TechBytes with Neil Michel, Chief Strategy Officer, Wire Stone

Neil Michel Chief Strategy Officer, Wire Stone If the year 2017 was the year of 'Customer Experience', 2018 is slated to be the year of 'Contextual' Customer Experience. Most marketers are focused on striking a balance of creative marketing with the science of data management and analytics. To understand how brands can leverage an agency in stitching together a vision around the execution of data analytics across tools to deliver more seamless CX, we spoke to Neil Michel, the Chief Strategy Officer at Wire Stone.What’s…

Can Publishers And Agencies Survive In A World Led By The Duopoly?

There were some key buzzwords that drove a lot of the chatter in the advertising community in 2017, and none was more buzz-worthy than “the duopoly” -- a word used to describe mass media platforms Google and Facebook. There is a clear reason why the duopoly became a sensational subject in the trades: The duopoly is expected to rake in a combined 63% of US digital ad investment in 2017 -- up over 15% from the previous year. This investment trend isn’t because buyers want to massively consolidate and concentrate spend…

TechBytes with Ian James, GM, International, Verve

Ian James GM International,  Verve The tech industry has come a long way in utilizing Location Data to enhance modern marketing opportunities. Most mobile apps now seek a customer's geo-location to update and present features that could be most relevant to their real-time behavior. To dive deeper into how Digital Marketing Agencies and Customer Experience platforms could better leverage Location Data, we spoke to Ian James of Verve.Tell us about your role at Verve and the team you handle. As the General Manager…

Epicor Appoints Colleen Langevin as Chief Marketing Officer

New Executive Appointment Completes Strong Global Leadership Team Led By Epicor CEO Steve Murphy Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, announced the appointment of transformational technology marketing leader Colleen Langevin as the Chief Marketing Officer reporting directly to Epicor CEO Steve Murphy. "We are thrilled to have a marketing executive of Colleen's caliber join the leadership team," said Murphy. "Colleen brings extensive…

Interview with Roland Deal, President, Americas, DWA

"Marketing was once a cost center and now through a series of innovations around attribution, tracking, and usage of data, it is a profit-center where ROMI can be directly captured and gives CMOs and their C-suite associates full transparency into what marketing’s dollars are generating."Tell us about your role and how you got here. What inspired you to be a part of DWA? As President of Americas, I oversee the operations and growth of the region, which is made up of three offices – San Francisco, Boston, and Austin. What…

YITU Technology Appoints Former Google Research Scientist Lu Hao as Chief Innovation Officer

In His New Role, Dr Lu Hao Will Help YITU Push Its AI Technologies to an Even Higher Level YITU Technology (YITU), a leading pioneer in Artificial Intelligence (AI) research and innovation today announces that former Google research scientist Dr. Lu Hao has officially joined the company as Chief Innovation Officer (CINO). As CINO, Dr. Lu will oversee YITU's strategies and methods in innovation and will lead the company's effort in creating products and tools using its cutting-edge AI technologies. Driven by disruptive…

Four New Partners Join NetSuite Partner Program to Drive Growth, Customer Success

ERA Consulting Group, Smartbridge, Softengine and Vibrant to Build Cloud ERP Practices with NetSuite Oracle NetSuite, one of the world's leading providers of cloud-based financials / ERP, HR, Professional Services Automation (PSA) and omnichannel commerce software suites, announced that four new partners have joined the NetSuite Solution Provider Program. ERA Consulting Group, Smartbridge, Softengine, and Vibrant Inc. have teamed with NetSuite to launch new cloud ERP practices to help clients accelerate growth while…

Cloud Planning Pioneer Adaptive Insights Launches Comprehensive Offering for Sales

New Purpose-Built Sales Planning Solution Extends its Business Planning Cloud, Embraced by Acquia, Apptio, Ivanti, MongoDB, and WinShuttle to Drive Corporate Performance Adaptive Insights extends its Business Planning Cloud with a comprehensive offering for sales planning. Adaptive Insights for Sales is a purpose-built planning and analytics solution driving performance and predictability. Designed for companies of all sizes to maximize sales efficiency and sales investments, the new solution modernizes sales…

Adstream And The TEAM Companies Expand Relationship

Companies Combine Distribution with Talent & Rights Management, Aiming to Save Clients Millions of Dollars in Litigation Global digital asset management and advertising delivery tech company Adstream, and talent and rights management firm The TEAM Companies (TTC) have expanded their existing collaboration to form a comprehensive strategic partnership. Together, the two companies will provide end-to-end advertising services that will enable brands, agencies and production teams to manage talent use, rights, and content…

Forget Click-Through Rates, Focus on Emotional Engagement 

In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that advertisers could identify users who were feeling stressed or anxious and use that moment to make their pitch. Facebook denied the report, but it’s not out of the realm of possibility. Microsoft has applied for a patent for a technology for an advertising engine that would discern consumers’ emotional states from their searches, emails, facial expressions, movements and speech patterns. Also…

PulsePoint Acquires Vitality Ad Lab to Expand Programmatic Health Advertising Footprint in Europe

