Interview with Ilan Kasan, CEO and Co-Founder, Exceed.ai

"Successful reps will soon work alongside an AI-powered bot that helps them make better decisions while focusing on the high-value opportunities."Tell us about your role at Exceed.ai and how you got here. What galvanized you to co-start an AI-driven technology company for marketing and sales? While I am the CEO at Exceed.ai, Yaron Ismah-Moshe, my co-founder, and I run the company. All major decisions are taken jointly. I am responsible for marketing and sales and Yaron is responsible for the product and R&D. We both…

Hubspot and Taboola Announce Strategic Partnership, Turning on Content Discovery for 40,000 Brands

Partnership will Integrate Taboola’s Campaign Manager in HubSpot To Allow Brands to Start Campaigns in Real Time Taboola, the leading discovery platform, announced a partnership with HubSpot, a leading CRM, marketing, sales and customer service platform. Partners of Taboola and HubSpot will now be able to seamlessly start content marketing campaigns with Taboola through the HubSpot platform. Taboola’s partnership with HubSpot will serve over 40,000 marketers with direct access to Taboola’s content discovery platform.…

Artificial Intelligence is Set to Explode. Is Your Data up to the Task?

I made some predictions about Artificial intelligence back in January, and I wasn’t alone in stating that AI is likely to become the next transformational technology on the horizon for marketers, and the sales teams we support. I’ll go so far as to say I think AI could become as ubiquitous as the telephone or computer. This prediction isn’t too much of a stretch. Artificial Intelligence (AI) is already advancing so quickly that computers can learn specific tasks without being programmed to do so, and many experts are…

Nimble Rated #1 Small Business CRM by G2 Crowd

Rapid Stream of Product Innovations Earn Nimble CRM Market Leading Status and Tops in Customer Satisfaction for the Fifth Consecutive Year Nimble, the simply smarter CRM for Office 365 and G Suite, announced that it has been rated the top CRM for small businesses as well as named market leader in multiple sales enablement categories according to G2 Crowd, the world’s leading business software reviews platform. Rankings are based on verified user reviews and market presence in the following categories: #1 CRM for…

AdColony Joins Coalition for Better Ads

Mobile Partners to Provide Data-Based Best Practices for In-App Ad Experiences AdColony, the leading ad quality video marketplace, has joined the Coalition for Better Ads (CBA) as an Associate Member. As a partner, the company will contribute to the development and implementation of new Coalition standards that enhance the consumer experience, including any future standards for mobile in-app advertising. Since its inception in 2016, the CBA has successfully identified the four types of desktop web ads and eight types…

Interview with Andy Coghlan, Head of MarTech, Wipro Digital

"Customer behavior is constantly changing and leveraging new technologies and insights is the only way to keep up."Tell us about your role at Wipro and how you got here. How do you stay on top of your Martech game? I lead MarTech and eCommerce at Wipro Digital, where we strive to create experience-led, high-velocity business and marketing transformation. I believe in digital not as a standalone service or offering but as a connector, enabler, and a problem solver. This belief has helped me to be a part of the MarTech…

Emogi Closes $12.6 Million in Series A Funding

Emogi is a Conversational Content Leader Helping People Have Better Conversations and Deeper Emotional Expression in Messaging Emogi, a company enriching conversations for millions of people every day in messaging apps, announced it closed $12.6 million in Series A funding led by a group of existing investors. This capital expands on the $2.7 million Emogi has raised prior to Series A and will be used to grow the company's business and headcount as it expands across multiple platforms. Emogi is transforming the…

New Clutch Research Highlights Most Highly Recommended B2B Service Providers in Atlanta

After Analyzing Hundreds of Marketing, Design, Creative, Development, and IT Companies in Atlanta, Research Firm Clutch Named the Leaders Based on Client Reviews Leading research, ratings, and reviews company Clutch released in-depth analysis and rankings of business service providers in Atlanta. The data shows the leading companies in four business segments: advertising and marketing, creative and design, development, and IT services. Of the hundreds of companies evaluated, these companies were named top performers…

Interview with Oz Etzioni, CEO and Co-founder, Clinch

"In order to capture all available channels under one roof, brands will have to use unified data, unified creatives and streamlined experiences that tracks each user on their journey."Tell us about your role and how you got here? What galvanized you to start Clinch? I’m the co-founder and CEO of Clinch. My background is a combination of roles in aviation, industrial design, and digital advertising. In my last role I was Head of User Experience and Innovation at McCann Worldgroup (MRM) in New York. I founded Clinch…

Movable Ink Extends Intelligent Content Platform with Developer-Friendly Tools and Marketing Cloud Integrations

Open and Extensible Platform Makes It Easy to Build Intelligent Content Apps That Create New Possibilities for Brands to Generate Highly-Personalized Consumer Experiences Movable Ink, a provider of the leading intelligent content platform for digital marketers, introduced new developer tools and integrations that bring enterprise-level openness and extensibility to the Movable Ink platform. With this latest release, Movable Ink clients and their agency and technology partners can easily build apps that activate content…

