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Franz’s Knowledge Graph Consulting Services Lay the Foundation for Artificial Intelligence

Leading Companies Tap Franz’s Knowledge Graph Expertise to Deliver Insights with AI Technologies Franz Inc. is an innovator in Artificial Intelligence (AI) and leading supplier of Semantic Graph Database technology with expert knowledge in developing and deploying Knowledge Graph solutions. Franz Knowledge Graph services combine broad experience, domain expertise, best practices, tools, methodologies, assets and proven delivery methods with a pragmatic approach to planning and design. Gartner recently identified Knowledge…

The Big Game Shows How TV and Social Media Work Hand in Hand for Brands

As the countdown to the Big Game begins, marketer and consumer speculation swirl around which brands and companies will have the most noteworthy and impactful advertisements. 4C, a data science and marketing technology company, takes a deeper look into the brands that advertised during football and made the biggest impact throughout the year, as well as some opportunities for brands to capitalize on this year’s game and Halftime Show performance. Using its proprietary measurement system, the company analyzed the ad airings…

How AI Empowers Sales Teams to Thrive in the Field

Sales teams have traditionally relied on old school methods like pen and paper and end-of-the-week feedback sessions to document client visits and report important insights to managers. However, the digital era is changing the way people work and what they most value: time. According to a recent report on what millennials in the tech sector want from an employer, over 45% of respondents expect  digitization and connectivity will set the pace with more people opting for flexible working hours and workplace structures. In…

MarTech Interview with Daniel Kushner, CEO, Oktopost

"A/B testing will be a thing of the past since AI will learn what are the most effective results and recommend the right course of action." Tell us about your role and journey into Social Media Marketing. What inspired you to start a Social Media Monitoring company? In my previous role, I was the VP Marketing of Nolio, an application release automation company. All the demand gen channels we were using were measurable — all but one: organic social. I was reporting to the CEO, and he always asked me the same question:…

Agora.io Announces New Leadership Hires On The Heels Of Its Series C Funding

Driven by the Global Growth of the RTC Market and Increasing Demand for Live Voice and Video Solutions, Agora.io Bolsters Its Management Team with Veteran Hires Agora.io, the leading voice, video and live broadcasting platform, announced the hiring of several established business, technology, and sales leaders who will serve in key management roles as the company expands its solutions and services to new markets and industry verticals globally. The wave of new hires comes shortly after Agora closed $70 million in a Series…

AVIOS Launches Conversational Interaction Conference

Companies Are Increasingly Using AI Tools That Deal with Human Language Dealing with human language automatically – "natural language processing" (NLP, which can interpret text or speech) – is evident in products such as Amazon's Alexa or Google Assistant. But that's the tip of the iceberg. NLP can be used by companies to deal with customers or employees in natural language that simplifies interactions, overcoming the limitations of the Graphical User Interface on mobile devices, the the frustration of a long series of…

Dell Boomi Joins Google Cloud Partner Program

Extends Big Data, Analytic and Rapid Application Integration Capabilities to Bring New Value to GCP Customers Dell Boomi (Boomi) announced the company has joined the Google Cloud Partner Program. The partnership further identifies and meets the needs of mutual Boomi and GCP customers via expanded collaboration with Google Cloud's Storage and Pub/Sub services and added capabilities with BigQuery. Customers can now access these Google Cloud solutions with little coding and faster time to value via Boomi's comprehensive,…

Marketing Artificial Intelligence Conference (MAICON) To Feature More Than 60 Speakers

The Full MAICON Agenda Is Now Available Marketing Artificial Intelligence Institute released the agenda for its inaugural Marketing Artificial Intelligence Conference (MAICON). The event, which includes more than 60 speakers, will be held at the Huntington Convention Center of Cleveland, July 16 - 18, 2019. MAICON features more than 40 workshops and sessions designed to help marketers understand, pilot and successfully scale artificial intelligence. Presenters will explore the next frontier in digital marketing…

Reality Bytes: Second Annual Generational Study Reveals How Gen Z Behaves, Buys & Builds Online

Gen Z Prefers Internet Leaders over Politicians, Trusts Online Stores as Much as Physical Ones and Has the Highest Aspiration to Entrepreneurship of Any Generation A groundbreaking international study conducted by The Center for Generational Kinetics and commissioned by WP Engine reveals that Generation Z, born between 1996-2010, is fueled by technology in all facets of their life, and expects the Internet to connect them, entertain them, sell to them and build their digital brand. It’s a generation whose relationship…

IZEA Awarded Custom Content Program by Fortune 10 Customer

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced that it has been awarded a new custom content program from a returning Fortune 10 customer. The customer began working directly with IZEA on e-commerce content several years ago and has initiated its first content program of 2019 with this commitment. Also Read: Bazaarvoice Appoints Joe Rohrlich as Chief Revenue Officer “While diversification of revenue remains a top…

Magisto Brings Mass-Scale Video Creation Capabilities To Marketing Platforms, E-Commerce Sites And Marketplaces Through the Launch of a…

