Lessons B2B Brands Can Learn from Direct-To-Consumer Disruption

Direct-to-consumer (DTC) brands can conjure up images of sleek and sexy products, inspirational content creators, and visually stunning social media campaigns – a far cry from the world of business to business (B2B). But the highly successful marketing and advertising strategies of the Warby Parkers and Dollar Shave Clubs of the world is one that is worth imitating. This is because B2B buyers use the same tools as consumers to discover, research and buy products. Equally, the business buying process involves multiple…

BounceX Appoints Yiftah Frechter as New Chief Technology Officer

Yiftah is a Former Undertone and Sizmek Executive Brings 20 Years of Engineering, Product Management and Leadership Experience to the Company That Created the First Revenue Channel in 10 Years BounceX, the leading People-Based Marketing (PBM) cloud, has announced Yiftah Frechter as Chief Technology Officer. An expert in marketing, advertising and media technologies, Frechter was formerly Vice President of Engineering at Undertone and Vice President of Research and Development at Sizmek (Mediamind). He also served as the…

Reflektion Appoints Jody Stoehr as Vice President of Client Engagement

Reflektion Elevates Customer Team with Executive Appointment of Jody Stoehr Reflektion, the world’s leading AI-powered personalization platform for the retail industry, today announced the appointment of Jody Stoehr as Vice President of Client Engagement. Reflektion utilizes artificial intelligence to calculate their preferences and intent. It then responds to every moment-to-moment interaction by displaying the most relevant content and products in real time and across the digital touchpoints that matter most—including…

dunnhumby Acquires Aptaris to Bolster Customer Data Science in Retail

dunnhumby's Latest Acquisition Powers More Effective, Efficient Pricing and Promotions Leveraging Dunnhumby’s Customer Data Science dunnhumby, a leading customer data science company, has announced it has acquired Aptaris Software, a leading enterprise marketing, and promotions management company. The acquisition is the culmination of a strategic partnership that embedded dunnhumby customer data science into the Aptaris solution, providing retailers with the only end-to-end promotions management platform in the market.…

Confirmit Announces 2018 ACE Award Winners

At 2018 ACE Award, Confirmit Clients Were Recognized for Success in Customer Experience Programmes and Commitment to Driving Business Change and ROI Today, Confirmit has announced the winners of the 2018 Confirmit ACE (Achievement in Customer Excellence) Awards. Established in 2005, the annual award programme recognizes Confirmit clients who demonstrate proven excellence and innovation in their Customer Experience programmes. Confirmit is a leading global solutions provider for Customer Experience, Voice of the Employee,…

Infusionsoft Unveils New Platform, Empowering SBs to Create Order in the New World

A New, Easier-To-Use Interface and Lower Pricing Make Infusionsoft Now Accessible to Millions More SBs Today, Infusionsoft revealed a new platform built to empower millions of small businesses worldwide to create order in a new world where customers have more choices and expect personalized service. The platform retains its trademark power but is now easier to use, with lower pricing and a free trial to make Infusionsoft accessible to millions more small businesses. Recommended Read: Contextual Content and AI: The New…

NICE Introduces NEVA, A Robotic Virtual Attendant for Employees

A Personified Desktop Assistant, Nice Employee Virtual Attendant or NEVA, Transforms Employee Capabilities to Enhance Operational Efficiency, Bolster Sales Efforts and Drive Regulatory Compliance via On-Demand and Automated, Always- on Guidance Today, NICE took customer service to a new level of cognitive intelligence via the launch of NICE Employee Virtual Attendant or NEVA, the world's first virtual attendant, designed with the employee in mind. Powered by NICE’s proven, market-leading Desktop Automation technology,…

Fight Fake News in Journalism: Media Intelligence, Your Best Ammunition

Original Content, Distributed Directly from Brands, Still Matters, According to the Cision CMO Media Intelligence companies have demonstrated how 2018 could be the most challenging year for journalism and content marketing. Fighting against constant accusations of fake news on one hand and staying on top of media intelligence and analytics, journalists and content marketing professionals have an unprecedented battle ahead. Fake news has been prevalent for the entire lifetime of the internet, but it’s just how fast it can…

SundaySky Unveils SmartVideo Studio for Enterprise Digital Storytelling and Video-Led Customer Experiences  

SundaySky Introduced Next Generation of Its SmartVideo Marketing Cloud Giving Brands the Ability to Create Personalized and Engaging Videos Within Minutes  Leading provider of video personalization solutions, SundaySky, introduced its new SmartVideo Studio. SmartVideo Studio by SundaySky would empower marketers to create, manage, deploy and measure personalized video. Brands can now easily create personalized, data-driven video stories that deliver contextually relevant content to customers at a scale previously unmatched…

Moltin Unveils Social Commerce Application for Instagram

API-Based Affiliate Application from Moltin Allows Influencers to Create Microsites On-The-Fly and Makes User-Generated Content Shoppable Moltin, the provider of an API-first digital commerce platform that powers retail innovation, has announced the Dynamic Influencer Program, a new social commerce affiliate application that allows retailers to engage brand advocates to promote and sell products on Instagram and other social platforms. The fully customizable application enables influencers to create brand-specific…

