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Marketing Evolution Raises $20.6 Million in Series B Funding

Marketing Evolution Is Defining a New Category for Customer-Obsessed Marketing by Pioneering “Person-Centric Business Decisioning” Using AI-Based Technologies Marketing Evolution, a leading provider of global AI-based marketing optimization and analytics software, has announced a $20.6 million Series B financing round led by leading global private equity and venture capital firm, Insight Venture Partners, with continued participation from existing investor, Zetta Venture Partners. This round brings the total invested to…

Optimizely Revolutionizes Sales Process and Boosts Productivity Using Skuid

Skuid’s No-Code Platform Ensures Optimizely Captures All Viable Sales Leads in Salesforce CRM Solution Skuid, the leading cloud application platform, announced that Optimizely, the world’s leading experimentation platform, selected Skuid to improve user adoption, efficiency, and value derived from its Salesforce customer relationship management (CRM) software. Using Skuid’s no-code platform, Optimizely eliminated inconsistencies in workflows and processes across the entire organization. Previously, Optimizely’s CRM was…

How NOT to Handle a Collaboration Request When it Comes to Influencer Marketing

In the world of PR and social media, pitching is a common tactic that is used across the board. If you're not familiar with the term, pitching is essentially the action of offering your idea to someone else in the hopes that they'll be on board with what you want to do. Some methods of pitching include: A PR agency pitching a client that they represent to a magazine editor so that their client is included in next month's issue A consulting agency pitching their expertise to a brand to showcase why their skill set is…

MaxAudience Announced as the Top Social Media Marketing Company in 2018

Third-party research firm Clutch has released its report on leading Social Media Marketing Companies and has found MaxAudience to be the Top Social Media Marketing Company in the U.S. Clutch has posted the rankings publicly on Clutch.co and has MaxAudience listed in the #1 spot on their review site currently for 2018. MaxAudience is a strategic brand and marketing consultancy with online lead generation and conversion at its core. They assist medium and large-scale businesses with precise, high ROI, marketing campaigns that…

Grow.com Raises $16 Million Series B to Help SMBs Win with Data

Grow.com, the reporting and analytics dashboard solution, announced that it has closed a $16M Series B round of funding by institutional investors led by Toba Capital. To date, Grow has secured $26M in total funding from investors. Series B investors included Toba Capital, Peterson Ventures, Pelion Venture Partners, Kickstart Seed Fund, and HubSpot. The Series B investment will help to fuel the company's growth to create the #1 business intelligence tool for SMBs and non-technical users by expanding sales…

TechBytes with Amit Sinha, Founder and CCO, WorkSpan

Amit Sinha Founder and CCO, WorkSpan Most businesses continue to struggle with unlocking the true potential of their strategic partnerships. Any successful go-to-market initiative requires a reliable partner engagement across the journey that helps the company better orchestrate their networks. According to WorkSpan, a leading marketing network catalyst, 60% of alliance Go-To-Market relationships fail, mostly due to the lack of coordination to make deal progress, unreliable data, and poor distribution of sales and…

Interview with Aaron Glazer, Co-Founder and CEO, Taplytics

"Brands have to be reactive to the new digital touch points that are emerging in order to be in constant contact with their customers."Tell us about your role and how you got here.  What inspired you to launch a Mobile Customer Experience Cloud? I am the CEO and Co-Founder of Taplytics. We started off building mobile applications and saw an interesting trend developing; the future front door of a business was not going to be a physical store, but a mobile app in the palm of their customers’ hands. From there, we…

Cloudera Appoints Amy O’Connor to Chief Data and Information Officer

Big Data Industry Expert to Lead Innovative Technology Team and Set Standards for running Data-Driven Businesses Cloudera, the modern platform for machine learning and analytics, optimized for the cloud, announced that Amy O'Connor has been promoted to Cloudera's senior management team as the company's Chief Data and Information Officer (CDIO). O'Connor will lead a new team that will include customer digital experience, internal business systems, data science and analytics, IT operations and information security -…

Video is The Future of Content Marketing

In a chat with MarTech Series, Nuxeo's Uri Kogan Predicts that AI Is Going to Be Critical in Creating the Millions of Variants That a Global Content Strategy Demands In 2018,  what would failure sound like? Running a marketing strategy in 2018 without the mention of video campaigns!  Video now plays a central role in marketing outreach and campaign efforts across customer journeys. According to Hubspot, 54% of online customers prefer to see videos from their chosen brands in comparison to emails and social media-based…

DemandBridge Announces Acquisition of Kramer-Smilko, Inc.

