PageGroup Recruits Thunderhead to Build Effortless Engagement

Worldwide Leaders in Recruitment Select the One Engagement Hub to Drive Effortless Engagement with Candidates and Hiring Clients Thunderhead, the leader in enterprise technology for customer engagement announces that its ONE Engagement Hub (ONE) has been selected by PageGroup to build better relationships with candidates and hiring clients. PageGroup provides specialist recruitment services spanning 25 disciplines, across 36 countries, including businesses ranging from SMEs to global blue-chip organizations.…

Interview with Roland Deal, President, Americas, DWA

"Marketing was once a cost center and now through a series of innovations around attribution, tracking, and usage of data, it is a profit-center where ROMI can be directly captured and gives CMOs and their C-suite associates full transparency into what marketing’s dollars are generating."Tell us about your role and how you got here. What inspired you to be a part of DWA? As President of Americas, I oversee the operations and growth of the region, which is made up of three offices – San Francisco, Boston, and Austin. What…

Four New Partners Join NetSuite Partner Program to Drive Growth, Customer Success

ERA Consulting Group, Smartbridge, Softengine and Vibrant to Build Cloud ERP Practices with NetSuite Oracle NetSuite, one of the world's leading providers of cloud-based financials / ERP, HR, Professional Services Automation (PSA) and omnichannel commerce software suites, announced that four new partners have joined the NetSuite Solution Provider Program. ERA Consulting Group, Smartbridge, Softengine, and Vibrant Inc. have teamed with NetSuite to launch new cloud ERP practices to help clients accelerate growth while…

Lessons for Content Marketers from a Successful Cupid

For Many Content Marketers, Delivering Personalized and Relevant Experiences Across the Entire Customer Journey to Purchase Is Not Easy as It Looks Valentine's Day is here... and we have a Cupid from OneSpot sharing his insights on the state of personalization in Content Marketing. To ensure that you stay committed to your Martech commitments this Valentine's Day (and in the ones to come),  Cupid talks about the lessons that every marketer should know, to achieve that 'sweet, romantic' state of 'Hyper-Personalization' in…

CloudEngage Announces AI-Powered Live Chat Solution ‘Chord’

Chord by CloudEngage Is the First Live Chat Solution to Combine Artificial Intelligence with Real-Time Personalization That Intuitively Learns Customer Preferences, Generating Personalized Web Experiences CloudEngage, a leading intuitive suite of omnichannel personalization tools on the market, has announced the launch of Chord. Chord by CloudEngage is an agent-driven live chat system capable of personalizing user experiences in real-time. Chord learns web visitor affinities through conversation and uses that data to…

Episerver Announces a New Visitor Intelligence Product and Releases a Headless API

Episerver Insight™ Provides Deep Customer Journey Analyses. The Headless API™ Makes It Easier to Engage With the Growing Number of Devices in the Internet of Things Leading digital marketing experience company, Episerver, has announced the launch of Episerver Insight and a new Headless API. These new launches would help organizations gain visitor intelligence and deliver more seamless experiences for their customers everywhere they engage. Visitor Intelligence for Personalized Journeys Episerver Insight allows modern…

Interview with Jake Athey, VP Marketing, Widen

"Machines don’t replace human empathy or creativity – they just uncover more precise ways to exercise both."Tell us about your role and how you got here? What inspired you to be part of a content technology company? I started at Widen as a marketing intern in 2004, moved into digital marketing, and now serve as VP of Marketing. As a kid, I always wanted to build bridges. In high school, I thought about becoming a civil engineer. I also developed a passion for marketing in high school. I loved the concept of “brands”…

Amplience Shares Best Practices for Developing and Executing Effective Retail Engagement Strategies

Amplience announced that registration is open for the company’s 2018 Retail Engagement Summits. Taking place in New York on February 22nd and London on March 6th, the Summits will tackle the key challenge facing retailers today: shopper engagement. The Amplience team together with selected industry experts will be showcasing new tools and processes which help retailers deliver more contextual and persuasive content. Also Read: Amplience Powers Rich Media Production With SAP Hybris Commerce With the Amplience platform,…

Six Unstoppable Disruptions in Marketing Technology

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing technologies would have more disruptions in 2018 than ever before. Most disruptions in marketing technology are likely to shape the way marketers use automation, programmatic systems, and AI/ML capabilities for account-based targeting, customer experience management, and content marketing. Read More: TechBytes with Amit Sinha,…

Interview with Aaron Glazer, Co-Founder and CEO, Taplytics

"Brands have to be reactive to the new digital touch points that are emerging in order to be in constant contact with their customers."Tell us about your role and how you got here.  What inspired you to launch a Mobile Customer Experience Cloud? I am the CEO and Co-Founder of Taplytics. We started off building mobile applications and saw an interesting trend developing; the future front door of a business was not going to be a physical store, but a mobile app in the palm of their customers’ hands. From there, we…

SmartAction to Fuel Accelerated Growth with Management Recapitalization by Staley Capital and TVC Capital

