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Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking

Research from OpenX, the Mobile Marketing Association and MediaMath Highlights Opportunity to Provide Consumers a More Rewarding Advertising Experience OpenX, the world’s leading independent advertising technology provider, revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences. “When the ad experience works for the consumer,…

Interview with Mark Bunting, CMO, Rackspace

" Both CMO and CTO are considered key stakeholders and the relationship between the two departments is no longer siloed, but very much collaborative."Tell us about your role at Rackspace and how you got here. What made you join a cloud computing company? While I previously served in an interim CMO role with Rackspace, I threw my name in the hat to be considered for the fulltime position after falling in love with Rackspace’s incredible talent and company culture, broad portfolio of technology solutions and 20 year legacy…

Alphabet Inc. Integrates Google Duo with Google Assistant Enabling Easy Access to Users for Video Calling

Users Can Now Make Video Calls Through Their Smartphones via the Google Duo Application. Considering That Google Assistant and Google Duo Are Both Alphabet’s Flagship Products, This Functionality Seemed Obvious, However, It Wasn’t So, Until Now The race for the best Intelligent Assistant is heating up. Currently, Apple and Google seem to be fighting it out to outsmart one another in the Smartphone market. While Apple has developed Siri, Google likes to call its intelligent Assistant simply as, ‘Google Assistant.’ Some…

Introducing Copper: ProsperWorks Rebrands as Part of Mission to Be the Conductor of Relationships for Customer and People-Driven Companies

The New Brand Goes Live at Google NEXT, as the Company Unveils Unique Vision to Reinvent CRM by Going Native in the Productivity Tools People Use Everyday ProsperWorks, the Google-recommended CRM for today's digital workplace, announced today it is rebranding to Copper. The name Copper was chosen for its timeless quality, clarity and simplicity, and its relationship to energy and currency. The rebrand comes at a time of an industry need for new solutions that match today's digital customer. Today's existing CRM solutions…

ironSource Launches In-Ad Data Platform

New Dashboard in Beta with Top Partners; Gives Advertisers Previously Inaccessible Insight into In-Ad Performance and Creative-Level Reporting Leading mobile monetization and marketing company ironSource has released its In-Ad Data Platform, giving advertisers access to previously unavailable analytical data on how their ads are performing beyond the impression and the click. Currently, in a closed beta with selected premium partners, the platform also allows advertisers to access performance data at the level of a specific…

Interview with Mark Robinson, Founder and CEO, deltaDNA

"Increased player engagement with certain ad formats does point to innovation and progression in ad tech, but it also reflects a change in audience behaviors and attitudes."Tell us about your role at deltaDNA and how you got here. What galvanized you to start a Player Relationship Management platform for the Games Industry? Before starting deltaDNA in 2010, I was heading-up a data mining consultancy where I used to help brands like Heineken and Office Depot to harness their customer data and use it to create more…

Interview with Yuval Ben-Itzhak, CEO, Socialbakers

"Analytics alone can tell a story, but the ability to turn that story into action and business success is what most analytics platforms are still missing."Tell us about your role at Socialbakers and how you got here. What made you start an influencer marketing platform? I joined Socialbakers just over a year ago. I have been working in technology my entire career, with a focus on Cybersecurity and AdTech. I decided to join Socialbakers because of the massive opportunity in the social media marketing space today. Last year…

AdTiming Reveals How to Deliver Better UX and Ad Revenue with Innovation, Localization and Refined Operation

AdTiming Reveals Three Ways to Achieve the Balance of User Experience and Ad Revenue: Innovation, Localization and Refine Operation The mobile advertisement technologies have grown rapidly in the highly mobilized internet market. According to a recent report, mobile advertising could see close to 70% entire digital advertising's revenue share. As traditional and digital advertising formats continue to transform around programmatic technologies and AI, advertisers are not leaving the stone unturned about spending a million…

New Updates to Tune Links Delivers A Refined Path to Cross-Channel Attribution

Enhanced Linking Technology, Together with Powerful Attribution Analytics, Enables Marketers to Measure and Manage Omnichannel Marketing Performance TUNE has announced at Postback new updates to TUNE Links. TUNE Links is a powerful solution that connects, routes, and measures marketing activities across audience touchpoints with a single measurement link. At the time of this announcement, Dan Koch, Chief Technical Officer at TUNE, said, "Links are the ultimate gateway for marketers, advertisers, networks, and publishers…

Interview with John Lim, Founder and CEO, linknexus

"Marketers don’t need to understand the tech but need to understand the power of what the tech can do."Tell us about your role at linknexus and how you got here. Starting and growing the digital agency, Life in Mobile, over the past 5 years made me realize that there was a great opportunity for a marketing intelligence platform like linknexus. This linknexus technology was tested and proven with my digital agency for clients like Pepsi, Heineken, and EXIT Realty with the goal to give marketers the freedom to control…

ThinkNow Launches First MarTech Multicultural Segmentation Tool to Enable Higher Advertising ROI

