Location Technology Pioneer Strengthens Senior Leadership as Global Demand Rises for Location Data and Insights in North America and Abroad GroundTruth, the leading global technology platform driving offline visits and sales by…
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Fluent, a leading provider of digital performance marketing solutions, has announced the appointment of Donald Patrick as the Chief Operating Officer. Effective immediately, Patrick officially joined Fluent and reports to Fluent’s CEO, Ryan…
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As 2017 comes to a close; the preparation for 2018 begins, and for event marketers that means ramping up for the countless events and trade shows their organizations will be hosting, exhibiting at or attending. With mega events like …
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A recent report showed the use of voice-activated devices has increased 129% in 2017. One-fifth of smartphone users now talk to a voice assistant at least once a month. Users are also increasingly adopting chatbots as a means for…
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"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns." Tell us about your role and how you got here? What inspired you to envision a user acquisition solution for…
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Draft Open for 30-Day Public Comment The Interactive Advertising Bureau (IAB) and 4A’s (American Association of Advertising Agencies) today released a set of terms and conditions for long-form video, a key addendum to the standard Ts and…
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Aeon Ads, an online marketing company, announced today the successful merging of digital advertising and artificial intelligence. The program was created to consult businesses on how they can engage with their audiences in a productive way.…
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Bank of America Becomes First Company to Achieve Certification Building on the trust consumers and brands have put in J.D. Power studies for decades, the marketing data and analytics company today announced the J.D. Power Mobile…
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Dentsu Aegis Network today announces that it has acquired Detroit, Michigan-based HelloWorld, a digital marketing solutions provider focused on promotion and loyalty solutions. The business will be rebranded “HelloWorld, a Merkle Company.”…
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Acquisition Expands KPMG's Enterprise Security Capabilities and Helps Firm to Meet Emerging Digital Consumer Identity Demand KPMG LLP has agreed to acquire the Identity and Access Management business of Silicon Valley-based Cyberinc,…
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Latest Move Reinforces Sizmek's On-Going Commitment to Empower Agencies and Advertisers With Greater Transparency, Control, and Superior Ad Performance Leading DSP provider, Sizmek has announced it will now offer full transparency across…
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Leading online data marketplace Datonics has announced that its audience data will be made available in the Neustar Data Directory, part of the Neustar Identity Data Management Platform (IDMP). Advertisers and publishers can streamline…
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Part Three of  the Predictions Series for 2018 Covers Futuristic Insights on Marketing to the Millennials, Mobile Marketing Trends, and the Changing Face of Contextual Targeting The Holiday Season is over, and the New Year has brought a…
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Innovation Isn’t Restricted To Techies. Using Existing Tools To Best Suit Your Business Is The Real Challenge Innovation may be a buzzword that lots of people like to throw around. But what does it really mean, and how does it apply to…
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"As the most impactful way to convey a message online, video marketing has been a growing digital trend across all social media networks. The challenge of implementing this strategy is that the process of publishing and tracking across the…
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The Second Part of  the Predictions Series for 2018 Covers Insights on Content Marketing, Audience Engagement, Social Media Platforms and the CMO's New Allies That Would Transform An Organization's Digital Identity Top martech CMOs and…
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A roundup of the best of our Martech Interview Series.  2017 was the year that saw some of the top names in MarTech feature in the Martech Interview Series. As part of our year end specials, we present a recap of some of the best…
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In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in a Chronological Order "The true delight is reminiscing and reliving the moment all over again." For Martech journalists, 2017 proved to…
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How Will Video Fit in to Your Strategy Next Year? Here's What The Smartest People in MarTech Had To Say About Using Video As A Tool 'How We Measure Viewability Will Change' Dave Gullo - Co-Founder and CTO, VideoAmp: Existing…
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