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How Adding Audio Advertising to Your Channels Will Mute the Competition

In the not-so-distant past, advertisers aiming to reach audiophiles had a straightforward task. Depending on their target audiences, they’d negotiate ad buys with local or national radio stations, place the ads, and that would be that. Amid the streaming revolution, however, advertisers’ work isn’t so simple. The digital audio universe is vast, from online radio to on-demand music services like Pandora, TuneIn, and Spotify, to the ever-expanding world of podcasts. All told, an estimated 180 million Americans stream music,…

Interview with Zohar Dayan, Co-Founder and CEO, Wibbitz

"Every content creator understands that video is the most efficient way to connect with their audiences, and is actively seeking out tools like Wibbitz that make video more accessible than ever."Tell us about your role at Wibbitz and how you got here. What made you launch a Video Creation platform? I’m the CEO and Co-founder of Wibbitz. I’ve always believed in the power of storytelling - it’s essentially what connects us as humans. And over the past decade, with the popularization of smartphones and other mobile devices,…

Interview with Robert Seo, CEO US, Buzzvil

"CMOs are seeing a record number of users opting-in for lockscreen content, and marketing strategies in turn are including that most-often used area of a device."Tell us about your journey into technology. How did a US Marine take to entrepreneurship? I joined the Marine Corps when I was 18 because I wanted to serve and to challenge myself to grow. I got what I wanted and more through my training and my time with a light armored reconnaissance unit. Since then, I’ve always been placing myself in challenging situations…

A CMO’s Top Three Priorities: Hyper-Growth, Hyper-Growth and Hyper-Growth

Times are changing. And quickly. Every year it seems CMOs are having to change tack in order to meet CEO expectations. Right now this pressure filled environment is all geared towards growth – but how can marketers balance their many responsibilities while also ensuring growth is quickly achieved and sustained? Stacking up responsibilities The introduction of GDPR earlier this year has had a profound impact on CMOs. In many instances, marketers have been handed responsibility over data interpretation, and have to also…

Interview with Eva Tsai, Chief Marketing Officer, Algolia

"Search will no longer be limited to a list of outcomes that are a result of entering a few key words. Search will become natural and human."Tell us about your role and journey into technology. What made you join Algolia?         After studying at MIT and spending the earlier part of my career in engineering, consulting and IT, I decided to take my work in a different direction and venture into the field of marketing. I have always been one to enjoy the journey, and you can often find me on the unbeaten path. While some…

Facebook Watch Is Competition For Publishers: Here’s What You Can Do About It

Decision makers inside of every publisher, from editorial to revenue to product to management, should begin evaluating how they remove their valuable content from the Facebook platform and treat Facebook as a marketing tool. Given the size of audiences on Facebook, publishers cannot ignore the platform. However, the focus needs to shift from distributing content on Facebook to utilizing it as a marketing and acquisition product. Publishers and content creators need to treat the platform the same way ecommerce companies…

It’s All In The Stories: How To Attract Millennials And Gen Z

Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how to get Millennials and Gen Z to your website, the new VidMob study might just help you. According to the ‘State of Social Video’ study, it’s the videos posted on social media that serve as the primary portal to the web for younger audiences. The study reveals how Millennials and Gen Z consume video content, their engagement with video ads, how they form perceptions about brands. According to the VidMob…

TribeFluence to Revolutionize Social Media Marketing in New Deal with Click & Clear Communications

Top Ranking App Makes Micro-Influencer Marketing Accessible to Small Business TribeFluence CEO and Founder Johnny Vieira announced that Click & Clear Communications, a full-service ad agency in Los Angeles, will become the first authorized TribeFluence Marketing Platform provider in the US.  Tribfluence is the leading provider of Influencer Marketing solutions. As a result of this unprecedented deal, Click & Clear clients, which include 7-11, Fantastic Sams, Elite Makeup, Valvoline and The American Cancer Society…

Interview with Ryan Hollenbeck, SVP, Global Marketing, Verint

"As we look to AI-implementation, marketers need to understand their role as a nexus of these various data points and adjust accordingly." Tell us about your role and how you got here? What galvanized you to join a marketing technology company? In my role as SVP of global marketing, I lead the more traditional marketing functions, but also get to step outside the box as executive sponsor for our customer experience program. Sales enablement is also part of our team, which is outside the realm of most typical marketing…

Only 31% App Developers are Satisfied With Their Current Ad Revenues, Highlights Latest App Developer Survey Report 2018 by Chocolate

Chocolate, a global leader in mobile video advertising, announced the launch of App Developer Survey Report 2018. Focusing on app monetization, the survey report reveals insights about app developers' satisfaction with current ad revenues, perceptions towards ad mediation and impact of in-app video ads like rewarded videos in boosting ad revenues. Key highlights of the report include: In-app ad revenue miseries: Only 31% app developers are satisfied with their in-app ad revenues Non-video ads are disappearing:…

