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Apple and Salesforce Further Bolster Collaboration with a Fresh SDK for iOS

After the Initial Partnership Announcement in September, Both the Companies Are Fiercely Working Towards Robust Enterprise Application Development Last September, we covered the initial announcement of Software Technology magnates, Apple and Salesforce working together. The announcement came a week after iOS 12 was released on 17 September 2018. This announcement, speaks about a major upgrade in Salesforce’s Software Development Kit (SDK) to build better native Salesforce Applications for iOS. Salesforce’s concept of this…

Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive

Tell us about how dramatically your role evolved in 2018 with Marketing and Sales Technologies. At Kaon, 2018 was all about efficiency and process. We are experiencing huge growth in our top line, as the combination of our own sales effectiveness, and industry awareness of our company, in general, has led to a dramatic increase in the breadth and depth of our customer engagements. The challenge for us, as a software company, is to have as much of that top-line growth reach the bottom line as possible. For us, that meant…

Immersal AR Cloud SDK Moving to Early Access – Party for Your Right to Develop

Immersal begins to hand the groundbreaking AR Cloud SDK over to developers. It’s time to see what amazing AR-enabled apps they will create with it. To celebrate the beginning of this new AR Cloud era, Immersal is throwing a wild Early Access Launch Party for movers and shakers of the AR Industry – and the 120 developers in the SDK’s Early Access waiting list. The world will never be the same after the Immersal AR Cloud SDK is released. It enables AR anywhere as it makes 3D scanning a space and visual positioning…

Anaplan Announces 2019 Partner Award Winners

Global and Regional Partners Awarded for Innovation and Excellence in Connected Planning Anaplan, Inc., a pioneer in Connected Planning, announced this year's Anaplan Partner Award winners, with two new categories that reflect a growing ecosystem. The 2019 Anaplan Partner Award winners, by category, are as follows: Global Partner of the Year Award: Deloitte is recognized for making great strides in helping customers address an array of complex planning issues, including an IFRS 17 General Insurance application that…

Voicify & Ogilvy Announce Partnership

Voicify has partnered with Ogilvy, an integrated creative network headquartered in New York, NY and with 131 offices globally. The inspiration for the partnership: bring the agile and robust Voicify platform to Ogilvy's suite of offerings to increase nimbleness and effectiveness through voice and virtual assistant engagement. Ogilvy is a leader in asserting, creating and managing the components of brand presence and engagement. Ogilvy puts their customers at the center of everything they do with a heightened focus on…

Prediction Series 2019: Interview with Daniel Hurwitz, Chief Revenue Officer, Penthera

Tell us about your role at Penthera and how did you start here. For over a year, I’ve been CRO for Penthera. Before that, I spent more than two decades building and scaling cutting-edge media/marketing tech companies that push the boundaries of innovation in their industry. Today, my team and I work with the most well-known streaming media providers in the world — media and entertainment companies such as CBS, AMC, Showtime, Starz, and more, OTT players, and even brands and publishers venturing into video — to innovate…

Pub Ocean Introduces Industry-First Real-Time Revenue Analytics Platform for Digital Publishers

Real-time Revenue Driven Solution, LiveYield, Arms Publishers with Powerful Analytics to Drive Increased Profitability Through Ad Revenue Pub Ocean, a technology company that provides digital publishers with products to make them more profitable, launched a new, industry-first real-time revenue analytics platform for publishers, LiveYield. The platform is the first and only solution that arms publishers with the same level of sophisticated revenue-generating intelligence as advertisers. LiveYield collects and…

MarTech Interview with Jim Nichols, CMO, Partnerize

"We’ve focused a lot of attention on improving intuitiveness and workflows, and I am convinced that all the winners in this very crowded space will do the same." Tell us about your role and journey at Partnerize. I am CMO at Partnerize. We are a SaaS company that makes it easy for leading brands to form and manage all types of business partnerships. In my role, I am responsible for marketing across all regions — Americas, EMEA, and APAC. What made this job so appealing to me when I was interviewing was the spirit of…

CleverTap More Than Doubles Revenue, Realizes Significant Customer Growth Globally in 2018

Company to Accelerate Growth in 2019, with More Product Innovation, Expansion in Key Markets Mobile marketing and analytics platform CleverTap revealed business results from 2018, a year during which the company significantly increased revenue and customers while accelerating its product innovation to include industry-first features like machine-learning driven predictions on business outcomes, Intent-based segmentation, Customer Lifecycle Management and more. During 2018, CleverTap grew its customer base by over 50…

