Overcoming Perceptual Vigilance & Harnessing Disruption to Capture Attention

Attention spans are short, and they’re getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever. As a video platform we’re acutely aware of the challenges brands face when trying to engage consumers, and are especially conscious of the damage that irrelevant messages can do - to both brands and publishers. At video intelligence we firmly believe that context is the key to capturing and keeping a consumer’s attention. By delivering content…

Why Advertisers Can’t Ignore the Amazon Opportunity

In the ad world, Amazon isn’t in the same league as Facebook and Google. That’s because Amazon is in a league of its own. Facebook and Google are where consumers often hear about brands and products, but Amazon is where they buy them. That’s a crucial distinction for advertisers. Some 75 percent of online consumers now shop at Amazon most of the time. That means the company has an unmatched trove of consumer purchasing data. Such data combined with Amazon’s impressive reach has made Amazon become a burgeoning…

Smarter, Faster, Simpler: Harmonic Brings a Bold Approach to Video Streaming at IBC2018

At IBC2018, Sept. 14-18 in Amsterdam, Harmonic will demonstrate how its software-defined and SaaS solutions are changing the face of OTT and next-gen TV delivery, driving better-quality video experiences on every screen. Embracing Harmonic's smarter, faster and simpler software-centric approach for video delivery, broadcasters, content owners and service providers can increase their business agility, launching services faster and more reliably. "The media and broadcast industries are evolving at a rapid pace as…

Good Life Networks Inc. Announces Definitive Agreement to Acquire Impression X

Good Life Networks Inc., a programmatic advertising technology company, announced that it has entered into a definitive agreement to acquire all of the issued and outstanding shares of Impression X, Inc., a leading connected television advertising technology company. The Definitive Agreement follows a binding letter of intent entered into between the two companies, originally announced in a Company press release dated May 17, 2018. GLN will acquire the Purchased Shares for an aggregate purchase price of up to US$4,500,000.…

Vivial Launches Mobile Messaging Service, Becoming First in Industry to Offer Complete Online, Mobile and Social Marketing Solution

Vivial announces the launch of The Mobile Optimizer, its new text messaging service for local business. With the addition of this new service, Vivial is the only marketing provider in the industry to offer a robust and proprietary online, mobile and social media platform designed to connect local businesses with their target audience. "Americans check their phones once every 12 minutes and more than 6 billion texts are sent in the US each day," said Jim Continenza, chairman and CEO of Vivial. "With the launch of our…

Fireside Chat with Bill Swanson

Bill Swanson talks about the state of subscription-based technology buying. My role and my team I’m responsible for developing and growing our portfolio of premium publishers and media buyer partners across EMEA. I work closely with the regional heads in the UK, Benelux, Central, Southern and Northern regions to ensure our offering remains relevant and specific for the market. The teams that work for me are Customer Success (publisher focussed account management), Advertiser Solutions (teams focused on relationships…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. AdTheorent Launches High-Quality Social Advertising AdTheorent, a New York-based AdTech Firm Launches an Innovative Method to Target In-Market Individuals and Their Social Groups Klear Introduces Automated Tracking for Influencer Marketing…

TechBytes with Neta Agmon, Director of Product, Cloudinary

Neta Agmon Director of Product, Cloudinary Video and visual storytelling are inter-connected and make personalization campaigns more effective. There are many vital components in delivering a flawless video experience across channels. Neta Agmon, Director of Product, Cloudinary, reveals more about Video Management and her team's work with Digital Asset Management.Tell us about your role at Cloudinary and the team and technology that you handle. I’m a director of product at Cloudinary, managing our newly launched…

Demand Gen: A More Sophisticated Way to Sell

If cold calls are still a key part of your sales strategy, it’s time to change that. A study by the University of North Carolina revealed that 80 percent of B2B decision makers in the United States “absolutely, positively will not buy” as the result of cold calling. It’s not just that they don’t want to be bothered -- in reality, customers today have a wealth of information at their fingertips, and they are often uninterested in discussing a product they know nothing about. That’s why traditional lead generation, in which…

Catapult PR Adds Zype, Video Content Management and Distribution Infrastructure Company, to Its B2B High Tech PR Roster

Catapult to Help Zype Create a New Strategic Narrative and Category in the Fast-Growing Streaming Video Market Catapult PR-IR , a high-tech public relations and Strategic Narrative Marketing agency, announced it has been retained by Zype, a New York-based video content management and distribution company, as its public relations agency. Catapult will employ its Strategic Narrative Marketing approach to help position Zype as a market category owner in the rapidly growing direct-to-consumer streaming video market. "We're…

Extreme Reach Wins Bronze in Two Categories of 2018 Stevie International Business Awards