As Consumer Adoption of Artificial Intelligence-Powered Devices Reaches an Inflection Point, Smartaction Is Poised to Expand Its Market Leadership in Enterprise AI with Customer Service Solutions SmartAction, the provider of the first omnichannel customer self-service platform powered by AI, announced that it secured investments from two growth equity firms: Boston-based Staley Capital and San-Diego-based TVC Capital. SmartAction's cloud-based platform automates customer service communications in every channel, including…

TimeTrade Launches New Partner Program for Intelligent Customer Engagement

"Google My Business" Partnership Now Live TimeTrade, the leader in omnichannel intelligent appointment scheduling, launched the Connect Effect Partnership Program, a new initiative designed to optimize intelligent customer engagement through TimeTrade's industry-leading Appointments-as-a-Service platform. For the initiative, TimeTrade has partnered with multiple large enterprise brands, including Google, Salesforce, Microsoft, IBM, and others. TimeTrade is included as one of the scheduling partner options to choose…

When it Comes to Ad Blocking, Personalization is the New Scale 

While the debate over ad blocking has long centered on the struggle between publishers and ad blockers about the ability to display ads, less attention has been paid to whether or not these ads should be displayed at all. If marketing is about meeting consumers’ needs, then more than 75 million US consumers have already said, simply by installing a blocker, that they don’t like the ads being pushed at them. That is a lot of people and doesn’t even include the vast majority of consumers that browse the web without blockers,…

Barilliance Launches Retention Marketing: New 360 Customer Profiles & Hyper Segmentation

Retention Marketing Software Empowers Brands to Segment Customers Across Purchase History, Demographics, Website Behavior, and Custom Attributes Barilliance, the leading personalization software for retailers, launched Retention, the newest addition to Barilliance’s personalization suite. Barilliance Retention creates 360 customer profiles, which combine a customer’s onsite behavior such as products viewed or the number of sessions across all devices, online and offline purchase history, demographic data including…

Unleashing Digital Video’s Potential for One-to-One Marketing

The trend in eyeballs migrating away from the traditional TV and toward video isn’t going away anytime soon. As consumers spend more time viewing digital video across their devices, forecasts indicate 82% of internet traffic will be video-based by 2021. However, many marketers have been slow to make video a larger piece of their omnichannel strategies. That’s not to say marketers aren’t taking video seriously – they know and understand its growing role in consumers’ lives – but they often lack the sophisticated data and…

SAP to Acquire Callidus Software Inc., Will Offer Comprehensive “Front Office” Suite

CallidusCloud's Lead to Money Suite for Sales Combined with SAP's Customer Engagement Suite Creates Leading CRM Solution Portfolio SAP SE and Callidus Software Inc.announced that SAP America, Inc. has entered into an agreement to acquire CallidusCloud, the leader in cloud-based Lead to Money (Quote-to-Cash) solutions. The acquisition gives SAP immediate leadership in the Lead to Money space that includes sales performance management (SPM) and configure-price-quote (CPQ). CallidusCloud offers a full suite of SPM and CPQ…

Edgy Content Marketing Has Brands And Media Taking Notice

The New Stories Are Vetted for Originality and Packaged in a Way That Resounds with Top-Tier Media Publishers In 2018, we can expect to see digital marketing experts roll out breakthrough strategies to capture consumer audiences in provocative new ways. Take 5 Media Group, one of the nation's largest consumer data owners and compilers, and a leader in omnichannel marketing solutions is raising the bar with a new content marketing strategy that is singular in its approach and delivers unrivaled results. In contrast to the…

Battle of Two Giants in 2018 Will Inspire Everybody Else to Think Differently

Throughout 2017, Walmart and Amazon took their positions and mustered their troops for battle. Both started to add elements that made up for their respective weaknesses. Amazon added brick and mortar aspects to their business through their launches of bookstores, their experimental Amazon Go store, and their purchase of Whole Foods. On the flip side, Walmart’s purchase of Jet.com was followed up with their acquisition of a number of other strong e-commerce and direct-to-consumer brands such as Bonobos and Moosejaw to…

Brandlive Releases 2018 Live Video Streaming Benchmark Report

New Research from Brandlive Reveals That 94.8% of the Executives Surveyed Said Live Video Will Be an Important Part of Their 2018 Marketing Mix Leading omnichannel live video platform, Brandlive has released the results of its live video survey in partnership with IBM Cloud Video on the state of live video streaming in the present marketplace and what 2018 will look like. Alden Fertig, the Senior Offering Manager at IBM Cloud Video, said, "As part of our continuing partnership with Brandlive, we’re seeing first-hand…

Urban Airship AI Marketing Orchestration Unveiled for Optimized Customer Engagement

Urban Airship's New Predictive Machine Learning and Intelligent Orchestration Allows Marketers to Effortlessly Coordinate Communications Across All Digital Channels and Reduce Costs Leading digital growth company for brands, Urban Airship has announced the extension of its open data and channels to support existing MarTech solutions, while adding new native support for triggered email and SMS notifications. Urban Airship AI Marketing Orchestration Allows Brands to Grow Beyond Contemporary Personalization Standards in an…