$150 Million Deal… Gannett Acquires PPC Giant WordStream

WordStream's Acquisition Marks An Exciting Chapter in Local Search Marketing and PPC Ecosystem  Gannett, the owner of USA Today, has officially announced WordStream's acquisition. The deal will cost Gannett $150 million, and it would enable the American media company to fortify their digital transformation journey. WordStream, founded by marketing influencer Larry Kim in 2007, is widely recognized as a leading provider of cloud-based SaaS solutions for local and regional businesses and agencies. The Online advertising…

Keith Kaplan Joins Digital Remedy Board of Directors

Digital Remedy, a white-labeled ad operations and sales solution for publishers, advertisers and influencers, announced that Keith “Kappy” Kaplan has been appointed to the company’s Board of Directors, effective May 9, 2018. His appointment follows the acquisition of CrowdHere and the elevation of its former CEO Nick Pahade to COO and President of Digital Remedy. Kaplan most recently served as the Global President of Monetization for King Entertainment, a division of Activision Blizzard. Also Read: Oracle’s Moat Is Now a…

Commit Your Company to CX Improvements in 2018

Among 2017’s many lessons, one of the biggest is that customer-centric business models are here to stay, but only when they deliver real value. Over the last year, brands have continued to recognize the insufficiency of business-first mindsets and operations. Price is no longer the sole factor motivating consumers’ purchases – shoppers are now interested in more valuable and enjoyable brand interactions and are in the position to take their business to those companies offering them more than just a deal. Many brands are…

Marketo Celebrates Bold and Brave Marketers With 2018 Revvie Awards

Revvie Awards Recognize Marketo Customers, Partners and Individual Marketers Who Are Using the Marketo Engagement Platform Marketo Inc., the leading provider of engagement marketing software and solutions, announced the 2018 winners of its annual Revvie Awards. The Revvie Awards recognize Marketo customers, partners and individual marketers who are using the Marketo Engagement Platform to drive exceptional customer experiences and unprecedented business results. "It's inspiring to witness so many marketers using…

GLOW Hires Industry Star Duncan Bird as Executive Creative Director

Duncan Bird, 29-Year Innovator, Has Built Agencies, Created Brands, Served as Sony Music VP GLOW, an award-winning social and digital marketing agency, announced that it has hired industry powerhouse Duncan Bird as Executive Creative Director. “Duncan will help our team reach even greater heights with his creative and strategic thinking across the digital, advertising, music and entertainment space,” said GLOW President Howie Kleinberg. “His leadership and experience will propel our momentum in creating…

Social Report Enables Direct Scheduling of Instagram Posts

Social Report, One of the Industry's First Social Media Management Tools, now Offers Scheduling of Instagram Posts Directly From its Platform. In social media management, one of the most wanted features was the ability to schedule Insta posts directly. This update comes after Social Report's recent partnership with Instagram and Facebook. "This update gives social media managers, agencies, and organizations the edge they need by providing more flexibility to their presence on Instagram," said Vitaly Veksler, CEO and…

TechBytes with Megan Headley, Research Director, TrustRadius

Megan Headley Research Director, TrustRadius Authenticity and validation through independent resources are key factors for all B2B buyers. TrustRadius recently released “The 2018 B2B Buying Disconnect” report. This report included the vendor’s perspective, enabling a direct comparison between how vendors attempt to influence buyers versus how buyers make purchasing decisions. To learn more about how B2B vendors could benefit from this, We spoke to Megan Headley, Research Director, TrustRadius. What was your…

Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking

Mobile Email Strategy Is About How A Brand Leverages The Potential Of Mobiles, Which Are In Essence Digital Swiss Knives We’ve heard and read a number of theories about email marketing over the years. Since mobile has emerged to be the space where customers live, mobile marketing is also an imperative for CMOs. Now, it’s time for both to come together – Mobile Email Marketing. Here’s why: In 2018, 22-77% of email opens will be through mobile (eMailMonday) Device-based email opens – desktop 17%, webmail 36%,…

Meltwater Acquires Sysomos to Unify Media Intelligence and Social Analytics

The Latest Acquisition Expands Meltwater's Ability to Incorporate Online News and Data with Social Media Analytics in One Robust Platform Meltwater, a pioneer of media intelligence and now Outside Insight, today announced its acquisition of Sysomos, a leader in social analytics and engagement. The addition of Sysomos to Meltwater enables organizations to analyze social media, news, and other human-generated content in one platform, furthering Meltwater’s mission to give businesses the insights from outside data, helping…

B2B Buying Disconnect: Are You Targeting the Right Set of Customers?

While Authenticity and Validation Through Independent Resources Are Key Factors For All B2B Buyers, It's Even More Important for Millennial Buyers, Says Megan Headley of Trust Radius In a recent report on B2B SaaS buying trends, TrustRadius revealed major disconnects and key opportunities for vendors in the industry. The report, titled "The 2018 B2B Buying Disconnect", included the vendor perspective, enabling a direct comparison between how vendors attempt to influence buyers versus how buyers make purchasing decisions.…