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Prediction Series 2019: Six Trends Shaking up Customer Care in 2019

As 2018 comes to a close, it’s time to reflect upon this year’s Customer Care industry highlights, and to think about what’s expected to happen next year. To help you plan for 2019, we report on six major trends that are set to shake up the industry. New Messaging Channels The growth of business messaging platforms was part of our predictions last year. In 2019, we expect the use of messaging in Customer Care to increase even further. The growing number of customers using messenger platforms (1.5 billion on WhatsApp and…

AppOnboard Finalizes $30 Million in Funding This Year to Enable Every App and Game to Be On-Demand

AppOnboard, a mobile app demo and analytics platform for developers, announced it has now raised $30 Million in funding this year with $15 Million coming in its Series B from a group led by Breakaway Growth Fund, whose team includes Paul Heydon, seed investor in Supercell. Also participating in this oversubscribed round are new investors Tiller Partners & Rainier Partners, and existing investors Manta Ray Ventures, Runa Capital, Korea Investment Partners, Mirae Asset Management, MTGx, Troy Capital Partners, and 500…

Permission Data Announces Name Change and Rebrand to ‘AdQuire Media’

Leading Solutions Provider in the Digital Customer Acquisition Space Proudly Announces Formal Corporate Name Change and Rebrand to 'AdQuire Media Permission Data, a long-time leader in the customer acquisition marketing industry, is officially changing its name to AdQuire Media. The AdQuire Lead Ads platform has been used to scale opt-in email list and mobile messaging database growth for thousands of advertisers, brands and direct marketers. It is widely recognized as a top-performing solution among publishers and…

TechBytes with Jon Buss, Managing Director, Yext

Jon Buss Managing Director at Yext Yext's research highlights Electronics (39%), Groceries (35%), Books (23%) and Fashion (22%) as the most promising retail sectors for voice search in the UK. We spoke to Jon Buss, Managing Director at Yext, to understand his predictions on the voice-led e-commerce experience for 2019.Tell us about your role at Yext and the team/technology you handle. We are witnessing an unprecedented change in consumer behavior with the rise of mobile and, now, voice-based technologies. Consumers…

Wakefern Chooses Nielsen Brandbank to Capture and Enrich E-Commerce Content in the US

Nielsen Brandbank, the world’s largest provider of trusted digital product content for e-commerce websites, mobile shopping apps, merchandising and marketing, announced that it has been chosen by Wakefern as its preferred content solution partner to capture and manage its private-label and national brand e-commerce and merchandising content. Nielsen Brandbank will focus on creating and managing product content for a variety of product categories, including private label and new items. As part of this role, Nielsen…

LivePerson Launches Maven, a Breakthrough Conversational AI That Replaces Traditional Websites and 800-Numbers

Turns contact center agents -- 1 in 57 Americans -- into bot creators and managers LivePerson, Inc., a leading provider of conversational commerce solutions, launched Maven, a conversational AI that enables brands to replace traditional websites and 800-numbers with personalized conversations over SMS, Facebook Messenger, WhatsApp, Google RCS Business Messaging, Amazon Alexa, and other popular messengers and voice assistants. Maven enables not only computer scientists, but also the millions of agents working in contact…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Hootsuite Completes A Decade Of Continuous Innovation and Customer Success Fast Fact: 3 Billion People Regularly Use Some Form of Social Media. Hootsuite Plays a Big Role in Social Media Management for B2B and B2C Marketing Teams, and Influencers Accenture…

5 Restaurant Marketing Hacks You Can Benefit From Today

Restaurants like to think that great food and ambiance are all that’s needed to sell their experience. However, getting that message across in the jungle of social media and online adverts can lead to a confused marketing and social approach. Follow these sensible, practical and accessible strategies to promote your eatery successfully: Location, Staff, Signature Dish The three things that will win any restaurant business are the keys to any good marketing. First, sell the location of the restaurant. Focus on local…

Interview with Guy Yalif, Co-Founder, CEO and Board Director, Intellimize

"We think that in the next couple of years, we will start seeing a shakeout where companies that ‘threw on some AI to look shiny’ will run into issues delivering on their promises."Tell us about your role and journey into technology. What galvanized you to start Intellimize? I’m the Co-Founder and CEO of Intellimize. We’ve been putting AI in the hands of marketers for several years to better engage and convert website visitors and drive more revenue. We personalize mobile and desktop websites for each unique visitor…

Interview with Álvaro Verdoy, CEO, Sales Layer

"Better integrations, faster setups, Machine Learning and AI — this distribution model can bring lots of benefits to your daily work."Tell us about your role and journey into technology. What made you join Sales Layer? I was a technology consultant for 10 years, and found the same problem in every company: managing thousands of images, descriptions, specifications… in a growing number of sales channels. How do you see SaaS landscape evolving with better automation and analytics platforms? Better integrations,…

Can Google’s Flutter Truly Solve the Developer Nightmare of Cross-Platform Application Programming?

