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Liferay Named a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Liferay Recognized as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms for Nine Consecutive Times Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced that Gartner has recognized the company as a Leader in the Magic Quadrant for Digital Experience Platforms. In the report, Liferay is positioned in the Magic Quadrant (MQ) among a field of 17 vendors based on its completeness of vision and ability to execute. Liferay Digital…

Io-Tahoe Releases Enhanced Smart Data Discovery Solution, with PII and Sensitive Data Discovery Capability, Enabling Compliance with CCPA

Smart Data Discovery and AI-Driven Data Catalog Solution Robustly Supports CCPA and Other Regulatory Requirements like GDPR and Hipaa with Enhanced PII and Sensitive Data Discovery Capabilities Io-Tahoe, a pioneer in smart data discovery and AI-driven data catalog products, in its efforts to continue to transform the data discovery market, announced it has released the latest version of its Smart Data Discovery platform with enhanced PII and Sensitive Data Discovery capabilities. Leveraging Io-Tahoe’s advanced technology…

Rimi Baltic Selects Revionics Price Optimization to Enhance Customer Engagement and Deliver Business Results

Leading Baltic Grocer Moves Toward More Strategically Aligned, Performance-Driven Pricing With more than 12,300 people employed Latvia, Lithuania and Estonia, Rimi Baltic is a dominant grocer in the Baltics. Part of the ICA Gruppen family of companies, Rimi Baltic embarked on a quest to select a more analytics- and data-driven approach to pricing, leading to the selection of Revionics' AI-based price optimization solution. Like grocers everywhere, Rimi Baltic faces a challenging and fast-changing retail landscape…

WPP Reveals Branding for Its Newly Merged Brands Wunderman and Thompson

Landor, WPP’s In-House Design Factory, Was Engaged in Defining the New Brand— Wunderman Thompson Two months ago, we covered the merger of the world’s first advertising firm with a brand that coined the term ‘direct marketing.’ J Walter Thompson merged with Wunderman creating one of the biggest design-to-marketing firms in the world. Both the brands are a part of the global conglomerate, WPP—the company unveiling new brand elements for the merger. The changes are effective for around 20,000 employees spread across 90…

Optimizely Launches Slack Integration To Help Businesses Significantly Scale Experimentation Through Seamless Collaboration

New Integration Automatically Syncs Optimizely Updates Within Leading Collaboration Platform to Reduce Friction in the Experimentation Process and Increase Productivity and Efficiency Optimizely, the world's leader in digital experience optimization, announced an integration with Slack, the leading global collaboration hub, that makes experimentation seamlessly accessible. This new integration allows businesses to receive updates on and make changes to experiments via Slack channels instead of logging into Optimizely's…

Three Advertising Takeaways From 2018

With 2019 kicking into full gear, what better time to reflect on the past year and some of the biggest trends that were front-and-center in the advertising world? While the industry saw many changes take place, there were some that I found to be especially noteworthy. It’ll be important for advertisers to pay attention to them as they continue to shape the industry in 2019 and beyond. Here’s a closer look at those three areas: Brand Safety Concerns Reached a New Peak From YouTube to Facebook, advertisers have become…

MarTech Interview with Lisa Agona, CMO, Ensono

"The marketer’s goal is to understand its clients and prospects better, and by using technology-enabled tools and data analytics, we are now able to achieve this much more effectively and efficiently." Tell us about your role and how you got here. What inspired you to be part of Ensono? I joined Ensono as its Global Chief Marketing Officer in 2015. Prior to my role here, I had always worked as part of a pre-existing marketing team for large and established companies. What particularly attracted me to work for Ensono was…

Adobe Unveils Customer Experience Management (CXM) Innovations to Accelerate Digital Experience Delivery

New Capabilities in Adobe Experience Manager Enhance Content Agility and Personalization for Marketers and IT Professionals Adobe recently surveyed US consumers, revealing that 51 percent are more likely to make a purchase and 49 percent are more likely to become loyal to the brand if content is personalized. Brands are under pressure to deliver more personalized content to more channels, faster than ever before. This presents challenges for marketing and IT. Adobe unveiled new innovations in Adobe Experience Manager,…

Analyst Study Reveals Celebrus Enterprise CDP Helped Generate Millions in Profits for a Leading European Bank

$15.4 Million Gross Revenue Generated from Deployment of Celebrus CDP A Total Economic Impact study conducted by Forrester Consulting and commissioned by Celebrus, the Enterprise Customer Data Platform (CDP) from D4t4 Solutions, in partnership with Dell EMC, the provider of industry-leading converged infrastructure, servers, storage and cybersecurity technologies, quantifies the benefits gained by one of Celebrus’ many banking clients. The study determines that the Total Economic Impact of the Celebrus CDP amounts to more…

Pendo Releases 2nd Annual State of Product Leadership Survey, Revealing Significant Shifts in Traditional Product Management Roles and Focus

Nearly 23 Percent of Product Teams Now Report to CPOs and Prioritize Team Alignment with Design, UX, Marketing, and Customer Success Over Engineering Pendo, creator of the leading product cloud for digital products and data-driven product teams, released the second annual State of Product Leadership study, a report that provides clarity on the role of product management within modern software organizations. This year’s report, produced in partnership with Product Collective, is based on a survey of 300 North American…

