An Annual Survey Isn’t Enough: Employee Engagement is the Bottom-Line

It is no secret that today’s workforce is increasingly hard to satisfy. The modern worker is no longer settling for a decent salary – they want good benefits, above-liveable pay, and especially moral and ethical standards that foster a safe and engaging work environment. These are not unreasonable demands, in fact, businesses should be supplying all the above. However, some companies still lag in pleasing their workforce, and in many cases, this is a result of not understanding the impact employees have on their bottom line.…

Adoption of Social Business Models Growing, Says ISG

ISG Provider Lens Report Evaluates 60 Social Business and Collaboration Solutions Providers The popularity of social media platforms and applications is spurring enterprises to adopt "social business" models to better engage with employees and customers and improve collaboration, according to a new study published by Information Services Group (ISG), a leading global technology research and advisory firm. The ISG Provider Lens Social Business and Collaboration Quadrant Report evaluates 60 providers serving the US…

Interview with Raj De Datta, CEO and Co-Founder at BloomReach

"Customers are always speaking to us. The question is, are we listening?"Tell us about your role at BloomReach and how you got here. What inspired you to start a Digital Experience Platform (DXP)? I co-founded BloomReach in 2009 together with my business partner Ashutosh Garg who is a former Google Search engineer out of the idea that all online experiences could be so much better if websites would cater to the specific needs and interests of the individual customer, using smart algorithms that gather data from all over…

Aaptiv Closes Series C with $52 Million Raised to Date; Amazon Alexa Fund and Warner Music Group among new investors

This Investment is Largest Round to Date for Aaptiv  Aaptiv Inc., a leading provider of premium digital health and wellness content that has garnered nearly 200,000 paying members in two years, has raised $22 million in its Series C funding. Launched in 2016, Aaptiv's audio-guided fitness classes have been streamed more than 14 million times. Total funding for the company is now over $52 million. The round was led by Millennium Technology Value Partners, a growth equity firm that has previously invested in…

ExpertFile Wins “Best Content Marketing Solution” Award at 2018 SIIA CODiE Awards

Platform Simplifies Online Marketing of Experts Through Multimedia Focused Profile Design and Cloud-Based Global Directory Accessed by Newsrooms Worldwide ExpertFile announced that it has been named "Best Content Marketing Solution" by the Software and Industry Information Association (SIIA) in the Business Technology category of the SIIA CODiE Awards. For over 30 years, the SIIA CODiE Awards has been recognized as the premier awards program in the software and information industries, awarding the innovation and…

Pitney Bowes Announces Senior Executive Changes

Bill Borrelle is Being Promoted, While Michael Monahan and Abby F. Kohnstamm are Retiring from Pitney Bowes Pitney Bowes Inc., a global technology company that provides commerce solutions in the areas of shipping and mailing, data, and ecommerce, announced that Michael Monahan, Executive Vice President and Chief Operating Officer, and Abby F. Kohnstamm, Executive Vice President and Chief Marketing Officer, are retiring effective July 9, 2018, and July 1, 2018, respectively. Monahan joined Pitney Bowes in 1988 and held…

TechBytes with Katie Hickey, Marketing Manager, Usabilla

Katie Hickey Marketing Manager, Usabilla The Customer is a king; the experiences, priceless. The ever-growing importance of customer data platforms has led marketers to hunt for better data accuracy and quality so that they can improve omnichannel experiences. To better understand how marketing teams can optimize user feedback and refine their campaigns, we spoke to Usabilla's Katie Hickey.Tell us about your role at Usabilla and the team/technology you handle. I am currently the US Marketing Manager for Usabilla, a…

Interview with Ted Dhanik, CEO and Co-Founder, engage:BDR

"Influencers are really creators, which is hugely valuable to a brand beyond just their reach."Tell us about your role and how you got here? What galvanized you towards the tech industry? I am the Co-Founder and CEO of engage:BDR, but my whole career has been in tech- I previously worked on the launch of the MySpace brand from inception, and at lowermybills.com. How do marketers benefit from engage:BDR? What made you launch IconicReach? engage:BDR has been around since 2009, and we've been building out innovative…

TechBytes with Jonathan Liew, Strategy Director, Fetch

Jonathan Liew Strategy Director, Fetch Most users dislike seeing ads on their mobile, and yet mobile advertising is set to represent more than 70% of the entire marketing ad spend in the US. As consumers continue to spend exponentially higher time on their mobiles, it's time to serve such consumers with better experiences, which positively influence business outcomes. To understand how marketers can better deliver meaningful mobile experiences, we spoke to Jonathan Liew, Strategy Director at Fetch.Tell us about your role…

Canvs Adds Marketing Measurement Pioneer Kristin Luck To Board of Advisors

Kristin Luck joins Canvs in Tandem with the Company's Launch of its New Product Canvs Surveys Canvs, the leading emotion measurement AI company, announced that Kristin Luck, a pioneer in marketing measurement and co-founder of Online Testing Exchange (OTX), has joined the Canvs Board of Advisors, dubbed the Emotion Currency Council. Luck joins Canvs in tandem with the company's launch of its new product Canvs Surveys, an emotion measurement AI to quickly and accurately analyze open-ended responses at media…

How Deep is the Permeation of Artificial Intelligence?