5 Reasons Why Games Offer the Most Brand-Safe Environment for Digital Advertisers

The Internet is a scary place. With everything from divisive politics and hate speech to terrorism and pornography to worry about, it’s no wonder that digital advertising professionals ranked brand safety as the most important media quality metric to measure in 2018. Over two-thirds of US marketers say they’ve suffered from brand safety issues, and more than half of them say it has happened more than once. So marketers are fighting back the best way they know how: with their budgets. Companies such as Unilever and Procter…

Interview with Arron Shepherd, Co-Founder and Chief Storyteller, The Goat Agency

"The most effective influencers have built their following slowly through creating amazing content that resonates with their engaged following."Tell us about your role at The Goat Agency and how you got there. What inspired you to start the company? I am one of the co-founders of Goat and the Chief Storyteller here. My two co-founders and I founded Goat after working together to promote an app, we had spent thousands and thousands of pounds on every marketing channel imaginable. From sponsorships to celeb endorsements,…

OneTrust Leads Global Privacy Management Software Market: Ovum Report

Independent Research Film Ovum Has Named Privacy Management Software Company OneTrust as a Leader in the Market It has been two months since the launch of the European Union’s General Data Protection Regulation (GDPR). While the risk of data breach still hangs in the air like the mythical Damocles’ Sword, many companies have chosen to minimize the risk by adopting privacy management solutions. In its recent report, Ovum, a leading analyst and research firm, has named OneTrust as a strategic leader in the global privacy…

Sitecore Announces Regional Winners of the 2018 Sitecore Experience Awards

Sitecore, the global leader in digital experience management software, announced the regional winners of the 2018 Sitecore Experience Awards. An international competition held on an annual basis, the Sitecore Experience Awards honor Sitecore customers and their partners who are delivering outstanding user experiences that feel personal to every customer and produce demonstrable business results. "The Sitecore Experience Awards reflect some of the most innovative examples for how companies are delighting customers and…

TechBytes with Brian Friedman, VP, Digital Innovation, Aventri

Brian Friedman VP, Digital Innovation, Aventri Events are the lifeblood of marketing and the event management software sector has grown rapidly over the last few years. The advent automation has meant that advertisers can now hone on an attendee's preferences and deliver personalization at scale. Brian Friedman, VP, Digital Innovation, Aventri (formerly etouches) spoke to us how the ideal event management software would function.Tell us about your role at Aventri and the team/ technology you handle. I serve as the

Interview with Manny Medina, CEO and Co-Founder, Outreach

"Technology innovations aren’t about replacing human analysis and decision making — the focus should be on amplifying it."Tell us about your role at Outreach and how you got here. What’s the most fascinating aspect of leading a Sales Engagement software platform? I’m the CEO and co-founder of Outreach. My job is to make our customers successful by hiring the best talent around and uniting them to further our mission. Some days, that means diving into strategy with my product team; other days, it means digging into the…

Facebook Chooses TreSensa as Playable Ad Partner

Providing the most actionable and effective ad formats to marketers is one of the most important ways Facebook empowers them to succeed. In response to the continued growth of in-app volume and capability, Facebook has launched the highly interactive and conversion-driving playable ad format with TreSensa. “Facebook is an incredible innovator and we are thrilled to partner with them for playables,” said Rob Grossberg, CEO of TreSensa. “Having launched the first HTML5 playable ad in 2012 – and continuously evolving the…

Facebook Gets Moat On-board for Video Ad Metrics

Advertisers will be Able to Use Moat's Measurement Platform for Facebook's New Video Ad Play Metric Facebook announced that it is changing the way its 3-second and 10-second video view counts are calculated. Until recently, these video view counts included the time period in which a viewer rewatched or replayed a video. Facebook will now include on the unrepeated time period for its the 3-second and 10-second video view metrics. In its blog announcing the change, Facebook wrote, “We’re updating some of our video ad…

Aurea Email Marketing Revamps Cloud-Based Aurea Campaign Manager to Optimize Marketing Performance

Streamlined Interface and New Infrastructure Help Marketers Deepen Customer Engagement Aurea Email Marketing (AEM), which delivers robust customer engagement solutions, announced enhancements to AureaCampaign Manager, a cloud-based email marketing solution that enables companies to deeply engage customers in relevant and specific conversations. The new updates make it easier for marketers to create and manage successful high-volume email marketing campaigns with improved performance. Aurea Campaign Manager lets…

Rakuten Viber Drives Platform Innovation with Mixpanel’s User Analytics

The Messaging App, Rakuten Viber, Shifted Their Innovation Strategy from Being Product-Centric to User-Centric. as a Result, the Messaging Platform Increased Overall Engagement by 15 Percent for Its One Billion Registered Global Users Mixpanel, the world's leading user analytics platform, announced that its customer Rakuten Viber increased overall retention and time spent in-platform for its one billion global users, with an insights-driven product development approach. Through its three-year partnership with Mixpanel,…