Acquisition Reinforces PulsePoint’s Commitment to Evolve the Health Technology Ecosystem PulsePoint, the leading global authority in programmatic healthcare technology, announced the acquisition of Vitality Ad Lab, a UK-based private advertising exchange focused on the European healthcare sector. The acquisition accelerates the growth of PulsePoint’s programmatic health presence in Europe, through the addition of an experienced digital health advertising team with deep-rooted relationships and innovative market-specific…

Interview with Jaimie Buss, VP Sales, Americas, Zendesk

"I do not believe AI can replace the Enterprise Sales Rep. Enterprise Sales Reps exist because companies can’t navigate their own processes to make a purchase."Tell us a little bit about your role at Zendesk and the team you handle? Organizations of all sizes use Zendesk to build the best customer experiences. I joined the company in December 2016, and am the Vice President of Sales for North America. Within my organization, we have Sales Development (segregated Inbound and Outbound), Velocity (< 100 employees or…

Tableau Appoints Gerri Martin-Flickinger, Starbucks CTO, to Board of Directors

Gerri Martin-Flickinger, EVP and CTO of Starbucks, Will be Responsible for Leading an Innovative Team of Technologists at Tableau Software Tableau Software announced the appointment of Gerri Martin-Flickinger to its Board of Directors. Martin-Flickinger is Executive Vice President and Chief Technology Officer at Starbucks. She is responsible for leading an innovative team of technologists, focused on delivering technology that enables Starbucks to connect with customers around the globe. "We're delighted to welcome…

Lumavate Adds IT Veteran Bill McConnell to Its Board of Managers

Lumavate, a leading platform for building cloud-based mobile apps, is pleased to announce that former IU Health and Boston Scientific senior leader, Bill McConnell, has joined Lumavate’s Board of Managers. Recommended Read: Marketing Strategies Turn To Mobile For Data And The Role Of AI In 2018 McConnell’s career in IT and life sciences spans more than 20 years. Previously, he was the senior vice president and CIO at IU Health, SVP at Boston Scientific, vice president and CIO at Guidant, and COO at RCI. Currently,…

Creative Brainstorming for Ad Agencies: 14 Questions to Ask Before, During and After Every Session

There are 13,000+ advertising agencies in the United States. Each of those agencies, no matter the niche they’re in, have very few competitive levers at their disposal. One might argue that people are the only real advantage, so what makes those people so valuable? As advertising mogul William Bernbach famously said, "There are a lot of great technicians in advertising. And unfortunately, they talk the best game. They know all the rules ... but there's one little rub. They forget that advertising is persuasion, and…

SaaS Startup Paperflite Secures $400K Seed Funding; to Strengthen Presence in the US

Paperflite, a NYC and Chennai-based SaaS startup, closed $400K seed funding round recently The seed-funding round for the two-year-old startup Paperflite, was led by The Chennai Angels with participation from Lakshmi Narayanan, ex-Vice Chairman and ex-CEO of Cognizant, Girish Mathrubootham, Founder and CEO of Freshworks, T R Santhanakrishnan, CEO of Datatracks and ex-CFO of Sutherland Global Services, Mithun Sancheti, CEO of Caratlane, Like Mind Ventures, led by Krishnan Srinivasan, and an HNI group led by Adrian Rusu…

Urban Airship AI Marketing Orchestration Unveiled for Optimized Customer Engagement

Urban Airship's New Predictive Machine Learning and Intelligent Orchestration Allows Marketers to Effortlessly Coordinate Communications Across All Digital Channels and Reduce Costs Leading digital growth company for brands, Urban Airship has announced the extension of its open data and channels to support existing MarTech solutions, while adding new native support for triggered email and SMS notifications. Urban Airship AI Marketing Orchestration Allows Brands to Grow Beyond Contemporary Personalization Standards in an…

InMobi Expands IAS Integration to Provide Enhanced Viewability Reporting for Mobile In-App VAST Video Advertising

Advertisers Can Now Leverage IAS Firewall Tags to Run In-App Vast Video Supply on InMobi Exchange InMobi, an independent mobile in-app advertising platform, has announced an expanded integration of Integral Ad Science (IAS) verification solution to include IAS Firewall tags that now provides advertisers with enhanced viewability reporting for their mobile in-app VAST (Video Ad Serving Template) video campaigns. Recently, InMobi announced that it has acquired AerServ for $90 million. Recommended Read: InMobi Acquires…

28 Ways Artificial Intelligence Will Affect Your Business and Life in 2018

Like it or not, the machines are claiming new territory. And by “machines” I mean artificial intelligence (AI). Our business and personal lives are touched by AI every day. That friendly lady who took your information and looked up your account when you called your insurance company? A robot. That helpful service on Netflix that recommends new shows to watch? An AI algorithm. That stilted voice that gives you directions when you’re lost in a new city? AI. Amazon’s helpful home assistant, Alexa and…

Digital Media Veteran Mike Peralta Takes On As EVP, Central Sales & Operations At Criteo

Mike Peralta Has Global Experience in Effective Sales Strategies Development, Data Management and Performance Advertising Platform Management Criteo S.A., the leading commerce marketing technology company, named Mike Peralta as Executive Vice President (EVP), Central Sales & Operations. Peralta brings more than 20 years of management and internet technology experience with deep expertise in the advertising technology and digital advertising industries. In his new role with Criteo, he will oversee the central sales…