Best New Software Product/Service: Asset Management Solution Extreme Reach announced two award wins in the 15th Annual International Business Awards. The company's cloud platform for managing and delivering TV and video ad creative was recognized with a bronze Stevie award in the category Best New Product or Service of the Year - Software - Asset Management Solution. Chief Human Resources Officer, Jennifer Wambold, won bronze for Human Resources Executive of the Year. This year's International Business Awards received…

Interview with Michelle Eichner, Founder and CEO, Digitile

"The average corporate marketing team uses 91 different cloud tools in their tech stack."Tell us about your journey into technology. How did you end up as a CEO from being a VP Product? My marketing career led me into the tech industry. In the infancy of the “dot-com” boom of the late 1990s, I worked for Net Perception where I was doing B2B marketing for recommendation software before Amazon’s recommendation engine existed. I was a liaison between business and the tech community because I could speak both languages. As a…

digi.me Launches “iTunes Of Personal Data”

New App Ecosystem Gives Consumers Unprecedented and Unrivaled Control Over How Apps Access and Use Individual Data digi.me is announcing the launch of a new platform that will radically change the way that we view data online and provide unprecedented levels of privacy to consumers concerned about how their data is being used. Using the digi.me platform, consumers can connect with more than 15,000 sources of personal data – including social media, credit cards, banks, fitness wearables, music history, and health…

Kasha Cacy Appointed Global CEO of Engine

Data-driven marketing solutions company Engine announced the appointment of Kasha Cacy as the company’s global chief executive officer, a new position. Effective Sept. 4, Cacy will oversee Engine’s 17 offices across North America, the UK, Europe and Asia-Pacific, leading the company’s marketing solutions offering, from insights and content to distribution and technology. Cacy joins Engine from UM, the full-service marketing and media agency network of IPG Mediabrands, where she served as US CEO. She will be based out…

TechBytes with Mark Connon, Chief Operating Officer, Tapad

Mark Connon Chief Operating Officer, Tapad In 2018, US advertisers could be spending $46 billion on programmatic digital display advertising (that's $10 billion more compared to 2017!). How will this spending on Programmatic Advertising stand up to the European market, especially in a heavily disrupted digital ecosystem? Mark Connon, COO, Tapad, spoke to us about the most impactful disruptions in marketing operations around programmatic technologies for 2018-2020.Tell us about your role and journey into technology. What…

TruSignal, Inc. Launches Third-Party Seed Data Network to Increase Access to TruSignal’s Bid Price Optimizer

TruSignal’s Third-Party Seed Data Network Features Industry-Leading Data Providers and Helps Advertisers Optimize Impression-Level Bidding with Custom, People-Based, Data-Driven Solutions TruSignal, Inc., a leading predictive scoring and people-based marketing technology business, announced the launch of its third-party seed data network, fueled by relationships with leading data providers, including Nielsen Catalina Solutions (NCS), NinthDecimal, ShareThis and more. The third-party seed data network provides advertisers…

V12 Data Launches AudienceLink, a Powerful Custom Audience Solution for Facebook Marketing

V12 Data, a leading provider of people-based marketing solutions, announced the launch of AudienceLink, a powerful custom audience solution for distribution through Facebook client accounts or approved Facebook integration partners. AudienceLink is a machine-learning platform that leverages multi-verified, privacy-compliant data source built using data products that cover consumer and business audiences. Data assets include 215+ million consumer contacts with full address, 186+ million VINs, 208 million consumer emails,…

Email Verifier ZeroBounce Raises the Standards for Email Data Quality

Premier email verifier ZeroBounce raises the standards for email data quality with its new email scoring system. ZeroBounce A.I. determines the quality of an email address and makes a significant difference in customers’ email list management. Driven by artificial intelligence, ZeroBounce A.I. is an extension of the classic email verification system, offering users a more detailed analysis of their email quality. The software scans each address in an email list and provides a score to describe activity levels, potential…

TechBytes with Zephrin Lasker, VP, E-Commerce, Rakuten Viber

Zephrin Lasker VP, E-Commerce, Rakuten Viber Rakuten Viber has been at the forefront of the mobile commerce wave. We spoke to Zephrin Lasker, VP, E-Commerce, Rakuten Viber, to understand the latest trends in the space and how Rakuten Viber is leveraging consumer data to drive retargeting and how messaging apps are transforming marketing tactics.Tell us about your role at Viber and the team/technology you handle. I head up the eCommerce function at Viber, which is responsible for the messaging app’s native shopping…

Interview with Gil Becker, President and CEO, AnyClip

"As advertisers’ ability to target users is confined, they will have to get creative about reaching the consumer, and contextual targeting of the content they consume is the best place to do just that."Tell us about your journey into technology. What made you be a part of AnyClip? Most of my career evolved around technology. I studied Mathematics, Computer Science, and Electrical Engineering and I was always attracted to technology-centric companies. I’m at AnyClip because marrying premium video content with…