Interview with Michael Ni, CMO, RichRelevance

"The end game is consistent, memorable interactions – in real time, in context and individualized."Tell us about your role and how you got here. What inspired you to be part of RichRelevance? I’m the CMO of RichRelevance, a global personalization provider for more than 200 B2B and B2C leaders, from brands like L’Oreal, Burberry, and HP through retailers like Tesco, Office Depot, and Barney’s New York. I’m responsible for all things marketing: strategy, brand, demand gen, community, and new markets, as well as partner and…

TechBytes with Arndt Groth, President, Smaato

Arndt Groth President, Smaato Not monetizing your app means you are missing out on serious revenue from your 'best' mobile advertising tool. To better understand the state of mobile app monetization and the rise of the blockchain in the adtech industry, we spoke to Arndt Groth, President, Smaato.Tell us about your role at Smaato. As President of Smaato, I am responsible for the core business operations. Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We work…

Conviva Measures Explosive Growth in Streaming Video on the Internet

Apple TV Viewership Up 709% in Q1 2018 Compared to Q1 2017, While Android Pulls Ahead of iOS in Mobile Viewing Conviva, elevating the way OTT businesses use data-driven intelligence with its Video AI Platform, has released its quarterly measurement report on the state of OTT and the streaming video market, covering both the quantity and quality of streaming viewership. The report finds that, compared to this time last year, the audience for video delivered over the internet is experiencing astronomical growth…

MediaVillage Announces Partnership with Maru/Matchbox for Advanced Insights

MediaVillage, a Media Industry Researcher and Publisher, Advances Media Insights with New Capabilities MediaVillage, is a leading publishing, researching and business development firm in the marketing and media industry. Maru/Matchbox is the market leader in the use of insight communities and technology to produce focused-outcomes market research. MediaVillage announced the partnership with Maru/Matchbox to use their Eye Intelligence platform for advanced data visualization and analytics. MediaVillage is the primary…

Salesforce Positioned as a Leader in the 2018 Magic Quadrant for CRM Customer Engagement Center for Tenth Consecutive Year

Evaluation Based on Completeness of Vision and Ability to Execute Salesforce, the global leader in CRM, announced that for the tenth consecutive year, Gartner Inc. has positioned Salesforce as a Leader in its May 2018 Magic Quadrant for CRM Customer Engagement Center. Salesforce Service Cloud empowers companies to deliver intelligent, personalized and seamless customer experiences across every channel, empowering them to grow their businesses. Also Read: Salesforce Ventures Introduces $100 Million Canada Trailblazer…

Swrve Partners With Bluedot to Power High Accuracy Location-Based Engagement and Analytics

Swrve Has Begun Offering Bluedot's Location Services to Its Customers Swrve, a leading real-time platform for multi-channel customer engagement, has entered into a business partnership with Bluedot Innovation, a location-as-a-service technology company that provides high accuracy location services for complex and high volume enterprise deployments. The partnership will enable customers to optimize their marketing campaigns with location-based targeting, triggering and analytics for mobile engagement and greater reach and…

Interview with Ken Leren, Founder, Tech Essence

"The shift in the market towards getting consent for marketing will result in a more B2C-like approach to B2B brand advertising ." Tell us about your role and how you got here? What galvanized you to start Tech Essence? I’m the founder of Tech Essence and brain behind Marketing Town, a SaaS-based marketing technology that provides marketers with a trustworthy and transparent solution to make faster, data-driven marketing optimization decisions based on a clear view of their data. The idea came to me as a result of…

Five Disruptive Trends in Social Media Marketing Strategies

In 2017, we witnessed numerous trends in social media marketing. Developments like Live feed, integrated video, and story features, and the growth of mobile ads created the biggest buzz. Lately, B2B companies are more involved in catering to the ideas of social media marketing technologies, since it delivers efficiently and has a wide outreach. Here are five disruptive trends in social media marketing strategies that every marketer should know in 2018. Mobile Chatbots Chatbots have now being programmed to think, feel…

engage:BDR Enters into New Programmatic Advertising Agreements with Two of Asia’s Largest Programmatic Advertising Companies

Continues the Rapid Expansion of Its Programmatic Advertising Business into the Fast-Growing Chinese and Indian Markets engage:BDR has announced that it has signed agreements with two of Asia’s largest programmatic advertising companies to integrate them into the engage:BDR programmatic platform. The first of the two Company’s is Chinese based Yeahmobi and the second has requested that its identity remain confidential for commercial reasons. The projected 2018 calendar year revenue for these two contracts is AUD $4…

Braze (Formerly Appboy) Opens New International Office in Singapore

Leading Marketing Automation Company Braze (Formerly Appboy) Expands Global Footprint in APAC with New Singapore Office Braze (formerly Appboy), the leading customer engagement platform that delivers messaging experiences across push, email, apps, and more, announced the opening of its new office in Singapore. This physical entry into the Asia-Pacific (APAC) region further cements the company's commitment to its investment to continue delivering and supporting our existing customers and expanding further into the region.…