AI and ML Are Being Shaped into the New-Generation High-Tech Atmospheres That Are Slowly but Surely, Taking over the World Artificial Intelligence or AI has sunk its roots deep into the world of technology. We’d read sci-fi novels implementing ghost tech that is surreal. Today, a lot of that sci-fi technologies are realistically possible (or inching closer to reality), since we’ve reached that platform of intelligence and ability. AI has powered numerous platforms with revolutionized content. AI-driven technology…

EverString Data Platform Breaks New Ground in B2B Sales and Marketing

AI-Powered Platform That Delivers Clean, Actionable Data Is Driving High Value for B2B Marketing, Sales, Customer Success, and Underwriting Teams EverString, the leading marketing and sales intelligence software company, announced record-breaking first quarter bookings that were 300% greater than the same period in 2017. In January, the company launched EverString Data Platform, setting a new standard for clean, reliable data that is constantly refreshed, improving, and expanding in real time.  Recommended Read: B2B…

Interview with Bill Nagel, Chief Marketing Strategist and Co-founder, Netsertive

"Tech vendors can enable relationships with local businesses so that marketing tactics are less conflictive and more symbiotic."Tell us about the ‘State of Local Digital Marketing’ in 2018? In the aggregate of all local digital marketing, we’re seeing many of the same growth trends you’ll see in national marketing, including the need and desire to have a broad presence by leveraging a successful media mix. Specific within local digital marketing, we’re seeing: Digital Marketing alignment with “local strength” is…

Email Marketing Company Emma Delivers Solution-Driven Integration with Venga

This Venga Dine Integration is Part of Emma’s Partner Program to Build Best-Breed Tech Stack for Restaurant Marketers Emma, a provider of best-in-class marketing software and services, announced integrations with guest analytics platform partner, Venga, featuring their restaurant industry solution Venga Dine. With the only 3rd party OpenTable-POS integration on the market, Venga unlocks actionable visit, purchase, and social data so restaurants are empowered to nurture guest experiences and advance operational…

The Changing State of Mobile Video Advertising

Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile advertising is one of the fastest growing media channels today, as app developers and marketers are increasingly embracing in-app video advertising. So, how is mobile in-app video advertising changing? We analyzed over 750 billion global mobile ad impressions stretching from January 2016 to March 2018. Here’s a small snapshot of what we found: Advertisers have more than doubled in-app video ad spending on…

The Role of AI in FIFA World Cup 2018

The countdown to the world’s greatest sporting event ends today. Yes, today the FIFA World Cup 2018 kicks off at Luzhniki Stadium, Moscow.  Even before the event began, the marketing and branding giants began to place their might behind their teams and players (most are celebrities in their own right!). However, this World Cup is steaming around the current Brobdingnagian – Artificial Intelligence! I was baffled by the kind of simulations that poured in from AI/Machine learning labs. Most of them are predicting the likely…

Introhive Brings Former Salesforce Executive Jerry Carr Out Of Retirement

Introhive Attracts Jerry Carr and Tony Sheehan Who Bring More Than 40 Years of Combined Experience to the Product Development Team Introhive, the leading CRM automation and relationship intelligence platform, has hired two key individuals who will drive the product development and innovation roadmap for Introhive’s existing solution offering. Jerry Carr, former SVP at Salesforce, is coming out of retirement to join the team as Chief Technology Officer (CTO) and Tony Sheehan, who formerly worked with Jerry at Radian6, comes…

Ipsos Chooses Passage AI to Power Surveys at MRIA 2018 Annual Conference

Passage AI to Record Attendee Responses Through Text and Alexa-Powered Voice Conversations Ipsos, a leading market and public opinion research firm, has selected Passage AI as the partner to showcase how innovative solutions are making their way into research at the 2018 Marketing Research and Intelligence conference (MRIA) this week in Vancouver. Passage AI’s award-winning platform was selected due to its superior ability to process natural language through multiple channels including speech and text, resulting in data…

Interview with Kabir Shahani, CEO, Amperity

"All the content we’re producing right now is geared towards educating the market on the value of CDPs."Tell us about your role at Amperity and how you got there? How does your entrepreneurial experience help you run a tech company? When I first started out, companies had tons of data and knew it was valuable, but lacked the technology to utilize it properly and get real value from it. That’s what inspired my Co-founder Derek Slager and I to launch our first startup, Appature, which focused on helping healthcare…

Key Martech-Focused Takeaways from Mary Meeker Internet Trends 2018

When Consumers Spend More, It Translates to Spending More for Attention to Values, and Digital Engagement and Retail Experience, Finds Mary Meeker Internet Trends 2018 Report Climbing Mount Everest is a tricky journey. Does it look like this? Do you know what this graph actually represents? Well, if you can match the steep slope, it has to do something with the rise of Amazon and ecommerce players. The internet is an exciting place to be, and with martech growing at an explosive rate, how could we miss…