Prediction Series 2019: Interview with John Nardone, CEO, Flashtalking

Tell us about your role at Flashtalking and how did you start here. Today, I’m CEO of Flashtalking, but I got into digital back in 1994, basically the earliest days in the industry. GM O’Connell, the Founder of Modem Media, which was the first-ever digital agency, recruited me out of Pepsi by convincing me that the story of advertising in the digital space was yet to be written. This was his pitch to me, “Help make the rules for a whole new part of the industry, remake the landscape.” This was exciting to me. He sold me…

Salesforce Delivers New Health Cloud Innovations to Personalize Patient Experiences to Improve Outcomes

Now Care Providers Can Bring Together a Patient's Care History with Social Determinants of Health to Improve Wellness, Adherence and Outcomes Salesforce, the global leader in CRM, delivered new innovations to Salesforce Health Cloud that improve healthcare through connected, intelligent patient engagement. Health Cloud brings the world's #1 CRM to healthcare, enabling providers like Piedmont Healthcare and 180 Health Partners to personalize patient interactions and improve outcomes. With new Social Determinants of Health…

Inte Q Launches Groundbreaking Technology to Help Brands Build Customer Love

New Product Will Revolutionize Landscape of Customer-Led Marketing Inte Q, an expert in the loyalty marketing business, has launched a revolutionary product that will change the face of Customer Relationship Management (CRM) and loyalty systems forever. Inte Q is already known for helping companies create loyalty programs and enhance their current ones. The company's focus has always been to assist brands in building "love" for their products and services and to reach their customers, wherever they are, with an…

Actifio Launches Actifio GO SaaS Platform

Industry's First Multi-Cloud Copy Data Management SaaS Platform Makes it Easier, More Cost-Effective for Customers to Backup, Manage, Instantly Use Data in Hybrid and Multi-Cloud Environments Actifio, the pioneer of Copy Data Management software, unveiled Actifio GO, industry's first multi-cloud Copy Data Management SaaS platform, making it faster and simpler to backup and restore, accelerate DevOps and analytics initiatives and meet regulatory and compliance requirements for applications on premises and in multi-cloud…

Anaplan Announces 2019 Partner Award Winners

Global and Regional Partners Awarded for Innovation and Excellence in Connected Planning Anaplan, Inc., a pioneer in Connected Planning, announced this year's Anaplan Partner Award winners, with two new categories that reflect a growing ecosystem. The 2019 Anaplan Partner Award winners, by category, are as follows: Global Partner of the Year Award: Deloitte is recognized for making great strides in helping customers address an array of complex planning issues, including an IFRS 17 General Insurance application that…

R2.ai Launches SaaS-Based AutoML Tool to Drive Mass AI Adoption

"R2 Learn" Free Trial Available to Help Enterprises and Individuals Reap the Benefits of AI R2.ai, which enables businesses and individuals to develop AI solutions on their own, announced the availability of its software as a service (SaaS) offering. Originally an on-premise solution, R2.ai's new SaaS platform makes it easier for a broader range of businesses and individuals to develop and deploy AI with little AI expertise. The barriers to entry for bringing machine learning capabilities to various business…

AppsFlyer Appoints Brian Quinn as New US President & GM

Industry Veteran Joins the Global Leader in Mobile Attribution and Marketing Analytics to Aid Its Massive Expansion and Hyper-Growth in the United States AppsFlyer, the world leader in mobile attribution and marketing analytics, has appointed Brian Quinn as its new US President & General Manager. Quinn has been brought in to help drive the company's continued hyper-growth and expansion throughout the US and North America. Quinn, a former director and executive with AT&T, Kenshoo, and Experian, is…

Akeneo Unveils AI-Powered Product Data Intelligence to Enhance Its Product Experience Management Suite

Launches Akeneo PIM 3.0 and New Franklin Product Library Akeneo, a leading provider of Product Information Management (PIM) solutions for corporate brands and retailers,  announced the launch of Akeneo PIM Version 3.0 and its new AI-based product library, Franklin, at the Akeneo PIM Summit, the global gathering of Akeneo customers and partners in Paris, France. The new Franklin solution brings machine learning-enabled product data intelligence capabilities to Akeneo's product experience management suite. It automates…

MoZeus Announces Multi-Year Data Capture Partnership with Hyundai Motor America and INNOCEAN Worldwide Americas

MoZeus Worldwide, a leading provider of data-driven experiential marketing technology, announced a multi-year partnership with Hyundai Motor America to operate with its longtime agency of record, INNOCEAN Worldwide, in order to enhance Hyundai’s experiential data capture and analytics program. “INNOCEAN’s Experiential team was seeking a dedicated technology partner, not just a vendor, they could trust to build and maintain a fully-integrated, multi-dimensional engagement platform that would exceed Hyundai’s data capture…

Crayon Raises $6 Million Series A Led by Bedrock Capital to Deliver Software-Driven Competitive Insights

Crayon, the market and competitive intelligence company that enables businesses to track, analyze, and act based on market movements, has raised $6 million in venture capital funding led by Bedrock Capital. Crayon will use the new funds to double the team and support growth across engineering, sales, services, and marketing. In 2018, the company grew its revenue 300%, doubled the team, and brought on hundreds of the most sophisticated companies as customers, including many in the Fortune 500. “Companies today effectively…