DemandBridge, an integrated business platform delivering seamless marketing solutions in the cloud, today announced the acquisition of Kramer-Smilko, Inc. The acquisition furthers DemandBridge's commitment to empowering distributors/agencies with total quality control over their business, and the ability to maximize efficiency utilizing market-leading software and products. It also demonstrates the value of strategic partnerships and the commitment to providing the tools and expertise to enable their customers to grow. The…

Study Quantifies Impact of SDL Tridion DX and Language Solutions on Global Content Delivery and Digital Experience

Brands Can Experience 112% ROI with Payback in 15 Months and Expected Benefits of up to $8.3 million  SDL, a leader in global content management, translation, and digital experience, released a Forrester Consulting's Total Economic Impact (TEI) commissioned a study, demonstrating the benefits that brands can expect from using SDL's integrated solutions - SDL Tridion DX and SDL Language Technology and Services to enhance digital experience and customer journeys. According to the Forrester Consulting study, "The Total…

SmartAction to Fuel Accelerated Growth with Management Recapitalization by Staley Capital and TVC Capital

As Consumer Adoption of Artificial Intelligence-Powered Devices Reaches an Inflection Point, Smartaction Is Poised to Expand Its Market Leadership in Enterprise AI with Customer Service Solutions SmartAction, the provider of the first omnichannel customer self-service platform powered by AI, announced that it secured investments from two growth equity firms: Boston-based Staley Capital and San-Diego-based TVC Capital. SmartAction's cloud-based platform automates customer service communications in every channel, including…

TimeTrade Launches New Partner Program for Intelligent Customer Engagement

"Google My Business" Partnership Now Live TimeTrade, the leader in omnichannel intelligent appointment scheduling, launched the Connect Effect Partnership Program, a new initiative designed to optimize intelligent customer engagement through TimeTrade's industry-leading Appointments-as-a-Service platform. For the initiative, TimeTrade has partnered with multiple large enterprise brands, including Google, Salesforce, Microsoft, IBM, and others. TimeTrade is included as one of the scheduling partner options to choose…

Wylei Appoints J&J Veteran Denice Torres to Board of Directors

Wylei Inc., an AI Predictive Content technology and marketing automation pioneer, today announced the appointment of Denice Torres to its Board of Directors. Torres is a recent past President for J&J, and an industry thought leader, with a strong background in digital marketing and executive management. “The addition of Denice to the Wylei board is a major milestone for the company. Denice is a well-known and award-winning industry veteran and experienced executive. Her industry knowledge, mentoring and reach will…

Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability

Using Integral Ad Science's Automated Real-Time Platform, Local Media Consortium Members Can Seamlessly Eliminate Impression Waste, Streamline Workflow, Improve Inventory Quality, and Increase Revenue The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad Science (IAS), a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence…

Insightly CRM Opens Engineering Office in Vancouver

Insightly continues rapid expansion, having doubled headcount in 2017 Insightly, the CRM for building lifelong customer relationships, announced the opening of a new office in Vancouver, British Columbia. The office will form an engineering hub for employees building new capabilities for Insightly’s web and mobile CRM software which is used by businesses of all sizes. “British Columbia has fostered a number of successful homegrown startups in recent years, and now its attractive urban center and highly skilled…

Siftery Track Helps Companies Save Money and SaaS Confidently

Siftery launched Siftery Track to help businesses visualize and optimize their software expenditures. The product connects to an accounting system or other financial accounts and automatically generates beautiful visualizations of historic and forecasted spend by product, category, or team. “The rise of SaaS, the emergence of new software categories, and the fragmentation of existing solutions have all contributed to the growth and complexity of most companies’ software stack,” said Vamshi Mokshagundam, Siftery’s CEO.…

A Marketer’s Guide to Smarter Data Storage: Is Your Customer Data a Gold Mine or a Time Bomb?

We’re living in a golden age of data. Not only can you know how many people visited your site yesterday, but you can also buy data that tells you who they are, what they buy, and what other sites they frequent. This is amazing for marketers, as more and better data means more effective targeting. But with this bounty comes a huge challenge. You have to store all that data. You have to protect it. If you don’t safeguard it, you risk a host of repercussions – angry customers, costly lawsuits, and government intervention.…

Lightelligence Raises $10 Million to Build the Next-Generation AI Hardware

Lightelligence Will License the Technology Exclusively from MIT Technology Licensing Office Lightelligence, the world’s first AI hardware company, is developing nano-photonics based technology to accelerate AI computation and more broadly information processing by leveraging the power of light. – namely, ultra-low latency, high throughput, and extremely high power efficiency. Lightelligence is an MIT-spinoff company working on next-generation AI hardware. They recently announced seed round financing around $10M, backed by…

Fishbowl, Inc. Proves That Timing Is Everything For Effective Email Campaigns

Leverage Holidays to Make the Most Impact with Audiences Pick any day of the year and you're sure to land on a holiday, whether it's traditional or quirky. A recent analysis from Fishbowl, Inc., the leading data, marketing and analytics solution provider uniquely serving restaurants, shows that tying into people's desire to celebrate special events is a keen marketing strategy. They examined the successes of their customer's 2017 Valentine's Day promotions to gauge the impact of timing and messaging on email open rates…