Flutter Is Google’s On-The-Go Development Environment Through Which Application Programmers Can Build Apps for Both Android and iOS. Google, yesterday held a developer conference in London to announce the release of Flutter 1.0. Initially launched in February 2018, Flutter is now out of the Beta stage. Google is calling it its own ‘UI Portable Kit,’ promising the developer community that via Flutter they can build applications for both Android and iOS operating systems. The short of it is that Mobile Application…

A Short Side View of Customer 360

A spate of new releases from big companies doesn’t meet all (or any) of the needs for this critical area For those of us who have been in the trenches of data collation and analytics for all this time, the current buzz over new attempts at Customer 360 is truly gratifying... and odd. Can something that’s been a vital goal for so long suddenly be a fad? It sure sounds like it. Here’s just a topline recap of recent events: In late September, a trio of major corporations — think Adobe, Microsoft and SAP — came together to…

Interview with Will Margiloff, Founder and CEO, IgnitionOne

"Now more than ever, marketers must understand their customers’ true interests to enable effective personalized cross-channel messaging." Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many trailblazers who have helped to revolutionize the digital marketing landscape, with first-of-their-kind digital advertising formats and technologies like Paid Placement, Interstitials,…

TechBytes with Vinay Ramani, Chief Product Officer, Pipedrive

Vinay Ramani Chief Product Officer at Pipedrive Pipedrive has over 75,000 customers, hundreds of thousands of active users, and the team has grown to 475 worldwide. We spoke to Vinay Ramani, Chief Product Officer, Pipedrive, to understand the biggest draw for him at the company.Tell us about your role at Pipedrive and the team/technology you handle. At Pipedrive, I oversee the product vision and strategy essential to Pipedrive realizing its true potential. This means leadership of the product, data, design and…

SpotCues Launches Groupe.io, “Slack for the Deskless Workforce”

Leveraging Machine Learning and Automation Groupe.io Provides Micro-Apps, BOTS and Real Time Communications to Improve Productivity of Deskless Workforces SpotCues, an intelligent enterprise productivity platform, announced the launch Groupe.io, a mobile solution that focusses on improving productivity of deskless workers through role specific micro-apps, digital assistants (aka BOTs), real time communication and collaboration. The solution is primarily targeted at industries such as retail, hospitality and aviation with…

TechBytes with John Field, Director-Product Marketing, BloomReach

John Field Director-Product Marketing at BloomReach BRX is an open and intelligent platform that businesses and brands use to build, personalize, test and optimize their digital experiences. We spoke to John Field, Director-Product Marketing at BloomReach, to understand the company's technology, their target audience, and how their products integrate with third-party APIs.Tell us about your role at BloomReach and the team/technology you handle. I joined BloomReach as Director of Product Marketing three months ago.…

Interview with Victor Zabrockis, Chairman, JET8 Foundation

"We democratize influence by shifting the power from big market players and enabling everyday users to earn and benefit from their content." Tell us about your role and journey into technology. What galvanized you to start JET8? I've always been excited by the blending of design, creativity and technology. In the 90s, I created innovative websites for the fashion industry in Brazil, but having grown up in a country with such disparity between the rich and poor — I wanted to apply my passions to something more worthwhile.…

20 Hot Brands on the Social Media Monitoring RADAR – Part I

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

The Fall of Organic Installs and the Growth of App-Install Ad Fraud

The global app economy got used to the constant growth and booming numbers of downloads, consumer spend, time spent on apps and other similar metrics. And the last year was no exception: There’s been a 60% growth in the number of global app downloads, consumer spend has more than doubled, and time spent on apps increased by 30%. Source: AppAnnie, 2017 Retrospective In the same time, despite the mass cleaning of old and abandoned apps out of the Apple App store, the overall number of apps has reached the mark of 5.8…

Interview with Dave Carruthers, Founder and CEO, Voxpopme

"For the modern CMO, Voxpopme brings research and customer experience programs to life by adding unrivaled depth to traditional text-based feedback."Tell us about your role and journey into technology. What made you start Voxpopme? Since starting my career, I’ve immersed myself in all things digital — enabling me to be involved in developing high-growth technology businesses for over 15 years. I started Voxpopme in 2013 as a project within my digital and mobile design agency, initially, launching the Voxpopme app to…