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6 Ways to Make 6-Second Ads Work Harder

About a year ago, Christopher Heine of AdWeek declared the fourth quarter of 2017 as, “The incubator phase of the six-second video ad unit." For many advertisers he predicted that 2018 would be “go time” for the 6-second ad, implying that the new format may come to dominate the world of online video. While Heine’s prophecy of the rise of the 6 second ad may have proven prescient to a degree, these snackable units have yet to replace longer form ads, and for good reason. As we come to the end of 2018, we can see that…

Salesforce Optimizes Lightning Platform’s Tech Stack for Faster Application Development

There Are 250,000 Vacant Developer Jobs in the USA Alone. With an Upgraded Lightning Platform, Brands Can Leverage Existing Developer Talent and Build Apps Faster Salesforce continues its evolution by further optimizing its lightning platform for millions of JavaScript developers globally. The new programming model consists of reusable web components that allow software developers to quickly code with the tools they like. With this, brands can build applications even faster. Here are a few facts about the industry as…

Another $115 Million in InVision’s Revenue Pool as Part of Series F Funding

This Series F Round Gets the Total Funding to $350 Million and Evaluates the Company at $1.9 Billion Just to give our readers an idea of how far InVision’s niche has reached here are some stats about the company: InVision now has five million users 97% of Fortune 100 enterprises leverage InVision to drive business value from product design 60,000 customers use InVision’s design tools and education sources InVision works with corporate juggernauts such as Amazon, Netflix and IKEA, among many more. Now, the…

Hero Gaming Optimises Paid Search Advertising Performance with NMPi Solutions

Casino and Sportsbook Operator Utilises NMPi Solutions to Enable a Seamless Customer Transition from Search to Site for Its Online Casino Brand, Casino Heroes International digital media specialists, NMPi announces a new partnership with Malta-based entertainment company, Hero Gaming to optimise paid search advertising campaigns for the online casino brand, Casino Heroes. Since October, NMPi has provided full campaign management of Hero Gaming’s paid search activity for Casino Heroes across the UK, rebuilding the…

Cleartrip Selects CleverTap’s Customer Data Platform to Deliver Personalized Experiences at Hyperscale

Advanced Customer Engagement Platform Helps a Leading Travel Brand with Global Presence to Drive Enterprise-Wide Experimentation and Create Phenomenal Growth Cleartrip, the leading online travel aggregator in India and the Middle East, announced that it is leveraging CleverTap's enterprise customer data platform to measure the impact of its engagement strategies through every touch point in the customer journey. Cleartrip leverages CleverTap to combine user data from online and offline sources to create exceptional…

Four Bot-User Interactions You Should Consider Before Launching an Infant Chatbot

Well, We Weren’t Expecting That! During her recent London Fashion Week catwalk show, Victoria Beckham got more than she bargained for. Amidst rumors of a divorce from her husband, David Beckham, Victoria launched an automated Facebook messenger app — ‘Victoria’ bot — for her fashion line. What she didn’t bank on was her fans using the bot to interrogate her marriage, personal life and even her views on politics. Not only that, but the automated bot only seemed to confirm suspicions that the Beckhams were on rocky roads and…

Account-Based Marketing vs. Inbound Approach: 7 Differences to Keep in Mind

Is there a middle way to deal with the two marketing approaches? Many marketers believe that the two approaches cannot coexist in a single company as it would be hard to implement them due to their various differences. On the other side, some believe that one does not exclude the other since each can benefit the company in its own way. The simplest mode to get an idea regarding the difference between inbound and account-based marketing is simply by comparing their sales funnels. Two opposite sales funnels. Despite…

Revcontent Names Omar Nicola as CEO

Revcontent, one of the leading content discovery platforms, named Omar Nicola as the company’s next CEO to replace Founder and current CEO, John Lemp, who will remain as Chairman of Revcontent’s Board of Directors. Nicola previously co-founded Kixer, a mobile advertising technology company that connects publishers and users with mobile app recommendations. Kixer’s platform included hundreds of premium mobile app and media publishers. Kixer was acquired by Lakana and its parent company, Nexstar Broadcasting Group, in 2015,…

5 Digital Marketing Myths Debunked

Digital marketing has become just “marketing” — it’s the norm for modern businesses, while traditional marketing, although still present and necessary, has inevitably taken the back seat. Being a powerful driving force for growth, it’s not exclusively a concern of the marketing team. In a well-integrated strategy, customer service and sales teams primarily need to have some insight into the facets of digital marketing, but there’s usually a lot of outdated information or prevailing myths concerning it. This can only…

The 23rd Paley International Council Summit: Rethinking the Game: Moving Media Forward in 2019 and Beyond

The Paley International Council Summit Returned to Europe; Frank A. Bennack, Jr., Officially Opened the 23rd Annual Paley International Council Summit The Paley Center for Media held its 23rd Paley International Council Summit in London on November 30, marking the Summit’s return to Europe. For more than twenty years the Paley International Council Summit has brought together world dignitaries and CEOs from today’s top media and technology companies to advance the exchange of ideas and foster a sense of community. This…

