2.6 trillion to the US GDP. With all those dollars being spent, it’s clear that retail is a highly competitive space. Why? Shoppers…

London Stock Exchange Soon Welcomes Successful Web Analytics Company, Fastbase Inc.

Successful Software Company Fastbase, Inc. Is Preparing to Join the London Stock Exchange as One of the Fastest Growing Web Analytics Companies in the World Fastbase, Inc., built upon Google’s platform, has gained enormous success with its B2B web analytics and lead generation software that identifies and provides valuable information on company web traffic. The popular extension to Google Analytics has created enormous value for both Google Analytics users and Google Ads' customers. Fastbase analyzes the digital footprints…

MarTech Interview with Paul Dolan, CEO, Varick

"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at a service provider, marketers need expertise in math, statistics, analytics, research, and creativity." Tell us about your role and journey into AdTech. I am the CEO of Varick—we are the platform media experts. We help agencies and brands grow their businesses through digital advertising platforms such as Google, Amazon, and Facebook. Our clients tap into a team of experts and our Alveo tech platform to maximize…

Hyland Releases New Enterprise Search Federator for Onbase

Tool Makes Locating Key Information Across Enterprise Applications Simple, Straightforward and Quick Hyland, a leading content services provider, released the new Enterprise Search federator for OnBase. From a single, intuitive interface, users can now leverage Enterprise Search to discover OnBase documents alongside other content sources across an organization. The Enterprise Search solution not only helps users find the information they need, but also helps prevent data loss and improve privacy compliance, as well as…

eCPMs Increased 32% for Smaato in H2 2018 Compared to H2 2017

In-App SSP Also Saw 27% Increase in Mobile Ad Requests H2 2017 to H2 2018 Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced results from its Global Trends in Mobile Advertising H2 2018 report. The report reveals important programmatic insights into in-app growth, post-GDPR pricing, advertiser spending, mobile video, holiday spending, and advertising fraud. These key insights will help publishers and advertisers guide their decision-making in 2019 and beyond. Most…

dataxu Debuts TotalTV Marketplace, World’s Largest Pool of Advanced TV Inventory

dataxu, a leading provider of programmatic marketing software for marketing and media professionals, announced its TotalTV Marketplace, the largest curated advanced TV (ATV) inventory marketplace available. With the TotalTV Marketplace, agencies and marketers can now reach any strategic audience at scale and identify key viewers on a one-to-one basis across channels and platforms on dataxu’s self-service DSP TouchPoint. As part of the TotalTV Marketplace, dataxu sees more than 40 million unique connected TV (CTV) households…

MarTech Interview with Alex Rahaman, CEO, NEXD

"It’s easy to get bogged down in overly granular performance metrics, particularly in the case of marketing, so we focus on conversion rates for each of the main steps in our sales and marketing funnel." Tell us about your journey into technology. What made you join NEXD? My digital journey really started back in 1999 when I founded a mobile greetings company. After that, I was in the founding team of a very early web optimization company, Touch Clarity, which later got sold to Omniture (now Adobe). I then moved into…

From Creative Brief to Campaign Launch – Introducing Asana for Marketing and Creative Teams

New Suite of Features and Integrations with Adobe, Litmus, Dropbox and Slack Give Marketing and Creative Teams the Clarity to Create Asana, a leading work management platform for teams, announced the introduction of Asana for Marketing and Creative Teams, an end-to-end solution for teams to manage their entire marketing and design process from start to finish. The suite of new features and integrations are now available in Asana’s recently launched product offering, Asana Business. According to a 2018 survey by the…

MarTech Interview with John Common, CEO, Intelligent Demand

"ABM opens up many new constructs and skills that are needed to succeed with revenue growth such as creative strategies on an account level, target account research and insights." What made you join Intelligent Demand? I founded Intelligent Demand on Jan 1, 2011. I did it because I saw a real need for a full-service agency that is purpose-built from the ground up to drive B2B revenue growth in modern, measurable, integrated, strategic and creative ways. I imagined an agency filled with smart, driven, kind, passionate…

