Salesforce, the global leader in CRM, announced that Chairman and Co-CEO Marc Benioff will speak at the 2019 Goldman Sachs Technology and Internet Conference in San Francisco. Benioff will participate in a fireside chat with David Solomon, Chairman and CEO of Goldman Sachs, on Wednesday, February 13, 2019 beginning at approximately 4:40 p.m. PT. In January, Salesforce, announced Salesforce Tower Dublin, significantly expanding the company’s regional headquarters in Ireland. As part of the expansion, Salesforce plans to…

Media Content Group and New Role of Chief Content Officer Established to Ensure Quality, Consistency and Reliability of Content Across Expanding News, Video Properties and Growing AccuWeather Network AccuWeather Global Weather Center – AccuWeather, the largest and fastest-growing weather media company and global leader in weather-related big data, business and analytics, announced the promotion of John Dokes to Chief Content Officer and President of the growing AccuWeather Network as well as the formation of a new Media…

The Move Is a Part of the Facebook Communities Summit Very soon, Facebook Business will roll out new features to support brands to conduct business in novel ways. The launch is centered around integrating Instagram Direct Messages in Facebook Messenger and the ability of Facebook pages to participate in groups. Instagram Messaging Businesses can now receive and respond to messages for both Instagram and Facebook on Facebook Messenger. Instagram’s messaging service will be embedded in Facebook’s page inbox enabling…

Tell us about your role at Penthera and how did you start here. For over a year, I’ve been CRO for Penthera. Before that, I spent more than two decades building and scaling cutting-edge media/marketing tech companies that push the boundaries of innovation in their industry. Today, my team and I work with the most well-known streaming media providers in the world — media and entertainment companies such as CBS, AMC, Showtime, Starz, and more, OTT players, and even brands and publishers venturing into video — to innovate…

It was announced this week that Inboxlab was selected as one of Built In Colorado's 50 Startups to Watch in 2019. Poised to be one of the largest content powerhouses in the world, Inboxlab is an expansive network focused on building successful, high-quality brands around the inbox. Revolutionary in its scope and scale, Inboxlab has brilliantly innovated email—the last undisrupted digital communications platform—to engage and inspire communities via the inbox. Inboxlab CEO Nicholas Pardon said, "In our fast-paced digital…

Zoovu to Leverage Funding to Accelerate Traction and Growth in Becoming the Foundational Provider of AI Digital Assistants Zoovu, a leading artificial intelligence (AI) digital sales assistant platform, announced that it has closed its Series B funding led by Target Global and Beringea, the latter of which previously led the Series A round. The company will use the funds to drive further growth and expand into APAC, as well as increase investment in AI and behavioral analytics to drive human-level experiences across…

Tell us about the most challenging task you managed to fulfill in 2018. Not surprisingly, it was the rebrand of LookBookHQ to PathFactory in May 2018. We were working on a very tight timeline of about 3-4 months to execute everything and, like most marketing departments, we didn’t have endless resources or budget. While there was no magic to pulling it off, it really came down to flawless project management, an obsessive amount of organization, and near constant communication among the team. If anyone is considering a…

Industry Veteran Joins the Global Leader in Mobile Attribution and Marketing Analytics to Aid Its Massive Expansion and Hyper-Growth in the United States AppsFlyer, the world leader in mobile attribution and marketing analytics, has appointed Brian Quinn as its new US President & General Manager. Quinn has been brought in to help drive the company's continued hyper-growth and expansion throughout the US and North America. Quinn, a former director and executive with AT&T, Kenshoo, and Experian, is…

Launches Akeneo PIM 3.0 and New Franklin Product Library Akeneo, a leading provider of Product Information Management (PIM) solutions for corporate brands and retailers,  announced the launch of Akeneo PIM Version 3.0 and its new AI-based product library, Franklin, at the Akeneo PIM Summit, the global gathering of Akeneo customers and partners in Paris, France. The new Franklin solution brings machine learning-enabled product data intelligence capabilities to Akeneo's product experience management suite. It automates…

Tell us about your role and what inspired you to start Massive Interactive. I founded Massive Interactive with Derek Ellis, our Chief Creative Officer, in 1996. The goal was to create a tech company that fundamentally changed the way people engage with entertainment. Since then, we’ve worked with broadcasters and operators around the world — including AT&T, BBC, Sony Pictures Television, and DAZN — to deliver some of the most widely used entertainment experiences. In November 2018, Massive became part of the…