Interview with Greg Wester, CMO, Mobile Posse

"A better content experience would be one that greatly simplifies the process of finding and presenting content, rather than forcing the user to go search for it." Tell us about your role at Mobile Posse and the team/technology you handle. I’m the CMO at Mobile Posse; in this role, my team’s primary focus area is Content Marketing, and, in particular, thought leadership and original research on how people use their mobile phones. There’s a ton of research on what apps are used, but none on the actual phone experience…

TechBytes with Jon Buss, Managing Director, Yext

Jon Buss Managing Director at Yext Yext's research highlights Electronics (39%), Groceries (35%), Books (23%) and Fashion (22%) as the most promising retail sectors for voice search in the UK. We spoke to Jon Buss, Managing Director at Yext, to understand his predictions on the voice-led e-commerce experience for 2019.Tell us about your role at Yext and the team/technology you handle. We are witnessing an unprecedented change in consumer behavior with the rise of mobile and, now, voice-based technologies. Consumers…

TapClicks Prepares for Supercharged Growth in MarTech Sector, Hires VP of People And Operations and VP of Enterprise Customer Success

Strategic Hires Will Enhance Customer Success, Talent Acquisition, and Operations as TapClicks Expands Its Footprint TapClicks, the global SaaS leader in marketing intelligence, analytics, reporting and workflow, announced today that it made two new strategic hires as the company prepares for accelerated growth in the MarTech sector. Tonya J. Long is joining the company as Vice President of People and Operations while Regan Davis is joining as the Vice President of Enterprise Customer Success. On the heels of TapClicks'…

Fireside Chat with Matthew Biboud-Lubeck

Matthew Biboud-Lubeck talks about his idea of  "Customer Engagement Strategy" and how much of it could change in the next 5 years Know My Team Tell us about your role at Amperity. My mission at Amperity is to help our existing and future customers maximize the value they derive from partnering with us. This takes shape in a few ways — directly on customer engagements, product design and roadmap, partnerships and training. The joy of spending my day within a relatively young software company is I get to work with an…

Weave Raises $37.5M Series C Growth Round Led by Lead Edge Capital

Funding Will Allow Silicon Slopes-Based Company to Expand Their Customer Experience Management Platform Weave, a customer experience management (CXM) platform, announced it has completed a $37.5 million Series C funding round led by growth equity firm Lead Edge Capital, with participation from existing investors Bessemer Venture Partners, Catalyst Investors, Crosslink Capital and Pelion Venture Partners. With the new funding, Weave plans to accelerate its explosive growth in the marketplace and will double its…

Ntooitive Expands Regional Presence to Los Angeles, Appoints Armando Guerrero as Vice President of Strategic Partnerships

Former SVP of Marketing for Entravision Joins Ntooitive to Drive Marketing Efforts Ntooitive, a digital ad agency and resource for publishers within the media industry, announced Armando Guerrero is joining the team as Vice President of Strategic Partnerships. Guerrero will be based in Los Angeles and responsible for managing partnerships for Ntooitive’s advertising technology platforms nationwide. Since its founding in 2015, Ntooitive has experienced triple-digit year-over-year revenue growth and serves as a software…

TechBytes with Caroline Hugonenc, Global VP Research and Insights, Teads.tv

Caroline Hugonenc Global VP Research & Insights at Teads.tv Brands need to brief their creative and media agency together so that they factor in the device and the platform in their creative equation. We spoke to Caroline Hugonenc, Global VP Research & Insights, Teads.tv, to understand the winning recipe for any advertiser, when it comes to building a brand-customer connection.Tell us about your role at Teads and the team you handle. I joined Teads in 2013 and am currently Global VP Research & Insights. My…

Ready to Hire a PR Agency? Here’s How to Sell It to Your CEO

As the marketing leader at a growing SaaS business, you have influence over your marketing budget — but dollars are tight and significant allocations still likely need the buy-in from the CEO or founder. When it comes to marketing spend, you may have made the case for additional team members and are able to get approval for direct ROI-driving initiatives like paid media or trade shows. Today, however, you are ready to add more top-of-the-funnel tools to the marketing toolbox, including the hiring of an experienced PR agency…

FortressIQ Exits Stealth with $16 Million in Funding to Bring Cognitive Process Analysis to the Enterprise

FortressIQ, creator of a cognitive automation platform that powers and accelerates digital transformation through imitation learning, announced it has raised $12 million in Series A financing from Lightspeed Venture Partners. This new capital extends $4 million in seed funding from Boldstart Ventures, Comcast Ventures and Eniac Ventures, bringing the total funds raised to date to $16 million. Founded in 2017, FortressIQ pioneered a fundamentally new way for Global 2000 companies to achieve their transformation goals.…

TechBytes with Amanda Myers, Director, Product Growth, Personify Corp

Amanda Myers Director, Product Growth at Personify Corp Online communities provide a tremendous advantage for organizations to bring their supporters, fans and followers together in a branded online destination. We spoke to Amanda Myers, Director of Product Growth at Personify Corp, to understand how they leverage the ‘Power of Community’ with Marketing Automation and Social Media tools.Tell us about your role at Personify and the team/technology you handle. I serve as Personify’s Director of Product Growth. As a…