Creating a New Standard for Online Marketplaces and Providing Simple, Scalable Video Creation to Millions of Small Businesses Magisto, the leading AI-powered video creation and marketing platform, announced the launch of their Strategic Partnership Program. Aimed at enterprise marketing and e-commerce players, the program provides large-scale, automatic video creation through a tool embedded in major e-commerce sites, listing sites, marketplaces, websites and more. “Through the Partnership Program, we’re aiming to…

Fighting the Instagram Authenticity Battle in Influencer Marketing

 When effective campaigns rely so heavily on the trust of audiences, it is the responsibility of both the influencer and the brands to preserve authenticity  Everyone wants to be popular online. Some even pay for the privilege, using bots to falsely inflate their followings in a bid to gain paid brand partnerships. Those who have, are right to be nervous. Following Keith Weed’s high profile announcement that Unilever would no longer be working with influencers with fake followings, all eyes were on the validity of social…

Prediction Series 2019: Interview with Avinoam Rubinstain, CEO, my6sense

Tell us about your role and journey into technology. What galvanized you to found my6sense? I’m a serial entrepreneur who sold his last two startups to multinational corporations after disrupting existing markets. And that’s what we’re doing at my6sense. The native ad market is a closed market, with Google, Facebook, Outbrain, and Taboola forcing publishers to accept their solution exclusively. My6sense is trying to disrupt the native ad market by innovating through openness and transparency to enable publishers to…

Sennheiser Selects Mullenlowe Group as Agency for Their Consumer Business

Audio Specialist Partners with Brand Agency in the fields of Global Marketing Strategy, Creative, Media Planning and Buying, and Retail Marketing Initiatives Audio specialist Sennheiser has selected MullenLowe Group as its global marketing communications agency of record for its consumer business. Together they will partner to energize Sennheiser’s brand momentum in core European markets, and to elevate brand visibility and consumer demand in North American markets. Sennheiser and MullenLowe Group will collaborate on…

Monetate Appoints Brandon Atkinson as Chief Operating Officer

Seasoned Customer Experience Leader Joins Company’s Mission to Deliver Personalisation for the World’s Most Trusted Brands Monetate, the worldwide leader in personalisation, announced the appointment of Brandon Atkinson to Chief Operating Officer (COO). As COO, Atkinson will report directly to Monetate’s CEO Stephen Collins and will support the organisation’s commitment to help brands develop more of their best customers by applying personalisation across customer interactions. Atkinson’s leadership will enable Monetate…

New Research Shows Marketers Are Caught in a Love-Hate Relationship with Social Media

OnBrand Magazine and Bynder’s Annual State of Branding Report Reveals the Trends, Challenges and Investments on the Minds of Marketing Professionals in 2019 OnBrand, a leading publication that features insights and opinions on the latest in branding and marketing, announced the release of the State of Branding Report 2019. The report, developed annually with Bynder, a global leader in digital asset management (DAM), aims to get inside the head of the modern marketer and reveal their biggest challenges for 2019, their…

Snowflake Named a Leader in Gartner Magic Quadrant for Data Management Solutions for Analytics

Snowflake Improved Its Position on the Ability to Execute and Completeness of Vision Axes in the Magic Quadrant Compared to the Previous Year Snowflake Computing, the data warehouse built for the cloud announced that Snowflake has been positioned as a Leader in Gartner’s 2019 Magic Quadrant for Data Management Solutions for Analytics report. Snowflake’s zero-management, cloud-built data warehouse equips today’s organizations with unique and powerful features to get all the insight from all their data by all their…

NICE inContact CXone Rated Highest in Product and Overall Vendor Satisfaction by Customers in DMG Consulting Report

Customers Give CXone Cloud Customer Experience Platform the Highest Average Product Satisfaction Rating, and Award Perfect Scores in Overall Vendor Satisfaction and Ease of Doing Business NICE inContact, a NICE business, announced that NICE inContact CXone – the world’s #1 cloud customer experience platform – received the highest average product satisfaction rating from its customers as well as the highest rating for overall vendor satisfaction, according to a new report by contact center, back-office and real-time…

Kore.ai Announces Rapid Revenue Growth, Expansion and Funding from Naya Ventures to Manage Increased Demand in 2019

Conversational AI Leader Delivers Record Growth in 2018 with Customer, Revenue and Headcount Increases Kore.ai, a global leader in conversational AI, is preparing for another year of record growth in 2019 after closing 2018 with 300% growth in bookings, and the addition of dozens of new Global 2000 enterprise customers across 7 verticals in Americas, Europe and Asia. “We are at the cusp of a great journey, with conversational AI having already captured market imagination. Our comprehensive enterprise platform…

The Evolution of the Chatbot Experience

We’ve all had experiences with chatbots and automated phone systems. From product and support issues to scheduling and ordering information, these automated platforms have become commonplace in customer service and other industries. Early in the chatbot era, the experience was often painful — several different menu options would frustrate consumers, leading them to hit 0 just to speak to a live person. But thanks to advancements in technology and general comfort level, the experience and attitude toward these experiences…