What opportunities and challenges did you and/or Chargifi identify at the start of 2018 and have things worked out as planned? One of the biggest opportunities seized by Chargifi was to piggy-back on the excitement created by Apple’s commitment to Qi wireless charging in Autumn 2017 followed by their Autumn 2018 announcement that saw wireless charging brought to every phone in their line up — it was a monumental moment for the industry, and a stake in the ground as to what the future will bring. Key partnerships with…

"We’ve focused a lot of attention on improving intuitiveness and workflows, and I am convinced that all the winners in this very crowded space will do the same." Tell us about your role and journey at Partnerize. I am CMO at Partnerize. We are a SaaS company that makes it easy for leading brands to form and manage all types of business partnerships. In my role, I am responsible for marketing across all regions — Americas, EMEA, and APAC. What made this job so appealing to me when I was interviewing was the spirit of…

Are you ready for the voice revolution? Gartner predicts that by 2020, 30 percent of web browsing will be done without a screen. Voice assistants accounted for twice as many sales in the fourth quarter of 2017 than in the fourth quarter of 2016. And speaking of voice-first devices like Amazon Echo and Google Home, voice-driven technology is being adopted at a faster rate than any technology in human history; by 2022, voice assistants will reach 55 percent of US households. These statistics make it clear that voice-tech…

You’ve taken your startup off the ground and maybe even have a small team. Search engine optimization for your website wasn’t a priority till now. But you know very well that it’s what will help you bring traffic, turn visitors into leads, increase revenue, and build authority. But how do you do SEO as a startup? If hiring an SEO specialist is out of the question, you have limited resources and need to get your first customers soon. You don’t consider yourself tech-savvy in this category, so what else can you do? Don’t…

Dey’s Deep Enterprise Experience at Intel, Yahoo! and eBay Will Help Enhance and Fortify MomentFeed’s Mobile Consumer Experience Platform MomentFeed, the leader in mobile consumer experience management for multi-location brands, announced that Avik Dey has joined the company as Senior Vice President of Engineering. Dey brings more than two decades of software engineering expertise, leading Big Data, Data Science and microservices implementations at some of the largest enterprise technology companies, including, Intel…

Leader in Customer Experience and Digital Transformation Brings More Than 20 Years of Experience as a Pioneer and Innovator in Digital EY underscores its commitment to addressing organizations' imperatives for differentiated customer experiences and digital transformation with the appointment of Bill Kanarick as the EY Global Customer Leader. In this new role at EY, Kanarick will have responsibility to help amplify EY Advisory offerings across the globe with a focus on holistic digital transformation programs that…

Artificial Intelligence (AI), Machine Learning and other advanced analytics can drive optimal customer experience for marketers worldwide. With an abundance of data, companies try to collect the right data and transform it into meaningful insights about customers via powerful algorithms. These insights drive relevant conversations and make it easy for a customer to act. Read More: The Future of Customer Experience, and What 2019 Has in Store But it’s not enough to use AI to automate processes. This increasingly popular…

Cash Back, Round-Ups, Smart-Stash and DiversifyMe Work to Automate Saving for Millions STASH, one of the fastest growing investing apps in the US, announced the roll out of a suite of new and improved features to make saving easier for its 3M+ clients. To enhance customization tools and optimize saving opportunities, STASH is launching the following features: Round-Ups to grow savings on auto-pilot. Every time customers spend, STASH will round-up the purchases to the nearest dollar. Each time the round-ups total hits…

Provides 2019 Outlook for Data-Marketers Following AdExchanger's Industry Preview Event Equifax Data-driven Marketing (DDM), the marketing data, analytics and technology solutions capability of Equifax Inc.,released its initial list of "Trends to Watch in Data-driven Marketing" for 2019. Equifax DDM General Manager Mykolas Rambus provided the outlook coming out of AdExchanger's Industry Preview event in New York City to help business leaders shape their marketing approach and investment decisions. The Equifax DDM …

77% of Marketers Know Ad Fraud Exists Yet Only 20% Believe Their Campaigns are Affected Ad fraud is not Bigfoot. Proof of it actually exists. The numbers don't lie. Even so, global industry statistics like $51 million a day stolen from digital ad programs often fall on deaf ears with even the most savvy marketers. This urgent message of ad fraud robbery isn't because marketers are unaware. Marketers do know about ad fraud from bot farms and domain spoofing, but the majority can't define (or even measure) what those are…