MarTech Interview with Oscar Macia, CEO and Co-Founder, ForceManager

"One of the issues plaguing traditional CRMs is their low user adoption rates by field sales reps, with a knock-on effect that managers have little valuable data to work with." Tell us about your role and journey into technology. How did you start ForceManager? My background is in sales, so the journey to entrepreneurship comes from my own journey and difficulties in the field of managing sales reps and striving to meet sales targets. I realized that my sales reps weren’t reporting relevant data and that consequently, we…

Trimble Announces Next-Gen Mixed-Reality Device with Microsoft HoloLens 2 Technology for Front-Line Workers

Trimble announced a new wearable hard hat compatible device that enables workers in safety-controlled environments to access holographic information on the worksite—the Trimble® XR10 with HoloLens 2. In addition, an expanded set of Trimble software and services will be available to provide field-oriented workflows that leverage constructible 3D models and mixed reality to solve daily work tasks. The announcement was made with Microsoft at MWC Barcelona (formerly Mobile World Congress), the largest mobile event in the…

TechBytes with John Arnold, VP of Marketing, Sales and Business Development, Intelligent Demand

Tell us about your role at Intelligent Demand and the team/technology you handle. As VP of Marketing, Sales and Business Development, I lead the team that is responsible for new revenue and partnerships as Intelligent Demand continues to grow its global client base and expand its network of strategic partners and consultants. Our team mainly helps our prospective clients and partners to turn goals into new ideas that translate into real, pragmatic agency solutions that our account services team can turn into real revenue…

SEMrush Announces New Website Traffic Data API for Market Intelligence

SEMrush, a Leading Marketing Data Provider, Announced the Release of Its Traffic Analytics API SEMrush, a leading marketing data provider, announced the release of its Traffic Analytics API. The tool, meant for gathering market insights from all sources of website traffic, provides the hard-to-find, necessary pieces of information to analyze markets, competitors, prospects, and potential partners in a format that is ready for integration into various software solutions. With business’ growing shift toward a complete online…

EyeLevel.ai Pioneers New Capabilities to Deliver on Contextual Advertising

Sales and Marketing Teams Will Excel with EyeLevel’s Technology. The Company Offers an Infusion of Relevant Advertising When Customers Converse with Chatbots Brands are struggling to sustain positive consumer sentiment of products and services that they sell. The prime reason for this is, brands publishing marketing collateral for the wrong audience. Customers are being exposed to a swarm of advertisements that are in no way related to them. Nowadays, we are seeing an increase in users skipping video commercials, marking…

Major Chinese Global Digital Services Join Yext Knowledge Network in Spring ’19 Product Release

Yext Spring Release Also Includes New Google Q&A Functionality and General Availability of AI-Ready Yext Pages Yext, Inc., the leader in Digital Knowledge Management (DKM), announced integrations with some of the largest global digital services used by Chinese travelers around the world, as part of Yext’s Spring ’19 Product Release. The integrations with Baidu Map (Overseas), Fliggy, CK Map, and PIRT put businesses outside China in control of their brand information in the services that hundreds of millions of Chinese…

Why Context is The New King in Marketing

We are living in a world where consumers are switching off ads in droves and more than a quarter are turning on ad blockers. As a result, one of the original forms of targeted marketing technology is experiencing a rebirth. Contextual marketing, which fine-tunes marketing content and campaigns to a customer’s situational context, is on the rise. With traditional forms of marketing falling by the wayside due to poor performance and bad user experiences, and with increasing regulation on data privacy like GDPR, brands are…

TechBytes with Allison Metcalfe, GM of LiveRamp TV, LiveRamp

Why did LiveRamp choose to enter into the TV space? Even though TV is one of the most influential advertising channels — accounting for $224 billion in global marketing spend — it’s the least sophisticated when it comes to audience targeting and measurement. In fact, traditional linear TV is largely the same as it was in 1978, relying on basic demographic categories to inform ad buying. This is due in part to audience fragmentation across our many devices and streaming services, causing back-end players to struggle to…