ThinkNow ConneKt and Knowy App Provide Real-Time Multicultural Consumer Insights ThinkNow, a technology driven cultural insights agency, announces it has launched the first audience planning and segmentation tool focused exclusively on the multicultural market called ThinkNow ConneKt. The MarTech solution provides behavioral and psychographic data combining mobile intelligence, first-party data and panel profile insights to deliver a holistic view of multicultural consumers. "ThinkNow ConneKt is the first tool to…

8×8 Announces General Availability of X Series

First Cloud Solution to Integrate Voice, Conferencing, Collaboration and Contact Center on a Single Platform to Radically Transform Enterprise Communications 8x8, Inc., a leading provider of cloud phone, meeting, collaboration and contact center solutions, today announced general availability of 8x8 X Series, the next generation system of intelligent enterprise engagement for all customer and employee interactions. Now available in the US and UK, X Series helps companies radically transform enterprise communications with…

Mantis Vision Raises $55 Million in Series D Funding, Announces Joint Venture with Luenmei Quantum Co. Ltd.

Mantis Vision's Series D Financing Led by Luenmei Quantum Co. Ltd. and Samsung Catalyst Fund Mantis Vision, a leading provider of advanced 3D sensing, volumetric content acquisition and sharing technologies, announced the closing of its Series D round of $55 million with a total investment of $83 million to date. New funds will serve to extend the company's technological edge, accelerate Mantis Vision's go-to-market strategy, expand its international workforce and support external growth opportunities. The Series D…

Interview with Jon Lee, CEO and Founder, ProsperWorks

"Successful companies manage data better than unsuccessful ones. That said, larger enterprises, by definition, have more data."Tell us about your role at ProsperWorks and how you got here. What inspired you to find a CRM platform? I’ve been an entrepreneur since I was 26 years old. I started an AdTech company that I sold at 28, traveled for a year, and then founded DNA Games which I later sold to Zynga. I decided to start ProsperWorks while I was in between companies and gave some thought to the meaning of my life and…

Accenture Acquires Kogentix to Help Clients Run Legacy Analytics Applications on Open Source Technologies to Get Ahead of Data Surge

Continues to Add to Accenture Applied Intelligence’s Talent Bench of More Than 6,000 Data and Artificial Intelligence (AI) Professionals Accenture has acquired Kogentix, a company providing big data and AI services and solutions that help enterprises make better decisions with their data. Kogentix, headquartered in Schaumburg, Ill., will strengthen Accenture Applied Intelligence’s growing data engineering business, particularly in North America, as companies are increasingly looking to harness open source big data and…

DirectMail2.0 Announces Partnership with Barometric to Provide ROI-Tracking for Direct Mail

This Partnership Will Add a Roi Attribution Feature for Direct Mail Campaigns  DirectMail2.0, a white-label software company that seamlessly integrates digital services with traditional direct mail, announced a partnership with Barometric, MRC accredited provider of advanced cross-environment tracking and measurement solutions. This partnership will add a return on investment (ROI) attribution feature for direct mail campaigns that run through the DirectMail2.0 platform. This new attribution feature will allow direct mail…

2018 RESCUECOM Computer Repair Report – Why Computers Break: Repair or Replace?

Do tech issues prevent you from using your computer or mobile device and frustrate you? Unless you are a tech expert, the answer is probably yes. So many things can go so wrong with your technology that you question fixing it at all. "Many customers ask if it's worth fixing a computer that has a problem," says David A. Milman, CEO of RESCUECOM.  He goes on: "To determine whether you should fix your technology or junk it for a new one depends on how important your existing computer setup, programs, and data are to you."…

Leanplum Reveals Emojis in Marketing Messages Lead to 254% More Engagement

New Study Analyzes Emoji Usage and Engagement in Push Notifications and Emails over the Last Year Leanplum, the leader in mobile engagement, announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention. "We used Leanplum to test the effectiveness of emojis in push notification campaigns," said …

Salesforce-Datorama Deal Brings High-Octane Business Opportunities for MarTech Customers

Datorama Is Joining the Salesforce Family! From today, Sales and Marketing won’t be what it used to be. The cork is off the marketing cloud champagne with the most prolific news of the quarter. The Salesforce-Datorama deal. Salesforce is all set to raise the bar in the CRM and marketing analytics industry with its latest announcement. The #1 CRM company in the world, and the top places to work in the US has officially announced about acquiring another high-performing marketing intelligence platform, Datorama. The Israeli…

Goya-Move Helps Parents Get Kids Off Their Screens and Get Moving

First-of-its-kind App Allows Parents to Call a Technology Time-out Until Set Activity Goals Are Met P-Ink Ventures Inc., a mobile app company, announced the launch of Goya-Move, the first-ever mobile application aimed to assist parents in managing their children's screen time by setting step goals. The app, which stands for "Get Off Your Apps," allows parents to set step goals for their children, blocking specific apps until those step goals are met. Unlike other tools on the market that operate as "parental control apps,"…