fuboTV Would Leverage SpotX’s Robust Monetization Capabilities for OTT Content, Massive Scale, and Deep Agency Relationships Throughout 2018 Barely weeks before the start of the Winter Olympics 2018, SpotX has announced a strategic…
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Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are now expected. Mobile marketing trends change just as fast as mobile technology does. So where’s mobile…
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In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly…
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Programmatic ad buying declined in the first quarter of this year, which comes as no surprise after its reputation was blighted by issues of brand safety, fake news, and poor user experience, as well as an industry call to action for a…
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This Announcement Introduces Even More Flexibility for Event Planners Looking to Create Exceptional Attendee Experiences That Are Engaging, Meaningful, Memorable, and Delivered on Budget Mobile app options available to event planners and…
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Adobe has announced it has been named by Gartner as a Leader in the 2018 “Magic Quadrant for Digital Experience Platforms” research report. This report evaluated 21 vendors, and Adobe was among four vendors in the Leaders quadrant, based on…
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Triblio CMO, Jason Jue, Narrates How Demand Gen Executives are Smartly and Effectively Switching Strategy  from Leads-Based to 100% Account-Based In the age of rapid B2B marketing disruptions, we are looking at the rise of Account-based…
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Known as "The Promised Land" Campaign, The Initiative Seeks To Mainstream US-Nordics Business Alliances The time has come for American businesses to be let in on a little secret. Sales intelligence company Vainu, with roots in Finland …
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"The popularity of customer journey approaches to solve the customer experience problem has meant that suddenly almost any marketing technology is being described as delivering, or helping with, customer journeys."Tell us about your role…
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First-of-its-kind Dataset from DiscoverOrg Gives a Competitive Edge to Companies Marketing and Selling to Legal and Compliance Buyers DiscoverOrg, the world’s leading sales and marketing intelligence solution, has announced the…
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Joe Hyland, CMO at ON24, On What 2018 Holds For The Martech Community In the age of rapid tech disruptions, we are looking at the genesis of more than one "revolution" in martech. Most marketers are shifting their focus from tech-based…
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"It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change." -- Charles Darwin "In 2018, we will see successful marketers are those able to…
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Allocadia Announces $25 Billion in Global Investment Managed by Over 10,000 Marketers Through Platform, Saving Over 1 Million Work Hours and Driving an Estimated $5 Billion in Growth A Top-150 MarTech RADAR company and the creators of…
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"There are challenges that come with social media marketing. How do you capture all the data from these channels? How can you collect the data in a format that makes it easy to compare across all your events?"Tell us about your role and how…
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A Next Generation Mobile Solution to Drive Better Retail Performance Inkling, the leader in frontline workforce enablement, recently introduced Inkling Collaboration, a new product that combines communications, task management, and…
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The Integration of MicroStrategy and Snowflake Unifies Data Across The Enterprise, Giving Customers A Single Version Of The Truth Snowflake Computing, the only data warehouse built for the cloud, and MicroStrategy Incorporated a leading…
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Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting-Edge Insights, Events, Content, and Product Updates.…
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Every successful business knows the importance of marketing and branding, but sometimes those principals get pushed to the wayside when it comes to internal, and sometimes external, documents. The importance of brand unity in sales…
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