It’s Time To Find Your Company’s Voice

Are you ready for the voice revolution? Gartner predicts that by 2020, 30 percent of web browsing will be done without a screen. Voice assistants accounted for twice as many sales in the fourth quarter of 2017 than in the fourth quarter of 2016. And speaking of voice-first devices like Amazon Echo and Google Home, voice-driven technology is being adopted at a faster rate than any technology in human history; by 2022, voice assistants will reach 55 percent of US households. These statistics make it clear that voice-tech…

Buzzoole Creates Industry’s First Ever Influencer Marketing Benchmark

Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing. Until now it has been impossible for clients and agencies to compare influencer marketing campaigns against other media. However, by leveraging insights from Nielsen – a global measurement and data analytics company that provides the most complete and trusted view available…

MomentFeed Names Avik Dey as Senior Vice President of Engineering

Dey’s Deep Enterprise Experience at Intel, Yahoo! and eBay Will Help Enhance and Fortify MomentFeed’s Mobile Consumer Experience Platform MomentFeed, the leader in mobile consumer experience management for multi-location brands, announced that Avik Dey has joined the company as Senior Vice President of Engineering. Dey brings more than two decades of software engineering expertise, leading Big Data, Data Science and microservices implementations at some of the largest enterprise technology companies, including, Intel…

nFusz Joins the Microsoft Partner Network

nFusz, Inc., a leader in business-focused interactive video, and the pioneer of Augmented Sales Intelligence software, announced it has executed an agreement with Microsoft to become part of Microsoft’s Partner Network. Over the last year, nFusz has engaged in joint solution development with Microsoft’s One Commercial Partner Cloud Enablement Desk which led to developing an enhanced and robust platform for nFusz’ interactive video applications.  Pursuant to, and in accordance with the agreement for MPN membership, nFusz will…

Anaplan welcomes Ana Pinczuk, SVP and Chief Transformation Officer

Experienced Enterprise Software Technology Executive Joins the Company Anaplan, a pioneer in Connected Planning, announced the appointment of Ana Pinczuk as senior vice president and chief transformation officer, effective February 1, 2019. She is well known as an exceptional transformational leader who has led multi-billion-dollar businesses focused on technology and business model innovation driving solutions for lead generation, hybrid cloud, information management, analytics, and services. We are very fortunate…

Exceed.ai Automated Lead Qualification And Nurturing Now Integrates With HubSpot

Exceed.ai announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading growth platform, works with Connect integrators to help grow their business through listing, marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta Program. Companies using HubSpot can now use Exceed’s AI-Powered Sales Assistant to automatically engage, qualify and nurture…

Super Bowl 2019: Interview with Scott Ings, VP of Product, Apptimize

Tell us about your role at Apptimize and the team/technology you handle. I joined Apptimize as VP of Product this past June. In my role, I work with the product team to understand what our customers want out of our platform, help them find new ways to leverage the data at their fingertips, and then work with developers to build and ship new features. What is the overall state of Mobile Marketing in the tech industry? Mobile Marketing tends to be a blanket term that includes everything from advertising on Facebook and…

Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising

Visual Guide for 2019 Digital Media Planning Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying Trends of 2019 infographic. The exhibit outlines everything media buyers need to consider when planning media budgets for the year. In this infographic, Digilant has summarized all of the most important digital advertising trends for 2019 -- including voice marketing, shoppable ads and programmatic in-housing -- into one easy-to-read page. With the constant evolution of…

Survey Reveals One Million New People Online Daily; Social Media Fuels Growth Despite Industry Challenges of 2018

Digital 2019 Report from Hootsuite and We Are Social Finds Social Media Use Jumped Nearly 9% Year-Over-Year with Upwards of 3.5 Billion People Now Active on Social Media Hootsuite, the leader in social media management, in collaboration with We Are Social, the global socially-led creative agency, released Digital 2019. The eighth annual report, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and that 45% of the…

Unbxd Launches Product Information Management Solution to Bring Products in Front of Shoppers Faster

Cloud-Based Pim Solution Uses AI and Automation to Solve Challenges in Managing Product Information and Accelerate Go-To-Market Process Unbxd, the ecommerce search platform of choice for leading ecommerce businesses, announced the launch of its Product Information Management (PIM) solution. Unbxd PIM is an AI-powered solution that enables brands and retailers to get their products to market faster by automating the creation, collaboration, and distribution of high-quality product content and delivering memorable product…

The End of Interruption: IAB Rolls out New Advertising Best Practices

Of the many lessons we learned in 2018, one, in particular, is abundantly clear: we can no longer advertise at people. Consumers are increasingly taking back control. For one, they are becoming less tolerant of annoying ads. 71% of Americans say ads are more interruptive than ever. Cue the rise of everything from ad blockers to paid streaming services. This shift means that brands must rethink their approach to reaching consumers. Eyeballs alone are no longer enough. Research and consumer behavior all point to the fact that…