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Discourse.ai Unveils the First AI-Based System of Record for Customer Conversations, Unlocking the Value of Customer Conversation Data

The Ground-Breaking Discourse.ai Cognition™ Platform Reduces the Time and Cost to Deploy Intelligent Assistants and Drives More Informed Customer Interactions Today's CMOs and CIOs are challenged to deliver on the promise of a premium customer experience. 89% percent of companies expect to compete mostly on the basis of customer experience (Gartner). However, companies do not have a centralized System of Record for customer conversation data to identify conversation patterns and train agent assistants and…

Vonage’s Nexmo Connect Partner Program Launches with over 100 Partners Ready to Build Innovative Solutions for Enterprise Customers

Program Enables Partners to Take Advantage of $18 Billion CPaaS Market Opportunity Vonage (NYSE : VG ), a business cloud communications leader, today announced the Nexmo Connect Partner Program (Nexmo Connect), the cornerstone for a community-based, collaborative ecosystem of Nexmo partners. Vonage built Nexmo Connect in order to better meet the needs of enterprises that require complete solutions customized to their unique requirements. Already more than 100 partners strong, Nexmo Connect is designed to help Nexmo…

New Research Reveals Importance of Site Search to Ecommerce and Digital Retailers’ Performance

The Latest 2018 KPIs & Site Search Survey from Algolia and Internet Retailer Shows 88 Percent of Respondents Prioritizing Site Search to Advance Performance Metrics Algolia, the leading Search and Discovery API for websites and mobile apps, released the findings of a new survey that evaluates the impact of site search on performance metrics for e-commerce and digital retail businesses. Data shows the search function is a critical component to revenue metrics, but 70 percent of companies continue to struggle with budget…

Sisense Announces Closing of $80 Million Investment, Continues Hyper Growth to Help Businesses Instantly Mashup Data

Investment to Accelerate Aggressive Hiring, Global Growth and Adoption of Sisense's Single-Stack Analytics Platform, Which Simplifies Complex Data and Empowers Everyone Sisense, disrupting the business intelligence (BI) market by simplifying business analytics for complex data, announced the closing of an $80 million investment, bringing the total amount invested to approximately $200 million. The latest round was led by New-York based Insight Venture Partners, a global venture capital and private equity firm. Insight…

TechBytes with Orr Orenstein, COO, Aki Technologies

Orr Orenstein COO, Aki Technologies "Mobile moments" are the currency for mobile marketing campaigns. Relatable moments on mobile help brands map customer experiences and how they relate to today's marketing operations at an omnichannel level. Orr Orenstein, COO, Aki Technologies explains how "mobile moments” have become an integral part of the marketing landscape. Tell us about your role at Aki and how you got here? I currently serve as COO at Aki Technologies, having overall responsibility for Operations, Client…

TechBytes with Erin Jaeger, Director, Product Marketing, Yext

Erin Jaeger Director, Product Marketing, Yext Most business, especially SMBs struggle to control the information available about them, online. Yext's Digital Knowledge Management platform helps businesses to tackle this pressing need. We spoke to Erin Jaeger, Director, Product Marketing, Yext to understand how their platform enables businesses to generate better ROMI.Tell us about your role at Yext and the team and technology you handle. As the Director of Product Marketing, I run the product marketing team at Yext.…

Linius Technologies Appoints Global Channels and Alliances VP

Linius Technologies Appoints Former Head of Channel for Telstra and TeamViewer as VP of Channels and Alliances to Scale Company Globally Linius Technologies' the only cloud platform that transforms static video into interactive intelligent content with its world-first Video Virtualization Engine (VVE) has appointed Stephen Pech as its VP of Global Channels and Alliances. Based in Linius' headquarters in Melbourne, Australia, Pech will drive and define the company's growing channel program -- including resellers,…

Six Ways You Should Be Using Market Intelligence

Apply Insight, Not Hindsight, to Boost B2B Marketing Success With buyer data at an all-time high, it’s ironic that many B2B marketers still rely on gutfeel and hindsight over knowledge and insight. We’ve found that many brands are essentially gambling on six of the most important aspects of strategy development and implementation. But it would be much better to apply market intelligence and get more scientific with marketing spend. Here’s how. Product roadmaps: Where are you going? The intuition and vision of product…

Salesforce Expands the Sales Cloud Platform with Faster Prospecting, Flexible Billing and Intelligent Marketing Automation

High Velocity Sales Now Delivers Tailored Sales Cadences and Work Queues to Each Inside Sales Rep - Increasing Their Productivity and Focus on the Most Valuable Prospects Salesforce, the global leader in CRM, announced advancements to the Sales Cloud platform, delivering a faster, smarter and more integrated sales process from lead-to-cash. Now, companies can complete the entire sales process, from marketing to sales to billing, right within Salesforce. "Automation, integration and speed are essential to business…

Confirmit Horizons Delivers AI-Driven Innovations for Multi-Channel Feedback on Research Programs

Confirmit Puts Innovation and Ease of Use at the Heart of Solutions with Confirmit Horizons v24; Delivers Advanced, AI-Driven Solutions to Boost Productivity Today, Confirmit has announced a range of new capabilities to its platform, building on the ground-breaking solutions it launched earlier this year. The new Marketing Technology update is part of the rollout of Version 24 of the award-winning Confirmit Horizons. The new features are designed to support global multi-channel feedback and research programs. Terry…

IPONWEB Appoints Barry Adams as General Manager for BidSwitch

IPONWEB  an industry pioneer in the development of advanced advertising platforms and technologies, announced the appointment of Barry Adams to the role of General Manager of BidSwitch  a wholly owned subsidiary that provides smart, integrated infrastructure for the global programmatic ecosystem. For the past two years, Adams served as VP Commercial Development, where he led all customer-facing teams and drove expanded adoption of BidSwitch technology and services with major DSP, SSP, and agency partners. In his new role,…

Glympse Delivers Personalized Predictive Experience for TruGreen Customers

Nation's Largest Lawn Care Company Leverages Engagement Through ETA Updates and Live Map View of Specialists on the Way to Service Appointments Glympse, the pioneer of real-time location technology, is proud to announce they are working with TruGreen, the nation's leading professional lawn care company helping people live life outside, to deliver information to consumers and businesses-including the location and estimated time of arrival (ETA) of TruGreen specialists via the TruGreen mobile app. Glympse has integrated its…

Why Advertisers Can’t Ignore the Amazon Opportunity

In the ad world, Amazon isn’t in the same league as Facebook and Google. That’s because Amazon is in a league of its own. Facebook and Google are where consumers often hear about brands and products, but Amazon is where they buy them. That’s a crucial distinction for advertisers. Some 75 percent of online consumers now shop at Amazon most of the time. That means the company has an unmatched trove of consumer purchasing data. Such data combined with Amazon’s impressive reach has made Amazon become a burgeoning…

SutiCRM’s Latest Software Version Is Packed with New Features Enhancing the User Experience

SutiSoft Announces the Release of the Latest Software Version of Its Flagship Product SutiCRM. This Release Will Drastically Help in Streamlining Processes and Improving the Experience of Its Users SutiSoft Inc. has always been a trusted provider of easy-to-use business solutions for Smartphones and web browsers. SutiCRM 7.2 which is the latest version of the company’s CRM software has been released with additional features for users and administrators. This new release will allow users to- Extract surplus…

TechBytes with Holly Carter, Director, Product Marketing, Confirmit

Holly Carter Director, Product Marketing, Confirmit Advertising online to Gen Z is a hurdle that most brands have to overcome. Confirmit's recent survey has unveiled the trends in marketing to this generation. We spoke to Holly Carter, Director, Product Marketing, Confirmit, to understand the nuances of enhancing the user experience for Gen Z.Tell us about your role at Confirmit and the team/technology you handle. I am the Product Marketing Director at Confirmit. My role is to ensure researchers and corporations…

Phrasee Lands $4 Million Series A Funding to Take AI-Powered Copywriting to America

Albion Capital Backs AI Marketing Tech Leader in Latest Funding Round Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised marketing copy, has closed a $4 million Series A funding round. The investment will fuel Phrasee’s international growth plans, including scaling up its new US operation in San Francisco and the recently announced expansion of its UK team. Albion Capital Group LLP led the round, with follow-on funds from existing investors…

Blockchain Naysayers: The Real Source of Their Pessimism

As a promising technology in marketing, blockchain is facing its fair share of detractors at the moment. While the ad tech industry has repeatedly let down brands and agencies with half-baked solutions, certain parties have other reasons fueling their blockchain skepticism. In this article, I’ll address common concerns being voiced about blockchain and discuss why certain parties are rooting against adoption. Also Read: What Blockchain Means for Marketers Scalability challenges Programmatic advertising creates a massive…

Interview with Michelle Eichner, Founder and CEO, Digitile

"The average corporate marketing team uses 91 different cloud tools in their tech stack."Tell us about your journey into technology. How did you end up as a CEO from being a VP Product? My marketing career led me into the tech industry. In the infancy of the “dot-com” boom of the late 1990s, I worked for Net Perception where I was doing B2B marketing for recommendation software before Amazon’s recommendation engine existed. I was a liaison between business and the tech community because I could speak both languages. As a…

DialogTech Continues Focus on Growth with New Chief Revenue Officer

DialogTech, the world's leading provider of actionable marketing analytics for inbound calls, announces the hire of David Rush as Chief Revenue Officer. With more than 25 years of experience within sales and entrepreneurship, Rush's track record includes leading high-performance sales teams, as well as the growth and successful exit of multiple companies. Also Read: DialogTech Named Best Overall Marketing Analytics Platform by MarTech Breakthrough Rush served most recently as co-founder and CEO of leading SaaS…

Usabilla Partners with ConversionXL for Conversion Optimization

Strategic Alliance Will Offer Customers Robust Digital Marketing and Conversion Optimization Services Fueled by VoC Technology Usabilla, the global Voice of Customer (VoC) technology provider, announced a strategic partnership with ConversionXL (CXL), a leading agency and source for optimization, growth and digital analytics expertise. This alliance will offer both current and future Usabilla and ConversionXL customers robust digital marketing and conversion optimization services fueled by leading VoC technology.…